Ireland - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses
Ireland’s mobile market is dominated by Vodafone Ireland and 3 Ireland which have a similar market share. They are followed at some distance by the incumbent telco, eir, which has about 17% of the market by subscribers. There is room for a small number of MVNOs, the largest of which is Tesco Mobile. Although the number of dedicated mobile broadband subscribers has fallen since 2016, mobile broadband use, supported by extensive LTE networks, remains popular among consumers, particularly since the introduction of flat-rate data plans. LTE forms an integral part of the government’s national broadband strategy, with upgraded LTE technologies being used to provide the required minimum of 30Mb/s in many rural areas.
The regulator has set aside spectrum in several bands for mobile data services, including that in the 3.6GHz band which was auctioned in mid-2017.
This report provides statistics and analysis on the Irish mobile market, including the key regulatory issues, a snapshot of the consumer market, emerging technologies, and the growth of mobile data.
Vodafone launches a commercial NB-IoT service, makes its first 5G call;
Regulator revises strategy to manage radio spectrum;
3 Ireland invests €300 million to provide 225Mb/s '4G Plus' service nationally, extends Nokia vendor relationship with a five-year managed services contract;
Vodafone Ireland completes national LTE network upgrade project;
SMS traffic shows continuing decline;
Mobile broadband subscriber base falls;
Report update includes the regulator's market data to Q3 2018, telcos' operating and financial data to Q4 2018, recent market developments.
Companies mentioned in this report:
Vodafone Ireland, O2, eir, eMobile; Tesco Mobile, Virgin Media Ireland.
Table of Contents
Unlicensed Mobile Access (UMA)
Short Message Service (SMS)
Multimedia Messaging Service (MMS)
Forecasts – mobile subscribers – 2019; 2021; 2023
Spectrum regulations and spectrum auctions
Digital dividend spectrum
Mobile Number Portability (MNP)
Mobile termination rates (MTRs)
Wideband Digital Mobile Data Services (WDMDS)
Machine-to-Machine (M2M) networks
Internet of Things
Major mobile operators
O2 Ireland (historic)
Mobile content and applications
List of Tables
Table 1 – Operator blended ARPU – 2005 – 2018
Table 2 – Historic - Mobile subscribers and penetration rate – 1995; 1997; 1999 – 2009
Table 3 – Mobile subscribers and penetration rate – 2010 – 2019
Table 4 – Mobile voice subscribers (not incl. mobile broadband, M2M) – 2011 – 2018
Table 5 – Mobile retail market revenue, voice and data – 2005 – 2018
Table 6 – Mobile share of subscribers by operator – 2005 – 2018
Table 7 – Operator share of subscribers (excl. M2M and broadband) – 2014 – 2018
Table 8 – Mobile share of revenue by operator – 2005 – 2018
Table 9 – Prepaid versus postpaid share of subscribers – 2000 – 2018
Table 10 – Proportion of prepaid subscribers by operator – 2008 – 2018
Table 11 – 3G SIM cards in use by type – 2011 – 2018
Table 12 – Mobile subscriber market share by technology – 2013 – 2018
Table 13 – Mobile voice traffic – 2005 – 2018
Table 14 – Mobile data traffic – 2014 – 2018
Table 15 – Mobile data traffic share by technology – 2014 – 2018
Table 16 – Data use per subscriber – 2011 – 2018
Table 17 – SMS messages sent – 2000 - 2019
Table 18 – SMS and MMS messages sent per subscriber – 2011 – 2018
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