Italy - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Synopsis

Italy’s vibrant mobile market has one of the highest penetration rates in Europe. The market has undergone considerable changes since 2016. For some years it was dominated by three operators, TIM, Vodafone Italia and Wind, with the fourth player 3 Italia having steadily made progress with securing customers to its network. The owners of 3 Italia and Wind in mid-2015 agreed to merge their units, a process which gained regulatory clearance in October 2016. The new merged entity, trading as Wind Tre, began offering services in January 2017. As a result of the merger the market gained a new entrant in the form of Iliad, which secured access to spectrum and to Wind Tre’s infrastructure to enable it to offer services while its own network is being developed.

All providers operate LTE networks, and significant investments in network upgrades have led to considerable growth in mobile data and high-end applications. Telecom Italia has also trialled LTE broadcast technology and is cooperating with Huawei and Ericsson to develop a platform for 5G services.

This report provides an analytic overview of Italy’s mobile market, including statistics, key regulatory issues and an assessment of mobile data services. It also profiles the major providers and the likely impact of emerging technologies on their strategies for coming years.

Key developments:

Wind Tre reports on 2016 results; government selects five cities for 5G technology trials; Vodafone extends LTE coverage 90% of the population; TIM trials LTE broadcast technology, preps for 5G applications and services; regulator extends 3G licences to 2029 and GSM licences to 2027; Vodafone introduces Booster femtocell uni; regulator proposes lower MTRs; spectrum auction opens up LTE sector and delivers €3.945 billion for the government; MVNO customer base exceeds 7.1 million; report update includes the regulator’s market data to September 2016, telcos’ operating and financial data to Q4 2016, recent market developments.

Companies mentioned in this report:

Wind Tre (3 Italia / Wind Telecom), Telecom Italia (TIM), Vodafone Italia.

Table of Contents

  • 1. Synopsis
  • 2. Market analysis
  • 3. Mobile statistics
    • 3.1 General statistics
    • 3.2 Operator market shares
    • 3.3 Mobile voice
    • 3.4 Mobile data
      • 3.4.1 Short Messaging Service (SMS)
      • 3.4.2 Multimedia Messaging Services (MMS)
    • 3.5 Mobile broadband
  • 4. Regulatory issues
    • 4.1 Spectrum regulations and spectrum auctions
      • 4.1.1 Spectrum trading
      • 4.1.2 Other frequencies
      • 4.1.3 Spectrum auctions 2011
      • 4.1.4 Spectrum renewal
    • 4.2 Roaming
    • 4.3 Network sharing
    • 4.4 Mobile Number Portability (MNP)
    • 4.5 Mobile Termination Rates (MTRs)
    • 4.6 Fixed-mobile convergence (FMC)
  • 5. Mobile infrastructure
    • 5.1 Digital networks
      • 5.1.1 Third Generation (3G) mobile
      • 5.1.2 Long-term Evolution (LTE)
      • 5.1.3 5G
    • 5.2 Other infrastructure developments
      • 5.2.1 General Packet Radio Service (GPRS)
      • 5.2.2 SCDMA
      • 5.2.3 High-Speed Packet Downlink Access (HSDPA)
      • 5.2.4 High Speed Uplink Packet Access (HSUPA)
      • 5.2.5 Evolved HSPA (HSPA+)
  • 6. Major mobile operators
    • 6.1 Wind Tre (3 Italia/Wind)
    • 6.2 TIM
      • 6.2.1 Network contracts
    • 6.3 Vodafone Italy
    • 6.4 Wind Telecom
    • 6.5 MVNOs
  • 7. Mobile content and applications
    • 7.1 Femtocells
    • 7.2 Mobile TV
      • 7.2.1 3 Italia
      • 7.2.2 TIM
    • 7.3 Location-based services
    • 7.4 Mobile banking/ticketing
    • 7.5 Payment services
    • 7.6 Machine-to-Machine (M2M)
  • 8. Related reports
  • Table 1 – Historic - Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2009
  • Table 2 – Mobile subscribers and penetration rate – 2010 - 2017
  • Table 3 – Mobile market revenue – 2008 – 2016
  • Table 4 – Annual revenue per active SIM – 2008 - 2013
  • Table 5 – Revenue by service – 2009 - 2013
  • Table 6 – Mobile market investment – 2004 - 2013
  • Table 7 – Mobile market share of subscribers by operator – 2004 - 2016
  • Table 8 – Prepaid and contract cards in service – 2009 - 2016
  • Table 9 – Proportion of prepaid and contract cards in service – 2010 - 2016
  • Table 10 – SMS/MMS and other data revenue – 2008 - 2013
  • Table 11 – SMS traffic – 2008 - 2017
  • Table 12 – Vodafone data as proportion of service revenue – 2005 - 2013
  • Table 13 – Mobile data traffic – 2011 - 2016
  • Table 14 – Vodafone SMS traffic – 2014 - 2016
  • Table 15 – Active mobile broadband subscribers – 2008 - 2017
  • Table 16 – Wind Telecom mobile internet subscribers – 2012 - 2016
  • Table 17 – Wind Telecom mobile internet revenue – 2013 - 2016
  • Table 18 – Total spectrum outlay by operator (€) – 2011
  • Table 19 – European roaming charges – 2007 – 2016
  • Table 20 – European data roaming charges – 2014 - 2017
  • Table 21 – Cumulative mobile numbers ported – 2003 – 2016
  • Table 22 – Annual mobile numbers portings – 2002 – 2016
  • Table 23 – Mobile termination rates – 2008 - 2014
  • Table 24 – 3 Italia registered mobile subscribers – 2008 - 2016
  • Table 25 – 3 Italia active mobile subscribers – 2013 - 2016
  • Table 26 – 3 Italia annualised ARPU – 2008 - 2016
  • Table 27 – 3 Italia mobile revenue – 2008 - 2016
  • Table 28 – 3 Italia mobile EBITDA, capex – 2011 - 2016
  • Table 29 – Wind Tre financial data – 2015 - 2016
  • Table 30 – Wind Tre mobile financial data – 2015 - 2016
  • Table 31 – Wind Tre mobile subscribers – 2015 - 2016
  • Table 32 – TIM mobile subscribers – 2005 - 2016
  • Table 33 – TIM mobile revenue by sector – 2008 - 2016
  • Table 34 – Vodafone subscribers – 2001 - 2016
  • Table 35 – Vodafone fixed-line revenue by sector – 2010 - 2017
  • Table 36 – Vodafone revenue by sector – 2010 - 2017
  • Table 37 – Vodafone mobile revenue by sector (new style) – 2014 - 2017
  • Table 38 – Vodafone prepaid, contract and blended ARPU (€) – 2004 - 2016
  • Table 39 – Vodafone mobile customer cost – 2007 - 2017
  • Table 40 – Wind operational statistics and mobile revenue – 2005 – 2016
  • Table 41 – Wind annualised mobile ARPU – 2005 - 2016
  • Table 42 – Wind mobile subscriber statistics – 2005 - 2016
  • Table 43 – MVNO mobile subscribers – 2008 - 2016
  • Table 44 – Tiscali mobile subscribers – 2013 - 2016
  • Table 45 – MVNO market share of MVNO subscribers – 2010 - 2016
  • Chart 1 – Mobile subscribers and penetration rate – 2002 - 2017
  • Chart 2 – Mobile market revenue – 2008 - 2017
  • Chart 3 – Mobile market share of subscribers by operator – 2004 – 2016
  • Chart 4 – 3 Italia mobile subscribers – 2008 - 2016
  • Chart 5 – 3 Italia annualised ARPU – 2008 – 2016
  • Chart 6 – TIM annualised ARPU – 2005 – 2016
  • Chart 7 – TIM revenue by sector, annual change – 2008 – 2016
  • Chart 8 – Vodafone prepaid, contract and blended ARPU (€) – 2004 - 2016
  • Exhibit 1 – UMTS auction results – 2000
  • Exhibit 2 – UMTS auction results – 2009
  • Exhibit 3 – Spectrum allocations at auction – 2011

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