Austria Telecoms Market Report

Telecoms, Mobile and Broadband - Statistics and Analyses

Publication Date: June 2025

Report Pages: 253

Analyst: Henry Lancaster

Contact BuddeComm

Purchase this Report

Summary
Table Of Contents

Austria’s telcos expand fibre broadband reach

Austria has a mature telecom market, dominated by Telekom Austria, Magenta Telekom (formed from the merger of T-Mobile Austria and the cableco UPC Austria), and 3 Austria. The mobile market benefits from a growing number of MVNOs. The three multi-service operators are among the numerous telcos which in recent years have signed various network access agreements aimed at quickening the pace of fibre-based infrastructure rollouts. As one result of this process, the telecom regulator has removed market regulations relating to Telekom Austria’s wholesale broadband services.

In common with other countries in the region, the telcos as well as the government and regulator have focussed on delivering improved telecom infrastructure. The government has in train a program to provide a national gigabit service by 2030, delivered by private enterprise though with some state funding. This is based on fibre networks supported by 5G, with the MNOs able to expand the reach of their 5G services following auctions held in March 2019 and September 2020. More recently, a plan has also been developed through to 2026 which would release additional spectrum in several bands to help increase network the capacity, and so improve the quality of services offered.

The fixed-line broadband market is still dominated by the DSL sector, though it is slowly losing market share as improved cable broadband has taken a greater proportion of new subscribers. The fibre sector was slow to develop, and although fibre penetration remains low there is considerable vigour among operators to build out networks. Magenta Telekom has announced plans to invest €2 billion in its fixed and mobile network by 2030, in conjunction with partners. The work will see a gigabit fibre service delivered to more than 2.5 million premises, or about 60% of the total.

This report presents key aspects of the Austrian telecom and ICT markets, including statistical data on the country, the fixed network services sector and telecom infrastructure. It also presents an overview of recent regulatory developments affecting broadband access and mobile spectrum.

Key developments:

Magenta Telekom planning to phase out its 3G network from the beginning of 2024 and refarm spectrum for LTE and 5G services.
A1 Telekom achieves download speeds of 2Gb/s using three-band CA technology.
Deutsche Telekom completes the sale of a 51% stake in its Austrian mobile tower business to GD Towers.
A1 expecting to provide national coverage with its 5G service by end-2023.
Magenta Telekom extends its 1Gb/s services, partners with Meridiam to build out FttP to 650,000 new premises by 2030.
Regulator completes multi-spectrum auction for 5G services.
Government provides an additional €1.4 billion for its national broadband program.
Report update includes the regulator's market data to Q2 2022, telcos' financial and operating data to Q4 2022, updated Telecom Maturity Index charts and analyses, recent market developments.

Companies mentioned in this report:

Telekom Austria (A1), Tele2, tele.ring, Magenta Telekom (UPC Austria, T-Mobile Austria), 3 Austria, Orange Austria, Mundio, Lycamobile, Yesss!, M:Tel Austria, Hofer Telekom, Xlink

Key statistics
Regional Europe Market Comparison

Market characteristics
Market Leaders
Market Challengers
Market Emergents
TMI versus GDP
Mobile and mobile broadband penetration
Fixed versus mobile broadband penetration

Country overview
Telecommunications market

Market analysis

Regulatory environment

Overview
Regulatory authorities

Austrian Regulatory Authority for Broadcasting and Telecommunications
Telekom Control Commission
Austrian Communications Authority (KommAustria)

Fixed-line developments

Privatisation of Telekom Austria
Interconnect
Access
Fibre access
Number Portability (NP)
Carrier PreSelection (CPS)
European Electronic Communications Code

Mobile network developments

Spectrum regulations and spectrum auctions
Roaming
Mobile Number Portability (MNP)
Mobile Termination Rate (MTR)
Network sharing

Mobile market

Mobile statistics
Mobile infrastructure

5G
4G (LTE)
3G
Other infrastructure developments
Mobile voice
Mobile data
Mobile broadband

Major mobile operators

3 Austria (Drei Austria)
Orange Austria (historic)
A1 Austria
Magenta Telekom
Mobile Virtual Network Operators (MVNOs)

Mobile content and applications

M-commerce

Fixed-line broadband market

Market analysis

Government broadband strategy

Broadband statistics
Regional broadband
Hybrid Fibre Coax (HFC) networks

Magenta Telekom

Digital Subscriber Line (DSL) networks
G.fast
Fibre-to-the-Premises (FttP) networks
Other fixed broadband services

BPL
Fixed wireless (Wi-Fi and WiMAX)
Wireless Local Loop (WLL)
Wireless LANs/Wi-Fi
WiMAX
Internet via satellite

Fixed network operators

Introduction
Telekom Austria
Tele2
tele.ring
Magenta Telekom
eTel Austria

Telecommunications infrastructure

Overview of the national telecom network
Next Generation Networks (NGNs)
International infrastructure

Submarine cable networks
Satellite networks

Smart infrastructure

Glossary of abbreviations
Related reports

List of Tables

Table 1 – Top Level Country Statistics and Telco Authorities- Austria – 2023 (e)
Table 2 – Development of telecom revenue by sector (€ million)– 2011 – 2022
Table 3 – Development of telecoms sector investment by type (€ million) – 2011 – 2021
Table 4 – Development of telecom traffic by sector (billion minutes)– 2011 – 2022
Table 5 – Average fixed-line residential subscriber use of services – 2014 – 2022
Table 6 – Decline in fixed-line interconnection revenue – 2012 – 2022
Table 7 – Wholesale access lines by type – 2016 – 2022
Table 8 – Decline in the number of CPS and CbC lines – 2011 – 2022
Table 9 – European data roaming charges – 2017 – 2022
Table 10 – Change in revenue from providing national roaming services – 2012 – 2022
Table 11 – Growth in the number of mobile number portings – 2010 – 2021
Table 12 – Development of mobile interconnection revenue – 2012 – 2020
Table 13 – Mobile market revenue by service (€ million) – 2012 – 2022
Table 14 – Development of mobile service revenue, retail and wholesale (€ million) – 2011 – 2022
Table 15 – Average mobile subscriber use of services – 2012 – 2022
Table 16 – Change in the number of mobile subscribers and penetration – 2012 – 2027
Table 17 – Change in mobile numbers in use, contract and prepaid (million) – 2011 – 2022
Table 18 – Change in the number of A1’s prepaid subscribers – 2011 – 2022
Table 19 – Change in the number of Magenta Telekom’s prepaid subscribers – 2009 – 2020
Table 20 – Growth in the number of M2M SIM cards – 2012 – 2022
Table 21 – Change in mobile voice traffic – 2011 – 2022
Table 22 – Decline in the number of SMS messages sent – 2011 – 2022
Table 23 – Change in the number of mobile broadband subscribers (million) – 2010 – 2022
Table 24 – Growth in the number of active mobile broadband subscribers and penetration – 2012 – 2027
Table 25 – Growth in mobile broadband traffic – 2011 – 2022
Table 26 – Growth in the number of A1’s mobile broadband subscribers – 2009 – 2021
Table 27 – Change in the number of 3 Austria’s active subscribers (thousand) – 2013 – 2022
Table 28 – Change in the number of 3 Austria’s registered subscribers (thousand) – 2009 – 2022
Table 29 – Development of 3 Austria’s financial data (€ million) – 2012 – 2022
Table 30 – Development of 3 Austria’s annualised ARPU (€/month) – 2011 – 2022
Table 31 – Change in the number of A1’s mobile subscribers (million)– 2011 – 2022
Table 32 – Development of A1’s mobile service revenue – 2010 – 2022
Table 33 – Change in A1’s mobile service revenue by quarter – 2015 – 2022
Table 34 – Change in A1’s monthly mobile ARPU (€/month)– 2011 – 2022
Table 35 – Development of Magenta Telekom’s mobile service revenue – 2011 – 2020
Table 36 – Magenta Telekom’s mobile service revenue by quarter – 2015 – 2020
Table 37 – Change in the number of Magenta Telekom’s mobile subscribers (million)– 2009 – 2022
Table 38 – Decline in Magenta Telekom’s annualised mobile ARPU – 2011 – 2020
Table 39 – Change in the number of fixed broadband connections by data rate – 2012 – 2022
Table 40 – Change in the proportion of fixed broadband connections by data rate – 2018 – 2022
Table 41 – Change in the number of fixed-line broadband subscribers by access type (thousand) – 2009 – 2022
Table 42 – Change in the market share of fixed broadband connections by technology – 2013 – 2022
Table 43 – Growth in fixed-line broadband traffic – 2018 – 2022
Table 44 – Growth in the number of fixed-line broadband subscribers and penetration – 2012 – 2027
Table 45 – Change in the number of bundled and standalone broadband connections – 2015 – 2022
Table 46 – Increase in revenue from retail and wholesale broadband services (€ million) – 2011 – 2022
Table 47 – Growth in the number of cable broadband subscribers – 2012 – 2022
Table 48 – Growth in the number of Magenta Telekom’s broadband subscribers – 2009 – 2022
Table 49 – Change in the number of Telekom Austria’s fixed broadband lines – 2009 – 2022
Table 50 – Decline in the number of Telekom Austria’s unbundled lines – 2009 – 2020
Table 51 – Decline in the number of DSL subscribers – 2009 – 2022
Table 52 – Growth in the number of FttP subscribers – 2012 – 2022
Table 53 – Growth in the number of fixed-line wireless broadband subscribers – 2009 – 2022
Table 54 – Development of Telekom Austria Group’s financial data (€ billion) – 2011 – 2022
Table 55 – Development of Telekom Austria’s financial data (€ billion) – 2009 – 2022
Table 56 – Decline in the number of Telekom Austria’s PSTN and ISDN access lines – 2009 – 2022
Table 57 – Development of Telekom Austria’s financial data by sector (€ million) – 2009 – 2022
Table 58 – Change in Magenta Telekom revenue by type (€ million) – 2009 – 2022
Table 59 – Change in the number of fixed lines in service by type – 2012 – 2022
Table 60 – Decline in the number of fixed lines in service and teledensity – 2012 – 2027
Table 61 – Development of fixed-line revenue by type (€ million) – 2012 – 2022
Table 62 – Historic - Telecom revenue by sector (€ million) – 2003 – 2010
Table 63 – Historic - Annual ported geographic numbers – 2007 – 2014
Table 64 – Historic - CPS and CbC lines – 2004 – 2010
Table 65 – Historic - Revenue from retail and wholesale broadband connections (€ million) – 2005 – 2010
Table 66 – Historic - Mobile subscribers and penetration rate (regulator data) – 1999 – 2010
Table 67 – Historic - Mobile numbers in use, contract and prepaid – 2004 – 2010
Table 68 – Historic - A1 prepaid subscribers – 2005 – 2010
Table 69 – Historic - GSM SIM cards in service – 2012 – 2017
Table 70 – Historic - LTE SIM cards in service – 2013 – 2017
Table 71 – Historic - 3G SIM cards in service – 2012 – 2017
Table 72 – Historic - A1 M2M connections – 2015 – 2016
Table 73 – Historic - Mobile data traffic – 2008 – 2010
Table 74 – Historic - SMS messages sent – 2001 – 2010
Table 75 – Historic - Text messaging revenue – 2013 – 2017
Table 76 – Historic - A1 SMS sent – 2006 – 2015
Table 77 – Historic - Mobile broadband download speed by technology (Mb/s) – 2013 – 2017
Table 78 – Historic - Household broadband penetration by fixed/mobile platform – 2012 – 2017
Table 79 – Historic - Roaming revenue – 2015 – 2017
Table 80 – Historic - Roaming traffic – 2015 – 2017
Table 81 – Historic - Mobile termination charges by operator (€ cents)– 2008 – 2011
Table 82 – Historic - Orange Austria mobile subscribers – 2009 – 2012
Table 83 – Historic - A1 subscribers (Austria) (million) – 2000 – 2010
Table 84 – Historic - A1 monthly ARPU (€/month)– 2004 – 2010
Table 85 – Historic - T-Mobile Austria subscribers – 2004 – 2010
Table 86 – Historic - UPC Austria mobile subscribers – 2016 – 2018
Table 87 – Historic - Mobile voice traffic – 2003 – 2010
Table 88 – Historic - Mobile service revenue, retail, and wholesale (€ million) – 2000 – 2010
Table 89 – Historic - A1 - mobile service revenue (€ million) – 2004 – 2009
Table 90 – Historic - T-Mobile Austria mobile service revenue – 2003 – 2010
Table 91 – Historic - Mobile market revenue by service (€ million) – 2012 – 2017
Table 92 – Historic - Telekom Austria Group financial data (€ billion) – 2001 – 2010
Table 93 – Historic - Telekom Austria traffic statistics (million minutes) – 2007 – 2015
Table 94 – Historic - Telekom Austria traffic statistics, annual change – 2010 – 2015
Table 95 – Historic - Tele2 financial data by sector (SEK million) – 2007 – 2017
Table 96 – Historic - Tele2 subscribers (thousand) – 2007 – 2017
Table 97 – Historic - UPC Austria revenue – 2005 – 2018
Table 98 – Historic - UPC Austria subscribers (thousand) – 2006 – 2018
Table 99 – Historic - Fixed lines in service and household teledensity – 1999 – 2010
Table 100 – Historic - Development of telecoms sector investment by type (€ million) – 2006 – 2010
Table 101 – Historic - Development of telecom traffic by sector (billion minutes) – 2005 – 2010
Table 102 – Historic - Growth in the number of active mobile broadband subscribers and penetration – 2009 – 2010
Table 103 – Historic - Development of 3 Austria’s financial data (€ million)– 2008 – 2011
Table 104 – Historic - Development of 3 Austria’s annualised ARPU (€/month)– 2008 – 2010
Table 105 – Historic - Growth in the number of fixed-line broadband subscribers and penetration – 2009 – 2010
Table 106 – Historic - Decline in the number of Telekom Austria’s PSTN and ISDN access lines (thousand) – 2005 – 2008
Table 107 – Historic - Decline in Magenta Telekom’s annualised mobile ARPU – 2006 – 2010

List of Charts

Chart 1 – Europe Telecoms Maturity Index – Market Leaders
Chart 2 – Europe Telecoms Maturity Index – Market Challengers
Chart 3 – Europe Telecoms Maturity Index – Market Emergents
Chart 4 – Europe - Telecoms Maturity Index vs GDP per capita
Chart 5 – Europe – Mobile subscriber penetration vs mobile broadband penetration
Chart 6 – Scandinavia/Baltics fixed and mobile broadband penetration
Chart 7 – Northern Europe fixed and mobile broadband penetration
Chart 8 – Eastern Europe fixed and mobile broadband penetration
Chart 9 – Southern Europe fixed and mobile broadband penetration
Chart 10 – Development of telecom revenue by sector – 2011 – 2022
Chart 11 – Development of telecoms sector investment by type (€ million) – 2011 – 2021
Chart 12 – Development of telecom traffic by sector – 2011 – 2022
Chart 13 – Decline in fixed-line interconnection revenue – 2012 – 2022
Chart 14 – Wholesale access lines by type – 2016 – 2022
Chart 15 – Decline in the number of CPS and CbC lines – 2011 – 2022
Chart 16 – Change in revenue from providing national roaming services – 2012 – 2022
Chart 17 – Growth in the number of mobile number portings – 2010 – 2021
Chart 18 – Development of mobile interconnection revenue – 2012 – 2020
Chart 19 – Mobile market revenue by service – 2012 – 2022
Chart 20 – Development of mobile service revenue, retail, and wholesale – 2011 – 2022
Chart 21 – Growth in the number of mobile subscribers and penetration rate – 2011 – 2027
Chart 22 – Change in mobile numbers in use, contract and prepaid – 2011 – 2022
Chart 23 – Change in the number of A1’s prepaid subscribers – 2011 – 2022
Chart 24 – Change in the number of Magenta Telekom’s prepaid subscribers – 2009 – 2020
Chart 25 – Growth in the number of M2M SIM cards – 2012 – 2022
Chart 26 – Change in mobile voice traffic – 2011 – 2022
Chart 27 – Decline in the number of SMS messages sent – 2011 – 2022
Chart 28 – Change in the number of mobile broadband subscribers – 2010 – 2022
Chart 29 – Growth in the number of active mobile broadband subscribers and penetration – 2012 – 2027
Chart 30 – Growth in mobile broadband traffic – 2011 – 2021
Chart 31 – Growth in the number of A1’s mobile broadband subscribers – 2009 – 2021
Chart 32 – Change in the number of 3 Austria’s active subscribers – 2013 – 2022
Chart 33 – Change in the number of 3 Austria’s registered subscribers – 2012 – 2020
Chart 34 – Development of 3 Austria’s financial data – 2012 – 2022
Chart 35 – Development of 3 Austria’s annualised ARPU – 2011 – 2022
Chart 36 – Change in the number of A1’s mobile subscribers – 2011 – 2022
Chart 37 – Development of A1’s mobile service revenue – 2010 – 2022
Chart 38 – Change in A1’s monthly mobile ARPU – 2011 – 2022
Chart 39 – Development of Magenta Telekom’s mobile service revenue – 2011 – 2020
Chart 40 – Change in the number of Magenta Telekom’s mobile subscribers – 2009 – 2022
Chart 41 – Change in the number of fixed broadband connections by data rate – 2012 – 2022
Chart 42 – Change in the number of fixed-line broadband subscribers by access type – 2009 – 2022
Chart 43 – Change in the market share of fixed broadband connections by technology – 2013 – 2022
Chart 44 – Growth in the number of fixed-line broadband subscribers and penetration – 2012 – 2027
Chart 45 – Change in the number of bundled and standalone broadband connections – 2015 – 2022
Chart 46 – Increase in revenue from retail and wholesale broadband services – 2011 – 2022
Chart 47 – Growth in the number of cable broadband subscribers – 2012 – 2022
Chart 48 – Growth in the number of Magenta Telekom’s broadband subscribers – 2009 – 2021
Chart 49 – Change in the number of Telekom Austria’s fixed broadband lines – 2009 – 2022
Chart 50 – Decline in the number of Telekom Austria’s unbundled lines – 2009 – 2020
Chart 51 – Decline in the number of DSL subscribers – 2009 – 2022
Chart 52 – Growth in the number of FttP subscribers – 2012 – 2022
Chart 53 – Growth in the number of fixed-line wireless broadband subscribers – 2009 – 2022
Chart 54 – Development of Telekom Austria Group’s financial data – 2011 – 2022
Chart 55 – Development of Telekom Austria’s financial data – 2009 – 2022
Chart 56 – Development of Telekom Austria’s financial data by sector – 2009 – 2022
Chart 57 – Change in Magenta Telekom revenue by type – 2009 – 2022
Chart 58 – Change in the number of fixed lines in service by type – 2012 – 2022
Chart 59 – Decline in the number of fixed lines in service and teledensity – 2012 – 2027
Chart 60 – Development of fixed-line revenue by type – 2012 – 2022

List of Exhibits

Exhibit 1 – Map of Telecom Maturity Index global ranking among countries in Europe
Exhibit 2 – Generalised Market Characteristics by Market Segment
Exhibit 3 – Europe – Market Leaders and market developments
Exhibit 4 – Europe – Market Challengers and market developments
Exhibit 5 – Europe – Market Emergents and market developments
Exhibit 6 – Access and the local loop
Exhibit 7 – 3G licence results – 2000
Exhibit 8 – 450MHz licence results – 2006
Exhibit 9 – GSM spectrum allocations by operator - 2002
Exhibit 10 – GSM spectrum distribution among MNOs (MHz) – 2010
Exhibit 11 – 2.6GHz spectrum auction results – September 2010
Exhibit 12 – Multi-spectrum auction results – Oct 2013
Exhibit 13 – Multi-spectrum auction results – Sept 2020
Exhibit 14 – 3 Austria spectrum concessions
Exhibit 15 – Regional WLL licenses in 3.5GHz spectrum by operator – 2004
Exhibit 16 – Regional WLL licenses in 3.5GHz spectrum by operator – 2009
Exhibit 17 – 450MHz frequency allocation overview – 2006
Exhibit 18 – 450MHz frequency allocation overview – 2006

Related Reports

Purchase this Report

Contact BuddeComm

Share this Report

TMT Intelligence

A platform to scale your intelligence tasks

Monitor critical insights with our AI-powered Market Intelligence Platform gathering and analyzing intelligence in real time. With AI trained to spot emerging trends and detect new strategic opportunities, our clients use TMT Intelligence to accelerate their growth.

If you want to know more about it, please see:

TMT Intelligence Platform

Research Methodology

BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.

For more details, please see:

Research Methodology

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

Hot Topics

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to BuddeComm's weekly newsletter.

Unsubscribe

Austria Telecoms Market Report

Telecoms, Mobile and Broadband - Statistics and Analyses

Purchase this Report

Austria’s telcos expand fibre broadband reach

Key developments:

Companies mentioned in this report:

Key statistics

Regional Europe Market Comparison

Country overview

Telecommunications market

Regulatory environment

Mobile market

Fixed-line broadband market

Fixed network operators

Telecommunications infrastructure

Glossary of abbreviations

Related reports

Purchase this Report

Share this Report

TMT Intelligence

A platform to scale your intelligence tasks

Research Methodology

Hot Topics

News & Views