This report provides a comprehensive overview of trends and developments in Bulgaria’s telecommunications market. The report analyses the fixed-line, mobile and broadband sectors. Subjects include:
Researcher:- Henry Lancaster
Current publication date:- October 2018 (17th Edition)
Until recent years, Bulgaria’s telecoms market was affected by the country’s difficult macroeconomic climate, as well as by relatively high unemployment and a shrinking population. These factors contributed to steadily declining revenue across the sector until strong recovery returned in 2018. There remains pressure on revenue growth, with consumers continuing to migrate from fixed-line voice telephony to mobile and VoIP alternatives, while the volume of SMS and MMS traffic has been affected by the growing use of alternative OTT messaging services.
The mature mobile market has effective competition between A1 Bulgaria, Telenor Bulgaria (sold to the PPF Group in August 2018) and the incumbent telco Vivacom. Competition intensified following the implementation of a streamlined mobile number portability process. In addition, customer preference for bundled services has put pressure on pricing and encouraged operators to offer generous voice and data packages. This in turn has impacted on operator revenue.
Vivacom is in the process of being sold, and the potential that a new owner will inject funds in network upgrades and develop services based on 5G should stimulate other market players to invest in their own service provision. A1 Bulgaria and Telenor Bulgaria are poised to launch commercial 5G services in 2020.
The broadband market in Bulgaria enjoys excellent cross-platform competition. The share of the market held by DSL has fallen steadily as a result of customers being migrated to fibre networks, particularly those operated by the incumbent telco Vivacom. By early 2019 about 65% of Vivacom’s fixed-line broadband subscribers were on fibre infrastructure.
This report provides an overview of Bulgaria’s fixed-line telecom market, including data on regulatory developments, the strategies of the major operators and an assessment of the evolution of fixed-line networks. The report also reviews the mobile voice and data segments; including a variety of statistics and analyses covering the major operators, market developments and services offered. In addition, the report covers the fixed-line and fixed-wireless broadband sectors, includes an assessment of technologies, the major players, market developments and statistics as well as subscriber forecasts.
Vivacom, Orbitel, Vestitel, A1 Bulgaria (MobilTel), Telenor Bulgaria, PPF Group, Trans Telecom, Blizoo, Max Telecom
Table of Contents
List of Tables
List of Charts
List of Exhibits
Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)
Regulations & Government Policies
Strategies & Analyses (Industry & Markets)
Number of pages 146
Last updated 18 Oct 2019
Analyst: Henry Lancaster
Paul is by far, the leading telecommunications analyst in Australia. Not only is his company's research first class and timely, it is superbly contextual to the complexities of today's modern media and communications technology. He is always extremely generous in sharing his knowledge with others and has a great ability to connect people together and be a thought leader on topics of National interest such as the NBN, FttH and Smart Grids.
Bruce Duyshart, Director Strategic Technology, Lend Lease
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