2012 Switzerland - Telecoms, IP Networks, Digital Media and Forecasts

Publication Overview

This report provides a comprehensive overview of trends and developments in Switzerland’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major Players, Revenues, Subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttH, DSL, cable TV, wireless);
  • Convergence and Digital Media;
  • 3G subscriber and mobile ARPU forecasts to 2015;
  • Broadband market forecasts for selective years to 2020.

Key developments:

Orange Switzerland sold to private equity firm; multiple band spectrum auction raises CHF996 million; Swisscom launches M2M services; UPC Cablecom plans to launch as an MVNO; Orange prepares for LTE launch in 2013; Sunrise launched Sunrise TV service, updates IPTV functionality; regulator’s measures eliminate FttH network duplication; regulator increases minimum internet speed on Swisscom’s USO; Swisscom signs its twelfth FttH network construction sharing contract, minimum broadband speeds and maximum retail prices amended; plans for one million households to be connected to FttH by 2015; Laussane to be connected with FttH by 2017; minimum broadband connection upgraded to 1Mb/s; regulator redefines wholesale access prices based on fibre not copper; Swisscom takes €973 million write-down on Italian subsidiary Fastweb; Swisscom takes over Telecom Liechtenstein; regulator’s 2011 market report; telcos’ operating and financial data to June 2012; market developments to late 2012.

Companies mentioned in this report include:

Swisscom, Sunrise, Cybernet, UPC Cablecom, Hospitality Services, Orange Switzerland, , Swisscom Mobile, Zirkumflex, Migros, Coop Mobile, Lycamobile, Abalon Telecom, Mobilezone Yallo, Lebara, The Phone House, United Mobile Liechtenstein, M-Budget Mobile.

Researcher:- Henry Lancaster
Current publication date:- October 2012 (11th Edition)

Executive Summary

Regulator’s fibre price and access conditions to spur sector progress

BuddeComm’s annual publication, Switzerland - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in one of Europe’s more progressive markets. The report includes the regulator’s market data to the end of 2011, telcos’ financial and operating data to June 2012, and market developments to September 2012.

Telecom market overview

The Swiss telecom market has shown some weakening during the last few years as the country’s overall economy is dragged down by the region’s poor economic climate. In addition, revenue has been hit by the continuing effects of falling prices resulting from competition and regulatory measures. The number of fixed lines also continues to fall as consumers migrate to VoIP and mobile-only telecoms. Investments in the sector have been channelled to UMTS and 4G network upgrades as well as fibre-based networks, though such investments have been squeezed from liquidity issues and lower operator revenue. The regulator has endeavoured to encourage the deployment of fibre networks in coming years by regulating access conditions for Swisscom’s infrastructure and lowering wholesale pricing.

Mobile market

Auctions held in 2012 for spectrum in a variety of bands will considerably assist operators to deploy LTE networks in coming years: spectrum in the 800MHz band is available from the beginning of 2013, in the 900MHz and 1800MHz bands from the beginning of 2015, and in the 2.1GHz band from the beginning of 2017. LTE has been trialled by Swisscom in a number of areas, with commercial services being based on Ericsson equipment. Orange Switzerland, recently sold by France Telecom, also planned to roll out LTE services in up to 10 cities by the end of 2012, followed by a pilot phase in early 2013 and a commercial launch in up to six cities by the end of 2013. The operator is investing more than CHF700 million to upgrade and expand its network, including the launch of LTE.

Key telecom parameters – 2010; 2012

Sector

2010

2012

Subscribers by sector (thousand):

Fixed broadband subscribers

2,900

3,180

Mobile telephony

9,640

10,800

Fixed-line telephony

4,380

4,150

Penetration by sector:

Fixed broadband

37%

42%

Mobile

122%

128%

Fixed-line

63%

58%

(Source: BuddeComm)

Market Highlights

  • Multiple spectrum awards will greatly facilitate 4G services in coming years.
  • Pricing regulations for wholesale access to Swisscom’s network were upheld by the High Court in mid-2012, justifying the regulator’s programme to encourage competition in the sector and forestall a regulatory holiday for the incumbent.
  • UPC Cablecom’s plans to launch mobile services (as an MVNO) will strengthen its position in the rapidly progressing quad-play market.
  • A network building deal between Swisscom and the municipality of Laussane will see the city be connected with FttH by 2017. 

This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Switzerland. It provides further information on:

  • Market liberalisation and regulatory issues;
  • The impact of the global economic crisis;
  • Telecoms operators – privatisation, acquisitions, new licences;
  • Mobile data market developments in coming years in light of spectrum auctions and new license awards;
  • 3G developments, regulatory issues and technologies including HSPA and LTE;
  • Broadband migration to an FttH architecture;
  • Historical and current subscriber statistics and forecasts;
  • ARPU statistics and forecasts.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

  • 1. Key Statistics
  • 2. Telecommunications Market
    • 2.1 Overview of Switzerland’s telecom market
    • 2.2 Government ICT strategy
      • 2.2.1 eGovernment
      • 2.2.2 eEconomy
      • 2.2.3 eHealth
      • 2.2.4 Economic stimulus
  • 3. Regulatory Environment
    • 3.1 History
    • 3.2 Regulatory authorities
    • 3.3 Telecom sector liberalisation in Switzerland
    • 3.4 Privatisation of Swisscom
    • 3.5 Interconnect
    • 3.6 Leased lines
    • 3.7 Access
      • 3.7.1 Bitstream access
    • 3.8 Number portability
    • 3.9 Carrier PreSelection (CPS)
    • 3.10 Universal Service Obligation (USO)
  • 4. Fixed Network Market
    • 4.1 Market overview
    • 4.2 Swisscom
      • 4.2.1 Company reorganisation
    • 4.3 Sunrise
    • 4.4 UPC Cablecom
  • 5. Telecommunications Infrastructure
    • 5.1 National telecom network
  • 6. Broadband Market
    • 6.1 Overview
      • 6.1.1 Government strategy
      • 6.1.2 Universal Service Obligation
      • 6.1.3 eGovernment
    • 6.2 Broadband statistics
    • 6.3 Cable modems
      • 6.3.1 UPC Cablecom
    • 6.4 Asymmetrical Digital Subscriber Line (ADSL)
      • 6.4.1 Swisscom
      • 6.4.2 Sunrise
      • 6.4.3 Cybernet
      • 6.4.4 VDSL
      • 6.4.5 Naked DSL
    • 6.5 Fibre-to-the-Home (FttH) networks
      • 6.5.1 Regulatory measures
      • 6.5.2 Network sharing
      • 6.5.3 Swisscom
    • 6.6 Broadband Powerline (BPL)
    • 6.7 Wireless broadband
      • 6.7.1 Wireless LANS (WLAN)
      • 6.7.2 Mobile broadband
      • 6.7.3 Satellite
  • 7. Digital Media
    • 7.1 Key general trends
    • 7.2 Business models
      • 7.2.1 Bundled services
    • 7.3 Regulatory issues
      • 7.3.1 VoIP
    • 7.4 Digital TV (DTV)
      • 7.4.1 Overview
      • 7.4.2 Broadband (IPTV)
      • 7.4.3 Cable TV
      • 7.4.4 Satellite
      • 7.4.5 Free-to-Air (FTA) TV
      • 7.4.6 Digital Terrestrial TV
      • 7.4.7 Interactive TV (iTV)
      • 7.4.8 Video-on-Demand (VoD)
      • 7.4.9 VoIP
  • 8. Mobile Communications
    • 8.1 Overview of Switzerland’s mobile market
      • 8.1.1 Mobile statistics
      • 8.1.2 Mobile market shares
    • 8.2 Regulatory issues
      • 8.2.1 Spectrum regulations and spectrum auctions
      • 8.2.2 Number portability
      • 8.2.3 Fixed-to-mobile call charges
      • 8.2.4 Roaming
    • 8.3 Mobile technologies
      • 8.3.1 Digital
      • 8.3.2 Third Generation (3G) mobile
    • 8.4 Major mobile operators
      • 8.4.1 Swisscom Mobile
      • 8.4.2 Sunrise
      • 8.4.3 Orange
      • 8.4.4 Failed merger of Orange – Sunrise
      • 8.4.5 Mobile Virtual Network Operators (MVNOs)
      • 8.4.6 Mobile Virtual Network Enablers (MVNEs)
    • 8.5 Mobile voice services
      • 8.5.1 Prepaid cards
    • 8.6 Mobile Messaging
      • 8.6.1 Short Message Service (SMS)
      • 8.6.2 Multimedia Messaging Service (MMS)
    • 8.7 Mobile data services
      • 8.7.1 General Packet Radio Service (GPRS)
      • 8.7.2 High-Speed Packet Access (HSPA)
      • 8.7.3 High-Speed Circuit Switched Data (HSCSD)
      • 8.7.4 Enhanced Data for GSM Evolution (EDGE)
      • 8.7.5 Long-term Evolution (LTE)
      • 8.7.6 Mobile TV
      • 8.7.7 M2M services
    • 8.8 Mobile applications
      • 8.8.1 Location-based services
      • 8.8.2 Mobile ticketing
  • 9. Forecasts
    • 9.1 Forecasts – broadband subscribers – 2007 - 2012; 2020
      • 9.1.1 Scenario 1 – higher broadband subscriber growth
      • 9.1.2 Scenario 2 – lower broadband subscriber growth
    • 9.2 Forecasts – mobile ARPU – 2007 - 2015
    • 9.3 Forecasts – UMTS subscribers – 2005 - 2015
    • 9.4 Notes on scenario forecasts
  • 10. Glossary of Abbreviations
  • Table 1 – Country statistics Switzerland – 2012 (e)
  • Table 2 – Telecom revenue and investment statistics – 2010
  • Table 3 – Telephone network statistics – 2011
  • Table 4 – Internet user statistics – 2012 (e)
  • Table 5 – Broadband statistics – 2012 (e)
  • Table 6 – Mobile statistics – 2012 (e)
  • Table 7 – National telecommunications authorities
  • Table 8 – Fixed telephony connections – 2000 - 2012
  • Table 9 – Telecom sector revenue, profit and investment – 2000 - 2012
  • Table 10 – Telecom revenue by sector – 1998 - 2012
  • Table 11 – Telecom investment by sector – 1998 - 2012
  • Table 12 – eCommerce spending by type – 2005 - 2009
  • Table 13 – Interconnection revenue – 2000 - 2010
  • Table 14 – Unbundled lines – 2008 - 2012
  • Table 15 – CPS as proportion of total lines – 1999 - 2010
  • Table 16 – CPS lines – 2002 - 2009
  • Table 17 – Share of fixed-line connections by operator – 2007 - 2010
  • Table 18 – Fixed-line revenue – 2000 - 2012
  • Table 19 – Fixed-line voice traffic – 2000 - 2012
  • Table 20 – Swisscable telephony subscribers – 2003 - 2012
  • Table 21 – Swisscom Group net revenue, EBITDA and net income – 2004 - 2012
  • Table 22 – Swisscom (Switzerland) financial data by sector – 2007 - 2012
  • Table 23 – Swisscom subscribers by sector – 2008 - 2012
  • Table 24 – Sunrise financial data – 2006 - 2010
  • Table 25 – Sunrise revenue by type – 2006 - 2010
  • Table 26 – Sunrise revenue and annual change – 2009 - 2012
  • Table 27 –Sunrise subscribers by sector – 2005 - 2012
  • Table 28 – UPC financial data – 2007 - 2012
  • Table 29 – Fixed lines in service, teledensity and traffic in minutes – 1997; 1999 - 2012
  • Table 30 – ISDN subscribers – 1999 - 2010
  • Table 31 – Internet household penetration by region – 2004; 2008, 2010, 2012
  • Table 32 – Dial-up internet subscribers – 2000 - 2012
  • Table 33 – Internet users and penetration rate – 1996 - 2012
  • Table 34 – Total broadband subscribers by type – 2000 - 2012
  • Table 35 – Broadband penetration by technology – 2004 - 2011
  • Table 36 – Broadband market share by operator – 2007 - 2010
  • Table 37 – Broadband lines by capacity – 2008 - 2010
  • Table 38 – Swisscable broadband and telephony subscribers – 2002 - 2010
  • Table 39 – Cable broadband lines by capacity – 2008 - 2010
  • Table 40 – UPC broadband offers – 2012
  • Table 41 – UPC financial data – 2005 - 2012
  • Table 42 – UPC broadband and telephony subscribers – 2007 - 2012
  • Table 43 – DSL accesses by main provider – 2004 - 2009
  • Table 44 – DSL market share by main provider – 2004 - 2009
  • Table 45 – DSL broadband lines by capacity – 2008 - 2010
  • Table 46 – Swisscom broadband subscribers – 2003 - 2012
  • Table 47 – Swisscom dial-up subscribers (historic) – 2003 - 2007
  • Table 48 – Sunrise broadband subscribers – 2005 - 2012
  • Table 49 – Fibre subscribers – 2007 - 2012
  • Table 50 – Fibre broadband lines by capacity – 2008 - 2010
  • Table 51 – Broadband powerline connections – 2001 - 2009
  • Table 52 – Mobile broadband subscribers; data transferred – 2008 - 2009
  • Table 53 – Broadband satellite connections – 2008 - 2009
  • Table 54 – Subscribers by bundled service – 2007 - 2009
  • Table 55 – VoIP subscribers – 2004 - 2012
  • Table 56 – Swisscom IPTV subscribers – 2006 - 2012
  • Table 57 – Cable TV subscribers and penetration rate – 2002 - 2012
  • Table 58 – Swisscable cable TV subscribers by type – 2003 - 2012
  • Table 59 – UPC operational data: home and subscriber statistics – 2008 - 2012
  • Table 60 – Satellite services revenue – 2000 - 2012
  • Table 61 – VoIP lines and traffic in minutes – 2004 - 2012
  • Table 62 – Mobile sector investment, UMTS and total – 1998 - 2011
  • Table 63 – Mobile operators, subscribers and annual change – June 2012
  • Table 64 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2014
  • Table 65 – UMTS subscribers – 2005 - 2011
  • Table 66 – Mobile revenue – 2000 - 2012
  • Table 67 – Mobile voice traffic – 2000 - 2012
  • Table 68 – Share of subscribers by MNO – 2007 - 2010
  • Table 69 – Mobile spectrum auction – 2012
  • Table 70 – Mobile numbers ported – 2000 - 2010
  • Table 71 – Mobile termination charges by operator – 2006; 2009 - 2011
  • Table 72 – European roaming charges – 2007 - 2012
  • Table 73 – Voice roaming charges by operator – 2011
  • Table 74 – 3G subscribers – 2005 - 2012
  • Table 75 – Swisscom Mobile blended ARPU – 2006 - 2012
  • Table 76 – Swisscom Mobile revenue – 2003 - 2012
  • Table 77 – Swisscom Mobile subscribers – 2006 - 2012
  • Table 78 – Sunrise subscribers – 2004 - 2012
  • Table 79 – TDC Sunrise revenue and annual change (DKK) – 2006 - 2010
  • Table 80 – Sunrise mobile revenue (CHF) – 2009 - 2012
  • Table 81 – Orange mobile subscribers – 2000 - 2011
  • Table 82 – Orange mobile revenue, annual change – 2005 - 2011
  • Table 83 – Orange ARPU – 2006 - 2011
  • Table 84 – Orange mobile data as percentage of revenue – 2003 - 2011
  • Table 85 – Prepaid subscribers and market share – 1998 - 2011
  • Table 86 – Swisscom Mobile contract and prepaid subscribers – 2006 - 2012
  • Table 87 – Swisscom Mobile prepaid share of subscribers – 1998 - 2012
  • Table 88 – Swisscom Mobile sent SMS and MMS – 2007 - 2012
  • Table 89 – SMS, PSMS traffic and annual change – 2002 - 2012
  • Table 90 – Average price of SMS – 2009 - 2010
  • Table 91 – MMS, premium MMS traffic and annual change – 2003 - 2012
  • Table 92 – Mobile internet traffic (historic) – 2003 - 2006
  • Table 93 – Mobile data volume, by destination – 2009 - 2010
  • Table 94 – Average price per MB sent – 2009 - 2010
  • Table 95 – Forecast fixed-line broadband subscribers – higher market growth scenario – 2007 - 2012; 2020
  • Table 96 – Forecast fixed-line broadband penetration – higher market growth scenario – 2007 - 2012; 2020
  • Table 97 – Forecast fixed-line broadband subscribers – lower market growth scenario – 2007 - 2012; 2020
  • Table 98 – Forecast fixed-line broadband penetration – lower market growth scenario – 2007 - 2012; 2020
  • Table 99 – Forecast mobile ARPU – 2005 - 2015
  • Table 100 – Forecast UMTS subscribers and penetration rate – 2005 - 2015
  • Chart 1 – Fixed telephony connections – 2000 - 2012
  • Chart 2 – Telecom sector revenue, profit and investment – 2000 - 2012
  • Chart 3 – Swisscom Group net revenue, EBITDA and net income – 2004 - 2012
  • Chart 4 – Swisscom (Switzerland) financial data by sector – 2007 - 2012
  • Chart 5 – Sunrise revenue and annual change – 2009 - 2012
  • Chart 6 –Sunrise subscribers by sector – 2005 - 2012
  • Chart 7 – UPC financial data – 2007 - 2012
  • Chart 8 – Internet users and penetration rate – 2002 - 2012
  • Chart 9 – Total broadband subscribers by type – 2000 - 2012
  • Chart 10 – UPC financial data – 2007 - 2012
  • Chart 11 – DSL market share by main provider – 2004 - 2009
  • Chart 12 – Swisscom ADSL subscribers – 2003 - 2012
  • Chart 13 – Fibre subscribers – 2003 - 2012
  • Chart 14 – Swisscom IPTV subscribers – 2006 - 2012
  • Chart 15 – Cable TV subscribers and penetration rate – 2002 - 2012
  • Chart 16 – VoIP lines and traffic in minutes – 2004 - 2012
  • Chart 17 – Orange mobile subscribers – 2000 - 2011
  • Chart 18 – Prepaid subscribers and market share – 1998 - 2011
  • Chart 19 – Swisscom Mobile contract and prepaid subscribers – 2006 - 2012
  • Exhibit 1 – Access and the local loop
  • Exhibit 2 – Overview of digital media convergence

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