This report provides a comprehensive overview of trends and developments in Ghana’s telecommunications market. The report analyses the mobile, internet and broadband sectors as well as opportunities in converging media. Subjects include:
A fifth international submarine fibre optic cable launched in May 2013; fibre network for Eastern Corridor completed; bandwidth cost plummets to a tenth of the price in 2007; 3G mobile broadband services representing majority of internet connections; Ghana Information Communication Technology Council set up to guide the ICT sector; fibre optic backbone network in the Eastern Corridor opens; continuing influence of fixed-mobile substitution; regulator’s market data to July 2013; telcos’ operating data to Q2 2013; market developments to September 2013.
Companies covered in this report include:
Vodafone (Ghana Telecom); Expresso Telecom; Network Computer Systems (NCS); InternetGhana; Africa Online; BusyInternet; Linkserve; IDN; Infinite Stream Ghana; Electricity Corporation of Ghana (ECG); Cactel Communications; Main One; O3b Networks; VoltaCom; Internet Solutions; Phase3 Telecom; Telkom Malaysia; Telenor; Bharti Airtel (Zain/Celtel, Westel); Capital Telecom; Globacom, Main One; VoltaCom; Suburban Telecom; MTN Ghana; Millicom Ghana (Tigo); Expresso Telecom (Sudatel, Kasapa); Globacom (Glo Mobile); Thuraya.
Researcher:- Peter Lange
Current publication date: September 2013 (12th Edition)
BuddeComm’s annual publication, Ghana - Telecoms, Mobile, Broadband and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media sectors of one West Africa’s most competitive and vibrant markets. The report includes the regulator’s market data updates to July 2013, telcos’ financial and operating data to Q2 2013, and market developments to September 2013.
Telecom market overview
Ghana has one of the more competitive telecom markets in the region. The country was among the first to privatise the incumbent operator, and was a pioneer in developing mobile telephony and data services. It was also among the first on the continent to connect to the internet. Although fixed-line infrastructure requires considerable investment, the vibrant mobile market has ensured that internet penetration is comparatively high.
The government has made steady efforts in recent years to develop computer literacy and to extend internet availability through a network of public access venues. Low user penetration in the early part of the century was largely due to the high cost of services, exacerbated by unreliable networks and a poor quality of service. However, in recent years international connectivity has increased dramatically: a fifth submarine cable which came on stream earlier in 2013 has helped reduce the cost of bandwidth to a tenth of that in 2007. Lower pricing has filtered down to consumers, with Ghana Telecom being one of several operators which have invested in national networks to extend broadband availability deeper into rural areas.
The mobile market is well served by six competing players. Services based on HSPA technology have helped extend broadband availability. This has improved the growth potential of m-commerce and m-banking services. MTN Ghana’s Mobile Money service is very popular, complemented by its new ‘ATM Cash Out’ service. The launch of Mobile Number Portability in mid-2011 has also been a catalyst for competition between players, with the number of portings by mid-2013 having increased 21% year-on-year. The time taken to port a number remains very fast by international standards.
Telecom penetration by service:
Penetration by sector:
This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Ghana. It provides further information on:
Data in this report is the latest available at the time of preparation and may not be for the current year.
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BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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