2013 Spain - Telecoms, IP Networks, Digital Media and Forecasts

Publication Overview

This report provides a comprehensive overview of trends and developments in Spain’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major Players, Revenues, Subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttH, DSL, cable TV, wireless);
  • Convergence and Digital Media;
  • 3G subscriber and mobile ARPU forecasts to 2015;
  • Broadband market forecasts for selective years to 2020.

Key developments:

Mobile revenue continues to fall as the number of subscribers plummets; 4G licences in the 800MHz and 2.6GHz band raise €1.65 billion; MNOs launch LTE Telefónica, Vodafone and Orange agree to share vertical fibre-optic infrastructure; consortium develops FttH network in Extremadura; FttH accounting for a quarter of new broadband additions; regulator’s 2012 market data and updates to May 2013; telcos’ operating and financial data to Q1 2013; market developments to mid-2013.

Companies covered in this report include:

Movistar, Orange, ONO, Jazztel, ONO, Canal+, Prisa TV, Telefónica, Jazztel, Vodafone, Lebara, Lycamobile.

Researcher:- Henry Lancaster
Current publication date:- July 2013 (12th Edition)

Executive Summary

Economic woes take toll on telecom revenue

BuddeComm’s annual publication, Spain - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media sectors of one of Europe’s largest markets. The report includes the regulator’s 2012 market data and updates to May 2013, telcos’ operating and financial data to Q2 2013 and market developments to mid-2013.

Telecom market overview

Spain’s telecom market is one of the largest in Europe, accounting for around 4% of the country’s GDP and directly employing some 67,000 people. The continuing economic turmoil has resulted in considerable financial constraints on consumers, resulting in a steady fall in revenue since 2008. In the mobile sector the number of subscribers has also fallen as customers drop multiple SIM card use. Mobile traffic volumes are now lower than in 2008. Telefónica still controls the bulk of national and local infrastructure, and despite a decade of deregulation it dominates the fixed-line voice market and accounts for more than half of the broadband market. Fixed-line operators trying to break Telefónica’s hegemony include ONO, Jazztel, Vodafone, Euskaltel and Orange. Key regulator measures have facilitated growth in the broadband market, while the 2013 co-operative network share and build agreement between the main players Telefónica, Vodafone and Orange will do much to extend FttH infrastructure nationally, and so speed up customer take-up of fibre-based services.

Mobile market

By mid-2013 all MNOs had launched commercial LTE networks, which are expected to extend to most most of the country by the end of 2014. With this infrastructure in place, the operators will be better positioned to develop m-commerce and contactless payments. In mid-2013 Telefónica partnered with the Spanish banks La Caixa and Santander to deliver m-payment services and a digital wallet. Users can combine existing credit cards into the digital wallet and can send and receive funds via their mobile phone using the recipient’s phone number. Spain has been at the forefront of m-commerce in recent years, with Barcelona having become one of the country’s first contactless cities following a project between banks, the City Council and merchants.

Key telecom penetration parameters – 2010; 2013

Penetration by sector:

2010

2013 (e)

Fixed broadband

22%

26%

Mobile

112%

108%

Fixed-line

43%

42%

(Source: BuddeComm)

Market Highlights

  • Telefónica’s two new quad-play packages include fixed-broadband at up to 100Mb/s, mobile voice and broadband, and a pay-TV package. The packages are intended to improve the operator’s share of the bundled services market, and to win back mobile subscribers lost following its abolishing subsidies in 2012.
  • The agreement between Telefónica, Vodafone and Orange to share vertical fibre-optic infrastructure allows each operator to pursue its own programme but is based on reciprocity so that all three can use rivals’ roll-outs where needed. The deal provides the right to use infrastructure for at least 20 years and will go far to expedite FttH builds in the country.
  • The EC suspended the regulator’s pricing proposal for wholesale broadband access in 2013, considering it incompatible with EU rules and detrimental to competition and investment.
  • In mid-2013 Telefónica partnered with the Spanish banks La Caixa and Santander to deliver m-payment services and a digital wallet. Users can combine existing credit cards into the digital wallet and can send and receive funds via their mobile phone using the recipient’s phone number.
  • Telefónica has trialled services enabling smartphone and tablet users to migrate between WiFi and LTE, and has also tested VoLTE voice calls.
  • Both Yoigo and Orange launched LTE in mid-2013, with Orange expecting to expand its LTE footprint into 2014 to all provincial capitals. Orange has invested some €1.1 billion in LTE, including work to upgrade its network and the purchase of spectrum.

This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Spain. It provides further information on:

  • Market liberalisation and regulatory issues;
  • The impact of the global economic crisis;
  • Telecoms operators – privatisation, acquisitions, new licences;
  • Mobile data market developments in coming years in light of spectrum auctions and new license awards;
  • 3G developments, regulatory issues and technologies including HSPA and LTE;
  • Broadband migration to an FttH architecture;
  • Historical and current subscriber statistics and forecasts;
  • ARPU statistics and forecasts.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

  • 1. Key Statistics
  • 2. Telecommunications Market
    • 2.1 Economic background
    • 2.2 Overview of Spain’s telecom market
    • 2.3 E-commerce
    • 2.4 Avanza Plan
  • 3. Regulatory Environment
    • 3.1 History
      • 3.1.1 EU regulatory framework
    • 3.2 Regulatory authority
      • 3.2.1 Telecommunications Market Commission (CMT)
    • 3.3 Telecom sector liberalisation in Spain
      • 3.3.1 Privatisation of Telefónica
      • 3.3.2 Interconnect
      • 3.3.3 Access
      • 3.3.4 Number portability
      • 3.3.5 Carrier PreSelection (CPS)
      • 3.3.6 Wholesale Line Rental (WLR)
  • 4. Fixed Network Operators
    • 4.1 Overview of operators
    • 4.2 Telefónica
      • 4.2.1 Company restructure
      • 4.2.2 Telefónica Digital
    • 4.3 Orange
    • 4.4 Vodafone España
    • 4.5 Jazztel
    • 4.6 ONO
  • 5. Telecommunications Infrastructure
    • 5.1 National telecom network
    • 5.2 International infrastructure
      • 5.2.1 Satellite networks
      • 5.2.2 Submarine cable
    • 5.3 Next Generation Networks (NGN)
  • 6. Broadband Market
    • 6.1 Overview
      • 6.1.1 Broadband statistics
      • 6.1.2 Access pricing
    • 6.2 Government initiatives
      • 6.2.1 Universal Broadband
      • 6.2.2 State government
      • 6.2.3 Regional government initiatives
    • 6.3 Cable modems
      • 6.3.1 ONO
    • 6.4 Asymmetrical Digital Subscriber Line (ADSL)
      • 6.4.1 Movistar
      • 6.4.2 Other DSL developments
      • 6.4.3 ADSL2+
      • 6.4.4 VDSL
    • 6.5 Fibre-to-the-Home (FttH) networks
      • 6.5.1 Regulatory issues
      • 6.5.2 Fibre market – 2013
      • 6.5.3 Movistar
      • 6.5.4 Orange/Vodafone
      • 6.5.5 Operator co-operation
      • 6.5.6 Other developments
    • 6.6 Wireless broadband
      • 6.6.1 Wireless Local Loop (WLL)
      • 6.6.2 WiFi
      • 6.6.3 WiMAX
      • 6.6.4 Internet via satellite
      • 6.6.5 Mobile broadband
    • 6.7 Broadband Powerline (BPL)
  • 7. Digital Media
    • 7.1 Overview
    • 7.2 Key general trends
    • 7.3 Business models
      • 7.3.1 Bundled services
    • 7.4 Regulatory issues
      • 7.4.1 VoIP
    • 7.5 Digital TV
      • 7.5.1 Pay DTTV
      • 7.5.2 Regulatory environment
      • 7.5.3 TV-over-DSL (IPTV)
      • 7.5.4 Video-on-Demand (VoD)
      • 7.5.5 Personal Video Recorders (PVRs)
      • 7.5.6 Cable TV (CATV)
      • 7.5.7 Satellite TV
      • 7.5.8 Digital Terrestrial TV (DTTV)
      • 7.5.9 FTA TV
    • 7.6 VoIP
  • 8. Mobile Communications
    • 8.1 Overview of Spain’s mobile market
      • 8.1.1 Mobile statistics
    • 8.2 Regulatory issues
      • 8.2.1 Spectrum regulations and spectrum auctions
      • 8.2.2 Roaming
      • 8.2.3 Mobile number portability
      • 8.2.4 Mobile Termination Rates (MTRs)
    • 8.3 Mobile technologies
      • 8.3.1 Digital
      • 8.3.2 Third Generation (3G) mobile
    • 8.4 Major mobile operators
      • 8.4.1 Movistar
      • 8.4.2 Vodafone
      • 8.4.3 Orange
      • 8.4.4 Yoigo (Xfera Moviles)
      • 8.4.5 MVNOs
    • 8.5 Mobile voice services
      • 8.5.1 Prepaid
    • 8.6 Mobile messaging
    • 8.7 Mobile data services
      • 8.7.1 General Packet Radio Service (GPRS)
      • 8.7.2 Enhanced data for GSM Evolution (EDGE)
      • 8.7.3 Push-to-Talk (PTT)
      • 8.7.4 High-Speed Packet Access (HSPA)
      • 8.7.5 Long-term Evolution (LTE)
      • 8.7.6 Femtocells
      • 8.7.7 Mobile TV
    • 8.8 Mobile content and applications
      • 8.8.1 Machine-to-Machine (M2M)
  • 9. Forecasts
    • 9.1 Forecasts – broadband subscribers 2008-2013; 2020
      • 9.1.1 Scenario 1 – stronger broadband subscriber growth
      • 9.1.2 Scenario 2 – lower broadband subscriber growth
    • 9.2 Forecasts - Mobile
      • 9.2.1 Forecasts – mobile ARPU 2005-2011; 2015
      • 9.2.2 Notes on scenario forecasts
      • Table 1 – Country statistics – 2012
      • Table 2 – Telecom revenue and investment statistics – 2013 (e)
      • Table 3 – Telephone network statistics – May 2013
      • Table 4 – Internet user statistics – 2012
      • Table 5 – Broadband statistics – May 2013
      • Table 6 – Mobile statistics – May 2013
      • Table 7 – National telecommunications authority
      • Table 8 – Telecom revenue, retail and wholesale – 2000 - 2012
      • Table 9 –Telecom revenue annual change – 2000 - 2012
      • Table 10 – Telecom retail revenue by sector – 2005 - 2012
      • Table 11 – Telecom retail revenue annual change, by sector – 2002 - 2012
      • Table 12 – Telecom investment and annual change – 2000 - 2012
      • Table 13 – Proportion of fixed-line and mobile traffic – 2000 - 2012
      • Table 14 – E-commerce revenue – 2005 - 2013
      • Table 15 – Wholesale interconnection revenue – 2007 - 2012
      • Table 16 – Access lines by type (regulator data) – 2008 - 2011
      • Table 17 – Subscribers by type of access – 2006 - 2011
      • Table 18 – Carrier PreSelection lines – 2006 - 2013
      • Table 19 – Fixed-line market share of revenue by operators – 2007 - 2011
      • Table 20 – Fixed-line subscribers, by operator – 2008 - 2012
      • Table 21 – Fixed-line subscriber market share, by operator – 2009 - 2012
      • Table 22 – Fixed-line price index – 2004 - 2011
      • Table 23 – Household penetration of telephony services, by type – 2004 - 2011
      • Table 24 – Telefónica Group financial data – 2006 - 2013
      • Table 25 – Telefónica de España EBITDA – 2007 - 2013
      • Table 26 – Telefónica de España revenue by type – 2007 - 2013
      • Table 27 – Telefónica de España fixed-line revenue by sector (historic) – 2005 - 2011
      • Table 28 – Telefónica de España wireline line revenue by type – 2011 - 2013
      • Table 29 – Telefónica de España access lines by service – 2005 - 2013
      • Table 30 – Movistar wholesale broadband accesses by sector (Spain) – 2007 - 2013
      • Table 31 – Orange subscribers by sector – 2005 - 2013
      • Table 32 – Orange EBITDA, capex – 2007 - 2012
      • Table 33 – Orange revenue – 2007 - 2013
      • Table 34 – Vodafone financial data – 2008 - 2013
      • Table 35 – Jazztel financial data – 2008 - 2013
      • Table 36 – Jazztel revenue by sector – 2008 - 2013
      • Table 37 – JAZZTEL broadband and mobile subscribers – 2008 - 2013
      • Table 38 – ONO financial data by sector – 2006 - 2013
      • Table 39 – ONO residential RGUs by sector– 2006 - 2013
      • Table 40 – Fixed lines in service and penetration – 2003 - 2013
      • Table 41 – Broadband revenue, DSL and cable – 2003 - 2013
      • Table 42 – Total internet market revenue – 2006 - 2013
      • Table 43 – Historic - Internet users and penetration rate – 1996 - 2004
      • Table 44 – Internet users and penetration rate – 2005 - 2013
      • Table 45 – Dial-up internet subscribers – 2005 - 2013
      • Table 46 – Total broadband subscribers, DSL, cable, total – 2001 - 2013
      • Table 47 – Fixed-line broadband penetration – 2001 - 2014
      • Table 48 – Annual growth of broadband subscriptions by technology – 2004 - 2013
      • Table 49 – Number of broadband lines by data speed – 2005 – 2012
      • Table 50 – Proportion of broadband subscribers by sector – 2004 - 2012
      • Table 51 – Broadband lines by operator – 2009 - 2012
      • Table 52 – Broadband penetration by technology – 2004 - 2012
      • Table 53 – Cable subscribers by operator – 2007 - 2012
      • Table 54 – ONO financial data by sector – 2006 - 2013
      • Table 55 – ONO residential RGUs by sector– 2006 - 2013
      • Table 56 – DSL subscribers by operator – 2009 - 2012
      • Table 57 – Movistar naked DSL subscribers – 2009 - 2013
      • Table 58 – Movistar internet subscribers (Spain) – 2006 - 2013
      • Table 59 – Movistar internet revenue by sector (Spain, historic) – 2007 - 2011
      • Table 60 – Movistar wholesale broadband accesses by sector (Spain) – 2007 - 2013
      • Table 61 – JAZZTEL broadband and mobile subscribers – 2008 - 2013
      • Table 62 – FttH subscribers, consumers and business – 2009 - 2013
      • Table 63 – FttH subscribers by operator – 2009 - 2013
      • Table 64 – WiFi/WiMAX subscribers – 2005 - 2013
      • Table 65 – WiFi hotspots in service – 2003 - 2012
      • Table 66 – Mobile broadband subscribers by operator – 2010 - 2012
      • Table 67 – Mobile broadband revenue and annual change – 2003 - 2012
      • Table 68 – Cost of mobile broadband services – 2011 - 2012
      • Table 69 – Audiovisual revenue by service – 2007 - 2012
      • Table 70 – TV revenue by technology – 2002 - 2012
      • Table 71 – Proportion of households with DTTV – 2003 - 2013
      • Table 72 – Proportion of pay-TV subscribers by technology – 2005 - 2012
      • Table 73 – Pay TV market subscribers by technology – 2002 - 2012
      • Table 74 – Forecast TV market subscribers by technology – 2014; 2019; 2023
      • Table 75 – Digital TV revenue by operator – 2007 - 2011
      • Table 76 – Pay TV subscribers by operator – 2008 - 2012
      • Table 77 – Pay TV subscriber market share by operator– 2009 - 2011
      • Table 78 – IPTV revenue – 2005 - 2012
      • Table 79 –IPTV subscribers – 2005 - 2012
      • Table 80 – Telefónica pay-TV subscribers – 2008 - 2013
      • Table 81 – Orange IPTV subscribers – 2007 - 2013
      • Table 82 – Cable TV subscribers – 1999 - 2012
      • Table 83 – Cable TV revenue – 2004 - 2012
      • Table 84 – ONO financial data by sector – 2006 - 2013
      • Table 85 – ONO residential RGUs by sector– 2006 - 2013
      • Table 86 – Satellite TV subscribers – 1997 - 2012
      • Table 87 – Satellite broadcasting revenue – 2004 - 2012
      • Table 88 – Canal+ ARPU – 2006 - 2012
      • Table 89 – Prisa TV financial data – 2006 - 2013
      • Table 90 – Sogecable Cuatro financial data (historic) – 2006 - 2009
      • Table 91 – Prisa Group financial data – 2008 - 2013
      • Table 92 – Prisa DTH subscribers – 2002 - 2013
      • Table 93 – DTTV subscribers – 2009 - 2012
      • Table 94 – Mobile market revenue and annual change– 2000 - 2013
      • Table 95 – Mobile traffic prepaid and contract in minutes – 2000 - 2012
      • Table 96 – Mobile market revenue by sector – 2006 - 2012
      • Table 97 – Mobile market revenue by contract and prepaid sectors – 2000 - 2012
      • Table 98 – Historic - Mobile subscribers and penetration rate – 1997; 1999 - 2004
      • Table 99 – Mobile subscribers and penetration rate – 2005 - 2013
      • Table 100 – Mobile price index – 2009 - 2012
      • Table 101 – Cost per invoiced minute of use: contract, prepaid; all operators – 2001 - 2012
      • Table 102 – Mobile subscribers by technology platform – 2001 - 2011
      • Table 103 – Base stations in service, by technology – 2001 - 2012
      • Table 104 – Subscriber market share by operator – 2004 - 2013
      • Table 105 – European roaming charges – 2007 - 2012
      • Table 106 – European retail voice and data roaming charges – 2012 - 2014
      • Table 107 – European wholesale voice and data roaming charges – 2012 - 2014
      • Table 108 – Cumulative mobile number portings – 2002 - 2013
      • Table 109 – Mobile termination rates by operator – 2007 - 2013
      • Table 110 – Mobile interconnection revenue – 2003 - 2011
      • Table 111 – Orange UMTS subscribers – 2007 - 2012
      • Table 112 – Movistar mobile subscribers – 2005 - 2013
      • Table 113 – Movistar ARPU – 2005 - 2013
      • Table 114 – Movistar mobile financial data – 2006 - 2013
      • Table 115 – Vodafone revenue by type – 2007 - 2013
      • Table 116 – Vodafone prepaid and data revenue statistics – 2006 - 2013
      • Table 117 – Vodafone mobile subscribers and traffic statistics – 2006 - 2013
      • Table 118 – Vodafone ARPU – 2006 - 2013
      • Table 119 – Vodafone Spain customer churn – 2007 - 2013
      • Table 120 – Vodafone mobile customer retention cost – 2007 - 2013
      • Table 121 – Orange mobile subscribers prepaid and contract – 2005 - 2013
      • Table 122 – Orange mobile revenue – 2006 - 2013
      • Table 123 – Orange ARPU by sector – 2005 - 2013
      • Table 124 – Orange mobile customer acquisition costs – 2007 - 2013
      • Table 125 – Orange customer churn – 2007 - 2013
      • Table 126 – Yoigo subscribers – 2007 - 2013
      • Table 127 – Yoigo financial data – 2008 - 2013
      • Table 128 – MVNO subscriber market share – 2008 - 2013
      • Table 129 – Mobile subscribers: prepaid, contract – 2006 - 2013
      • Table 130 – SMS revenue and messages sent – 2006 - 2012
      • Table 131 – Premium SMS revenue and messages sent – 2005 - 2010
      • Table 132 – MMS revenue and messages sent – 2004 - 2012
      • Table 133 – Mobile broadband revenue – 2003 - 2012
      • Table 134 – Mobile datacards per UMTS and HSPA – 2006 - 2013
      • Table 135 – Mobile TV subscribers by operator – 2008 - 2012
      • Table 136 – Mobile TV revenue – 2006 - 2012
      • Table 137 – M2M lines – 2004 - 2012
      • Table 138 – Forecast broadband subscribers – higher market growth scenario – 2008 - 2013; 2020
      • Table 139 – Forecast broadband penetration – higher market growth scenario – 2008 - 2013; 2020
      • Table 140 – Forecast broadband subscribers – lower market growth scenario – 2008 - 2013; 2020
      • Table 141 – Forecast broadband penetration – lower market growth scenario – 2008 - 2013; 2020
      • Table 142 – Forecast mobile monthly ARPU – 2005 - 2011; 2015
      • Chart 1 – Telecom revenue, retail and wholesale – 2000 - 2012
      • Chart 2 – Telecom retail revenue by sector – 2005 - 2012
      • Chart 3 – Subscribers by type of access – 2006 - 2011
      • Chart 4 – Telefónica Group financial data – 2006 - 2013
      • Chart 5 – Telefónica de España revenue by type – 2007 - 2013
      • Chart 6 – Telefónica de España fixed-line revenue by sector (historic) – 2005 - 2011
      • Chart 7 – Telefónica de España access by service – 2005 – 2013
      • Chart 8 – Telefónica de España wholesale access by type – 2005 - 2013
      • Chart 9 – Orange subscribers by sector – 2005 - 2013
      • Chart 10 – Vodafone financial data – 2009 - 2013
      • Chart 11 – Jazztel revenue by sector – 2008 - 2013
      • Chart 12 – JAZZTEL broadband and mobile subscribers – 2008 - 2013
      • Chart 13 – ONO financial data by sector – 2006 – 2013
      • Chart 14 – ONO residential RGUs by sector– 2006 - 2013
      • Chart 15 – Broadband revenue, DSL and cable – 2003 - 2013
      • Chart 16 – Total broadband subscribers, DSL, cable, total – 2001 - 2013
      • Chart 17 – Proportion of broadband subscribers by sector – 2004 - 2012
      • Chart 18 – Cable subscribers by operator – 2007 - 2012
      • Chart 19 – ONO financial data by sector – 2006 – 2013
      • Chart 20 – ONO residential subscribers by sector– 2006 - 2013
      • Chart 21 – Movistar internet subscribers (Spain) – 2006 - 2013
      • Chart 22 – Movistar internet revenue by sector (Spain, historic) – 2007 - 2011
      • Chart 23 – Movistar wholesale broadband accesses by sector (Spain) – 2007 - 2013
      • Chart 24 – JAZZTEL broadband and mobile subscribers – 2008 - 2013
      • Chart 25 – Audiovisual revenue by service – 2007 - 2012
      • Chart 26 – TV revenue by technology – 2002 – 2012
      • Chart 27 – ONO financial data by sector – 2006 – 2013
      • Chart 28 – ONO residential RGUs by sector– 2006 - 2013
      • Chart 29 – Prisa group financial data – 2008 - 2013
      • Chart 30 – Mobile traffic prepaid and contract in minutes – 2000 - 2012
      • Chart 31 – Mobile market revenue by sector – 2006 - 2012
      • Chart 32 – Mobile market revenue by contract and prepaid sectors – 2000 - 2012
      • Chart 33 – Mobile subscribers and penetration rate – 2004 - 2013
      • Chart 34 – Cost per invoiced minute of use: contract, prepaid; all operators – 2001 - 2012
      • Chart 35 – Subscriber market share by operator – 2004 – 2013
      • Chart 36 – Movistar mobile subscribers – 2005 - 2013
      • Chart 37 – Movistar ARPU – 2005 - 2013
      • Chart 38 – Vodafone revenue by type – 2007 - 2013
      • Chart 39 – Vodafone mobile subscribers and traffic statistics – 2006 - 2013
      • Chart 40 – Orange mobile subscribers prepaid and contract – 2005 - 2013
      • Chart 41 – Orange ARPU by sector – 2005 - 2013
      • Chart 42 – Yoigo subscribers – 2007 - 2013
      • Chart 43 – Yoigo financial data – 2008 - 2013
      • Chart 44 – Mobile subscribers: prepaid, contract – 2006 - 2013
      • Chart 45 – Mobile datacards per UMTS and HSPA – 2006 - 2013
      • Chart 46 – Mobile TV subscribers by operator – 2008 - 2012
      • Exhibit 1 – EU – The New Regulatory Framework (NRF)
      • Exhibit 2 – Access and the local loop
      • Exhibit 3 – Narrowband and broadband wireless licensees – 2000
      • Exhibit 4 – Overview of digital media
      • Exhibit 5 – 3G licence results in Spain – March 2000
      • Exhibit 6 – Overview of spectrum allocations – 2011

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