Switzerland - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Synopsis

Switzerland’s mobile market has undergone a number of changes in recent years, with the operator Salt (formerly Orange Switzerland) having been acquired by NJJ Capital in February 2015, and with Sunrise having been acquired by the private equity firm CVC Capital Partners.

The market has also benefited from the entry of the main cableco UPC Switzerland as an MVNO. As a full-service provider UPC can compete more effectively with Sunrise and Swisscom.

Mobile penetration is on a par with the European average while mobile data use among consumers has increased rapidly in line with the expended reach of technologies including HSPA and LTE. Customer use of mobile data services is helping to offset declining ARPU and lower traffic in the SMS segment as consumers adopt a range of OTT messaging services. Higher data usage has also encouraged both Swisscom and Sunrise to switch off their 2G networks and utilise network and spectrum assets for LTE and forthcoming 5G services. Swisscom is among the leading telcos in Europe for trialling 5G, with plans to offer commercial services in 2020.

This report assesses Switzerland’s mobile market, presenting an analysis of the regulatory environment, service offerings and emerging new technologies, and profiles of the main providers.

Key developments:

  • Salt enters the fixed-line market;
  • OFCOM consults on the use of a range of spectrum to be released from 2019;
  • Regulator makes late-2018 auction schedule for multi-spectrum auction;
  • Swiss MNOs using Mobile ID;
  • Sunrise to switch of 2G infrastructure;
  • Swisscom and Ericsson trial 10Gb/s 5G;
  • UPC Switzerland providing backhaul services for Salt’s LTE network;
  • Report update includes the regulator’s market data for 2017, telcos’ operating and financial data to Q1 2018, recent market developments.
  • Companies mentioned in this report:

Swisscom Mobile, Salt (Orange Switzerland), Sunrise

Table of Contents

  • 1. Synopsis
  • 2. Market analysis
  • 3. Mobile statistics
    • 3.1 General statistics
  • 4. Mobile voice
  • 5. Mobile data
    • 5.1 SMS and MMS
  • 6. Mobile broadband
  • 7. Regulatory issues
    • 7.1 Spectrum regulations and spectrum auctions
      • 7.1.1 Licensing
      • 7.1.2 Digital dividend spectrum
      • 7.1.3 Spectrum auctions
    • 7.2 Mobile Number Portability (MNP)
    • 7.3 Mobile termination Rates (MTRs)
    • 7.4 Roaming
  • 8. Mobile infrastructure
    • 8.1 Digital networks
      • 8.1.1 GSM
      • 8.1.2 Third Generation (3G) mobile
      • 8.1.3 Long-term Evolution (LTE)
      • 8.1.4 5G developments
    • 8.2 Other infrastructure developments
    • 8.3 General Packet Radio Service (GPRS)
      • 8.3.1 High-Speed Packet Access (HSPA)
      • 8.3.2 Enhanced Data for GSM Evolution (EDGE)
    • 8.4 M2M networks
  • 9. Major mobile operators
    • 9.1 Swisscom Mobile
    • 9.2 Sunrise
    • 9.3 Salt Mobile
    • 9.4 Mobile Virtual Network Operators (MVNOs)
    • 9.5 Mobile Virtual Network Enablers (MVNEs)
    • 9.6 Mobile content and applications
      • 9.6.1 m-Music
      • 9.6.2 Location-based services
      • 9.6.3 m-ticketing
      • 9.6.4 m-commerce
  • 10. Related reports
  • Table 1 – Historic - Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2009
  • Table 2 – Mobile subscribers and penetration rate – 2010 - 2018
  • Table 3 – Mobile market revenue – 2000 - 2015
  • Table 4 – Historic - Mobile sector investment, UMTS and total – 1998 - 2009
  • Table 5 – Mobile sector investment, UMTS and total – 2010 - 2016
  • Table 6 – Share of subscribers by MNO – 2003 - 2016
  • Table 7 – Mobile network geographic coverage by technology – 2010 - 2016
  • Table 8 – Mobile network population coverage by technology – 2013 - 2016
  • Table 9 – Historic - Prepaid subscribers and market share – 1998 - 2009
  • Table 10 – Prepaid subscribers and market share – 2010 - 2016
  • Table 11 – Swisscom mobile retail contract and prepaid subscribers – 2006 - 2018
  • Table 12 – Swisscom Mobile prepaid share of subscribers – 1998 - 2018
  • Table 13 – Swisscom Mobile SMS and MMS traffic – 2007 - 2014
  • Table 14 – SMS traffic – 2002 - 2016
  • Table 15 – MMS traffic – 2003 - 2016
  • Table 16 – Mobile internet subscribers by technology – 2009 - 2016
  • Table 17 – Mobile data traffic – 2008 - 2018
  • Table 18 – Mobile spectrum auction – 2012
  • Table 19 – Mobile numbers ported – 2000 - 2016
  • Table 20 – Mobile termination charges by operator – 2006; 2009 - 2011
  • Table 21 – Mobile termination charges by operator – 2016 - 2019
  • Table 23 – European data roaming charges – 2014 - 2017
  • Table 24 – 3G mobile subscribers – 2010 - 2015
  • Table 25 – Swisscom Mobile blended ARPU – 2006 - 2018
  • Table 26 – Swisscom Mobile retail revenue – 2003 - 2018
  • Table 27 – Swisscom Mobile subscribers – 2006 - 2018
  • Table 28 – Sunrise subscribers – 2004 - 2018
  • Table 29 – Historic - Sunrise revenue and annual change (DKK) – 2006 - 2010
  • Table 30 – Sunrise mobile revenue (CHF) – 2009 - 2018
  • Table 31 – Sunrise mobile revenue by quarter (CHF) – 2009 - 2018
  • Table 32 – Sunrise subscribers ARPU – 2011 - 2018
  • Table 33 – Salt mobile subscribers – 2000 - 2017
  • Table 34 – Historic – Salt mobile revenue (€), annual change – 2005 - 2011
  • Table 35 – Salt financial data (CHF) – 2010 - 2014
  • Table 36 – Salt ARPU – 2006 - 2011
  • Table 37 – Salt mobile data as percentage of revenue (historic) – 2003 - 2011
  • Chart 1 – Mobile subscribers and penetration rate – 2005 – 2018
  • Chart 2 – Share of subscribers by MNO – 2005 – 2016
  • Chart 3 – Prepaid subscribers and market share – 2003 – 2016
  • Chart 4 – Swisscom Mobile contract and prepaid subscribers – 2006 – 2018
  • Chart 5 – Sunrise subscribers – 2004 – 2018

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