2015 Poland - Telecoms, IP Networks, Digital Media and Forecasts

Publication Overview

This report covers key aspects of Poland’s evolving telecom market, presenting comprehensive data and analysis on market players, fixed-line networks and technologies, the wholesale market, as well as an overview of key regulatory developments. The report also profiles Poland’s fixed broadband market, including key market players, technology platforms, market developments, and forecasts for fixed broadband penetration to 2020. In addition it offers a concise overview of the mobile market, providing profiles of the major operators, and covering regulatory and market developments.

Researcher:- Henry Lancaster
Current publication date:- Janurary 2015 (14th Edition)

Executive Summary

Fibre infrastructure expected to have accounted for 41% of total telecom investment in 2014

Poland’s mature and liberalised telecom market has seen considerable development in the broadband and mobile sectors. The privatised incumbent, rebranded as Orange Poland, has benefited from its parent company’s technical experience and know-how in the region. The regulatory environment has been shaped by EU principles designed to facilitate competition, and which has allowed a significant number of competing operators to enter the market. Recently this extended to opening Orange Poland’s fibre network to access and pricing regulation.

The mature fixed broadband market, one of the largest in Eastern Europe, benefits from excellent cross-platform competition given the ubiquitous DSL infrastructure and extensive cable networks. DSL remains the most popular fixed broadband access platform, followed by cable services which are provided by a number of well-established cable TV operators. Fixed-line access is also available via FttX, and though this remains limited to a number of urban areas there is considerable support from the government and the European Union to fast-track fibre-based networks across the country. Mobile broadband in the most popular platform by subscribers, the result of mobile network operators having invested in infrastructure during the last few years, combined with the greater availability of sophisticated devices.

Poland’s mobile market is benefitting from continued investments in LTE networks. By the beginning of 2015, mobile penetration was about 152%, among the highest levels in the region and reflecting the popularity among consumers for keeping two or more SIM cards. With about 58 million subscribers, the market has room for 26 licensed operators, including 19 MVNOs. The relatively high number of network operators is indicative of market consolidation in coming years, as has been seen in other European markets. LTE networks are now widespread, and coverage is expected to improve markedly into 2015 following the regulator’s multi-spectrum auction.

Key developments:

Government creates Ministry of Administration and Digitalisation to oversee telecom sector development; Landis+Gyr develops delivers smart meters in Warsaw; Telecommunications Act amended; Deutsche Telekom acquires GTS Central Europe; Orange Poland revenue decline prompts outsourcing and disposal strategy; time taken for number portings reduced to one day; Orange Poland begin 1,800kms fibre network build; regulator enforces EC’s access and price ruling on Orange Poland’s fibre network; Orange tests Fibre-to-the-Distribution-point (FttDp) technology; Liberty Global sells Aster network to Netia; Toya deploys 1Gb/s FttP network; regulator signs off co-financing e-Services project; memorandum signed for constructing a national broadband infrastructure; cablecos step up network investment; Cyfrowy Polsat acquires Polkomtel; bundled services taken by 2.4 million customers; Netia buys Aster’s infrastructure from UPC Poland; incumbent predicts phase-out of single-play fixed-line telephony by end-2015; regulator accepts six bidders for second stage of auction in the 800MHz and the 2.6GHz bands; Polkomtel trials LTE-B technology; PTK Centertel adopts Orange brand following merger with Telekomunikacja Polska; regulator signs 800MHz usage agreement with Ukraine; regulator eases cuts in MTRs in exchange for network investment; regulator’s 2013 market data report; telcos’ operating and financial data to Q3 2014; recent market developments.

Companies mentioned in this report include:

Telekomunikacja Polska (Orange Poland), Netia, Telefonia Dialog, GTS Energis, Exatel, Telekomunikacja Kolejowa, UPC Poland, Aster, Multimedia Polska, Vectra, Polkomtel, CenterNet, T-Mobile Poland, P4/Play, PTK Centertel, Mobyland, Vectra, Cyfra+, Cyfrowy Polsat, N/TNK, TVP

Data in this report is the latest available at the time of preparation and may not be for the current year

Table of Contents

  • 1. Key Statistics
  • 2. Telecommunications Market
    • 2.1 Overview of Poland’s telecom market
    • 2.2 Market investment
  • 3. Regulatory Environment
    • 3.1 History
      • 3.1.1 Telecommunications Act (2001)
      • 3.1.2 Telecommunications Act (2004)
      • 3.1.3 EU Regulatory Framework
      • 3.1.4 Revised NFR
    • 3.2 Regulatory authority
      • 3.2.1 Office of Electronic Communications (UKE)
    • 3.3 Telecom sector liberalisation in Poland
      • 3.3.1 Local
      • 3.3.2 Long distance
      • 3.3.3 International
    • 3.4 Privatisation
    • 3.5 Interconnection
    • 3.6 Carrier selection and carrier preselection
    • 3.7 Access
      • 3.7.1 Fibre access
    • 3.8 Functional separation
    • 3.9 Number Portability (NP)
  • 4. Fixed Network Operators
    • 4.1 Market overview
    • 4.2 Orange Poland
    • 4.3 Netia
    • 4.4 Telefonia Dialog
    • 4.5 Telekomunikacja Kolejowa (TK Telekom)
    • 4.6 T-Mobile Poland
    • 4.7 Exatel
  • 5. Telecommunications Infrastructure
    • 5.1 Fixed-line statistics
    • 5.2 Orange Poland
    • 5.3 Alternative operators
    • 5.4 Voice-over-IP (VoIP)
    • 5.5 Wholesaling overview
    • 5.6 Smart Grids
  • 6. Broadband Market
    • 6.1 Overview
    • 6.2 Government and EU support
    • 6.3 Poland’s emerging internet society
      • 6.3.1 E-commerce
      • 6.3.2 E-government
      • 6.3.3 E-health
    • 6.4 Fixed broadband statistics
    • 6.5 Cable broadband
    • 6.6 Asymmetrical Digital Subscriber Line (ADSL)
    • 6.7 Fibre-to-the-Premises (FttP) networks
    • 6.8 Wireless broadband
      • 6.8.1 WiFi
      • 6.8.2 WiMAX
      • 6.8.3 Internet via satellite
    • 6.9 Mobile broadband
  • 7. Digital Media
    • 7.1 Overview of Digital Media market
      • 7.1.1 Business models
      • 7.1.2 Digital TV (DTV)
  • 8. Mobile Communications
    • 8.1 Overview of Poland’s mobile market
      • 8.1.1 Mobile statistics
    • 8.2 Regulatory issues
      • 8.2.1 GSM licences
      • 8.2.2 Third Generation licences awarded
      • 8.2.3 Fourth GSM licence/fourth 3G licence auction
      • 8.2.4 800MHz spectrum
      • 8.2.5 2.6GHz
      • 8.2.6 1800MHz spectrum
      • 8.2.7 Mobile Number Portability (MNP)
      • 8.2.8 Mobile Termination Rates (MTRs)
      • 8.2.9 Roaming
      • 8.2.10 Network sharing
      • 8.2.11 Standard interfacing
    • 8.3 Mobile technologies
      • 8.3.1 Digital
      • 8.3.2 Third Generation mobile
    • 8.4 Major mobile operators
      • 8.4.1 PTK Centertel/Orange
      • 8.4.2 Polkomtel/Plus GSM
      • 8.4.3 T-Mobile Poland
      • 8.4.4 CenterNet
      • 8.4.5 Mobyland
      • 8.4.6 Mobile Virtual Network Operators (MVNOs)
    • 8.5 Mobile voice services
      • 8.5.1 Prepaid cards
    • 8.6 Mobile Messaging
      • 8.6.1 Short Message Service (SMS)
      • 8.6.2 Mobile data services
      • 8.6.3 Mobile content and applications
  • 9. Forecasts
    • 9.1 Forecasts – fixed broadband subscribers – 2013; 2015; 2020
      • 9.1.1 Scenario 1 – higher broadband subscriber growth
      • 9.1.2 Scenario 2 – lower broadband subscriber growth
      • Table 1 – Country statistics – 2014 (e)
      • Table 2 – Telephone network statistics – 2015 (e)
      • Table 3 – Internet user statistics – 2014 (Jun)
      • Table 4 – Broadband statistics – 2015 (e)
      • Table 5 – Mobile statistics – 2015 (e)
      • Table 6 – National telecommunications authority
      • Table 7 – Telecom revenue – 2008 - 2015
      • Table 8 – Proportion of telecom revenue by sector – 2012 - 2013
      • Table 9 – IT market revenue and growth – 2004 - 2012
      • Table 10 – Market share of investments by technology – 2012 - 2014
      • Table 11 – Telecom investment – 2011 - 2014
      • Table 12 – Interconnection revenue – 2009 - 2013
      • Table 13 – LLU as proportion of DSL lines – 2008 - 2013
      • Table 14 – Proportion of bitstream lines by operator – 2012 - 2013
      • Table 15 – Wholesale access as proportion of DSL lines, by type – 2009 - 2013
      • Table 16 – Numbers ported (from networks) – 2009 - 2013
      • Table 17 – Fixed-line telephony revenue and subscribers – 2005 - 2015
      • Table 18 – Market share of revenue by operator – 2010 - 2013
      • Table 19 – Market share of subscribers, Orange and altnets – 2006 - 2013
      • Table 20 – Market share of revenue, Orange and altnets – 2006 - 2013
      • Table 21 – Fixed-line voice traffic – 2006 - 2015
      • Table 22 – Market share of fixed-line accesses by technology – 2012 - 2013
      • Table 23 – Fixed-line telephony ARPU – 2009 - 2015
      • Table 24 – Orange Poland total retail WRL and POTS lines – 2009 - 2014
      • Table 25 – Orange Poland fixed-line ARPU – 2009 - 2014
      • Table 26 – Orange Poland Group financial data – 2006 - 2014
      • Table 27 – Netia financial data – 2007 - 2014
      • Table 28 – Netia subscribers by type – 2008 - 2014
      • Table 29 – Exatel financial data – 2009 - 2010
      • Table 30 – Fixed lines in service and teledensity – 2000 - 2015
      • Table 31 – VoIP revenue – 2008 - 2015
      • Table 32 – VoIP traffic and subscribers – 2008 - 2014
      • Table 33 – Fixed-line broadband users by technology – 2010 - 2014
      • Table 34 – Broadband market revenue by sector – 2006 - 2013
      • Table 35 – Proportion of broadband market revenue by sector – 2006 - 2013
      • Table 36 – Broadband penetration by technology – 2009 - 2013
      • Table 37 – Fixed-line broadband market share by operator – 2011 - 2013
      • Table 38 – ISP market share – 2008 - 2013
      • Table 39 – Proportion of broadband connections by data rate – 2010 - 2013
      • Table 40 – Internet users, subscribers and penetration rates – 2000 - 2014
      • Table 41 – Fixed broadband subscribers and penetration rate – 2001 - 2015
      • Table 42 – Orange Poland broadband ARPU – 2008 - 2014
      • Table 43 – Cable subscribers – 2004 - 2014
      • Table 44 – UPC Poland subscribers – 2008 - 2014
      • Table 45 – Cable market share of subscribers by operator – 2010 - 2013
      • Table 46 – Multimedia Polska broadband subscribers – 2009 - 2014
      • Table 47 – DSL broadband subscribers – 2003 - 2014
      • Table 48 – Orange Poland DSL subscribers – 2003 - 2014
      • Table 49 – Orange Poland VDSL subscribers – 2011 - 2014
      • Table 50 – Netia broadband subscribers – 2008 - 2014
      • Table 51 – DSL market share of subscribers by operator – 2010 - 2013
      • Table 52 – Satellite broadband subscribers – 2008 - 2014
      • Table 53 – Mobile broadband market share of subscribers by operator (2G/3G) – 2008 - 2013
      • Table 54 – Mobile broadband subscribers and penetration rate – 2004 - 2015
      • Table 55 – Orange dedicated mobile broadband subscribers – 2007 - 2014
      • Table 56 – Proportion of subscribers to bundled services by type – 2010 - 2013
      • Table 57 – Proportion of subscribers by bundle – 2011 - 2013
      • Table 58 – Market share of TV and broadband bundles by operator – 2010 - 2013
      • Table 59 – Pay TV market share by platform – 2013
      • Table 60 – Orange Poland Livebox, IPTV customers – 2008 - 20134
      • Table 61 – UPC – homes passed – 2003 – 2014
      • Table 62 – UPC – subscribers by service type – 2003 - 2014
      • Table 63 – Multimedia Polska financial data – 2009 – 2014
      • Table 64 – Multimedia Polska revenue by sector (old format) – 2009 – 2013
      • Table 65 – Multimedia Polska revenue by sector (new format) – 2012 – 2014
      • Table 66 – Multimedia Polska subscribers – 2009 - 2014
      • Table 67 – Multimedia Polska triple play subscribers by service – 2009 - 2014
      • Table 68 – Cyfrowy Polsat financial data – 2004 - 2014
      • Table 69 – Cyfrowy Polsat operational data (old style) – 2004 - 2012
      • Table 70 – Cyfrowy Polsat operational data (new style) – 2012 - 2014
      • Table 71 – Cyfrowy Polsat ARPU, SAC – 2004 - 2013
      • Table 72 – N financial data – 2010 - 2011
      • Table 73 – N subscriber data – 2010 - 2011
      • Table 74 – Orange DTH subscribers – 2008 - 2013
      • Table 75 – Mobile market revenue – 2009 - 2014
      • Table 76 – Mobile subscribers and penetration rate – historic – 1995 - 2004
      • Table 77 – Mobile subscribers and penetration rate – 2005 - 2015
      • Table 78 – Mobile market share of revenue by operator – 2009 - 2013
      • Table 79 – Mobile market share of subscribers by operator – 2009 - 2013
      • Table 80 – Mobile market traffic and annual change – 2006 - 2015
      • Table 81 – Mobile number portings – 2009 – 2013
      • Table 82 – Retail roaming charges, voice, SMS, data – 2010; 2012; 2014
      • Table 83 – Roaming traffic (voice, SMS, data) – 2007 - 2013
      • Table 84 – Orange mobile services revenue – 2010 - 2014
      • Table 85 – Orange subscribers – 2007 - 2014
      • Table 86 – Orange total monthly ARPU – 2010 - 2014
      • Table 87 – Orange data ARPU share – 2008 - 2014
      • Table 88 – Polkomtel subscribers – 2009 – 2010; 2012
      • Table 89 – Polkomtel financial data – 2009 - 2012
      • Table 90 – Polkomtel annualised ARPU – 2008 - 2009
      • Table 91 – T-Mobile subscribers – 2007 - 2014
      • Table 92 – T-Mobile financial data – 2005 - 2014
      • Table 93 – T-Mobile ARPU and churn – 2005 - 2014
      • Table 94 – Play mobile subscribers – 2007 - 2014
      • Table 95 – Netia mobile subscribers – 2010 - 2014
      • Table 96 – Ratio of prepaid to postpaid subscribers – 2003 - 2013
      • Table 97 – Orange prepaid subscribers – 2003 - 2014
      • Table 98 – T-Mobile prepaid subscribers – 2005 - 2014
      • Table 99 – SMS messages sent and annual growth – 2006 - 2014
      • Table 100 – MMS messages sent and annual growth– 2006 - 2014
      • Table 101 – Mobile data traffic– 2008 - 2015
      • Table 102 – Forecast fixed broadband subscribers – higher growth scenario – 2013; 2015; 2020
      • Table 103 – Forecast fixed broadband subscribers – lower growth scenario – 2013; 2015; 2020
      • Chart 1 – Fixed-line telephony revenue and subscribers – 2005 – 2015
      • Chart 2 – Market share of subscribers, Orange and altnets – 2006 – 2013
      • Chart 3 – Market share of revenue, Orange and altnets – 2006 – 2013
      • Chart 4 – Orange Poland total retail lines and ARPU – 2009 – 2014
      • Chart 5 – Orange Poland Group financial data – 2006 – 2014
      • Chart 6 – Netia financial data – 2007 – 2014
      • Chart 7 – Netia subscribers by type – 2008 – 2014
      • Chart 8 – Broadband market revenue by sector – 2006 – 2013
      • Chart 9 – Proportion of broadband market revenue by sector – 2006 – 2013
      • Chart 10 – Fixed broadband subscribers and penetration rate – 2001 – 2015
      • Chart 11 – UPC Poland subscribers – 2008 – 2014
      • Chart 12 – UPC – subscribers by service type – 2003 – 2014
      • Chart 13 – Multimedia Polska financial data – 2009 – 2014
      • Chart 14 – Multimedia Polska revenue by sector – 2009 – 2014
      • Chart 15 – Multimedia Polska subscribers – 2009 – 2014
      • Chart 16 – Cyfrowy Polsat financial data – 2004 – 2014
      • Chart 17 – Mobile subscribers and penetration rate – 2000 – 2015
      • Chart 18 – Orange total monthly ARPU – 2009 – 2014
      • Chart 19 – T-Mobile financial data – 2005 – 2014
      • Exhibit 1 – The EU Regulatory Framework for communications
      • Exhibit 2 – Access, the local loop and unbundling – an overview
      • Exhibit 3 – 2G spectrum awarded in Poland

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