Switzerland - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Synopsis

Switzerland’s mobile market has undergone a number of changes in recent years. The operator Salt (formerly Orange Switzerland) was acquired by NJJ Capital and in mid-2018 began offering fibre-based fixed broadband and pay TV services, while the MNO Sunrise (bought by the private equity firm CVC Capital Partners) is in the process of closing down its 2G network and repurposing spectrum and physical assets for LTE use.

The market has also benefited from the entry of the main cableco UPC Switzerland as an MVNO. As a full-service provider UPC, which is planning to switch to Swisscom’s network during 2019, can compete effectively with the other key operators.

Mobile penetration is on a par with the European average while mobile data use among consumers has increased rapidly in line with the extended reach of LTE. Customer use of mobile data services is helping to offset declining ARPU and lower traffic in the SMS segment as consumers adopt a range of OTT messaging services. Higher data usage has also encouraged the MNOs to invest in 5G services. Swisscom is among the leading telcos in Europe for trialling 5G, with plans to offer commercial services in 2020.

This report assesses Switzerland’s mobile market, presenting an analysis of the regulatory environment, service offerings and emerging new technologies, and profiles of the main providers.

Key developments:

  • Sunrise launches 5G FWA service;
  • Salt enters the fixed-line market;
  • Regulator schedules multi-spectrum auction for January 2019;
  • Swiss MNOs using Mobile ID;
  • Sunrise and Swisscom to switch off 2G infrastructure;
  • Swisscom and Ericsson trial 10Gb/s 5G;
  • UPC Switzerland providing backhaul services for Salt's LTE network;
  • Report update includes the regulator's market data for 2017, telcos' operating and financial data to Q3 2018, recent market developments.

Companies mentioned in this report:

Swisscom Mobile, Salt (Orange Switzerland), Sunrise

Table of Contents

  • Market analysis

  • Mobile statistics

    • General statistics
  • Mobile infrastructure

    • 5G
    • 4G (LTE)
    • 3G
    • 2G
    • Other infrastructure developments
      • M2M
  • Mobile voice

  • Mobile data

    • SMS and MMS
  • Mobile broadband

  • Regulatory issues

    • Spectrum regulations and spectrum auctions
      • Licensing
      • Digital dividend spectrum
      • Spectrum auctions
    • Mobile Number Portability (MNP)
    • Mobile termination Rates (MTRs)
    • Roaming
  • Major mobile operators

    • Swisscom Mobile
    • Sunrise
    • Salt Mobile
    • Mobile Virtual Network Operators (MVNOs)
    • Mobile Virtual Network Enablers (MVNEs)
  • Mobile content and applications

    • m-Music
    • Location-based services
    • m-ticketing
    • m-commerce
      • Train network
  • Related reports


List of Tables

  • Table 1 – Historic - Mobile subscribers and penetration rate – 1995; 1997; 1999 – 2009
  • Table 2 – Mobile subscribers and penetration rate – 2010 – 2018
  • Table 3 – Mobile market revenue – 2000 – 2017
  • Table 4 – Historic - Mobile sector investment, UMTS and total – 1998 – 2009
  • Table 5 – Mobile sector investment, UMTS and total – 2010 – 2017
  • Table 6 – Share of subscribers by MNO – 2003 – 2017
  • Table 7 – Share of subscribers by MNO and MVNO – 2007 – 2017
  • Table 8 – Mobile network geographic coverage by technology – 2010 – 2016
  • Table 9 – Mobile network population coverage by technology – 2013 – 2016
  • Table 10 – Historic - Prepaid subscribers and market share – 1998 – 2009
  • Table 11 – Prepaid subscribers and market share – 2010 – 2017
  • Table 12 – Swisscom Mobile prepaid share of subscribers – 1998 – 2018
  • Table 13 – 3G mobile subscribers – 2010 – 2017
  • Table 14 – M2M connections – 2014 – 2016
  • Table 15 – Swisscom Mobile SMS and MMS traffic – 2007 – 2014
  • Table 16 – SMS traffic – 2002 – 2018
  • Table 17 – MMS traffic – 2003 – 2018
  • Table 18 – Mobile internet subscribers by technology – 2009 – 2017
  • Table 19 – Active mobile broadband subscribers and penetration – 2009 – 2018
  • Table 20 – Mobile data traffic – 2008 – 2018
  • Table 21 – Mobile spectrum auction – 2012
  • Table 22 – Mobile numbers ported – 2000 – 2017
  • Table 23 – Mobile termination charges by operator – 2006; 2009 – 2011
  • Table 24 – Mobile termination charges by operator – 2016 – 2019
  • Table 25 – European roaming charges – 2007 – 2016
  • Table 26 – European data roaming charges – 2014 – 2017
  • Table 27 – Swisscom Mobile blended ARPU – 2006 – 2018
  • Table 28 – Swisscom Mobile retail revenue – 2003 – 2018
  • Table 29 – Swisscom Mobile subscribers by type – 2006 – 2018
  • Table 30 – Sunrise subscribers – 2004 – 2018
  • Table 31 – Historic - Sunrise revenue and annual change (DKK) – 2006 – 2010
  • Table 32 – Sunrise mobile revenue (CHF) – 2009 – 2018
  • Table 33 – Sunrise mobile revenue by quarter (CHF) – 2012 – 2018
  • Table 34 – Sunrise mobile ARPU – 2011 – 2018
  • Table 35 – Salt mobile subscribers – 2000 – 2018
  • Table 36 – Historic – Salt mobile revenue (€), annual change – 2005 – 2011
  • Table 37 – Salt financial data (CHF) – 2010 – 2014
  • Table 38 – Salt ARPU – 2006 – 2011
  • Table 39 – Salt mobile data as percentage of revenue (historic) – 2003 – 2011
  • Table 40 – UPC Switzerland mobile subscribers – 2016 – 2018

List of Charts

  • Chart 1 – Mobile subscribers and penetration rate – 2002 – 2018
  • Chart 2 – Share of subscribers by MNO – 2005 – 2017
  • Chart 3 – Share of subscribers by MNO and MVNO – 2007 – 2017
  • Chart 4 – Prepaid subscribers and market share – 2003 – 2017
  • Chart 5 – Active mobile broadband subscribers and penetration – 2009 – 2018
  • Chart 6 – Swisscom Mobile subscribers by type – 2006 – 2018
  • Chart 7 – Sunrise subscribers – 2004 – 2018
  • Chart 8 – Sunrise mobile ARPU – 2011 – 2018

Related Reports

Purchase this Report

US$390.00

Licence Information

Share this Report

Purchase with Confidence

Paul, May I congratulate you on a very successful and enjoyable afternoon with the Minister. In providing the roundtable discussions between government and industry, it highlighted the strong interest by stakeholders in Broadband and its implementation but it also presented us with other issues and opportunities that we need to address.

Dominic Schipano, CITT

Special Offers

Algeria - Telecoms, Mobile and Broadband - Statistics and Analyses
US$575.00 until 5 Jun 2019
(normal price US$1,150.00)

Uganda - Telecoms, Mobile and Broadband - Statistics and Analyses
US$575.00 until 5 Jun 2019
(normal price US$1,150.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.


Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.