2015 Italy - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Publication Overview

This report provides a comprehensive overview of trends and developments in Italy’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure developments;
  • Major Players, Revenues, Subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttP, DSL, cable, wireless);
  • Convergence and Digital Media;
  • Mobile subscriber and ARPU forecasts;
  • Broadband market forecasts for selective years to 2020.
  • Government policies affecting the telecoms industry;
  • Market liberalisation and industry issues;
  • Telecoms operators – privatisation, IPOs, acquisitions, new licences;
  • Mobile technologies (GSM; 3G, HSPA, LTE).

Researcher:- Henry Lancaster
Current publication date:- January 2016 (13th Edition)

Executive Summary

Italian government begins funding multi-billion Euro broadband program

Italy’s boasts one of the largest large telecom markets in Europe, supported by a population approaching 61 million. The fibre-optic sector has seen significant development in recent years, both in operator investment and in regulatory measures aimed at improving access to networks for smaller operators. The government has also set in train a multi-billion Euro investment program to ensure super-fast broadband connectivity for most Italians by 2020. This program is being supplemented by the efforts of the main telcos including Telecom Italia and Fastweb. Vodafone Italia, too, has encroached on the fixed-line sector as it’s the company improves on its ability to compete in the provision of bundled services.

As a result of these developments, the take up of broadband services in Italy has grown rapidly in recent years. The mobile sector is also performing well, particularly in mobile data services as consumers respond positively to the improved capacity and reach of LTE infrastructure. This has also led to the continuing dwindle of the fixed-line sector as consumers adopt mobile-only solutions and VoIP as alternatives to PSTN.

Italy’s vibrant mobile market is dominated by three operators, TIM, Vodafone Italia and Wind, while the fourth player 3 Italia has steadily made progress in securing customers. The owners of 3 Italia and Wind in mid-2015 agreed to merge their units, a process which requires regulatory clearance but would, if cleared, create the county’s largest MNO and even out the relative market shares among the three.

The broadband market enjoys strong competition within the DSL sector, supplemented by a vibrant fibre sector spearheaded by efforts from Telecom Italia and supplemented by investments from other telcos and municipal governments. In the absence of effective cross-platform competition from cable networks, services based on upgraded DSL networks have benefited from the market entry of new players such as Vodafone.

This report analyses the key aspects of the Italian telecoms market, providing the latest data and statistics on the fixed network services sector including the key regulatory issues such as number portability and local loop unbundling, In addition, the report assesses the fixed-line and wireless broadband markets, as also the mobile market, providing statistics, analyses of regulatory measures, an assessment of mobile data services and an overview of the strategies of the major providers as they adopt emerging technologies and focus on the challenges for coming years.

Key developments:

  • 3 Italia and Wind reach agreement to merge;
  • Vodafone pledges to extend LTE coverage to 90% of the population by the end of 2016;
  • Telecom Italia Mobile trials LTE broadcast technology;
  • Regulator extends 3G licences to 2029 and GSM licences to 2027;
  • Spectrum auction opens up LTE sector and delivers €3.945 billion for the government;
  • Government releases first tranche of public funds towards its €2.2 billion broadband investment program;
  • Fastweb planning 500Mb/s service to 7.5 million premises during 2016;
  • SINFI infrastructure registry helping to reduce cost of deploying fibre by a third;
  • Vodafone and Wind jointly roll out fibre with Metroweb;
  • Fastweb bundles broadband with Sky Italia;
  • Fastweb buys into Metroweb and deploys vectoring DSL technology;
  • Telecom Italia proceeds with rebranding exercise as TIM;
  • EC evaluates Rome smart grid deployment;
  • Report update includes the regulator’s market data to June 2015, telcos’ operating and financial data to Q3 2015, recent market developments.

Companies mentioned in this report:

Telecom Italia, Wind, Fastweb, Tiscali, Sky Italia, TivùSat, 3 Italia, TIM, Vodafone Italia, Metroweb, BT Italia.

Table of Contents

  • 1. Key statistics
  • 2. Telecommunications market
    • 2.1 Market analysis
  • 3. Regulatory environment
    • 3.1 Historical overview
    • 3.2 EU regulatory framework
    • 3.3 Revised NFR
    • 3.4 Regulatory authority
    • 3.5 Telecom sector liberalisation
    • 3.6 Interconnect
    • 3.7 Access
      • 3.7.1 Fibre access
      • 3.7.2 Wholesale Line Rental (WLR)
      • 3.7.3 Bitstream access
    • 3.8 Number portability (NP)
    • 3.9 Carrier PreSelection (CPS)
  • 4. Fixed network operators
    • 4.1 Introduction
    • 4.2 Telecom Italia
      • 4.2.1 Financial and operating performance
      • 4.2.2 Organisational change
      • 4.2.3 Functional separation
      • 4.2.4 Spin-off plan aborted
      • 4.2.5 Company sale
    • 4.3 Wind Telecom
    • 4.4 BT Italia
    • 4.5 Tiscali
      • 4.5.1 Tiscali operational data
    • 4.6 Fastweb
      • 4.6.1 Fastweb operational data
  • 5. Telecommunications infrastructure
    • 5.1 Overview of the national telecom network
    • 5.2 International
      • 5.2.1 Submarine cable networks
      • 5.2.2 Satellite networks
    • 5.3 Infrastructure developments
      • 5.3.1 Next Generation Network (NGN)
    • 5.4 Smart infrastructure
      • 5.4.1 Smart Cities
      • 5.4.2 Smart meters
  • 6. Broadband market
    • 6.1 Introduction and statistical overview
      • 6.1.1 Broadband statistics
      • 6.1.2 Government support
      • 6.1.3 National Broadband Plan
      • 6.1.4 Regional development
    • 6.2 Forecasts – broadband subscribers – 2015; 2017; 2020
    • 6.3 Hybrid Fibre Coax (HFC) networks
    • 6.4 Digital Subscriber Line (DSL) networks
      • 6.4.1 Wholesale market
      • 6.4.2 Telecom Italia
      • 6.4.3 Fastweb
      • 6.4.4 Tiscali
      • 6.4.5 Wind Telecom
      • 6.4.6 ADSL2+
      • 6.4.7 Vectoring DSL
      • 6.4.8 Naked DSL
    • 6.5 Fibre-to-the-Premises (FttP) networks
      • 6.5.1 Introduction
      • 6.5.2 Telecom Italia
      • 6.5.3 Fastweb
      • 6.5.4 Rival networks
      • 6.5.5 Other developments
    • 6.6 Other fixed broadband services
      • 6.6.1 Wireless Local Loop (WLL)
      • 6.6.2 Wireless LANs/Wi-Fi
      • 6.6.3 WiMAX
      • 6.6.4 Internet via satellite
  • 7. Digital media
    • 7.1 Introduction
    • 7.2 Bundled services
    • 7.3 Advertising
    • 7.4 Communications
      • 7.4.1 VoIP
    • 7.5 Videostreaming
      • 7.5.1 Telecom Italia
      • 7.5.2 Wind
      • 7.5.3 Fastweb
      • 7.5.4 Tiscali
      • 7.5.5 Other developments
    • 7.6 Video-on-Demand (VoD)
    • 7.7 Cable TV (CATV)
    • 7.8 Satellite-based digital pay TV developments
      • 7.8.1 Sky Italia
      • 7.8.2 TivùSat
    • 7.9 Digital Terrestrial TV (DTTV)
    • 7.10 Analogue switchover
    • 7.11 Digital TV network
    • 7.12 Digital cinema
    • 7.13 Personal Video Recorders (PVRs)
  • 8. Mobile communications
    • 8.1 Market analysis
    • 8.2 Mobile statistics
      • 8.2.1 General statistics
      • 8.2.2 Operator market shares
      • 8.2.3 Prepaid
      • 8.2.4 Mobile data
      • 8.2.5 Mobile broadband
    • 8.3 Regulatory issues
      • 8.3.1 Spectrum regulations and spectrum auctions
      • 8.3.2 Roaming
      • 8.3.3 Network sharing
      • 8.3.4 Mobile Number Portability (MNP)
      • 8.3.5 Mobile Termination Rates (MTRs)
      • 8.3.6 Fixed-mobile convergence (FMC)
    • 8.4 Mobile infrastructure
      • 8.4.1 Digital networks
      • 8.4.2 Other infrastructure developments
    • 8.5 Major mobile operators
      • 8.5.1 3 Italia
      • 8.5.2 TIM
      • 8.5.3 Vodafone Italy
      • 8.5.4 Wind Telecom
      • 8.5.5 MVNOs
    • 8.6 Mobile content and applications
      • 8.6.1 Femtocells
      • 8.6.2 Mobile TV
      • 8.6.3 Location-based services
      • 8.6.4 Mobile banking/ticketing
      • 8.6.5 Payment services
      • 8.6.6 Machine-to-Machine (M2M)
      • Table 1 – Country statistics – 2015 (e)
      • Table 2 – Telecom revenue and investment statistics – 2013
      • Table 3 – Telephone network statistics – 2015 (e)
      • Table 4 – Internet user statistics – 2015 (e)
      • Table 5 – Broadband statistics – 2015 (e)
      • Table 6 – Mobile statistics – 2015 (e)
      • Table 7 – National telecommunications authority
      • Table 8 – Fixed and mobile market investment – 2004 - 2013
      • Table 9 – Share of fixed-line and mobile sector investment by operator – 2010 - 2013
      • Table 10 – Fixed and mobile market revenue – 2006 - 2015
      • Table 11 – Retail revenue, fixed and mobile market – 2008 - 2013
      • Table 12 – Retail fixed-line revenue by type – 2012 - 2013
      • Table 13 – Wholesale revenue, fixed and mobile market – 2012 - 2013
      • Table 14 – Fixed termination rates by company – 2007 - 2010
      • Table 15 – Telecom Italia wholesale access lines – 2007 - 2015
      • Table 16 – Historic - Cumulative numbers ported – 2002 - 2009
      • Table 17 – Historic - CPS lines – 2005 - 2007
      • Table 18 – Telecom Italia fixed-network accesses – 2008 - 2015
      • Table 19 – New entrant fixed-line accesses by type – 2008 - 2015
      • Table 20 – New entrant fixed-line access market share – 2013 - 2015
      • Table 21 – Fixed-line services revenue market share by operator – 2009 - 2013
      • Table 22 – Telecom Italia fixed network revenue by sector (old reporting) – 2006 - 2012
      • Table 23 – Telecom Italia domestic revenue by sector – 2012 - 2015
      • Table 24 – Telecom Italia Group financial data – 2005 - 2015
      • Table 25 – Telecom Italia domestic revenue – 2005 - 2015
      • Table 26 – Telecom Italia accesses by sector – 2006 - 2015
      • Table 27 – Wind subscribers by sector – 2006 - 2015
      • Table 28 – Wind annualised fixed-line ARPU – 2006 - 2014
      • Table 29 – Wind financial data – 2006 - 2015
      • Table 30 – Tiscali subscribers (Italy) – 2007 - 2015
      • Table 31 – Tiscali revenue by sector – 2006 - 2015
      • Table 32 – Fastweb financial data (€) – 2005 - 2009
      • Table 33 – Fastweb financial data (CHF) – 2008 - 2015
      • Table 34 – Fastweb financial data (CHF) – 2008 – 2015
      • Table 35 – Fastweb broadband subscribers – 2005 - 2015
      • Table 36 – Fixed-line accesses (Telecom Italia and altnets) – 2008 - 2015
      • Table 37 – Fixed-line access market share by operator – 2010 - 2015
      • Table 38 – NGA lines and proportion of total lines – 2010 - 2015
      • Table 39 – Historic - Internet subscribers and penetration rate – 1991 - 2004
      • Table 40 – Internet subscribers and penetration rate – 2005 - 2016
      • Table 41 – Total fixed retail broadband subscribers by access type – 2002 - 2016
      • Table 42 – Broadband penetration by technology – 2004 - 2014
      • Table 43 – Broadband market share of revenue by operator (historic) – 2008 – 2010; 2012 - 2013
      • Table 44 – Broadband market share of subscribers by operator – 2009 - 2015
      • Table 45 – Broadband lines by speed – 2010 - 2015
      • Table 46 – Proportion of broadband connections by speed: OLOs – 2009 - 2013
      • Table 47 – Proportion of broadband connections by speed: Telecom Italia with OLOs – 2009 - 2015
      • Table 48 – Forecast broadband subscribers – 2015; 2017; 2020
      • Table 49 – DSL subscribers – 2002 - 2016
      • Table 50 – DSL market share by operator – 2011 - 2015
      • Table 51 – Telecom Italia broadband subscribers by sector – 2006 - 2015
      • Table 52 – Telecom Italia wholesale access lines – 2007 - 2015
      • Table 53 – Telecom Italia broadband ARPU – 2006 – 2015
      • Table 54 – Telecom Italia internet revenue – 2007 - 2014
      • Table 55 – Fastweb financial data – 2005 - 2015
      • Table 56 – Fastweb broadband subscribers – 2005 – 2015
      • Table 57 – Tiscali subscribers (Italy) – 2007 - 2015
      • Table 58 – Tiscali financial data – 2008 - 2015
      • Table 59 – Wind broadband subscribers – 2005 - 2015
      • Table 60 – Naked DSL lines – 2009 – 2015
      • Table 61 –TV revenue by main operator – 2009 - 2013
      • Table 62 – TV market share of subscribers by broadcaster – 2010 - 2015
      • Table 63 – Pay TV market share of subscribers by broadcaster – 2009 - 2013
      • Table 64 – Historic - Pay TV subscribers by technology – 2003 - 2009
      • Table 65 –TV revenue by platform (Pay, FTA) – 2009 - 2014
      • Table 66 – Online advertising revenue by type– 2009 - 2013
      • Table 67 – Proportion of online advertising revenue by type– 2009 - 2013
      • Table 68 – Telecom Italia VoIP subscribers – 2006 - 2012
      • Table 69 – Telecom Italia IPTV subscribers – 2007 - 2012
      • Table 70 – Cable TV subscribers and penetration rate – 1996 – 2011; 2015
      • Table 71 – Satellite TV penetration – 2007 - 2015
      • Table 72 – Sky Italia retail subscribers – 2006 - 2015
      • Table 73 – Sky Italia financial data (€) – 2007 - 2014
      • Table 74 – Sky Italia financial data ($) – 2013 - 2015
      • Table 75 – Mediaset financial data (Italy) – 2006 - 2015
      • Table 76 – Mediaset Premium active clients – 2007 - 2011
      • Table 77 – DTTV receivers, forecasts and annual change – 2004 - 2010
      • Table 78 – Historic - Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2004
      • Table 79 – Mobile subscribers and penetration rate – 2005 - 2016
      • Table 80 – Mobile market revenue – 2008 – 2015
      • Table 81 – Annual revenue per active SIM – 2008 - 2013
      • Table 82 – Revenue by service – 2009 - 2013
      • Table 83 – Revenue per user, by service – 2009 - 2012
      • Table 84 – Mobile market investment – 2004 - 2013
      • Table 85 – Mobile market share of subscribers by operator – 2004 - 2015
      • Table 86 – Prepaid and contract cards in service – 2009 - 2015
      • Table 87 – Proportion of prepaid and contract cards in service – 2010 - 2015
      • Table 88 – SMS/MMS and other data revenue – 2008 - 2013
      • Table 89 – Vodafone data as proportion of service revenue – 2005 - 2013
      • Table 90 – Vodafone SMS traffic – 2005 - 2013
      • Table 91 – Mobile broadband subscribers – 2010 - 2015
      • Table 92 – Mobile broadband traffic – 2009 - 2015
      • Table 93 – Wind Telecom mobile internet subscribers – 2012 - 2015
      • Table 94 – Wind Telecom mobile internet revenue – 2013 - 2015
      • Table 95 – Total spectrum outlay by operator (€) – 2011
      • Table 96 – European roaming charges – 2007 – 2011; 2014
      • Table 97 – Cumulative mobile numbers ported – 2003 – 2014
      • Table 98 – Annual mobile numbers portings – 2002 – 2014
      • Table 99 – Mobile termination rates – 2008 - 2014
      • Table 100 – UMTS/HSPA subscribers – 2004 - 2011
      • Table 101 – 3 Italia registered mobile subscribers – 2008 - 2015
      • Table 102 – 3 Italia active mobile subscribers – 2013 - 2015
      • Table 103 – 3 Italia annualised ARPU – 2008 - 2015
      • Table 104 – 3 Italia mobile revenue – 2008 - 2015
      • Table 105 – 3 Italia mobile EBITDA, capex – 2011 - 2014
      • Table 106 – TIM mobile subscribers – 2005 - 2015
      • Table 107 – TIM mobile revenue by sector – 2008 - 2015
      • Table 108 – Vodafone subscribers – 2001 - 2015
      • Table 109 – Vodafone fixed-line revenue by sector – 2010 - 2016
      • Table 110 – Vodafone revenue by sector – 2010 - 2016
      • Table 111 – Vodafone mobile revenue by sector (new style) – 2014 - 2016
      • Table 112 – Vodafone prepaid, contract and blended ARPU (€) – 2004 - 2015
      • Table 113 – Vodafone mobile customer cost – 2007 - 2016
      • Table 114 – Wind operational statistics and mobile revenue – 2005 – 2015
      • Table 115 – Wind annualised mobile ARPU – 2005 - 2015
      • Table 116 – Wind mobile ARPU by service– 2012 - 2013
      • Table 117 – Wind mobile subscriber statistics – 2005 - 2015
      • Table 118 – MVNO mobile subscribers – 2008 - 2015
      • Table 119 – Tiscali mobile subscribers – 2013 - 2015
      • Table 120 – MVNO market share of MVNO subscribers – 2010 - 2015
      • Table 121 – M2M deployments – 2005 - 2015
      • Chart 1 – Fixed and mobile market investment – 2004 - 2013
      • Chart 2 – Total fixed and mobile market revenue – 2006 - 2015
      • Chart 3 – Retail revenue, fixed and mobile market – 2008 - 2013
      • Chart 4 – Telecom Italia wholesale access lines – 2007 - 2015
      • Chart 5 – Telecom Italia domestic revenue by sector – 2012 - 2015
      • Chart 6 – Telecom Italia Group financial data – 2006 - 2015
      • Chart 7 – Telecom Italia domestic revenue – 2005 - 2015
      • Chart 8 – Telecom Italia accesses by sector – 2006 - 2015
      • Chart 9 – Wind subscribers by sector – 2006 – 2015
      • Chart 10 – Wind financial data – 2006 – 2015
      • Chart 11 – Tiscali subscribers (Italy) – 2007 - 2015
      • Chart 12 – Tiscali revenue by sector – 2006 - 2015
      • Chart 13 – Fixed-line accesses (Telecom Italia and altnets) – 2008 – 2015
      • Chart 14 – Fixed-line access market share by operator – 2010 – 2015
      • Chart 15 – Internet subscribers and penetration rate – 2002 - 2016
      • Chart 16 – Total fixed broadband subscribers by access type – 2002 – 2016
      • Chart 17 – Broadband market share of subscribers by operator – 2009 – 2015
      • Chart 18 – Telecom Italia broadband subscribers by sector – 2006 - 2015
      • Chart 19 – Telecom Italia wholesale access lines – 2007 - 2015
      • Chart 20 – Tiscali subscribers (Italy) – 2007 - 2015
      • Chart 21 – Tiscali financial data – 2008 - 2015
      • Chart 22 – Mediaset financial data (Italy and Spain) – 2006 – 2015
      • Chart 23 – Mobile subscribers and penetration rate – 2002 - 2016
      • Chart 24 – Mobile market revenue – 2008 - 2015
      • Chart 25 – Annual revenue per active SIM – 2008 - 2013
      • Chart 26 – Revenue by service – 2009 – 2013
      • Chart 27 – Mobile market share of subscribers by operator – 2004 – 2015
      • Chart 28 – SMS/MMS and other data revenue – 2008 - 2013
      • Chart 29 – 3 Italia mobile subscribers – 2008 - 2015
      • Chart 30 – 3 Italia annualised ARPU – 2008 – 2015
      • Chart 31 – TIM annualised ARPU – 2005 – 2015
      • Chart 32 – TIM revenue by sector, annual change – 2008 – 2015
      • Chart 33 – Vodafone prepaid, contract and blended ARPU (€) – 2004 - 2015
      • Exhibit 1 – EU – The New Regulatory Framework (NRF)
      • Exhibit 2 – Access and the local loop
      • Exhibit 3 - Principal backbone providers
      • Exhibit 4 – WiMAX licensees – 2010
      • Exhibit 5 – Overview of digital media
      • Exhibit 6 – DTTV ASO by region – 2008 - 2012
      • Exhibit 7 – UMTS auction results – 2000
      • Exhibit 8 – UMTS auction results – 2009
      • Exhibit 9 – Spectrum allocations at auction – 2011

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