Bulgaria has a mature mobile market with effective competition provided by Telekom Austria’s A1 Bulgaria, Telenor Bulgaria (sold to the PPF Group in August 2018) and the incumbent telco Vivacom. A new entrant, Max Telecom (also known simply as MAX), provided additional competition though the company fell into financial difficulty and stopped providing services at the beginning of 2017. Competition among network operators has intensified following the recent implementation of a streamlined mobile number portability process. In addition, customer preference for bundled services has put pressure on pricing and encouraged operators to offer generous voice and data packages. This in turn has impacted on operator revenue, compounded by a steady decline in the number of subscribers.
Vivacom is in the process of being sold, and the potential that a new owner will inject funds in network upgrades and develop services based on 5G should stimulate other market players to invest in their own service provision.
This report presents an overview of Bulgaria’s mobile market, including a variety of statistics and analyses covering the major operators, market developments and services offered.
Vivacom, A1 Bulgaria (MobilTel), Telenor Bulgaria
As you know, I have resigned from the Labor Ministry and have decided not to re-contest the seat of Charlton at the next election – both for personal reasons.
Before leaving Parliament, I particularly wish to record my thanks to you for your generous and constructive participation in the deliberations that generated significant economic policy reforms for the Australian community. Continuous economic transformation is a key challenge that faces all Governments.
The development of sound public policy should always be contestable. Ultimately, good and equitable outcomes are not concessions to any particular interest group, but the careful balancing of interests to create the greatest possible benefit for the nation. You have contributed to that, and I sincerely thank you for it.
Greg Combet, Former Minister for Climate Change, Industry and Innovation
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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