Poland - Digital Economy and Digital Media - Statistics and Analyses

Synopsis

Supported by a large population, Poland retains one of Eastern Europe’s more significant markets for digital media services. Strong competition exists both between platforms as well as between operators. The number of operators suggests that further market consolidation is inevitable: the merger between Cyfra+ and n is indicative of continuing market dynamics. This report profiles Poland’s digital economy and digital TV market, covering market developments and major companies in the broadband, cable, terrestrial and satellite pay TV sectors.

Key developments:

Cyfrowy Polsat acquires a majority stake in Polkomtel; bundled services taken by 5.87 million customers; Orange Poland sells EmiTel for PLN1.7 billion; Netia buys Aster’s former infrastructure from UPC Poland; UPC Poland acquires cable assets of Multimedia Poland; Orange Poland launches multi-platform TV service; National Broadcasting Council awards licences on the fifth multiplex; Cyfra+ merges with digital TV platform ITI Neovision; first analogue TV transmitters switched off; TVP continues DVB-T2 trial; report update includes the regulator’s 2016 market data report, State Statistics data for 2016, telcos’ operating and financial data to Q4 2016, recent market developments.

Companies mentioned in this report:

UPC Polska, Vectra, Multimedia Polska, Aster, Cyfra+, Cyfrowy Polsat, N/TNK, Orange Poland (Telekomunikacja Polska), TVP.

Table of Contents

  • 1. Synopsis
  • 2. Digital economy
    • 2.1 E-commerce
    • 2.2 E-government
      • 2.2.1 Infrastructure
    • 2.3 E-health
  • 3. Overview of Digital Media market
    • 3.1 Bundled services
    • 3.2 Digital TV (DTV)
    • 3.3 Videostreaming
    • 3.4 Communications: VoIP
      • 3.4.1 Cable TV (CATV)
      • 3.4.2 Satellite-based digital pay TV developments
      • 3.4.3 Digital Terrestrial TV (DTTV)
  • 4. Related reports
  • Table 1 – Proportion of individuals using e-commerce services – 2012 - 2016
  • Table 2 – Proportion of enterprises using e-government services – 2012 - 2015
  • Table 3 – Proportion of individuals using e-commerce services – 2012 - 2016
  • Table 4 – Revenue distribution by bundle – 2014 - 2015
  • Table 5 – Proportion of subscribers by bundle – 2011 - 2015
  • Table 6 – Market share of bundled packages by operator – 2014 - 2015
  • Table 7 – Orange Poland Livebox, IPTV customers – 2008 - 2016
  • Table 8 – Netia IPTV subscribers – 2014 - 2016
  • Table 9 – VoIP traffic and subscribers – 2008 - 2015
  • Table 10 – UPC Poland – homes passed – 2003 – 2016
  • Table 11 – UPC Poland – subscribers by service type – 2003 - 2016
  • Table 12 – Vectra subscribers by service type – 2015 - 2016
  • Table 13 – Multimedia Polska financial data – 2009 – 2016
  • Table 14 – Multimedia Polska revenue by sector (old format) – 2009 – 2013
  • Table 15 – Multimedia Polska revenue by sector (new format) – 2012 – 2016
  • Table 16 – Multimedia Polska RGUs – 2009 - 2016
  • Table 17 – Multimedia Polska triple play subscribers by service – 2009 - 2016
  • Table 18 – nc+ pay TV revenue – 2014 - 2016
  • Table 19 – nc+ pay TV subscribers – 2014 - 2016
  • Table 20 – Cyfrowy Polsat financial data – 2004 - 2016
  • Table 21 – Cyfrowy Polsat operational data (old style) – 2004 - 2012
  • Table 22 – Cyfrowy Polsat operational data (new style) – 2012 - 2016
  • Table 23 – Orange DTH subscribers – 2008 - 2016
  • Chart 1 – UPC Poland – subscribers by service type – 2003 – 2016
  • Chart 2 – Multimedia Polska financial data – 2009 – 2016
  • Chart 3 – Multimedia Polska revenue by sector – 2009 – 2016
  • Chart 4 – Multimedia Polska subscribers – 2009 – 2016
  • Chart 5 – Cyfrowy Polsat financial data – 2004 – 2016

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Broadcasting
Digital Media

Number of pages 24

Status Archived

Last updated 3 Apr 2017
Update History

Analyst: Henry Lancaster

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