Hungary - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Synopsis

Hungary’s dynamic mobile market is served by three mobile network operators and a small number of MVNOs. The bundled services operator Digi Telecommunications is building up a mobile network based on its 1800MHz and 3.4GHz concessions and has expanded into the fixed-line market through its May 2018 acquisition of Invitel. The company launched its DIGIMobil service in mid-2019, and although it was blocked by the regulator from participating in the forthcoming multi-spectrum auction (a decision which it is contesting in the courts) the company is expanding the reach of its LTE infrastructure using its existing spectrum concession. Vodafone has also expanded into the fixed line segment, following the acquisition of UPC Hungary (among other Liberty global assets across Central and Eastern Europe) by the parent company Vodafone Group.

Mobile penetration is relatively high for the region, and there remains considerable growth in mobile broadband services delivered via upgraded networks. Revenue growth is focused on mobile data as operators struggle with competition and regulated tariff reductions, as well as reduced MTRs.

Maygar Telekom is at the forefront of 5G developments, supported by the government, universities, other telcos and vendors forming the Hungarian 5G Coalition.

This report provides an overview of Hungary’s mobile market, covering the major players, voice and data services and regulations. It includes a wealth of statistics and offers analyses of market dynamics.

Key developments:

  • Regulator preps for multi-spectrum auction, disallows Digi Telecom from bidding;
  • DIGIMobil launches an LTE service;
  • Vodafone Group acquires Liberty Global assets, including UPC Hungary;
  • Maygar Telekom launches NB-IoT platform;
  • Hungarian 5G Coalition partners trial data rates at up to 22Gb/s;
  • Magyar Telekom and Telenor Hungary expand LTE coverage through joint network;
  • Report update includes the regulator's market data to June 2019, telcos' financial and operating data to Q2 2019, recent market developments.

Companies mentioned in this report:

T-Mobile Hungary, Telenor Hungary, Vodafone Hungary

Table of Contents

  • Market analysis

  • Mobile statistics

    • General statistics
    • Mobile data
      • Short Message Service (SMS)/Multimedia Messaging Service (MMS)
    • Mobile broadband
  • Regulatory issues

    • GSM licences
    • 3G licence awards
    • Multi-Spectrum auction
    • 900MHZ Spectrum
    • 450MHZ Spectrum
    • 3.4GHZ
    • Auction – 5G
    • Mobile Termination Rates (MTRS)
    • Mobile Number Portability (MNP)
    • Roaming
    • SIM card registration
  • Mobile infrastructure

    • 5G
    • 4G (LTE)
    • 3G
    • GSM
    • Other infrastructure developments
      • NB-IoT
  • Major mobile operators

    • T-Mobile Hungary (MTEL)
    • Telenor Hungary
    • Vodafone Hungary
    • Digi Mobile
    • MPVI Mobil
    • Mobile Virtual Network Operators (MVNOs)
  • Mobile content and applications

    • m-Commerce
    • m-Marketing
  • Appendix – Historic data

  • Related reports


List of Tables

  • Table 1 – Growth in the number of mobile subscribers and penetration – 2009 – 2024
  • Table 2 – Change in the share of mobile subscribers by MNO – 2006 – 2019
  • Table 3 – Change in the ratio of prepaid to postpaid subscribers – 2007 – 2019
  • Table 4 – Change in mobile sector revenue – 2009 – 2019
  • Table 5 – Growth in mobile data traffic – 2014 – 2019
  • Table 6 – Change in the volume of SMS and MMS traffic – 2009 – 2019
  • Table 7 – Increase in the number of active mobile broadband subscribers and penetration – 2009 – 2024
  • Table 8 – Mobile broadband subscribers – 2011 – 2019
  • Table 9 – Increase in mobile voice traffic – 2009 – 2019
  • Table 10 – Increase in the number of T-Mobile Hungary’s mobile broadband subscriber base – 2008 – 2019
  • Table 11 – Mobile broadband revenue – 2006 – 2018
  • Table 12 – Growth in the number of T-Mobile Hungary’s mobile subscriber base – 2009 – 2019
  • Table 13 – Development of T-Mobile Hungary’s revenue – 2009 – 2019
  • Table 14 – T-Mobile Hungary’s quarterly revenue (HUF) by type – 2016 – 2019
  • Table 15 – T-Mobile blended ARPU (€) – 2004 – 2019
  • Table 16 – Change in T-Mobile Hungary’s mobile ARPU (HUF) – 2004 – 2019
  • Table 17 – Decline in Telenor Hungary’s mobile subscriber base – 2004 – 2018
  • Table 18 – Development of Telenor Hungary’s financial data – 2006 – 2018
  • Table 19 – Decline in Telenor Hungary’s monthly ARPU – 2006 – 2018
  • Table 20 – Decline in Telenor Hungary’s monthly ARPU – 2006 – 2018
  • Table 21 – Growth in the number of Vodafone Hungary’s mobile subscriber base – 2007 – 2019
  • Table 22 – Growth in the number of Digi Telecom’s mobile subscribers– 2016 – 2019
  • Table 23 – Historic - Mobile subscribers and penetration rate – 1998 – 2009
  • Table 24 – Historic – Mobile voice traffic – 2001 – 2098
  • Table 25 – Historic - Total SMS and MMS messages sent – 2002 – 2009

List of Charts

  • Chart 1 – Growth in the number of mobile subscribers and penetration – 2009 – 2024
  • Chart 2 – Change in the share of mobile subscribers by MNO – 2009 – 2019
  • Chart 3 – Change in the ratio of prepaid to postpaid subscribers – 2007 – 2019
  • Chart 4 – Change in mobile sector revenue – 2009 – 2019
  • Chart 5 – Growth in mobile data traffic – 2014 – 2019
  • Chart 6 – Change in the volume of SMS traffic – 2009 – 2019
  • Chart 7 – Increase in the number of active mobile broadband subscribers and penetration – 2009 – 2024
  • Chart 8 – Increase in mobile voice traffic – 2009 – 2019
  • Chart 9 – Increase in the number of T-Mobile Hungary’s mobile broadband subscriber base – 2008 – 2019
  • Chart 10 – Growth in the number of T-Mobile Hungary’s mobile subscriber base – 2003 – 2019
  • Chart 11 – Development of T-Mobile Hungary’s revenue – 2009 – 2019
  • Chart 12 – T-Mobile Hungary’s quarterly revenue (HUF) by type – 2016 – 2019
  • Chart 13 – Change in T-Mobile Hungary’s mobile ARPU (HUF) – 2004 – 2019
  • Chart 14 – Decline in Telenor Hungary’s mobile subscriber base – 2004 – 2018
  • Chart 15 – Development of Telenor Hungary’s financial data – 2006 – 2018
  • Chart 16 – Growth in the number of Vodafone Hungary’s mobile subscriber base – 2007 – 2019

List of Exhibits

  • Exhibit 1 – 2G spectrum awards
  • Exhibit 2 – Spectrum auction results – 2014

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