Estonia Telecoms Market Report

Telecoms, Mobile and Broadband - Statistics and Analyses

Last updated: 23 Mar 2021 Update History

Report Pages: 164

Analyst: Henry Lancaster

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Summary
Table Of Contents

Estonia’s MNOs prep for delayed 3.5GHz 5G auction

Estonia’s competitive telecom market continues to progress with a range of regulatory measures which have enabled alternative operators to chip away at the fixed-line market share of the incumbent telco Telia Estonia. Fixed-line infrastructure upgrades have been focussed on fibre, and the legacy DSL network has gradually been replaced.

The MNOs Telia, Elisa and Tele2 have comprehensive LTE infrastructure in place. Limited commercial 5G deployments have been made though an expansion of service availability awaits the delayed auction of spectrum in the 3.5GHz band, which is expected to be held later in 2021.

Progressive government policies on broadband infrastructure and an active regulatory regime have also contributed to Estonia having one of the highest broadband penetration rates in Europe. Broadband is available via a range of fixed-line and wireless technologies, with ADSL2+, FttP, cable, Wi-Fi, and WiMAX platforms widely available. Elisa’s consolidation with the principal cableco Starman in April 2017 has enabled the operator to offer a more comprehensive suite of bundled services, and so compete more effectively with Telia.

This report provides an overview of Estonia’s telecom market, the performance of the key operators, recent regulatory developments, and the status of fixed-line networks and the NGN. It also includes a range of operating and financial data. In addition, the report reviews developments in the fixed and fixed-wireless broadband sectors, as also the mobile voice and data sectors including regulatory measures and operator strategies relating to 5G.

Key developments:

Telia Estonia launches Smart Wi-Fi service;
Government amends Electronic Communications Act to make conditions on use of technologies and equipment for telecom networks;
Commercial 5G services launched in major cites
Government commits €20 million to rural broadband program;
Report update includes operator data to Q4 2020, Statistics Estonia data to December 2020, the regulator's market data updates and annual reports, recent market developments.

Companies mentioned in this report:

Telia Estonia, Tele2 Estonia, Elisa Telia Estonia, Elisa, Starman, STV, Viasat, Levira, Baltic Broadband

Key statistics
Regional European Market Comparison

Europe Telecom Maturity Index by tier

Market Leaders
Market Challengers
Market Emergents

TMI versus GDP
Mobile and mobile broadband penetration
Fixed versus mobile broadband penetration

Country overview
Covid-19 and its impact on the telecom sector

Economic considerations and responses
Subscribers
Infrastructure

Telecommunications market

Historical overview

Regulatory environment

Historical overview
Regulatory authorities
Fixed-line developments

Telecoms sector liberalisation
Privatisation
Interconnect
Access
Carrier Selection and Carrier PreSelection (CPS)
Number Portability (NP)
European Electronic Communications Code

Mobile network developments

Licensing
Mobile Number Portability (MNP)
Mobile Termination Rates (MRTs)
Roaming
Coordination with Latvia

Mobile market

Market analysis
Mobile statistics

General statistics

Mobile infrastructure

5G
4G (LTE)
3G
Other infrastructure developments

Mobile voice
Mobile data

Short Message Service (SMS)
Multimedia Message Service (MMS)

Mobile broadband
Major mobile operators

Telia Estonia (Eesti Mobiltelefon, EMT)
Elisa
Tele2 Estonia
Mobile Virtual Network Operators (MVNOs)

Mobile content and applications

Location-based services
M-commerce

Fixed-line broadband market

Market analysis

Broadband statistics

Hybrid Fibre Coax (HFC) networks
Digital Subscriber Line (DSL) networks
Fibre-to-the-Premises (FttP) networks
Other fixed broadband services

Wi-Fi
Li-Fi
WiMAX

Digital economy

Estonian Information Society Strategy
Legislation
E-government

Infrastructure
eID card
E-Residency
EEBone

E-commerce
E-education
E-health

Fixed network operators

Overview of operators
Telia Estonia
Tele2 Estonia
Elisa

Telecommunications infrastructure

Overview of the national telecom network

Telia Estonia
Alternative operators
International networks

Smart infrastructure

Appendix – Historic data
Glossary of abbreviations
Related reports

List of Tables

Table 1 – Top Level Country Statistics and Telco Authorities – Estonia – 2020 (e)
Table 2 – Telecom licenses by service – 2012 – 2016
Table 3 – Development of telecom sector revenue – 2008 – 2020
Table 4 – Development of ICT revenue and profit – 2009 – 2020
Table 5 – Development of telecom revenue by sector ($) – 2010 – 2018
Table 6 – Change in the share of voice calls: mobile and fixed networks – 2011 – 2016
Table 7 – Unbundled Local Loops – 2006 – 2014
Table 8 – Change in the number of fixed number portings – 2011 – 2018
Table 9 – Change in the number of mobile number portings – 2005 – 2018
Table 10 – Growth in the number of mobile subscribers and penetration – 2011 – 2026
Table 11 – Active prepaid and contract subscribers – 2011 – 2019
Table 12 – Ratio of prepaid to postpaid subscribers – 2011 - 2016
Table 13 – Change in the number of Telia Estonia’s prepaid subscribers – 2011 – 2020
Table 14 – Mobile services revenue by type – 2011 – 2016
Table 15 – Mobile revenue (subscription, data) – 2014 – 2016
Table 16 – Growth in the number of Telia Estonia’s M2M connections – 2014 – 2020
Table 17 – Growth in the number of M2M connections – 2011 – 2018
Table 18 – Change in mobile voice traffic – 2010 – 2021
Table 19 – Growth in mobile data traffic – 2011 – 2021
Table 20 – Total SMS messages sent – 2011 – 2018
Table 21 – Total MMS messages sent – 2011 – 2018
Table 22 – Change in the number of mobile broadband subscribers by type – 2006 – 2016
Table 23 – Change in the number of active mobile broadband subscribers – 2011 – 2026
Table 24 – Proportion of mobile broadband connections by data speed – 2013 – 2016
Table 25 – Mobile data revenue – 2011 – 2016
Table 26 – Growth in the number of Telia Estonia’s mobile subscribers – 2011 – 2020
Table 27 – Development of Telia Estonia’s blended mobile ARPU – 2009 – 2020
Table 28 – Development of Telia Estonia’s mobile revenue – 2011 – 2020
Table 29 – Development of Elisa Estonia’s financial data – 2011 – 2020
Table 30 – Change in the number of Elisa Estonia’s mobile subscribers – 2011 – 2020
Table 31 – Development of Elisa Estonia’s mobile blended ARPU – 2016 – 2020
Table 32 – Change in the number of Tele2 Estonia’s mobile subscribers – 2011 – 2020
Table 33 – Internet users and penetration rate – 2011 – 2019
Table 34 – Growth in the number of fixed-broadband subscribers and penetration – 2011 – 2026
Table 35 – Fixed-broadband subscribers by operator – 2011 – 2016
Table 36 – Dial-up internet subscribers – 2011 – 2016
Table 38 – Change in the number of Telia Estonia’s fixed-broadband subscribers – 2011 – 2020
Table 39 – Development of Telia Estonia’s fixed-broadband ARPU – 2010 – 2020
Table 40 – Development of revenue from fixed and mobile broadband services – 2011 – 2016
Table 41 – Change in the number of cable broadband subscribers – 2011 – 2018
Table 42 – Growth in the number of Elisa Estonia’s cable broadband subscribers – 2011 – 2020
Table 43 – DSL subscribers – 2011 – 2018
Table 44 – STV broadband subscribers – 2011 – 2016
Table 45 – FttX broadband subscribers – 2011 – 2018
Table 46 – Fixed-wireless broadband subscribers – 2011 – 2018
Table 47 – Fixed-line subscribers by operator (regulator data) – 2009 – 2016
Table 48 – Fixed-lines in service by operator – 2011 – 2016
Table 49 – Fixed-line voice traffic – 2011 – 2016
Table 50 – Development of Telia Estonia’s revenue by service – 2011 – 2020
Table 51 – Development of Telia Estonia’s financial data – 2012 – 2020
Table 52 – Change in the number of Telia Estonia’s subscribers by sector – 2011 – 2020
Table 53 – Development of Tele2 Estonia’s financial data – 2011 – 2020
Table 54 – Development of Tele2 Estonia’s revenue by sector – 2011 – 2020
Table 55 – Change in the number of Tele2 Estonia’s subscribers by sector – 2011 – 2020
Table 56 – Change in the number of Elisa Estonia’s subscribers by sector – 2016 – 2020
Table 57 – Decline in the number of fixed lines in service and teledensity – 2011 – 2021
Table 58 – Fixed line voice subscribers – 2011 – 2021
Table 59 – Fixed line voice subscribers by operator – 2009 – 2016
Table 60 – Fixed line voice revenue – 2011 – 2016
Table 61 –International bandwidth – 2011 – 2017
Table 62 – Historic – Telecoms sector revenue ($) – 2000 – 2010
Table 63 – Historic – Fixed number portings – 2005 – 2010
Table 64 – Historic – Active prepaid and contract subscribers – 1998 – 2010
Table 65 – Historic – Telia prepaid subscribers – 2002 – 2010
Table 66 – Historic – Total SMS messages sent – 2004 – 2010
Table 67 – Historic – Total MMS messages sent – 2005 – 2010
Table 68 – Historic – Telia subscribers – 2005 – 2010
Table 69 – Historic – Telia blended ARPU – 2005 – 2008
Table 70 – Historic – Telia mobile financial data – 2005 – 2010
Table 71 – Historic – Tele2 mobile subscribers – 2007 – 2010
Table 72 – Historic – Fixed-broadband lines and penetration – 2004 – 2010
Table 73 – Historic – Telia fixed-broadband subscribers – 2006 – 2010
Table 74 – Historic – Telia fixed-broadband ARPU – 2006 – 2009
Table 75 – Historic – Cable broadband subscribers – 2003 – 2010
Table 76 – Historic – DSL subscribers – 2003 – 2010
Table 77 – Historic – FttX broadband subscribers – 2007 – 2010
Table 78 – Historic – Telia Estonia revenue by service – 2005 – 2010
Table 79 – Historic – Telia Estonia subscribers by sector – 2002 – 2010
Table 80 – Historic – Tele2 financial data – 2007 – 2010
Table 81 – Historic – Tele2 Estonia financial data by sector – 2007 – 2010
Table 82 – Historic – Tele2 Estonia subscribers by sector – 2007 – 2010
Table 83 – Historic – Elisa financial data – 2008 – 2010
Table 84 – Historic – Elisa mobile subscribers – 2008 – 2010
Table 85 – Historic – International bandwidth – 2000 – 2010
Table 86 – Historic - Mobile subscribers and penetration rate – 1998 – 2010
Table 87 – Historic - Internet users and penetration rate – 1998 – 2010
Table 88 – Historic - Fixed lines in service and teledensity – 1995 – 2010
Table 89 –Historic – Decline in the number of Telia Estonia’s PSTN/ISDN subscribers – 2002 – 2016

List of Charts

Chart 1 – Europe Telecoms Maturity Index – Market Leaders (top tier)
Chart 2 – Europe Telecoms Maturity Index – Market Challengers (middle tier)
Chart 3 – Europe Telecoms Maturity Index – Market Emergents (bottom tier)
Chart 4 – Overall view - Telecoms Maturity Index vs GDP per Capita
Chart 5 – Europe - mobile subscriber penetration vs mobile broadband penetration
Chart 6 – Scandinavia and Baltics: mobile subscriber penetration vs mobile broadband penetration
Chart 8 – Southern Europe mobile subscriber penetration vs mobile broadband penetration
Chart 9 – Eastern Europe mobile subscriber penetration vs mobile broadband penetration
Chart 10 – Scandinavia and Baltics fixed and mobile broadband penetration
Chart 11 – Northern Europe fixed and mobile broadband penetration
Chart 12 – Southern Europe fixed and mobile broadband penetration
Chart 13 – Eastern Europe fixed and mobile broadband penetration
Chart 14 – Development of telecom sector revenue – 2008 – 2020
Chart 15 – Development of ICT revenue and profit – 2009 – 2020
Chart 16 – Development of telecom revenue by sector ($) – 2010 – 2018
Chart 17 – Change in the share of voice calls: mobile and fixed networks – 2011 – 2016
Chart 18 – Change in the number of fixed number portings – 2011 – 2018
Chart 19 – Change in the number of mobile number portings – 2005 – 2018
Chart 20 – Growth in the number of mobile subscribers and penetration – 2011 – 2026
Chart 21 – Change in the number of Telia Estonia’s prepaid subscribers – 2011 – 2020
Chart 22 – Mobile services revenue by type – 2011 – 2016
Chart 23 – Growth in the number of M2M connections – 2011 – 2018
Chart 24 – Change in mobile voice traffic – 2010 – 2021
Chart 25 – Growth in mobile data traffic – 2011 – 2021
Chart 26 – Change in the number of mobile broadband subscribers by type – 2006 – 2016
Chart 27 – Change in the number of active mobile broadband subscribers – 2011 – 2026
Chart 28 – Proportion of mobile broadband connections by data speed – 2013 – 2016
Chart 29 – Growth in the number of Telia Estonia’s mobile subscribers – 2011 – 2020
Chart 30 – Development of Telia Estonia’s mobile revenue – 2011 – 2020
Chart 31 – Development of Elisa Estonia’s financial data – 2011 – 2020
Chart 32 – Change in the number of Elisa Estonia’s mobile subscribers – 2011 – 2020
Chart 33 – Change in the number of Tele2 Estonia’s mobile subscribers – 2011 – 2020
Chart 34 – Internet users and penetration rate – 2011 – 2019
Chart 35 – Growth in the number of fixed-broadband subscribers and penetration – 2011 – 2026
Chart 37 – Revenue from fixed and mobile broadband services – 2011 – 2016
Chart 38 – Growth in the number of Elisa Estonia’s cable broadband subscribers – 2011 – 2020
Chart 39 – Development of Telia Estonia’s revenue by service – 2011 – 2020
Chart 40 – Development of Telia Estonia’s financial data – 2012 – 2020
Chart 41 – Change in the number of Telia Estonia’s subscribers by sector – 2011 – 2020
Chart 42 – Development of Tele2 Estonia’s financial data – 2011 – 2020
Chart 43 – Development of Tele2 Estonia’s revenue by sector – 2011 – 2020
Chart 44 – Change in the number of Tele2 Estonia’s subscribers by sector – 2011 – 2020
Chart 45 – Change in the number of Elisa Estonia’s subscribers by sector – 2016 – 2020
Chart 46 – Decline in the number of fixed lines in service and teledensity – 2011 – 2021

List of Exhibits

Exhibit 1 – Generalised Market Characteristics by Market Segment
Exhibit 2 – Access, the local loop and unbundling – an overview

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Estonia Telecoms Market Report

Telecoms, Mobile and Broadband - Statistics and Analyses

Purchase this Report

Estonia’s MNOs prep for delayed 3.5GHz 5G auction

Key developments:

Companies mentioned in this report:

Key statistics

Regional European Market Comparison

Country overview

Covid-19 and its impact on the telecom sector

Telecommunications market

Regulatory environment

Mobile market

Fixed-line broadband market

Digital economy

Fixed network operators

Telecommunications infrastructure

Appendix – Historic data

Glossary of abbreviations

Related reports

Purchase this Report

Share this Report

TMT Intelligence

A platform to scale your intelligence tasks

Research Methodology

Hot Topics

News & Views