Estonia - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Publication Overview

This report provides a comprehensive overview of trends and developments in Estonia’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure developments;
  • Major Players, Revenues, Subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttP, DSL, cable, wireless);
  • Convergence and Digital Media;
  • Mobile subscriber and ARPU forecasts;
  • Broadband market forecasts for selective years to 2022.
  • Government policies affecting the telecoms industry;
  • Market liberalisation and industry issues;
  • Telecoms operators – privatisation, IPOs, acquisitions, new licences;
  • Mobile technologies (GSM; 3G, HSPA, LTE, 5G).

Researcher:- Henry Lancaster
Current publication date:- April 2017 (16th Edition)

Executive Summary

Estonia’s incumbent telco to close DSL-based services by end-2020

Estonia’s telecom market continues to benefit from a range of regulatory measures which have encouraged competition, enabling alternative operators to chip away at the fixed-line market share of the incumbent Telia. Fixed-line infrastructure upgrades have been geared to supporting bundled offerings, and this process has prompted Telia to stop services based on DSL by the end of 2020. Instead, services will be carried over the operator’s VDSL, fibre and G.fast infrastructure, supplemented by LTE in rural areas.

Estonia has one of the most advanced mobile markets in Europe, having benefitted from considerable investment from the mobile network operators Telia, Elisa and Tele2. The market enjoys effective competition, although the MVNO sector remains underdeveloped. Operator investment in HSPA and LTE technologies has underscored the growing mobile broadband sector. The launch of LTE-A services has also provided far higher data rates, bringing the county to the forefront of such developments in the region and supporting a range of mobile data services and applications. Operators are engaged in 5G trials, which will further underpin revenue growth in coming years once services become commercially available from about 2020.

The country also has one of the highest broadband penetration rates in Europe, supported by comprehensive DSL infrastructure and an extensive reach of cable and fibre networks. Elisa’s acquisition of the principal cableco Starman in March 2017 will enable the operator to offer a more comprehensive suite of bundled services, and so compete more effectively with Telia.

High broadband penetration has underpinned Estonia’s emerging internet economy, with various e-commerce, e-government, e-education and e-health services available and widely used. The cable TV market is well developed and hence cable TV operators have been well-positioned to offer bundled play services.

This report provides statistics and an overview of broadband market developments and trends in Estonia, as well as forecasts to 2022. It also includes major market developments in the country’s converging media and digital economy.

This report provides an overview of Estonia’s telecom market, the performance of the largely international players, recent regulatory developments, and the status of fixed-line networks and the NGN. It also includes a range of operating and financial data.

This report provides a concise overview of Estonia’s mobile market as players further develop the data sector. It covers the major players, regulatory developments, services offered and a variety of financial and operating statistics.

Key developments:

  • Tele2 Estonia inaugurates 3,000km Baltic Highway cable linking to central and western Europe;
  • Tele2 buys the telco Televörgu;
  • ICT revenue broaches €3.4 billion;
  • Telia Estonia and Tele2 Estonia trial 5G services;
  • Tele2 rolls out CA LTE-A services in major cities;
  • Elisa providing 99% population coverage with LTE, trials LTE-A technology;
  • Tele2 launches platform to manage M2M connections;
  • Telia Estonia partners with Sigfox to develop its LPWA platform;
  • Elisa acquires Starman’s Estonian business;
  • Report update includes operator data to Q4 2016, Statistics Estonia data to December 2015, the regulator’s market data updates and 2015 annual report, recent market developments.

Companies mentioned in this report:

Elisa, Tele2 Estonia, Telia Estonia (Elion), Starman, STV, Viasat, Levira, Baltic Broadband.

Table of Contents

  • 1. Key statistics
    • 1.1 Country overview
  • 2. Telecommunications market
    • 2.1 Historical overview
  • 3. Regulatory environment
    • 3.1 Historical overview
      • 3.1.1 EU Regulatory Framework
      • 3.1.2 Revised NFR
    • 3.2 Regulatory authority
    • 3.3 Telecoms sector liberalisation
    • 3.4 Privatisation
    • 3.5 Interconnect
    • 3.6 Access
    • 3.7 Carrier Selection and Carrier PreSelection (CPS)
    • 3.8 Number Portability (NP)
  • 4. Fixed network operators
    • 4.1 Overview of operators
    • 4.2 Telia (Eesti Telekom, Elion)
    • 4.3 Tele2 Estonia
  • 5. Telecommunications infrastructure
    • 5.1 Overview of the national telecom network
      • 5.1.1 Telia Estonia
      • 5.1.2 Alternative operators
      • 5.1.3 International networks
    • 5.2 Telecoms and IT
    • 5.3 Smart infrastructure
      • 5.3.1 Internet of Things (IoT)
    • 5.4 Wholesale
  • 6. Broadband market
    • 6.1 Introduction and statistical overview
      • 6.1.1 Market analysis
      • 6.1.2 Broadband statistics
      • 6.1.3 Forecasts – broadband subscribers - 2018; 2020; 2022
    • 6.2 Hybrid Fibre Coax (HFC) networks
    • 6.3 Digital Subscriber Line (DSL) networks
    • 6.4 Fibre-to-the-Premises (FttP) networks
    • 6.5 Other fixed broadband services
      • 6.5.1 Wi-Fi
      • 6.5.2 Li-Fi
      • 6.5.3 WiMAX
  • 7. Digital media
    • 7.1 Overview
    • 7.2 Digital TV
      • 7.2.1 Videostreaming
      • 7.2.2 Cable TV (CATV)
      • 7.2.3 Satellite-based digital pay TV developments
      • 7.2.4 Digital Terrestrial TV (DTTV)
  • 8. Digital economy
    • 8.1 Estonian Information Society Strategy
    • 8.2 Legislation
    • 8.3 E-government
      • 8.3.1 Infrastructure
      • 8.3.2 eID card
      • 8.3.3 E-Residency
      • 8.3.4 EEBone
    • 8.4 E-commerce
    • 8.5 E-education
    • 8.6 E-health
  • 9. Mobile communications
    • 9.1 Market analysis
    • 9.2 Mobile statistics
      • 9.2.1 General statistics
      • 9.2.2 Mobile voice
      • 9.2.3 Mobile data
      • 9.2.4 Mobile broadband
    • 9.3 Regulatory issues
      • 9.3.1 Licensing
      • 9.3.2 Mobile Number Portability (MNP)
      • 9.3.3 Mobile Termination Rates (MRTs)
      • 9.3.4 Coordination with Latvia
    • 9.4 Mobile infrastructure
      • 9.4.1 Digital
      • 9.4.2 Other infrastructure developments
    • 9.5 Major mobile operators
      • 9.5.1 Telia (Eesti Mobiltelefon, EMT)
      • 9.5.2 Elisa
      • 9.5.3 Tele2 Estonia
      • 9.5.4 Mobile Virtual Network Operators (MVNOs)
    • 9.6 Mobile content and applications
      • 9.6.1 Location-based services
      • 9.6.2 M-commerce
      • 9.6.3 Mobile TV
      • 9.6.4 Machine-to-Machine (M2M)
      • Table 1 – Country statistics – 2016 (e)
      • Table 2 – Telephone network statistics – 2016 (e)
      • Table 3 – Internet user statistics – 2016 (e)
      • Table 4 – Broadband statistics – 2016 (e)
      • Table 5 – Mobile statistics – 2016 (e)
      • Table 6 – National telecommunications authority
      • Table 7 – ICT financial statistics – 2009 - 2016
      • Table 8 – Telecoms sector revenue (kroons and €) – 2008 - 2016
      • Table 9 – Telecoms sector revenue ($) – 2000 - 2015
      • Table 10 – Share of voice calls: mobile and fixed networks – 2008 - 2015
      • Table 11 – Unbundled Local Loops – 2006 - 2014
      • Table 12 – Fixed number portings – 2008 - 2015
      • Table 13 – Fixed-line voice traffic – 2011 - 2015
      • Table 14 – Telia Estonia revenue by service – 2005 - 2016
      • Table 15 – Telia Estonia subscribers by sector – 2009 - 2016
      • Table 16 – Tele2 Estonia financial data by sector – 2007 - 2016
      • Table 17 – Tele2 Estonia subscribers by sector – 2007 - 2016
      • Table 18 – Historic - Fixed lines in service and teledensity – 1995 - 2009
      • Table 19 – Fixed lines in service and teledensity – 2010 - 2018
      • Table 20 – Fixed line voice subscribers – 2011 - 2018
      • Table 21 – Fixed line voice subscribers by operator – 2011 - 2015
      • Table 22 – Fixed line voice revenue – 2011 - 2015
      • Table 23 –Telia PSTN/ISDN subscribers – 2002 - 2016
      • Table 24 – Historic - Internet users and penetration rate – 1998 - 2009
      • Table 25 – Internet users and penetration rate – 2010 - 2018
      • Table 26 – Active fixed-broadband lines and penetration rate – 2004 - 2018
      • Table 27 – Dial-up internet subscribers – 2011 - 2016
      • Table 28 – Telia fixed-broadband subscribers – 2006 - 2016
      • Table 29 – Telia fixed-broadband ARPU – 2006 - 2016
      • Table 30 – Proportion of broadband connections by data speed – 2010 - 2015
      • Table 31 – Revenue from fixed and mobile broadband services – 2013 - 2015
      • Table 32 – Forecast broadband subscribers – 2018; 2020; 2022
      • Table 33 – Cable broadband subscribers – 2003 - 2016
      • Table 34 – Starman cable broadband subscribers – 2011 - 2016
      • Table 35 – DSL subscribers – 2003 - 2016
      • Table 36 – STV broadband subscribers – 2011 - 2015
      • Table 37 – FttX broadband subscribers – 2007 - 2016
      • Table 38 – Fixed-wireless broadband subscribers – 2011 - 2016
      • Table 39 – Proportion of TV accesses by platform – 2008 - 2015
      • Table 40 – Telia IPTV subscribers – 2006 - 2016
      • Table 41 – IPTV subscribers – 2011 - 2017
      • Table 42 – Cable TV subscribers – 2011 - 2015
      • Table 43 – Cable TV revenue – 2011 - 2015
      • Table 44 – Market share of cable TV subscribers by operator – 2009 - 2015
      • Table 45 – Satellite TV subscribers – 2011 - 2017
      • Table 46 – Historic - Mobile subscribers and penetration rate – 1998 - 2009
      • Table 47 – Mobile subscribers and penetration rate – 2010 - 2018
      • Table 48 – Active prepaid and contract subscribers – 2010 - 2015
      • Table 49 – Ratio of prepaid to postpaid subscribers – 2000 - 2015
      • Table 50 – Telia prepaid subscribers – 2002 - 2016
      • Table 51 – Mobile services revenue by type – 2011 - 2015
      • Table 52 – Mobile voice traffic – 2010 - 2016
      • Table 53 – Mobile data traffic – 2011 - 2017
      • Table 54 – Total SMS messages sent – 2004 - 2017
      • Table 55 – Total MMS messages sent – 2005 - 2017
      • Table 56 – Mobile broadband subscribers by type – 2006 - 2016
      • Table 57 – Proportion of mobile broadband connections by data speed – 2013 - 2015
      • Table 58 – Mobile number portings – 2008 - 2015
      • Table 59 – Telia subscribers – 2005 - 2016
      • Table 60 – Telia blended ARPU – 2005 - 2016
      • Table 61 – Telia mobile financial data – 2009 - 2016
      • Table 62 – Elisa financial data – 2008 - 2016
      • Table 63 – Elisa mobile subscribers – 2008 - 2016
      • Table 64 – Tele2 mobile financial data – 2008 - 2016
      • Table 65 – Tele2 mobile subscribers – 2007 - 2016
      • Table 66 – Telia M2M connections – 2013 - 2016
      • Table 67 –M2M connections by operator – 2011 - 2015
      • Chart 1 – Telia Estonia revenue by service – 2005 – 2016
      • Chart 2 – Telia Estonia subscribers by sector – 2009 – 2016
      • Chart 3 - Tele2 Estonia financial data – 2007 - 2016
      • Chart 4 – Fixed lines in service and teledensity – 2005 - 2018
      • Chart 5 – Internet users and penetration rate – 2005 – 2018
      • Chart 6 – Fixed-broadband subscribers and penetration rate – 2004 - 2018
      • Chart 7 – Mobile subscribers and penetration rate – 2003 - 2018
      • Chart 8 – Elisa financial data – 2008 - 2016
      • Chart 9 - Tele2 mobile financial data – 2008 - 2016
      • Exhibit 1 – The EU regulatory framework for communications
      • Exhibit 2 – Access, the local loop and unbundling – an overview

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