Switzerland - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Synopsis

Switzerland’s mobile market has undergone a number of changes in recent years. The operator Salt (formerly Orange Switzerland) was acquired by NJJ Capital and in mid-2018 began offering fibre-based fixed broadband and pay TV services, while the MNO Sunrise (bought by the private equity firm CVC Capital Partners) is in the process of closing down its 2G network and repurposing spectrum and physical assets for LTE use.

The market has also benefited from the entry of the main cableco UPC Switzerland as an MVNO. As a full-service provider UPC, which is planning to switch to Swisscom’s network during 2019, can compete effectively with the other key operators.

Mobile penetration is on a par with the European average while mobile data use among consumers has increased rapidly in line with the extended reach of LTE. Customer use of mobile data services is helping to offset declining ARPU and lower traffic in the SMS segment as consumers adopt a range of OTT messaging services. Higher data usage has also encouraged the MNOs to invest in 5G services. Swisscom is among the leading telcos in Europe for trialling 5G, with plans to offer commercial services in 2020.

This report assesses Switzerland’s mobile market, presenting an analysis of the regulatory environment, service offerings and emerging new technologies, and profiles of the main providers.

Key developments:

  • Salt enters the fixed-line market;
  • Regulator schedules multi-spectrum auction for January 2019;
  • Swiss MNOs using Mobile ID;
  • Sunrise and Swisscom to switch off 2G infrastructure;
  • Swisscom and Ericsson trial 10Gb/s 5G;
  • UPC Switzerland providing backhaul services for Salt’s LTE network;
  • Report update includes the regulator’s market data for 2017, telcos’ operating and financial data to Q3 2018, recent market developments.

Companies mentioned in this report:

Swisscom Mobile, Salt (Orange Switzerland), Sunrise

Table of Contents

  • 1. Synopsis
  • 2. Market analysis
  • 3. Mobile statistics
    • 3.1 General statistics
  • 4. Mobile infrastructure
    • 4.1 5G
    • 4.2 4G (LTE)
    • 4.3 3G
    • 4.4 2G
    • 4.5 Other infrastructure developments
      • 4.5.1 M2M
  • 5. Mobile voice
  • 6. Mobile data
    • 6.1 SMS and MMS
  • 7. Mobile broadband
  • 8. Regulatory issues
    • 8.1 Spectrum regulations and spectrum auctions
      • 8.1.1 Licensing
      • 8.1.2 Digital dividend spectrum
      • 8.1.3 Spectrum auctions
    • 8.2 Mobile Number Portability (MNP)
    • 8.3 Mobile termination Rates (MTRs)
    • 8.4 Roaming
  • 9. Major mobile operators
    • 9.1 Swisscom Mobile
    • 9.2 Sunrise
    • 9.3 Salt Mobile
    • 9.4 Mobile Virtual Network Operators (MVNOs)
    • 9.5 Mobile Virtual Network Enablers (MVNEs)
  • 10. Mobile content and applications
    • 10.1 m-Music
    • 10.2 Location-based services
    • 10.3 m-ticketing
    • 10.4 m-commerce
      • 10.4.1 Train network
  • 11. Related reports
  • Table 1 – Historic - Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2009
  • Table 2 – Mobile subscribers and penetration rate – 2010 - 2018
  • Table 3 – Mobile market revenue – 2000 - 2017
  • Table 4 – Historic - Mobile sector investment, UMTS and total – 1998 - 2009
  • Table 5 – Mobile sector investment, UMTS and total – 2010 - 2017
  • Table 6 – Share of subscribers by MNO – 2003 - 2017
  • Table 7 – Share of subscribers by MNO and MVNO – 2007 - 2017
  • Table 8 – Mobile network geographic coverage by technology – 2010 - 2016
  • Table 9 – Mobile network population coverage by technology – 2013 - 2016
  • Table 10 – Historic - Prepaid subscribers and market share – 1998 - 2009
  • Table 11 – Prepaid subscribers and market share – 2010 - 2017
  • Table 12 – Swisscom mobile contract and prepaid subscribers – 2006 - 2018
  • Table 13 – Swisscom Mobile prepaid share of subscribers – 1998 - 2018
  • Table 14 – 3G mobile subscribers – 2010 - 2017
  • Table 15 – M2M connections – 2014 - 2016
  • Table 16 – Swisscom Mobile SMS and MMS traffic – 2007 - 2014
  • Table 17 – SMS traffic – 2002 - 2018
  • Table 18 – MMS traffic – 2003 - 2018
  • Table 19 – Mobile internet subscribers by technology – 2009 - 2017
  • Table 20 – Active mobile broadband subscribers and penetration – 2009 - 2018
  • Table 21 – Mobile data traffic – 2008 - 2018
  • Table 22 – Mobile spectrum auction – 2012
  • Table 23 – Mobile numbers ported – 2000 - 2017
  • Table 24 – Mobile termination charges by operator – 2006; 2009 - 2011
  • Table 25 – Mobile termination charges by operator – 2016 - 2019
  • Table 26 – European roaming charges – 2007 – 2016
  • Table 27 – European data roaming charges – 2014 - 2017
  • Table 28 – Swisscom Mobile blended ARPU – 2006 - 2018
  • Table 29 – Swisscom Mobile retail revenue – 2003 - 2018
  • Table 30 – Swisscom Mobile subscribers – 2006 - 2018
  • Table 31 – Sunrise subscribers – 2004 - 2018
  • Table 32 – Historic - Sunrise revenue and annual change (DKK) – 2006 - 2010
  • Table 33 – Sunrise mobile revenue (CHF) – 2009 - 2018
  • Table 34 – Sunrise mobile revenue by quarter (CHF) – 2012 - 2018
  • Table 35 – Sunrise subscribers ARPU – 2011 - 2018
  • Table 36 – Salt mobile subscribers – 2000 - 2018
  • Table 37 – Historic – Salt mobile revenue (€), annual change – 2005 - 2011
  • Table 38 – Salt financial data (CHF) – 2010 - 2014
  • Table 39 – Salt ARPU – 2006 - 2011
  • Table 40 – Salt mobile data as percentage of revenue (historic) – 2003 - 2011
  • Table 41 – UPC Switzerland mobile subscribers – 2016 - 2018
  • Chart 1 – Mobile subscribers and penetration rate – 2002 – 2018
  • Chart 2 – Share of subscribers by MNO – 2005 – 2017
  • Chart 3 – Share of subscribers by MNO and MVNO – 2007 – 2017
  • Chart 4 – Prepaid subscribers and market share – 2003 – 2017
  • Chart 5 – Swisscom Mobile contract and prepaid subscribers – 2006 – 2018
  • Chart 6 – Active mobile broadband subscribers and penetration – 2009 – 2018
  • Chart 7 – Sunrise subscribers – 2004 – 2018

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