2013 Poland - Telecoms, IP Networks, Digital Media and Forecasts

Publication Overview

This report provides a comprehensive overview of trends and developments in Poland’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major Players, Revenues, Subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttH, DSL, cable TV, wireless);
  • Convergence and Digital Media;
  • 3G subscriber and mobile ARPU forecasts to 2015;
  • Broadband market forecasts for selective years to 2020.

Key developments:

Ministry of Administration and Digitalisation created to oversee telecom sector development; Telecommunications Act amended; TK Telekom and Exatel put up for sale; theft of telecom equipment and cabling escalates; Orange Poland revenue decline prompts outsourcing and disposal strategy; Orange Poland begin fibre network build; Liberty Global sells Aster network to Netia; UPC trials 250Mb/s cable service; Orange Poland fined for anti-competitive practices in the broadband market; Toya deploys 1Gb/s FttH network; Netia and Orange Poland head fibre-based consortia to extend broadband nationally; Milmex set to launch WiMAX in the 3.5GHz band; bundled services taken by 2.6 million customers; 75% of cable association PIKE subscribers receive digital TV; Orange Poland sells EmiTel for PLN1.7 billion; National Broadcasting Council awards licences for the final four channels on the first multiplex; Cyfra+ merges with digital TV platform ITI Neovision; Multimedia Polska cancels proposed sale; incumbent predicts phase-out of single-play fixed-line telephony by 2015; ASO nears completion; TVP begins DVB-T2 trial; Polkomtel sold for €4.56 billion; SMS use continues solid growth; T-Mobile/Orange Poland joint venture, approved; Cyfrowy Polsat launches LTE; Orange expands mobile wallet offering; regulator signs 800MHz usage agreement with Ukraine; Visa Europe trials m-payment system; Polkomtel launches LTE; regulator eases cuts in MTR in exchange for network investment; operators secure 1800MHz spectrum at auction, Tele2 Polska launches as an MVNO; regulator’s 2011 market data report; telcos’ operating and financial data to Q1 2013; market developments into mid-2013.

Companies covered in this report include:

Telekomunikacja Polska (Orange Poland), Netia, Telefonia Dialog, GTS Energis, Exatel, Telekomunikacja Kolejowa, UPC Polska, Vectra, Multimedia Polska, Aster, Cyfra+, Cyfrowy Polsat, N/TNK, TVP, CenterNet, Polkomtel, T-Mobile, P4/Play, PTK Centertel, Mobyland.

Researcher:- Henry Lancaster
Current publication date:- June 2013 (12th Edition)

Executive Summary

Orange Poland expands 200Mb/s fibre network

BuddeComm’s annual publication, Poland - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media sectors of one of Eastern Europe’s largest markets. The report includes the regulator’s 2011 market data report and updates to mid-2012, telcos’ operating and financial data to Q1 2013, market developments to mid-2013.

Economic background

Having joined the EU in 2004, Poland subsequently enjoyed several years of rapid economic growth. Like many of its neighbours, the country was deeply affected by the global financial turmoil through declining demand for its exports, a slowdown of credit activity, and lower foreign direct investment inflows. Nevertheless, GDP grew by about 4.5% in 2011, year-on-year, and an estimated 2.4% in 2012. This represents a better economic performance than has been seen in many other regional economies, a factor which has contributed to the return since 2011 of many skilled workers who had moved to countries such as the UK for employment.

Telecom market overview

The economic slowdown and subsequent recovery has been reflected in the overall telecoms market, which has showed a steady though small increase year-on-year since 2009. Overall investment undertaken by telcos also recovered quickly. Revenue was expected to continue to increase in 2013, largely on the back of the mobile and broadband sectors which will compensate for falling fixed-line voice telephony revenue. Important continuing trends include the weakening fixed-line voice market, fixed-to-mobile substitution and the consequent growth in mobile data use, the popularity of bundled services, the further growth in the number of broadband subscribers, and greater competition in the mobile market resulting from the emergence of more MVNOs. The lack of progress by altnets seen during the first years of market liberalisation contributed to market consolidation among the major players. Though this has stymied competition, ongoing action by the regulator has improved market conditions, particularly in regards to network access.

Key telecom parameters – 2010; 2013

Sector

2010

2013 (e)

Subscribers by sector (million):

Fixed broadband subscribers

5.86

6.90

Mobile broadband

2.8

4.6

Mobile phone

46.9

54.9

Fixed-line telephony

8.3

6.7

Penetration by sector:

Fixed broadband

18%

25%

Mobile

123%

137%

Fixed-line

24%

20%

(Source: BuddeComm)

Market Highlights

  • The price of mobile internet services has fallen in recent years in the face of competition among players. The average monthly cost of mobile internet access has fallen to about PLN60, with data packages ranging from 200MB to 50GB offered.
  • Orange Poland launched a 50Mb/s FttH-based broadband trial in Warsaw in early 2008, subsequently upgraded to a 200Mb/s service. Reaching some 200,000 households, the network is gradually being extended to other cities across the country.
  • An independent IPTV platform, Next Plus, was launched at the end of 2012 as a joint venture between Astro and Next Plus. It is targeted at users of smartphones, tablets and connected TVs.
  • Investment in mobile networks has dramatically improved capacity. Mobile data traffic is expected to reach 145 billion MBs in 2013, compared to about 18 billion MBs in 2009.

This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Poland. It provides further information on:

  • Market liberalisation and regulatory issues;
  • The impact of the global economic crisis;
  • Telecoms operators – privatisation, acquisitions, new licences;
  • Mobile data market developments in coming years in light of spectrum auctions and new license awards;
  • 3G developments, regulatory issues and technologies including HSPA and LTE;
  • Broadband migration to an FttH architecture;
  • Historical and current subscriber statistics and forecasts;
  • ARPU statistics and forecasts.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

  • 1. Key Statistics
  • 2. Telecommunications Market
    • 2.1 Overview of Poland’s telecom market
  • 3. Regulatory Environment
    • 3.1 History
      • 3.1.1 Telecommunications Act (2001)
      • 3.1.2 Telecommunications Act (2004)
      • 3.1.3 EU Regulatory Framework
      • 3.1.4 Revised NFR
    • 3.2 Regulatory authority
      • 3.2.1 Office of Electronic Communications (UKE)
    • 3.3 Telecom sector liberalisation in Poland
      • 3.3.1 Local
      • 3.3.2 Long distance
      • 3.3.3 International
    • 3.4 Privatisation
    • 3.5 Interconnection
    • 3.6 Carrier selection and carrier preselection
    • 3.7 Access
      • 3.7.1 Fibre access
    • 3.8 Functional separation
    • 3.9 Number Portability (NP)
  • 4. Fixed Network Market and Operators
    • 4.1 Market overview
    • 4.2 Orange Poland
    • 4.3 Netia
    • 4.4 Telefonia Dialog
    • 4.5 Telekomunikacja Kolejowa (TK Telekom)
    • 4.6 GTS Energis
    • 4.7 Exatel
  • 5. Telecommunications Infrastructure
    • 5.1 Fixed-line statistics
    • 5.2 Orange Poland
    • 5.3 Alternative operators
    • 5.4 Voice-over-IP (VoIP)
    • 5.5 Wholesaling
      • 5.5.1 Overview
  • 6. Fixed Broadband Market
    • 6.1 Overview
    • 6.2 Government and EU support
    • 6.3 Poland’s emerging internet society
      • 6.3.1 E-commerce
      • 6.3.2 E-government
      • 6.3.3 E-health
    • 6.4 Fixed broadband statistics
    • 6.5 Cable broadband
    • 6.6 Asymmetrical Digital Subscriber Line (ADSL)
    • 6.7 Fibre-to-the-Home (FttH) networks
    • 6.8 Wireless broadband
      • 6.8.1 WiFi
      • 6.8.2 WiMAX
      • 6.8.3 Internet via satellite
    • 6.9 Mobile broadband
  • 7. Digital Media
    • 7.1 Overview of Digital Media market
      • 7.1.1 Business models
      • 7.1.2 Digital TV (DTV)
  • 8. Mobile Communications
    • 8.1 Overview of Poland’s mobile market
      • 8.1.1 Mobile statistics
    • 8.2 Regulatory issues
      • 8.2.1 GSM licences
      • 8.2.2 Third Generation licences awarded
      • 8.2.3 Fourth GSM licence/fourth 3G licence auction
      • 8.2.4 800MHz spectrum
      • 8.2.5 2.6GHz
      • 8.2.6 1800MHz spectrum
      • 8.2.7 Mobile Number Portability (MNP)
      • 8.2.8 Mobile Termination Rates (MTRs)
      • 8.2.9 Roaming
      • 8.2.10 Network sharing
      • 8.2.11 Standard interfacing
    • 8.3 Mobile technologies
      • 8.3.1 Digital
      • 8.3.2 Third Generation mobile
      • 8.3.3 Fourth Generation mobile
    • 8.4 Major mobile operators
      • 8.4.1 PTK Centertel/Orange
      • 8.4.2 Polkomtel/Plus GSM
      • 8.4.3 PTC/T-Mobile
      • 8.4.4 CenterNet
      • 8.4.5 Mobyland
      • 8.4.6 Mobile Virtual Network Operators (MVNOs)
    • 8.5 Mobile voice services
      • 8.5.1 Prepaid cards
    • 8.6 Mobile Messaging
      • 8.6.1 Short Message Service (SMS)
      • 8.6.2 Mobile data services
      • 8.6.3 Mobile content and applications
  • 9. Forecasts – fixed broadband subscribers – 2010 - 2013; 2020
    • 9.1 Scenario 1 – higher broadband subscriber growth
    • 9.2 Scenario 2 – lower broadband subscriber growth
    • 9.3 Notes on scenario forecasts
    • Table 1 – Country statistics – 2012 (e)
    • Table 2 – Telephone network statistics – 2012 (e)
    • Table 3 – Internet user statistics – 2012 (e)
    • Table 4 – Broadband statistics – 2012 (e)
    • Table 5 – Mobile statistics – 2012 (e)
    • Table 6 – National telecommunications authority
    • Table 7 – Telecom revenue – 2008 - 2013
    • Table 8 – Market revenue by sector – 2010 - 2011
    • Table 9 – IT market revenue and growth – 2004 - 2012
    • Table 10 – Telecom investment – 2011 - 2012
    • Table 11 – Proportion of telecom investment by sector – 2011
    • Table 12 – Interconnection revenue – 2009 - 2011
    • Table 13 – TP interconnection rates – 2006 - 2009
    • Table 14 – LLU as proportion of DSL lines – 2008 - 2013
    • Table 15 – Wholesale access as proportion of DSL lines, by type – 2009 - 2011
    • Table 16 – Numbers ported (from networks) – 2009 - 2011
    • Table 17 – Fixed-line telephony revenue and subscribers – 2005 - 2013
    • Table 18 – Market share of revenue by operator – 2010 - 2011
    • Table 19 – Market share of subscribers, Orange and altnets – 2006 - 2013
    • Table 20 – Market share of revenue, Orange and altnets – 2006 - 2013
    • Table 21 – Fixed-line voice traffic (minutes) – 2007 - 2013
    • Table 22 – Orange Poland total retail WRL and POTS lines – 2009 - 2013
    • Table 23 – Orange Poland fixed-line ARPU – 2009 - 2013
    • Table 24 – Orange Poland Group financial data – 2006 - 2013
    • Table 25 – Netia financial data – 2007 - 2012
    • Table 26 – Netia subscribers by type – 2008 - 2012
    • Table 27 – Exatel Revenue, EBITDA and Net Profit – 2009 - 2010
    • Table 28 – Fixed lines in service and teledensity – 2000 - 2013
    • Table 29 – VoIP revenue – 2009 - 2013
    • Table 30 – VoIP traffic and subscribers – 2008 - 2013
    • Table 31 – Broadband users by technology – 2010 - 2013
    • Table 32 – Broadband market revenue by sector – 2006 - 2012
    • Table 33 – Proportion of broadband market revenue by sector – 2006 - 2011
    • Table 34 – Broadband penetration by technology – 2009 - 2012
    • Table 35 – Fixed-line broadband market share by operator – 2011
    • Table 36 – Total broadband market share by operator – 2010 - 2011
    • Table 37 – Proportion of broadband connections by data rate – 2010 - 2011
    • Table 38 – Online purchases by individuals – 2005 - 2013
    • Table 39 – Internet users, subscribers and penetration rates – 2000 - 2013
    • Table 40 – ISP market share – 2008 - 2011
    • Table 41 – Fixed broadband subscribers and penetration rate – 2001 - 2013
    • Table 42 – DSL, cable broadband subscribers – 2009 - 2013
    • Table 43 – Orange Poland broadband ARPU – 2008 - 2013
    • Table 44 – UPC Poland subscribers – 2008 - 2013
    • Table 45 – Cable market share of subscribers by operator – 2010 - 2011
    • Table 46 – Multimedia Polska broadband subscribers – 2009 - 2012
    • Table 47 – Orange Poland DSL subscribers – 2003 - 2013
    • Table 48 – Orange Poland VDSL subscribers – 2011 - 2013
    • Table 49 – Netia broadband subscribers – 2008 - 2012
    • Table 50 – DSL market share of subscribers by operator – 2010 - 2011
    • Table 51 – Mobile broadband market share of subscribers by operator – 2008 - 2011
    • Table 52 – Mobile broadband subscribers and penetration rate – 2004 - 2013
    • Table 53 – Orange dedicated mobile broadband subscribers – 2007 - 2012
    • Table 54 – Proportion of subscribers to bundled services by type – 2010 - 2011
    • Table 55 – Market share of TV and broadband bundles by operator – 2010 - 2011
    • Table 56 – Pay TV market share by operator – 2011
    • Table 57 – Orange Poland Livebox, IPTV customers – 2008 - 2012
    • Table 58 – UPC – homes passed – 2003 – 2013
    • Table 59 – UPC – subscribers by service type – 2003 - 2013
    • Table 60 – Multimedia Polska financial data – 2009 – 2012
    • Table 61 – Multimedia Polska revenue by sector – 2009 – 2012
    • Table 62 – Multimedia Polska subscribers – 2009 - 2013
    • Table 63 – Multimedia Polska triple play subscribers by service – 2009 - 2013
    • Table 64 – Cyfrowy Polsat financial data – 2004 - 2013
    • Table 65 – Cyfrowy Polsat operational data – 2004 - 2013
    • Table 66 – Cyfrowy Polsat ARPU, SAC – 2004 - 2013
    • Table 67 – N financial data – 2010 - 2011
    • Table 68 – N subscriber data – 2010 - 2011
    • Table 69 – Orange DTH subscribers – 2008 - 2012
    • Table 70 – Mobile market revenue – 2009 - 2013
    • Table 71 – Mobile subscribers and penetration rate – historic – 1995 - 2004
    • Table 72 – Mobile subscribers and penetration rate – 2005 - 2013
    • Table 73 – Mobile market share of revenue by operator – 2009 - 2011
    • Table 74 – Mobile market share of subscribers by operator – 2009 - 2011
    • Table 75 – Mobile market traffic and annual change – 2006 - 2013
    • Table 76 – Mobile number portings – 2009 – 2011
    • Table 77 – Retail roaming charges, voice, SMS, data – 2010; 2012; 2014
    • Table 78 – Roaming traffic (voice, SMS, data) – 2007 - 2011
    • Table 79 – Orange mobile revenue – 2010 - 2013
    • Table 80 – Orange subscribers – 2007 - 2013
    • Table 81 – Orange total monthly ARPU – 2009 - 2013
    • Table 82 – Orange data ARPU share – 2008 - 2012
    • Table 83 – Polkomtel subscribers – 2009 – 2010; 2012
    • Table 84 – Polkomtel financial data – 2009 - 2012
    • Table 85 – Polkomtel annualised ARPU – 2008 - 2009
    • Table 86 – T-Mobile subscribers – 2007 - 2013
    • Table 87 – T-Mobile financial data – 2005 - 2013
    • Table 88 – T-Mobile ARPU and churn – 2005 - 2013
    • Table 89 – P4 mobile subscribers – 2010 - 2012
    • Table 90 – Ratio of prepaid to postpaid subscribers – 2003 - 2013
    • Table 91 – Orange prepaid subscribers – 2003 - 2013
    • Table 92 – T-Mobile prepaid subscribers – 2005 - 2013
    • Table 93 – SMS messages sent and annual growth – 2006 - 2013
    • Table 94 – MMS messages sent and annual growth– 2006 - 2013
    • Table 95 – Mobile data traffic– 2008 - 2013
    • Table 96 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
    • Table 97 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020
    • Chart 1 – Fixed-line telephony revenue and subscribers – 2005 – 2013
    • Chart 2 – Market share of subscribers, Orange and altnets – 2006 – 2013
    • Chart 3 – Market share of revenue, Orange and altnets – 2006 – 2013
    • Chart 4 – Orange Poland total retail lines and ARPU – 2009 – 2013
    • Chart 5 – Orange Poland Group financial data – 2006 – 2012
    • Chart 6 – Netia financial data – 2007 – 2012
    • Chart 7 – Netia subscribers by type – 2008 – 2012
    • Chart 8 – Exatel Fixed voice and Broadband subscribers – 2008 – 2012
    • Chart 9 – Broadband market revenue by sector – 2006 – 2012
    • Chart 10 – Proportion of broadband market revenue by sector – 2006 – 2011
    • Chart 11 – Fixed broadband subscribers and penetration rate – 2001 – 2013
    • Chart 12 – UPC Poland subscribers – 2008 – 2013
    • Chart 13 – Orange Poland Livebox, IPTV customers – 2008 – 2012
    • Chart 14 – UPC – subscribers by service type – 2003 – 2013
    • Chart 15 – Multimedia Polska revenue by sector – 2009 – 2012
    • Chart 16 – Multimedia Polska subscribers – 2009 – 2013
    • Chart 17 – Cyfrowy Polsat financial data – 2004 – 2012
    • Chart 18 – Mobile subscribers and penetration rate – 2000 – 2013
    • Chart 19 – Orange total monthly ARPU – 2009 – 2013
    • Chart 20 – Polkomtel financial data – 2009 – 2012
    • Chart 21 – T-Mobile financial data – 2005 – 2013
    • Exhibit 1 – The EU Regulatory Framework for communications
    • Exhibit 2 – Access, the local loop and unbundling – an overview
    • Exhibit 3 – 2G spectrum awarded in Poland

Related Reports

Purchase this Report

US$250.00

Licence Information

Share this Report

Purchase with Confidence

You turned out to be very helpful in answering (our client’s) additional questions and providing us proactively with updated information to support this. BuddeComm definitely provides high-quality service

Joost Brakel, Deloitte

Special Offers

Middle East - Mobile Infrastructure and Mobile Broadband
US$1,000.00 until 27 Feb 2019
(normal price US$2,000.00)

Kuwait - Telecoms, Mobile and Broadband - Statistics and Analyses
US$370.00 until 27 Feb 2019
(normal price US$750.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.


Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.