2012 Portugal - Telecoms, IP Networks, Digital Media and Forecasts

Publication Overview

This report provides a comprehensive overview of trends and developments in Portugal’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major Players, Revenues, Subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttH, DSL, cable TV, wireless);
  • Convergence and Digital Media;
  • 3G subscriber and mobile ARPU forecasts to 2015;
  • Broadband market forecasts for selective years to 2020.

Key developments:

PT eliminates special rights granted to the government’s golden shares; AR Telecom exits residential market; Multi-band spectrum auction raises €372 million; ZON Multimedia and Optimus to merge; TMN reaches 90% population LTE coverage; mobile data reaches 40TB in 2012; Lycamobile launches mobile services; fibre sector showing strongest growth, accounts for 75% of all new subscribers; Cogeco sells Cabovisão for €45 million; regulator’s market data to Q4 2012; telcos’ operating and  financial data to Q4 2012; market developments to April 2013.

Companies covered in this report include:

Portugal Telecom, Sonaecom, Cabovisão, Vodafone, ZON Multimedia; TMN, Optimus.

Researcher:- Henry Lancaster
Current publication date:- April 2013 (11th Edition)

Executive Summary

Multi-spectrum auction kick-starts LTE services expansion in Portugal

BuddeComm’s half-yearly publication, Portugal - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in one of Europe’s smaller countries yet having a progressive telecoms market. The report includes the regulator’s market data to Q4 2012; telcos’ operating and financial data to Q4 2012; market developments to April 2013.

Economic background

Portugal’s telecom market provides one of the highest contributions to GDP in the EU. The government’s high proportion of debt to GDP has continued to jeopardise publicly funded telecom infrastructure investment and placed a greater burden on the private sector to deliver fibre-based infrastructure. The newly elected government has set budget deficit targets to 2015. Spending cuts required to achieve the fiscal overhaul are expected to cause Portugal’s GDP to contract by 3% in 2012, affecting growth, consumer spend and business investment.

Telecom market overview

Broadband penetration is below the EU average while mobile penetration is among the highest. The incumbent Portugal Telecom has seen its share of the total traffic market (voice and internet) gradually shrink, though it retains a dominant share in both the voice and DSL markets. Market revenue is expected to continue to fall slightly to 2013, in line with lower sector investment, as operators face regulatory burdens compounded by consumers spending less on services. Operators have reported declining revenue for several quarters, and little respite is anticipated in the near future. PT has weathered the times better than competitors on the strength of its subsidiaries in Brazil.

Broadband market

Portugal’s competitive broadband sector is served by a large number of DSL, cable and fibre operators though four of them alone together have a 94% share of subscribers. PT and Sonaecom dominate the fast-emerging FttH market, while the three MNOs also offer mobile broadband. Cable broadband is available to about 85% of the country on average, or 50% of rural areas. Overall subscriber growth remains strong, and though DSL is the principal access technology, in coming years its market share will shrink as customers are migrated to fibre networks: indeed fibre is now accounts for three of every four new customers. 

Key telecom parameters – 2010; 2013

Sector

2010

2013 (e)

Subscribers to telecom services (million):

Fixed broadband subscribers

2.07

2.5

Mobile broadband

16.47

17.12

Fixed-line telephony

4.48

4.61

Mobile (SIM cards)

16.47

16.15

Telecom penetration by service:

Fixed broadband

21%

31%

Mobile telephony

155%

164%

Fixed-line telephony

40%

43%

(Source: BuddeComm)

Market Highlights

  • Data revenue as a proportion of total mobile revenue continues to grow at 2-4% per year following a number of promotional efforts by operators to increase use of data services and promote wireless broadband solutions. The proportion of non-SMS related data services is also increasing.
  • Following LTE trials, MNOs now have extensive commercial services in place. High population coverage is having a considerable effect on the availability rural broadband.
  • Portugal’s market for bundled services and IP broadcasting has a strong base in the country’s broadband network: triple and quad play has become increasingly popular during the last two years as operators’ investment in infrastructure upgrades bear fruit and customers take advantage of faster bandwidth, single billing convenience and cheaper prices resulting from greater competition.
  • An effective nationwide strategy for deploying fibre involves the cooperation of multiple operators, the government, and public subsidies. As a result, FttX accounts for about 75% of all new broadband connections.

This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Portugal. It provides further information on:

  • Market liberalisation and regulatory issues;
  • The impact of the global economic crisis;
  • Telecoms operators – privatisation, acquisitions, new licences;
  • Mobile data market developments in coming years in light of spectrum auctions and new license awards;
  • 3G developments, regulatory issues and technologies including HSPA and LTE;
  • Broadband migration to an FttH architecture;
  • Historical and current subscriber statistics and forecasts;
  • ARPU statistics and forecasts.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

  • 1. Key Statistics
  • 2. Telecommunications Market
    • 2.1 Overview of Portugal’s telecom market
  • 3. Regulatory Environment
    • 3.1 History
    • 3.2 Revised NFR
    • 3.3 Regulatory authority
      • 3.3.1 National Communications Authority
    • 3.4 Telecom sector liberalisation in Portugal
      • 3.4.1 Privatisation of Telecom Portugal
      • 3.4.2 Interconnect
      • 3.4.3 Access
      • 3.4.4 Fibre access
      • 3.4.5 Carrier PreSelection (CPS)
      • 3.4.6 Number Portability (NP)
      • 3.4.7 Wholesale Line Rental (WLR)
  • 4. Fixed Network Operators
    • 4.1 Overview of operators
    • 4.2 Portugal Telecom
    • 4.3 Oni
    • 4.4 Sonaecom
      • 4.4.1 Novis
    • 4.5 AR Telecom
      • 4.5.1 Jazztel (historic)
    • 4.6 ZON Multimédia
  • 5. Telecommunications Infrastructure
    • 5.1 National telecom network
      • 5.1.1 Next Generation Networks (NGNs)
    • 5.2 International infrastructure
  • 6. Broadband Market
    • 6.1 Overview
      • 6.1.1 Broadband statistics
    • 6.2 Cable modems
      • 6.2.1 ZON Multimédia
      • 6.2.2 Cabovisão
    • 6.3 Asymmetrical Digital Subscriber Line (ADSL)
      • 6.3.1 Portugal Telecom
      • 6.3.2 Sonaecom
      • 6.3.3 ADSL2+
      • 6.3.4 Wholesale
      • 6.3.5 Wholesale prices and retail price difference
    • 6.4 Fibre-to-the-Home (FttH) networks
      • 6.4.1 Sonaecom
      • 6.4.2 ZON Multimédia
      • 6.4.3 Portugal Telecom
      • 6.4.4 Vodafone
    • 6.5 Broadband over Powerline (BPL)
    • 6.6 Mobile broadband
    • 6.7 Wireless broadband
      • 6.7.1 Wireless Local Loop (WLL)
      • 6.7.2 WiFi
  • 7. Digital Media
    • 7.1 Overview
    • 7.2 Key general trends
    • 7.3 Business models
      • 7.3.1 Bundled services
    • 7.4 Digital TV (DTV)
      • 7.4.1 Overview
      • 7.4.2 TV-over-DSL (IPTV)
      • 7.4.3 TV over FttH/B
      • 7.4.4 Cable TV (CATV)
      • 7.4.5 Satellite-based digital pay-TV developments
      • 7.4.6 Digital Terrestrial TV
      • 7.4.7 Free-to-Air (FTA) TV
      • 7.4.8 VoIP services
      • 7.4.9 Video-on-Demand
  • 8. Mobile Communications
    • 8.1 Overview of Portugal’s mobile market
      • 8.1.1 Mobile statistics
    • 8.2 Regulatory issues
      • 8.2.1 Spectrum regulations and spectrum auctions
      • 8.2.2 Roaming
      • 8.2.3 Mobile Number Portability (MNP)
      • 8.2.4 Mobile termination rates (MTRs)
      • 8.2.5 Network sharing
    • 8.3 Mobile technologies
      • 8.3.1 Digital
      • 8.3.2 Third Generation (3G) mobile
    • 8.4 Major mobile operators
      • 8.4.1 TMN
      • 8.4.2 Vodafone
      • 8.4.3 Optimus
      • 8.4.4 OniWay exits the market
      • 8.4.5 Mobile Virtual Network Operators (MVNOs)
    • 8.5 Mobile voice services
      • 8.5.1 Prepaid
      • 8.5.2 Fixed-mobile convergence (FMC)
    • 8.6 Mobile Messaging
      • 8.6.1 Short Message Service (SMS)
      • 8.6.2 Multimedia Messaging Service (MMS)
    • 8.7 Mobile data services
      • 8.7.1 General Packet Radio Service (GPRS)
      • 8.7.2 Push-to-Talk (PTT)
      • 8.7.3 High-Speed Packet Access (HSPA)
      • 8.7.4 Evolved HSPA (HSPA+)
      • 8.7.5 High-Speed Uplink Packet Access (HSUPA)
      • 8.7.6 Long-term Evolution (LTE)
      • 8.7.7 Mobile TV
      • 8.7.8 TETRA (TErrestrial Trunked RAdio)
      • 8.7.9 Mobile content and applications
  • 9. Forecasts
    • 9.1 Forecasts – broadband subscribers – 2009 - 2012; 2020
      • 9.1.1 Scenario 1 – higher broadband subscriber growth
      • 9.1.2 Scenario 2 – lower broadband subscriber growth
    • 9.2 Forecasts – mobile ARPU – 2005 - 2012; 2015
    • Table 1 – Country statistics – 2012 (e)
    • Table 2 – Telecom revenue and investment statistics – 2012 (e)
    • Table 3 – Telephone network statistics – 2012
    • Table 4 – Internet user statistics – 2012
    • Table 5 – Broadband statistics – 2012
    • Table 6 – Mobile statistics – 2012
    • Table 7 – National telecommunications authority
    • Table 8 – Telecom market as proportion of GDP – 2006 - 2012
    • Table 9 – Telecom market investment – 2004 - 2012
    • Table 10 – Telecom market value – 2000 - 2012
    • Table 11 – Unbundled loops – 2005 - 2012
    • Table 12 – Number and type of access lines: analogue and digital – 2005 - 2012
    • Table 13 – Portugal Telecom wholesale lines – 2008 - 2011
    • Table 14 – Fixed telephone customers, access type and shared access lines – 2004 - 2012
    • Table 15 – Portugal Telecom’s share of direct access customers – 2005 - 2012
    • Table 16 – Cumulative fixed-line numbers ported – 2003 - 2011
    • Table 17 – Fixed-line revenue, by type – 2007 - 2012
    • Table 18 – Share of fixed-line access installations by operator – 2009 - 2012
    • Table 19 – Portugal Telecom consumer accesses and subscribers by sector – 2009 - 2012
    • Table 20 – Portugal Telecom domestic financial data (old style) – 2005 - 2011
    • Table 21 – Portugal Telecom domestic revenue by segment – 2010 - 2012
    • Table 22 – Portugal Telecom Group financial data – 2010 - 2012
    • Table 23 – Sonaecom fixed-line financial data by sector – 2006 - 2012
    • Table 24 – Sonaecom financial data – 2006 - 2012
    • Table 25 – Sonaecom fixed-line subscribers by sector – 2008 - 2012
    • Table 26 – ZON Multimédia subscribers by type – 2007 - 2012
    • Table 27 – ZON Multimédia financial data – 2007 - 2012
    • Table 28 – Fixed lines in service and teledensity – 1999 - 2013
    • Table 29 – Fibre infrastructure – 2007 - 2011
    • Table 30 – Internet subscribers by access type – 2005 - 2012
    • Table 31 – Internet revenue, fixed and mobile – 2008 – 2012
    • Table 32 – Proportion of broadband subscribers by access type – 2007 - 2012
    • Table 33 – Total broadband subscribers by type – 2000 - 2013
    • Table 34 – Broadband subscriber annual change year-on-year – 2002 - 2013
    • Table 35 – Broadband penetration by sector – 2007 - 2012
    • Table 36 – Share of broadband accesses by operator – 2009 - 2012
    • Table 37 – Fixed-line broadband traffic – 2008 - 2013
    • Table 38 – Fixed-line and mobile broadband traffic per month per customer – 2008 - 2012
    • Table 39 – Proportion of broadband subscribers by date rate – 2010 - 2012
    • Table 40 – Share of cable broadband accesses by operator – 2003 - 2011
    • Table 41 – ZON Multimédia cable broadband subscribers – 2004 - 2012
    • Table 42 – Portugal Telecom DSL broadband subscribers – 2006 - 2012
    • Table 43 – Sonaecom broadband subscribers – 2008 - 2012
    • Table 44 – Sonaecom equipped exchanges – 2008 - 2011
    • Table 45 – Portugal Telecom wholesale accesses – 2004 - 2011
    • Table 46 – FttX subscribers – 2008 - 2013
    • Table 47 – Mobile broadband subscribers – 2007 - 2012
    • Table 48 – Share of mobile broadband subscribers by operator – 2010 - 2012
    • Table 49 – Mobile broadband traffic – 2009 - 2013
    • Table 50 – Mobile broadband revenue – 2007 - 2013
    • Table 51 – Penetration of TV subscribers by type – 2008 - 2012
    • Table 52 – Broadcasting subscribers by platform – 2008 - 2012
    • Table 53 – Subscribers to bundled services – 2007 - 2012
    • Table 54 – Bundled services revenue by type – 2008 – 2011
    • Table 55 – ZON Multimédia triple play subscribers – 2007 - 2012
    • Table 56 – IPTV subscribers – 2009 - 2012
    • Table 57 – Portugal Telecom pay-TV subscribers – 2008 - 2012
    • Table 58 – FttH/B IPTV subscribers – 2007 - 2012
    • Table 59 – TV subscriber share by operator – 2004 - 2012
    • Table 60 – CATV subscribers and households – 2008 - 2013
    • Table 61 – ZON Multimédia cable and TV subscribers – 2007 - 2012
    • Table 62 – Satellite TV subscriber households – 1998 - 2013
    • Table 63 – VoIP subscribers – 2010 - 2013
    • Table 64 – Nomadic VoIP subscribers – 2006 - 2013
    • Table 65 – Mobile subscribers and SIM penetration rate (regulator data) – 1999 - 2013
    • Table 66 – Mobile sector revenue – 2004 - 2013
    • Table 67 – Mobile operators’ market share of subscribers – 2004 - 2012
    • Table 68 – 3 G subscribers by type – 2009 - 2013
    • Table 69 – Multiband auction results – 2012
    • Table 70 – Roaming in call traffic volume and messages – 2003 - 2012
    • Table 71 – European roaming charges – 2007 - 2011
    • Table 72 – Cumulative ported mobile numbers – 2004 - 2013
    • Table 73 – MTRs – 2009 - 2012
    • Table 74 – 3G video calls and traffic data – 2007 - 2012
    • Table 75 – 3G subscribers – 2007 - 2012
    • Table 76 – TMN ARPU and data percentage – 2006 - 2012
    • Table 77 – TMN subscribers – 2006 - 2012
    • Table 78 – TMN mobile revenue – 2010 - 2012
    • Table 79 – Vodafone Portugal subscribers – 2006 - 2012
    • Table 80 – Vodafone Portugal subscribers, proportion prepaid – 2006 - 2012
    • Table 81 – Vodafone monthly ARPU: prepaid, contract and blended – 2005 - 2012
    • Table 82 – Vodafone financial data – 2007 - 2012
    • Table 83 – Optimus mobile subscribers – 2003 - 2012
    • Table 84 – Optimus operational statistics – 2006 - 2012
    • Table 85 – Optimus financial data – 2006 - 2012
    • Table 86 – Optimus revenue by type – 2006 - 2012
    • Table 87 – Mobile prepaid subscribers, proportion prepaid – 2003 - 2012
    • Table 88 – SMS messages sent annually and annual change – 2004 - 2012
    • Table 89 – SMS messages sent per user per month – 2010 - 2012
    • Table 90 – Premium SMS messages sent – 2010 - 2012
    • Table 91 – MMS sessions – 2007 - 2013
    • Table 92 – MMS messages sent – 2010 - 2012
    • Table 93 – Mobile internet sessions and traffic – 2007 - 2012
    • Table 94 – Mobile video calls and traffic – 2010 - 2012
    • Table 95 – Mobile TV sessions and traffic – 2010 - 2012
    • Table 96 – Mobile TV subscribers – 2010 - 2012
    • Table 97 – Mobile TV revenue – 2007 - 2012
    • Table 98 – Forecast broadband subscribers – higher market growth scenario – 2010 - 2013; 2020
    • Table 99 – Forecast broadband subscribers – lower market growth scenario – 2010 - 2013; 2020
    • Table 100 – Forecast monthly mobile ARPU – 2005 - 2012; 2015
    • Chart 1 – Portugal Telecom wholesale lines – 2008 - 2011
    • Chart 2 – Fixed-line revenue, by type – 2007 - 2012
    • Chart 3 – Portugal Telecom financial data (old style) – 2005 - 2011
    • Chart 4 – Sonaecom fixed-line financial data by sector – 2006 – 2012
    • Chart 5 – Sonaecom financial data – 2006 – 2012
    • Chart 6 – Sonaecom fixed-line subscribers by sector – 2008 - 2012
    • Chart 7 – ZON Multimédia subscribers by type – 2007 – 2012
    • Chart 8 – ZON Multimédia financial data – 2007 - 2012
    • Chart 9 – Fixed lines in service and teledensity – 2003 – 2013
    • Chart 10 - Internet subscribers by access type – 2005 - 2012
    • Chart 11 – Proportion of broadband subscribers by access type – 2007 - 2012
    • Chart 12 – Total broadband subscribers by type – 2002 – 2013
    • Chart 13 – Portugal Telecom wholesale accesses – 2004 – 2011
    • Chart 14 – FttX subscribers – 2008 - 2013
    • Chart 15 – Mobile broadband subscribers – 2007 - 2012
    • Chart 16 – Share of mobile broadband subscribers by operator– 2010 - 2011
    • Chart 17 – Subscribers to bundled services – 2007 - 2012
    • Chart 18 – ZON Multimédia triple-play subscribers – 2007 - 2012
    • Chart 19 – Mobile subscribers and SIM penetration rate (regulator data) – 2003 - 2013
    • Chart 20 – Mobile operators’ market share – 2004 - 2012
    • Chart 21 – Roaming in call traffic volume and messages – 2003 - 2012
    • Chart 22 – 3G video calls and traffic data – 2007 - 2012
    • Chart 23 – 3G subscribers – 2007 - 2012
    • Chart 24 – Vodafone monthly ARPU: prepaid, contract and blended – 2005 - 2012
    • Chart 25 – Vodafone financial data (year to Mar) – 2007 - 2012
    • Chart 26 – Optimus EBITDA, capex – 2006 – 2012
    • Chart 27 – Optimus revenue by type – 2006 – 2012
    • Chart 28 – Mobile prepaid subscribers, proportion prepaid – 2003 – 2012
    • Chart 29 – SMS messages sent annually and annual change – 2004 – 2012
    • Chart 30 – Mobile internet sessions and traffic – 2007 – 2012
    • Exhibit 1 – EU – The New Regulatory Framework (NRF)
    • Exhibit 2 – Access and the local loop
    • Exhibit 3 – Overview of digital media

Related Reports

Purchase this Report

US$250.00

Licence Information

Share this Report

Purchase with Confidence

Well “Thank you” so much for your informative & prompt reply – it is refreshing to actually get an answer as so many companies ignore their support or enquiry requests – sad really. I really do appreciate your information.

Brian Pollett, Genuine Wealth Creation Consulting Pty Ltd

Special Offers

Africa - Mobile Network Operators and MVNOs
US$1,500.00 until 26 Dec 2018
(normal price US$3,000.00)

Africa - Fixed Broadband Market - Statistics and Analyses
US$1,500.00 until 26 Dec 2018
(normal price US$3,000.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.


Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.