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Poland’s fixed broadband market has benefited from excellent cross-platform competition, with comprehensive DSL infrastructure complemented by extensive cable networks and a growing fibre presence. Commercial considerations meant that fibre was for some years restricted to a number of urban areas, though more recently the sector has received considerable financial support from the government and the European Union. This support is aimed at building fibre-based networks across the country (particularly in eastern areas) and promoting fibre connectivity to end-users. As a result, the proportion of broadband subscribers receiving a service of at least 100Mb/s has increased sharply in recent years.
Orange Poland dominates the fixed broadband market although regulatory measures have improved wholesale market access. Consequently, the incumbent’s market share of the DSL sector has fallen, while its overall share (including mobile broadband connections) accounts for about a third of the market.
Market consolidation was anticipated with the proposed acquisition by Liberty Global of the cable assets of Multimedia Polska. Although this deal was cancelled in early 2018, Vectra completed the merger in early 2020, subject to some regulatory conditions which will see the company retreat from several markets. For a period the two operators will continue to provide services under their separate banners.
This report profiles Poland’s fixed broadband market, including a review of the key market players, statistics and technology platforms, and an assessment of recent market developments. It also includes subscriber forecasts to 2025.
UPC Poland, Orange Poland (Telekomunikacja Polska), Netia, Aster, Multimedia Polska, Vectra, Telefonia Dialog, Polkomtel.
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BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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