Iceland has one of the smallest yet most progressive telecom markets in Europe. There is effective competition in the mobile and broadband markets, with a number of players having emerged to challenge the dominance of the two leading players the two main players Síminn and Sýn, which have interests in numerous sectors. Sýn was formerly Vodafone Iceland which was rebranded to reflect the company’s move into broadband and broadcasting following its December 2017 acquisition of most of the telecoms and media interests of 365 Media. The new entrant Nova has become the leading player in the mobile market and has quickly expanded its presence in the fixed-line segment.
The telecom market has shown some resilience in recent years following the significant economic downturn a decade ago, supported by continuing investment in mobile and fixed-line broadband infrastructure by operators and well as by the government’s Telecommunications Fund which is supporting Next Generation Access networks, particularly in rural areas.
Vodafone Iceland, Síminn, Nova, Tal, 365 Media.
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Number of pages 91
Last updated 5 Feb 2019
Analyst: Henry Lancaster
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