2010 Ghana - Telecoms, Mobile, Broadband and Forecasts

Ghana pioneer in African telecommunications

It launched the first cellular mobile network in sub-Saharan Africa in 1992, it was among the first countries on the continent to be connected to the Internet and to introduce ADSL broadband services, and it led the way in market liberalisation and deregulation when it privatised Ghana Telecom as early as 1996. Since then, Ghana has become one of the continent’s most vibrant mobile markets with now six competing operators, including regional heavyweights such as MTN, Vodafone, Millicom (Tigo) and Zain which was taken over by Bharti of India in 2010.

The entry of Nigeria’s Globacom as the sixth mobile player in 2010 is expected to be aggressive and to sustain the strong growth generated by Zain’s entry two years earlier. This, however, has come at the expense of the average revenue per user which has fallen below US$5 per month for some of the operators. While the voice market is approaching saturation at more than 70% penetration in mid-2010, enormous potential in both subscriber and ARPU terms exists for the provision of 3G mobile broadband services which have surpassed existing ADSL services within a few months of their launch.

Internet user penetration is still low at around 6% of the population, but developments are now speeding up dramatically following the introduction of wireless and 3G mobile broadband technologies such as iBurst, WiMAX and HSPA. The arrival of two new international submarine fibre optic cables, Glo-1 and Main One in 2009 and 2010 has finally brought competition to the international bandwidth sector as well which was previously dominated by GT with its shareholding in the SAT-3/WASC cable. This, in combination with national fibre backbone networks that are being rolled out by various players, is revolutionising the country’s broadband market and paving the way for convergence of technologies and services.

Market highlights:

• Forecasts for fixed-line, mobile and Internet markets to end-2011;
• Profiles of major players in all market sectors;
• Mobile penetration has broken the 70% barrier;
• Decreasing ARPU under intense competition between six mobile networks;
• Competition in international fibre bandwidth has finally arrived;
• Various national fibre backbone rollouts;
• Update on broadband pricing developments, including 3G mobile;
• New m-banking, e-learning and e-government initiatives and services.

Vodafone Ghana 3G mobile broadband postpaid pricing – August 2010

(Source: BuddeComm based on company data)

For those needing high level strategic information and objective analysis on the telecommunications sector in Ghana, this report is essential reading and gives further information on:

• One of the most vibrant mobile markets in the region;
• Government policies affecting the telecoms industry;
• Market liberalisation and regulatory issues;
• Telecoms operators – privatisation, acquisitions, new licences;
• Internet and broadband development and growth;
• 3G mobile broadband rollouts;
• Average Revenue per User;
• The emergence of m-banking and m-payment services.

Data in this report is the latest available at the time of preparation and may not be for the current year.