Portugal - Digital Media - Statistics and Analyses

Synopsis

Portugal has seen considerable development in the converged services market, largely through customers making greater use of network upgrades which can better support bundled packages. The main cableco is NOS, which was formed from the merger of Zon Multimédia with Sonaecom’s subsidiary Optimus, becoming Zon Optimus before the rebranding to NOS in May 2014. The digital TV platform in Portugal was completed in April 2012. Although there are few DTTV channels available, the regulator has endeavoured to switch to a Multi Frequency Network which will enable at least six additional channels to be carried.

This report assesses the major elements of the Portuguese market for converged media, presenting statistics on videostreaming and bundled services as well as an analysis of the major players and service offerings.

Key developments:

Regulator extends subsidy program for DTTV/DTH STBs; Portugal adopts Multi Frequency Network (MFN) to resolve DTT reception problems; almost three-quarters of households take bundled services; PT launches quad-play service; NOS launches satellite-based quad-play offer; report update includes the regulator’s market data to Q4 2016, telcos’ operating and financial data to Q4 2016, recent market developments.

Companies mentioned in this report:

Meo (TMN), Vodafone, NOS (Zon Optimus).

Table of Contents

  • 1. Synopsis
  • 2. Overview
  • 3. Key general trends
  • 4. Bundeld services
  • 5. Digital TV (DTV)
    • 5.1 Introduction
    • 5.2 Videostreaming
      • 5.2.1 DSL
      • 5.2.2 FttH/B
    • 5.3 Communications: VoIP
    • 5.4 Cable TV (CATV)
    • 5.5 Satellite-based digital pay-TV developments
      • 5.5.1 Digital satellite TV
    • 5.6 Digital Terrestrial TV
      • 5.6.1 Licence awarded
      • 5.6.2 DTTV launched
  • 6. Related reports
  • Table 1 – Subscribers to bundled services (old style) – 2007 - 2013
  • Table 2 – Bundled services subscribers by type – 2011 - 2016
  • Table 3 – Proportion of bundles by type – 2014 - 2016
  • Table 4 – Bundled services market revenue by type – 2014 - 2016
  • Table 5 – Bundled services average revenue per subscriber – 2014 - 2016
  • Table 6 – NOS bundled services subscribers – 2007 - 2016
  • Table 7 – Bundled services market share by subscribers – 2011 - 2016
  • Table 8 – Penetration of bundled services by type – 2011 - 2016
  • Table 9 – Revenue from subscription TV services – 2014 - 2016
  • Table 10 – TV accesses by platform – 2002 - 2016
  • Table 11 – IPTV subscribers – 2009 - 2015
  • Table 12 – Portugal Telecom pay-TV subscribers – 2008 - 2016
  • Table 13 – Market share of DSL TV subscribers by operator – 2011 - 2016
  • Table 14 – Penetration of IPTV (FttP) subscribers by type – 2010 - 2016
  • Table 15 – FttH/B IPTV subscribers – 2007 - 2016
  • Table 16 – Market share of fibre TV subscribers by operator – 2011 - 2016
  • Table 17 – VoIP subscribers – 2010 - 2016
  • Table 18 – Nomadic VoIP subscribers – 2006 - 2016
  • Table 19 – Cable TV subscriber share by operator – 2004 - 2016
  • Table 20 – CATV subscribers – 2008 - 2016
  • Table 21 – Cabled households – 2000 - 2016
  • Table 22 – Penetration of TV cable subscribers by type – 2010 - 2016
  • Table 23 – NOS (Zon Optimus) cable and broadband TV subscribers – 2007 - 2015
  • Table 24 – Satellite TV subscriber households – 1998 - 2016
  • Table 25 – Market share of DTH subscriptions by operator – 2011 - 2016
  • Table 26 – Penetration of DHT subscribers by type – 2010 - 2016
  • Chart 1 – Subscribers to bundled services – 2011 - 2016
  • Chart 2 – NOS triple-play subscribers – 2007 - 2016
  • Chart 3 – TV accesses by platform – 2011 – 2016
  • Exhibit 1 – Overview of digital media

Related Reports

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Number of pages 18

Status Current

Last updated 12 Apr 2017
Update History

Analyst: Henry Lancaster

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