Portugal - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Synopsis

Despite some consolidation among players in recent years, the Portuguese mobile market remains dominated by the incumbent, operating as Meo, and by Vodafone and NOS. With near universal 3G coverage, during the last two years most investment has been directed to LTE and to incremental upgrades to network infrastructure. Meo was the first operator to launch commercial LTE services, in early 2012. The MVNO market remains undeveloped, though network operators have their own low-cost brands.

This report profiles Portugal’s mobile market, providing statistics on network operators, a review of the key regulatory issues, a snapshot of the consumer market, and an analysis of mobile data services such as SMS, Push-to-Talk and mobile TV as also developments in technologies and their adoption among consumers.

Key developments:

Vodafone achieves 450Mb/s downlink speeds in LTE-A trials, provides 90% LTE population coverage; decline in SMS traffic in wake of messaging alternatives; m-payment solution developments; Zon Optimus rebranded as NOS; TMN rebranded as Meo; financial constraints putting pressure on consumer spend for high-end telecom services; Lycamobile launches mobile services; report update includes the regulator’s market data to Q4 2015, telcos’ operating and financial data to Q4 2015, recent market developments.

Companies mentioned in this report:

Meo (TMN), NOS (Optimus, Zon Multimedia), Vodafone, CTT, Lycamobile.

Table of Contents

  • 1. Synopsis
  • 2. Market analysis
  • 3. Mobile statistics
    • 3.1 General statistics
    • 3.2 Mobile voice
    • 3.3 Mobile data
      • 3.3.1 Short Message Service (SMS)
      • 3.3.2 Multimedia Messaging Service (MMS)
    • 3.4 Mobile broadband
    • 3.5 Forecasts – mobile subscribers – 2016; 2018; 2021
      • 3.5.1 Notes on scenario forecasts
  • 4. Regulatory issues
    • 4.1 Spectrum regulations and spectrum auctions
      • 4.1.1 GSM licence renewal
      • 4.1.2 3G
      • 4.1.3 3G at 900MHz
      • 4.1.4 450MHz
      • 4.1.5 3.4GHz
      • 4.1.6 2.6GHz and 800MHz
    • 4.2 Roaming
      • 4.2.1 Data roaming
    • 4.3 Mobile Number Portability (MNP)
    • 4.4 Mobile Termination Rates (MTRs)
    • 4.5 Network sharing
  • 5. Mobile infrastructure
    • 5.1 Digital networks
    • 5.2 Third Generation (3G) mobile
    • 5.3 Long-term Evolution (LTE)
    • 5.4 Other infrastructure developments
      • 5.4.1 General Packet Radio Service (GPRS)
      • 5.4.2 Push-to-Talk (PTT)
      • 5.4.3 High-Speed Packet Access (HSPA)
      • 5.4.4 Evolved HSPA (HSPA+)
      • 5.4.5 High-Speed Uplink Packet Access (HSUPA)
      • 5.4.6 Fixed-mobile convergence (FMC)
      • 5.4.7 TETRA (TErrestrial Trunked RAdio)
    • 5.5 Machine-to-Machine (M2M)
  • 6. Major mobile operators
    • 6.1 Meo
    • 6.2 Vodafone
    • 6.3 Optimus
    • 6.4 NOS (Zon Optimus)
    • 6.5 OniWay exits the market
    • 6.6 Mobile Virtual Network Operators (MVNOs)
  • 7. Mobile content and applications
    • 7.1 Location-based services
    • 7.2 Other developments
    • 7.3 M-payments
    • 7.4 Mobile TV
  • 8. Mobile handsets
  • 9. Related reports
  • Table 1 – Historic - Mobile subscribers and penetration (regulator data) – 1999 - 2009
  • Table 2 – Mobile subscribers and penetration (regulator data) – 2010 - 2016
  • Table 3 – Active mobile subscribers (regulator data) – 2014 - 2015
  • Table 4 – Mobile sector revenue – 2004 - 2015
  • Table 5 – Mobile operators’ market share of subscribers (main players) – 2004 - 2015
  • Table 6 – Outgoing mobile calls and traffic volume – 2002 - 2015
  • Table 7 – Mobile prepaid subscribers, proportion prepaid – 2003 - 2015
  • Table 8 – Average revenue per mobile subscriber – 2013 - 2015
  • Table 9 – Mobile internet sessions and traffic – 2007 - 2015
  • Table 10 – SMS messages sent annually – 2004 - 2015
  • Table 11 – SMS messages sent per user per month – 2010 - 2015
  • Table 12 – Premium SMS messages sent – 2010 - 2015
  • Table 13 – MMS messages sent – 2007 - 2015
  • Table 14 – Active mobile broadband subscribers – 2010 - 2015
  • Table 15 – Mobile broadband devices – 2010 - 2015
  • Table 16 – Share of mobile broadband subscribers by operator (cards/modems) – 2010 - 2015
  • Table 16 – Share of mobile broadband subscribers by operator – 2011 - 2015
  • Table 17 – Mobile broadband revenue – 2007 - 2015
  • Table 18 – NOS mobile data use per subscriber – 2012 - 2015
  • Table 19 – Forecast mobile subscribers – 2016; 2018; 2021
  • Table 20 – Multiband auction results – 2012
  • Table 21 – Roaming in call traffic volume and messages – 2003 - 2015
  • Table 22 – European roaming charges – 2007 - 2016
  • Table 23 – European data roaming charges – 2012 - 2016
  • Table 24 – Annual mobile number portings – 2002 - 2016
  • Table 25 – MTRs – 2009 - 2012
  • Table 26 – 3G video calls and traffic data – 2007 - 2015
  • Table 27 – M2M subscriptions – 2012 - 2015
  • Table 28 – M2M sessions and traffic – 2013 - 2015
  • Table 29 – Meo residential ARPU and data percentage – 2006 - 2015
  • Table 30 – Meo subscribers – 2006 - 2015
  • Table 31 – Meo mobile revenue – 2010 - 2015
  • Table 32 – Vodafone Portugal subscribers – 2006 - 2015
  • Table 33 – Vodafone Portugal subscribers, proportion prepaid – 2006 - 2015
  • Table 34 – Vodafone monthly ARPU: prepaid, contract and blended – 2005 - 2015
  • Table 35 – Vodafone financial data – 2007 - 2016
  • Table 36 – Optimus operational statistics – 2006 - 2012
  • Table 37 – Optimus financial data – 2006 - 2012
  • Table 38 – Optimus revenue by type – 2006 - 2012
  • Table 39 – NOS mobile subscribers – 2003 - 2015
  • Table 40 – Mobile TV sessions and traffic – 2010 - 2015
  • Table 41 – Mobile TV subscribers – 2010 - 2015
  • Table 42 – Mobile TV revenue – 2007 - 2011
  • Chart 1 – Active mobile subscribers and SIM penetration rate (regulator data) – 2003 - 2016
  • Chart 2 – Mobile operators’ market share – 2004 - 2015
  • Chart 3 – Mobile prepaid subscribers, proportion prepaid – 2003 – 2015
  • Chart 4 – Mobile broadband subscribers – 2010 - 2015
  • Chart 5 – Roaming in call traffic volume and messages – 2003 - 2015
  • Chart 6 – 3G video calls and traffic data – 2007 - 2015
  • Chart 7 – Vodafone monthly ARPU: prepaid, contract and blended – 2005 - 2015
  • Chart 8 – Vodafone financial data (year to Mar) – 2007 - 2016

Related Reports

Focus Report Profile

Technologies

Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)
Strategies & Analyses (Industry & Markets)

Number of pages 30

Status Current

Last updated 31 Mar 2016
Update History

Analyst: Henry Lancaster

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