Bulgaria has a mature mobile market with effective competition provided by Telekom Austria’s A1 Bulgaria, Telenor Bulgaria (sold to the PPF Group in August 2018) and the incumbent telco Vivacom. A new entrant, Max Telecom (also known simply as MAX), provided additional competition though the company fell into financial difficulty and stopped providing services at the beginning of 2017. Competition among network operators has intensified following the recent implementation of a streamlined mobile number portability process. In addition, customer preference for bundled services has put pressure on pricing and encouraged operators to offer generous voice and data packages. This in turn has impacted on operator revenue, compounded by a steady decline in the number of subscribers.
Vivacom is in the process of being sold, and the potential that a new owner will inject funds in network upgrades and develop services based on 5G should stimulate other market players to invest in their own service provision.
This report presents an overview of Bulgaria’s mobile market, including a variety of statistics and analyses covering the major operators, market developments and services offered.
Vivacom, A1 Bulgaria (MobilTel), Telenor Bulgaria
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David Brown, Ventura Team
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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