Iceland has one of the smallest yet most progressive telecom markets in Europe. There is effective competition in the mobile and broadband markets, with a number of players having emerged to challenge the dominance of the two leading operators Síminn and Sýn, which have interests across the telecom sectors. Sýn was formerly Vodafone Iceland before being rebranded to reflect the company’s move into broadband and broadcasting following its December 2017 acquisition of most of the telecoms and media interests of 365 Media. The new entrant Nova has become the leading player in the mobile market and has quickly expanded its presence in the fixed-line segment, particularly in fibre.
The telecom market has shown some resilience in recent years following the significant economic downturn a decade ago, supported by continuing investment in mobile and fixed-line broadband infrastructure by operators and well as by the government’s Telecommunications Fund which is supporting Next Generation Access networks, particularly in rural areas.
Sýn (Vodafone Iceland), Síminn, Nova, Tal, 365 Media.
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Number of pages 134
Last updated 10 Feb 2020
Analyst: Henry Lancaster
Paul has been a consistent champion of improving broadband in Australia, and is most deserving of the industry's ongoing support.
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