Portugal - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Synopsis

Despite some consolidation among players in recent years, the Portuguese mobile market remains dominated by the incumbent, operating as Meo, and by Vodafone and NOS. With near universal 3G coverage, during the last two years most investment has been directed to LTE and to incremental upgrades to network infrastructure. Meo was the first operator to launch commercial LTE services, in early 2012. The MVNO market remains undeveloped, though network operators have their own low-cost brands.

This report profiles Portugal’s mobile market, providing statistics on network operators, a review of the key regulatory issues, a snapshot of the consumer market, and an analysis of mobile data services such as SMS, Push-to-Talk and mobile TV as also developments in technologies and their adoption among consumers.

Key developments:

Vodafone achieves 450Mb/s downlink speeds in LTE-A trials, provides 90% LTE population coverage; decline in SMS traffic in wake of messaging alternatives; m-payment solution developments; Zon Optimus rebranded as NOS; TMN rebranded as Meo; financial constraints putting pressure on consumer spend for high-end telecom services; Lycamobile launches mobile services; report update includes the regulator’s market data to Q4 2015, telcos’ operating and financial data to Q4 2015, recent market developments.

Companies mentioned in this report:

Meo (TMN), NOS (Optimus, Zon Multimedia), Vodafone, CTT, Lycamobile.

1. Synopsis
2. Market analysis
3. Mobile statistics
- 3.1 General statistics
- 3.2 Mobile voice
- 3.3 Mobile data
  - 3.3.1 Short Message Service (SMS)
  - 3.3.2 Multimedia Messaging Service (MMS)
- 3.4 Mobile broadband
- 3.5 Forecasts – mobile subscribers – 2016; 2018; 2021
  - 3.5.1 Notes on scenario forecasts
4. Regulatory issues
- 4.1 Spectrum regulations and spectrum auctions
  - 4.1.1 GSM licence renewal
  - 4.1.2 3G
  - 4.1.3 3G at 900MHz
  - 4.1.4 450MHz
  - 4.1.5 3.4GHz
  - 4.1.6 2.6GHz and 800MHz
- 4.2 Roaming
  - 4.2.1 Data roaming
- 4.3 Mobile Number Portability (MNP)
- 4.4 Mobile Termination Rates (MTRs)
- 4.5 Network sharing
5. Mobile infrastructure
- 5.1 Digital networks
- 5.2 Third Generation (3G) mobile
- 5.3 Long-term Evolution (LTE)
- 5.4 Other infrastructure developments
  - 5.4.1 General Packet Radio Service (GPRS)
  - 5.4.2 Push-to-Talk (PTT)
  - 5.4.3 High-Speed Packet Access (HSPA)
  - 5.4.4 Evolved HSPA (HSPA+)
  - 5.4.5 High-Speed Uplink Packet Access (HSUPA)
  - 5.4.6 Fixed-mobile convergence (FMC)
  - 5.4.7 TETRA (TErrestrial Trunked RAdio)
- 5.5 Machine-to-Machine (M2M)
6. Major mobile operators
- 6.1 Meo
- 6.2 Vodafone
- 6.3 Optimus
- 6.4 NOS (Zon Optimus)
- 6.5 OniWay exits the market
- 6.6 Mobile Virtual Network Operators (MVNOs)
7. Mobile content and applications
- 7.1 Location-based services
- 7.2 Other developments
- 7.3 M-payments
- 7.4 Mobile TV
8. Mobile handsets
9. Related reports

Table 1 – Historic - Mobile subscribers and penetration (regulator data) – 1999 - 2009
Table 2 – Mobile subscribers and penetration (regulator data) – 2010 - 2016
Table 3 – Active mobile subscribers (regulator data) – 2014 - 2015
Table 4 – Mobile sector revenue – 2004 - 2015
Table 5 – Mobile operators’ market share of subscribers (main players) – 2004 - 2015
Table 6 – Outgoing mobile calls and traffic volume – 2002 - 2015
Table 7 – Mobile prepaid subscribers, proportion prepaid – 2003 - 2015
Table 8 – Average revenue per mobile subscriber – 2013 - 2015
Table 9 – Mobile internet sessions and traffic – 2007 - 2015
Table 10 – SMS messages sent annually – 2004 - 2015
Table 11 – SMS messages sent per user per month – 2010 - 2015
Table 12 – Premium SMS messages sent – 2010 - 2015
Table 13 – MMS messages sent – 2007 - 2015
Table 14 – Active mobile broadband subscribers – 2010 - 2015
Table 15 – Mobile broadband devices – 2010 - 2015
Table 16 – Share of mobile broadband subscribers by operator (cards/modems) – 2010 - 2015
Table 16 – Share of mobile broadband subscribers by operator – 2011 - 2015
Table 17 – Mobile broadband revenue – 2007 - 2015
Table 18 – NOS mobile data use per subscriber – 2012 - 2015
Table 19 – Forecast mobile subscribers – 2016; 2018; 2021
Table 20 – Multiband auction results – 2012
Table 21 – Roaming in call traffic volume and messages – 2003 - 2015
Table 22 – European roaming charges – 2007 - 2016
Table 23 – European data roaming charges – 2012 - 2016
Table 24 – Annual mobile number portings – 2002 - 2016
Table 25 – MTRs – 2009 - 2012
Table 26 – 3G video calls and traffic data – 2007 - 2015
Table 27 – M2M subscriptions – 2012 - 2015
Table 28 – M2M sessions and traffic – 2013 - 2015
Table 29 – Meo residential ARPU and data percentage – 2006 - 2015
Table 30 – Meo subscribers – 2006 - 2015
Table 31 – Meo mobile revenue – 2010 - 2015
Table 32 – Vodafone Portugal subscribers – 2006 - 2015
Table 33 – Vodafone Portugal subscribers, proportion prepaid – 2006 - 2015
Table 34 – Vodafone monthly ARPU: prepaid, contract and blended – 2005 - 2015
Table 35 – Vodafone financial data – 2007 - 2016
Table 36 – Optimus operational statistics – 2006 - 2012
Table 37 – Optimus financial data – 2006 - 2012
Table 38 – Optimus revenue by type – 2006 - 2012
Table 39 – NOS mobile subscribers – 2003 - 2015
Table 40 – Mobile TV sessions and traffic – 2010 - 2015
Table 41 – Mobile TV subscribers – 2010 - 2015
Table 42 – Mobile TV revenue – 2007 - 2011

Chart 1 – Active mobile subscribers and SIM penetration rate (regulator data) – 2003 - 2016
Chart 2 – Mobile operators’ market share – 2004 - 2015
Chart 3 – Mobile prepaid subscribers, proportion prepaid – 2003 – 2015
Chart 4 – Mobile broadband subscribers – 2010 - 2015
Chart 5 – Roaming in call traffic volume and messages – 2003 - 2015
Chart 6 – 3G video calls and traffic data – 2007 - 2015
Chart 7 – Vodafone monthly ARPU: prepaid, contract and blended – 2005 - 2015
Chart 8 – Vodafone financial data (year to Mar) – 2007 - 2016

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Number of pages 30

Status Current

Last updated 31 Mar 2016
Update History

Analyst: Henry Lancaster

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