2012 Spain - Telecoms, IP Networks, Digital Media and Forecasts

Publication Overview

This report provides a comprehensive overview of trends and developments in Spain’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major Players, Revenues, Subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttH, DSL, cable TV, wireless);
  • Convergence and Digital Media;
  • 3G subscriber and mobile ARPU forecasts to 2015;
  • Broadband market forecasts for selective years to 2020.

Key developments:

Carlyle Group buys Telecable Asturias; Digital+ rebrands as Canal+; Abertis Telecom sells half if its stake in Eutelsat; Jazztel launches Jazzbox OTT platform; regulator proposes reduction in number of DTT channels for 2015; new government pressed to revitalise telecoms sector; Telefónica considers asset sales; telecom revenue falls nearly 5% in 2011; regulator agrees to 6.8% increase in LLU charges; Telefónica eyes Middle East market through deal with Etisalat, develops new organisational structure; new indirect access model to be introduced for 2012; ONO secures a US$1 billion bond issue; mobile revenue continues to fall in 2012; rise in number portability places pressure on operators; 4G licences in the 800MHz and 2.6GHz band raise €1.65 billion; regulator proposes 80% cuts in MTRs to 2014; TeliaSonera hires bank for potential sale of Yoigo; Telefónica launches LTE in the 2.6GHz band; regulator launches investigation into wholesale SMS and MMS charges; regulator’s 2011 annual market data and updates to April 2012; telcos’ operating and financial data to Q1 2012; market developments to mid-2012.

Companies covered in this report include:

Orange, Vodafone, Lebara, Lycamobile, Telefónica, Jazztel, ONO, Canal+, Prisa TV.

Researcher:- Henry Lancaster
Current publication date:- July 2012 (11th Edition)

Executive Summary

DTT may lose half channel capacity in 2015

BuddeComm’s annual publication, Spain - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in one of Europe’s largest countries. The report includes the regulator’s market data to the end of 2011 and 2012 updates, telcos’ financial and operating data to March 2012, and market developments into mid-2012.

Economic background

Spain’s economy has been among the worst affected by the global financial crisis. In mid-2012 the newly elected government set in train a new round of austerity measures aimed at cutting a further €65 billion off the state budget by 2015. The Eurozone stepped in to fund Spanish banks with some €30 billion, while overall banking assistance has reached €100 billion. Falling GDP and collapsing tax revenue has slowed economic recovery and forced the government to ease its deficit reduction schedule, amending this to 2.8% of economic output by 2014.

Telecom market overview

Spain’s telecom market is one of the largest in Europe, accounting for around 4% of GDP. Market revenue has fallen steadily in recent years, a trend likely to continue to 2013 as the economic crisis dampens consumer spend. The deregulated market remains dominated by Telefónica though the operators is steadily losing market share in revenue and subscribers. Investment in broadband and mobile networks has defied the economic slowdown as operators struggle to secure future revenue from emerging digital content and services.

Mobile market

Mobile revenue will be under pressure to 2014 as the market responds to regulatory measures and competitive pressure on pricing, as also on the economic climate. Improved revenue from data and subscriptions has helped slow down overall revenue declines. Spectrum originally set aside for DTT from 2015 may be reallocated for mobile broadband.

Key telecom parameters – 2010; 2013

Sector

2010

2012

Subscribers by sector (million):

Fixed broadband subscribers

10.46

11.75

Mobile phone

56.2

55.6

Fixed-line telephony

19.9

18.8

Penetration of services:

Fixed broadband

22.4%

25.2%

Mobile

111%

109%

Fixed-line

43%

41%

(Source: BuddeComm)

 

Market Highlights

  • TeliaSonera in mid-2012 appointed a bank to manage its potential sale of Yoigo. The move may lead to further market consolidation, or allow outside players such as the acquisitive America Movil to establish a base in Spain.
  • Telefónica has activated an LTE network using the 2.6GHz band, reporting downloads at up to 100Mb/s and uploads ranging at between 40Mb/s and 60Mb/s.
  • The number of subscribers has fallen dramatically in 2011 following the end of a promotion undertaken by Movistar.
  • Government proposals that the 45 channels available on DTTV may be reduced by half 2015 reflects the sector’s poor business sustainability as well as the potential to secure €2 billion from operators which would use the freed frequencies to develop mobile broadband services.
  • The FttH subscriber base may reach 270,000 by the end of 2012, showing strong growth at the expense of the cable and DSL sectors.

This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Spain. It provides further information on:

  • Market liberalisation and regulatory issues;
  • The impact of the global economic crisis;
  • Telecoms operators – privatisation, acquisitions, new licences;
  • Mobile data market developments in coming years in light of spectrum auctions and new license awards;
  • 3G developments, regulatory issues and technologies including HSPA and LTE;
  • Broadband migration to an FttH architecture;
  • Historical and current subscriber statistics and forecasts;
  • ARPU statistics and forecasts.

Table of Contents

  • 1. Key Statistics
  • 2. Telecommunications Market
    • 2.1 Economic background
    • 2.2 Overview of Spain’s telecom market
    • 2.3 E-commerce
    • 2.4 Avanza Plan
  • 3. Regulatory Environment
    • 3.1 History
      • 3.1.1 EU regulatory framework
    • 3.2 Regulatory authority
      • 3.2.1 Telecommunications Market Commission (CMT)
    • 3.3 Telecom sector liberalisation in Spain
      • 3.3.1 Privatisation of Telefónica
      • 3.3.2 Interconnect
      • 3.3.3 Access
      • 3.3.4 Number portability
      • 3.3.5 Carrier PreSelection (CPS)
      • 3.3.6 Wholesale Line Rental (WLR)
  • 4. Fixed Network Operators
    • 4.1 Overview of operators
    • 4.2 Telefónica
      • 4.2.1 Company restructure
      • 4.2.2 Performance in 2012
    • 4.3 Orange
    • 4.4 Vodafone España
    • 4.5 Jazztel
    • 4.6 ONO
  • 5. Telecommunications Infrastructure
    • 5.1 National telecom network
    • 5.2 International infrastructure
      • 5.2.1 Satellite networks
      • 5.2.2 Submarine cable
    • 5.3 Next Generation Networks (NGN)
  • 6. Broadband Market
    • 6.1 Overview
      • 6.1.1 Government initiatives
    • 6.2 Cable modems
      • 6.2.1 ONO
    • 6.3 Asymmetrical Digital Subscriber Line (ADSL)
      • 6.3.1 Movistar
      • 6.3.2 Other DSL developments
      • 6.3.3 ADSL2+
      • 6.3.4 VDSL
    • 6.4 Fibre-to-the-Home (FttH) networks
      • 6.4.1 Regulatory issues
      • 6.4.2 Fibre market – 2012
      • 6.4.3 Movistar
      • 6.4.4 Orange
      • 6.4.5 Other developments
    • 6.5 Wireless broadband
      • 6.5.1 Wireless Local Loop (WLL)
      • 6.5.2 WiFi
      • 6.5.3 WiMAX
      • 6.5.4 Internet via satellite
      • 6.5.5 Mobile broadband
    • 6.6 Broadband Powerline (BPL)
  • 7. Digital Media
    • 7.1 Key general trends
    • 7.2 Business models
      • 7.2.1 Bundled services
    • 7.3 Regulatory issues
      • 7.3.1 VoIP
    • 7.4 Digital TV
      • 7.4.1 Pay DTTV
      • 7.4.2 Regulatory environment
      • 7.4.3 TV-over-DSL (IPTV)
      • 7.4.4 Video-on-Demand (VoD)
      • 7.4.5 Personal Video Recorders (PVRs)
      • 7.4.6 Cable TV (CATV)
      • 7.4.7 Satellite TV
      • 7.4.8 Digital Terrestrial TV (DTTV)
      • 7.4.9 FTA TV
      • 7.4.10 VoIP
  • 8. Mobile Communications
    • 8.1 Overview of Spain’s mobile market
      • 8.1.1 Mobile statistics
    • 8.2 Regulatory issues
      • 8.2.1 Spectrum regulations and spectrum auctions
      • 8.2.2 Roaming
      • 8.2.3 Mobile number portability
      • 8.2.4 Mobile termination rates (MTRs)
    • 8.3 Mobile technologies
      • 8.3.1 Digital
      • 8.3.2 Third Generation (3G) mobile
    • 8.4 Major mobile operators
      • 8.4.1 Movistar
      • 8.4.2 Vodafone
      • 8.4.3 Orange
      • 8.4.4 Yoigo
      • 8.4.5 MVNOs
    • 8.5 Mobile voice services
      • 8.5.1 Prepaid
    • 8.6 Mobile messaging
    • 8.7 Mobile data services
      • 8.7.1 General Packet Radio Service (GPRS)
      • 8.7.2 Enhanced data for GSM Evolution (EDGE)
      • 8.7.3 Push-to-Talk (PTT)
      • 8.7.4 High-Speed Packet Access (HSPA)
      • 8.7.5 Long-Term Evolution (LTE)
      • 8.7.6 Femtocells
      • 8.7.7 Mobile TV
    • 8.8 Mobile content and applications
  • 9. Forecasts
    • 9.1 Forecasts – broadband subscribers 2008-2013; 2020
      • 9.1.1 Scenario 1 – stronger broadband subscriber growth
      • 9.1.2 Scenario 2 – lower broadband subscriber growth
    • 9.2 Forecasts – mobile ARPU 2005-2011; 2015
  • 10. Glossary of Abbreviations
  • Table 1 – Country statistics – 2012
  • Table 2 – Telecom revenue and investment statistics – 2012 (e)
  • Table 3 – Telephone network statistics – April 2012
  • Table 4 – Internet user statistics – 2012 (e)
  • Table 5 – Broadband statistics – April 2012
  • Table 6 – Mobile statistics – April 2012
  • Table 7 – National telecommunications authority
  • Table 8 – Telecom revenue, retail and wholesale – 2000 - 2012
  • Table 9 –Telecom revenue annual change – 2000 - 2012
  • Table 10 – Telecom retail revenue by sector – 2005 - 2011
  • Table 11 – Telecom retail revenue annual change, by sector – 2002 - 2011
  • Table 12 – Telecom investment and annual change – 2000 - 2012
  • Table 13 – Proportion of fixed-line and mobile traffic – 2000 - 2012
  • Table 14 – E-commerce revenue – 2005 - 2012
  • Table 15 – Wholesale interconnection revenue – 2007 - 2011
  • Table 16 – Access lines by type (regulator data) – 2008 - 2011
  • Table 17 – Subscribers by type of access – 2006 - 2011
  • Table 18 – Cumulative fixed lines ported – 2002 - 2011
  • Table 19 – Carrier PreSelection lines – 2006 - 2011
  • Table 20 – Fixed-line market share of revenue by operators – 2007 - 2011
  • Table 21 – Fixed-line subscribers, by operator – 2008 - 2011
  • Table 22 – Fixed-line subscriber market share, by operator – 2008 - 2011
  • Table 23 – Fixed-line price index – 2004 - 2011
  • Table 24 – Household penetration of telephony services, by type – 2004 - 2011
  • Table 25 – Telefónica Group financial data – 2006 - 2012
  • Table 26 – Telefónica de España EBITDA – 2007 - 2012
  • Table 27 – Telefónica de España revenue by type – 2007 - 2012
  • Table 28 – Telefónica de España fixed-line revenue by sector – 2005 - 2011
  • Table 29 – Telefónica de España wireline line revenue by type – 2011 - 2012
  • Table 30 – Telefónica de España access lines by service – 2005 - 2012
  • Table 31 – Telefónica de España wholesale access by type – 2005 - 2012
  • Table 32 – Orange subscribers by sector – 2005 - 2012
  • Table 33 – Orange EBITDA, capex – 2007 - 2011
  • Table 34 – Orange revenue – 2007 - 2012
  • Table 35 – Vodafone financial data – 2008 - 2012
  • Table 36 – Jazztel revenue by sector – 2008 - 2012
  • Table 37 – Jazztel broadband subscribers by sector – 2006 - 2012
  • Table 38 – ONO financial data by sector – 2006 - 2012
  • Table 39 – ONO residential RGUs by sector– 2006 - 2012
  • Table 40 – Fixed lines in service and penetration – 2003 - 2012
  • Table 41 – Broadband revenue, DSL and cable – 2003 - 2013
  • Table 42 – Internet market revenue – 2006 - 2013
  • Table 43 – Internet users and penetration rate – 1996 - 2012
  • Table 44 – Dial-up internet subscribers – 2005 - 2013
  • Table 45 – Total broadband subscribers, DSL, cable, total – 2001 - 2012
  • Table 46 – Fixed-line broadband penetration – 2001 - 2012
  • Table 47 – Annual growth of broadband by technology – 2004 - 2012
  • Table 48 – Proportion of broadband lines by data speed and operator – 2011
  • Table 49 – Number of broadband lines by data speed – 2005 – 2011
  • Table 50 – Proportion of broadband subscribers by sector – 2004 - 2012
  • Table 51 – Broadband lines by operator – 2008 - 2011
  • Table 52 – Broadband penetration by technology – 2004 - 2011
  • Table 53 – Cable modem subscribers – 2000 - 2012
  • Table 54 – Share of cable accesses – 2006 - 2011
  • Table 55 – Cable subscribers by operator – 2007 - 2011
  • Table 56 – ONO financial data by sector – 2006 - 2012
  • Table 57 – ONO subscribers by sector– 2006 - 2012
  • Table 58 – ADSL subscribers – 2000 - 2012
  • Table 59 – DSL subscribers by operator – 2008 - 2011
  • Table 60 – Movistar naked DSL subscribers – 2009 - 2012
  • Table 61 – Movistar internet subscribers (Spain) – 2006 - 2012
  • Table 62 – Movistar internet revenue by sector (Spain) – 2007 - 2011
  • Table 63 – Movistar wholesale broadband accesses by sector (Spain) – 2007 - 2012
  • Table 64 – JAZZTEL broadband subscribers by type – 2008 - 2012
  • Table 65 – FttH subscribers, consumers and business – 2009 - 2013
  • Table 66 – FttH subscribers by operator – 2009 - 2011
  • Table 67 – FttH and FttN accesses – 2007 - 2013
  • Table 68 – WiFi/WiMAX subscribers – 2009 - 2013
  • Table 69 – Mobile broadband subscribers by MNO; market share – 2011
  • Table 70 – Audiovisual revenue by service – 2007 - 2011
  • Table 71 – TV revenue by technology – 2002 - 2011
  • Table 72 – Proportion of households with DTTV – 2003 - 2012
  • Table 73 – Proportion of pay-TV subscribers by technology – 2005 - 2011
  • Table 74 – Pay TV market subscribers by technology – 2002 - 2011
  • Table 75 – Forecast TV market subscribers by technology – 2014; 2019; 2023
  • Table 76 – Digital TV revenue by operator – 2007 - 2011
  • Table 77 – Pay TV subscribers by operator – 2007 - 2011
  • Table 78 – Pay TV subscriber market share by operator– 2009 - 2011
  • Table 79 – IPTV revenue – 2005 - 2011
  • Table 80 –IPTV subscribers – 2005 - 2011
  • Table 81 – Telefónica pay-TV subscribers – 2008 - 2012
  • Table 82 – Orange IPTV subscribers – 2007 - 2012
  • Table 83 – Cable TV subscribers – 1996 - 2012
  • Table 84 – Cable TV revenue – 2004 - 2012
  • Table 85 – ONO financial data by sector – 2006 - 2012
  • Table 86 – ONO residential RGUs by sector– 2006 - 2012
  • Table 87 – Satellite TV subscribers – 1997 - 2010; 2015
  • Table 88 – Satellite broadcasting revenue – 2004 - 2011
  • Table 89 – Canal+ ARPU – 2006 - 2012
  • Table 90 – Prisa TV financial data – 2006 - 2012
  • Table 91 – Sogecable Cuatro financial data (historic) – 2006 - 2009
  • Table 92 – Prisa Group financial data – 2008 - 2012
  • Table 93 – Prisa DTH subscribers – 2002 - 2012
  • Table 94 – DTTV subscribers – 2009 - 2011
  • Table 95 – Mobile market revenue – 2000 - 2012
  • Table 96 – Mobile traffic prepaid and contract in minutes – 2000 - 2012
  • Table 97 – Mobile market revenue by sector – 2006 - 2011
  • Table 98 – Mobile market revenue by contract and prepaid sectors – 2000 - 2011
  • Table 99 – Mobile operators, subscribers and annual change – Mar 2012
  • Table 100 – Mobile subscribers and penetration rate – 1997; 1999 - 2012
  • Table 101 – Mobile price index, prepaid, contract – 2005 - 2011
  • Table 102 – Cost per invoiced minute of use: contract, prepaid; all operators – 2001 - 2011
  • Table 103 – Mobile subscribers by technology platform– 2001 - 2011
  • Table 104 – Subscriber market share by operator – 2004 - 2012
  • Table 105 – European roaming charges – 2007 - 2012
  • Table 106 – European retail voice and data roaming charges – 2012 - 2014
  • Table 107 – European wholesale voice and data roaming charges – 2012 - 2014
  • Table 108 – Cumulative mobile number portings – 2002 - 2011
  • Table 109 – Mobile termination rates by operator – 2007 - 2013
  • Table 110 – Mobile interconnection revenue – 2003 - 2011
  • Table 111 – Orange UMTS subscribers – 2007 - 2012
  • Table 112 – Movistar mobile subscribers – 2005 - 2012
  • Table 113 – Movistar ARPU – 2005 - 2012
  • Table 114 – Movistar mobile financial data – 2006 - 2011
  • Table 115 – Vodafone revenue by type – 2007 - 2012
  • Table 116 – Vodafone prepaid and data revenue statistics – 2006 - 2012
  • Table 117 – Vodafone mobile subscribers and traffic statistics – 2006 - 2012
  • Table 118 – Vodafone ARPU – 2006 - 2012
  • Table 119 – Vodafone Spain customer churn – 2007 - 2012
  • Table 120 – Vodafone mobile customer retention cost – 2007 - 2012
  • Table 121 – Orange mobile subscribers prepaid and contract – 2005 - 2012
  • Table 122 – Orange mobile revenue – 2006 - 2011
  • Table 123 – Orange ARPU by sector – 2005 - 2012
  • Table 124 – Orange customer churn – 2007 - 2012
  • Table 125 – Orange mobile customer acquisition costs – 2007 - 2011
  • Table 126 – Yoigo subscribers – 2007 - 2012
  • Table 127 – Yoigo financial data – 2008 - 2012
  • Table 128 – MVNO subscriber market share – 2008 - 2012
  • Table 129 – Mobile subscribers: prepaid, contract – 2006 - 2012
  • Table 130 – Proportion of subscribers by operator: prepaid, contract – 2010 - 2011
  • Table 131 – SMS revenue and messages sent – 2006 - 2011
  • Table 132 – Premium SMS revenue and messages sent – 2005 - 2010
  • Table 133 – MMS revenue and messages sent – 2004 - 2011
  • Table 134 – Mobile data revenue – 2007 - 2012
  • Table 135 – Mobile datacards per UMTS and HSPA – 2006 - 2011
  • Table 136 – HSPA subscribers – 2006 - 2013
  • Table 137 – Mobile TV subscribers by operator – 2008 - 2011
  • Table 138 – Mobile TV revenue – 2006 - 2011
  • Table 139 – Forecast broadband subscribers – higher market growth scenario – 2008 - 2013; 2020
  • Table 140 – Forecast broadband penetration – higher market growth scenario – 2008 - 2013; 2020
  • Table 141 – Forecast broadband subscribers – lower market growth scenario – 2008 - 2013; 2020
  • Table 142 – Forecast broadband penetration – lower market growth scenario – 2008 - 2013; 2020
  • Table 143 – Forecast mobile monthly ARPU – 2005 - 2011; 2015
  • Chart 1 – Telecom revenue, retail and wholesale – 2000 - 2012
  • Chart 2 – Telecom retail revenue by sector – 2005 - 2011
  • Chart 3 – Subscribers by type of access – 2006 - 2011
  • Chart 4 – Telefónica Group financial data – 2006 - 2012
  • Chart 5 – Telefónica de España revenue by type – 2007 - 2012
  • Chart 6 – Telefónica de España fixed-line revenue by sector – 2005 - 2011
  • Chart 7 – Telefónica de España access by service – 2005 – 2012
  • Chart 8 – Telefónica de España wholesale access by type – 2005 - 2012
  • Chart 9 – Orange subscribers by sector – 2005 - 2012
  • Chart 10 – Vodafone financial data – 2009 - 2012
  • Chart 11 – Jazztel revenue by sector – 2008 - 2012
  • Chart 12 – Jazztel broadband subscribers by sector – 2006 - 2012
  • Chart 13 – ONO financial data by sector – 2006 – 2012
  • Chart 14 – ONO residential RGUs by sector– 2006 - 2012
  • Chart 15 – Broadband revenue, DSL and cable – 2003 - 2013
  • Chart 16 – Total broadband subscribers, DSL, cable, total – 2001 - 2012
  • Chart 17 – Proportion of broadband subscribers by sector – 2004 - 2012
  • Chart 18 – Cable subscribers by operator – 2007 - 2011
  • Chart 19 – ONO financial data by sector – 2006 – 2012
  • Chart 20 – ONO subscribers by sector– 2006 - 2012
  • Chart 21 – Movistar internet subscribers (Spain) – 2006 - 2012
  • Chart 22 – Movistar internet revenue by sector (Spain) – 2007 - 2011
  • Chart 23 – Movistar wholesale broadband accesses by sector (Spain) – 2007 - 2012
  • Chart 24 – JAZZTEL broadband subscribers by type – 2008 - 2012
  • Chart 25 – FttH subscribers by operator – 2009 - 2011
  • Chart 26 – Audiovisual revenue by service – 2007 - 2011
  • Chart 27 – TV revenue by technology – 2002 – 2011
  • Chart 28 – ONO financial data by sector – 2006 – 2012
  • Chart 29 – ONO residential RGUs by sector– 2006 - 2012
  • Chart 30 – Prisa group financial data – 2008 - 2012
  • Chart 31 – Mobile traffic prepaid and contract in minutes – 2000 - 2012
  • Chart 32 – Mobile market revenue by sector – 2006 - 2011
  • Chart 33 – Mobile market revenue by contract and prepaid sectors – 2000 - 2011
  • Chart 34 – Mobile subscribers and penetration rate – 1997; 1999 - 2012
  • Chart 35 – Cost per invoiced minute of use: contract, prepaid; all operators – 2001 - 2011
  • Chart 36 – Subscriber market share by operator – 2004 – 2012
  • Chart 37 – Movistar mobile subscribers – 2005 - 2012
  • Chart 38 – Movistar ARPU – 2005 - 2012
  • Chart 39 – Vodafone revenue by type – 2007 - 2012
  • Chart 40 – Vodafone mobile subscribers and traffic statistics – 2006 - 2012
  • Chart 41 – Orange mobile subscribers prepaid and contract – 2005 - 2012
  • Chart 42 – Orange ARPU by sector – 2005 - 2012
  • Chart 43 – Yoigo subscribers – 2007 - 2012
  • Chart 44 – Yoigo financial data – 2008 - 2012
  • Chart 45 – Mobile subscribers: prepaid, contract – 2006 - 2012
  • Chart 46 – SMS revenue and messages sent – 2006 - 2011
  • Chart 47 – MMS revenue and messages sent – 2004 - 2011
  • Chart 48 – Mobile datacards per UMTS and HSPA – 2006 - 2011
  • Chart 49 – Mobile TV subscribers by operator – 2008 - 2011
  • Exhibit 1 – EU – The New Regulatory Framework (NRF)
  • Exhibit 2 – Access and the local loop
  • Exhibit 3 – Narrowband and broadband wireless licensees – 2000
  • Exhibit 4 – 3G licence results in Spain – March 2000
  • Exhibit 5 – Overview of spectrum allocations – 2011

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