2012 Poland - Telecoms, IP Networks, Digital Media and Forecasts

Report Cover Image

Last updated: 4 Jun 2012 Update History

Report Status: Archived

Report Pages: 83

Publication Overview

This report provides a comprehensive overview of trends and developments in Poland’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major Players, Revenues, Subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttH, DSL, cable TV, wireless);
  • Convergence and Digital Media;
  • 3G subscriber and mobile ARPU forecasts to 2015;
  • Broadband market forecasts for selective years to 2020.

Key developments:

T-Mobile/ Orange Poland joint venture approved by the Office of Competition; regulator announces 2012 tender for LTE in the 2.50-2.57GHz and 2.62-2.69GHz bands; Cyfrowy Polsat and Polkomtel launch LTE; Orange expands mobile wallet offering; regulator prepares 800MHz and 1800MHz auction; regulator eases cuts in MTR in exchange for network investment; Liberty Global buys Aster, trials 250Mb/s cable service; Orange Poland expands Neostrada Fiber offer; Toya deploys 1Gb/s FttH network; Netia and Orange Poland head fibre-based consortia to extend broadband nationally; Milmex set to launch WiMAX in the 3.5GHz band; Ministry of Administration and Digitalisation created to oversee telecom sector development; TK Telekom and Exatel put up for sale; Orange Poland launches multi-platform TV service; National Broadcasting Council awards licences on the first multiplex; Cyfra+ merges with digital TV platform ITI Neovision; regulator’s 2010 market data; telcos’ operating and financial data to Q1 2012; market developments to mid-2012.

Companies covered in this report include:

UPC Polska, Vectra, Multimedia Polska, Aster, Cyfra+, Cyfrowy Polsat, N/TNK, Telekomunikacja Polska (Orange Poland), TVP, Netia, Telefonia Dialog, GTS Energis, Exatel, TK Telekom, Polkomtel, PTK Centertel, T-Mobile, P4/Play, Centernet, Mobyland.

Researcher:- Henry Lancaster
Current publication date:- June 2012 (11th Edition)

Executive Summary

Telcos and regulator step up a gear for national broadband infrastructure

BuddeComm’s annual publication, Poland - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in one of Eastern Europe’s largest and most competitive markets. It includes data from the regulator’s 2010 annual report, telcos’ operating and financial data to March 2012 and market developments to mid-2012.

Economic background

Having joined the EU in mid-2004, Poland enjoyed a sustained period of economic growth until the regional financial turmoil led to declining demand for its exports, a slowdown of credit activity, and lower foreign direct investment. Nevertheless, Poland’s GDP increased by an estimated 4.5% in 2011, year-on-year, and growth of 3-4% is anticipated for 2012. Overall economic recovery has been reflected in the telecoms market, where both revenue and investment have increased steadily since 2009. This is largely supported by the strong mobile and broadband sectors which have partly compensated for falling fixed-line voice telephony revenue.

Telecom market overview

Poland’s telecoms market has been reformed in line with the policies of the EU. Competition has been introduced though the incumbent operator, the rebranded Orange Poland, retains a major share of the overall market. The fixed-line market has contracted due to the migration to VoIP and mobile alternatives. The market remains fluid, with continuing consolidation among the smaller cable operators, and with the telcos TK Telekom and Exatel due to be sold later in 2012. The main players together with the regulator have stepped up efforts and strategies to complete a national broadband infrastructure, and so benefit from trans-sector and capabilities which broadband can deliver.

Mobile market

The mobile sector is now the largest comms market in terms of revenue. High penetration rates have focussed MNOs’ attentions to mobile data services. These are set to develop swiftly in 2013 following the anticipated auction of spectrum in the 2.6GHz and 800MHz bands. LTE services will become a dominant feature of the mobile landscape, while the additional spectrum will facilitate rural broadband connectivity in coming years.

Key telecom parameters – 2010; 2013



2013 (e)

Subscribers by sector (million):

Fixed broadband subscribers



Mobile broadband



Mobile phone



Fixed-line telephony



Penetration by sector:

Fixed broadband









(Source: BuddeComm)


Market Highlights

  • ASO has been confirmed for mid-2013, though satellite and digital cable TV remain the most common form of receiving TV.
  • The regulator’s recent agreement with Ukraine concerning the use of frequencies in the 790-862MHz band in border areas will help the development of 4G services in Poland for mobile services. The agreement follows similar ones already undertaken with Russia and Belarus.
  • FttX deployments remain low key though the government’s broadband policy has provisioned for network infrastructure access to promote fibre deployments.
  • The dominant cable UPC Polska, which merged the operations of Aster in early 2012, continues to upgrade networks, offering up to 150Mb/s. The higher data rate will help reduce customer churn to FttX networks as the latter are built out in coming years.
  • Further market changes are expected later in 2012 and 2013 pending the sale of some operators. This includes Polish State Railways proposed sale of TK Telekom and PGE’s sale of the regional telco Exatel.
  • The regulator may extend its responsibilities to include the cable sector, with a decision expected by mid-2013. 

This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Poland. It provides further information on:

  • Market liberalisation and regulatory issues;
  • The impact of the global economic crisis;
  • Telecoms operators – privatisation, acquisitions, new licences;
  • Mobile data market developments in coming years in light of spectrum auctions and new license awards;
  • 3G developments, regulatory issues and technologies including HSPA and LTE;
  • Broadband migration to an FttH architecture;
  • Historical and current subscriber statistics and forecasts;
  • ARPU statistics and forecasts.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Related Reports

Share this Report

TMT Intelligence

A platform to scale your intelligence tasks

Monitor critical insights with our AI-powered Market Intelligence Platform gathering and analyzing intelligence in real time. With AI trained to spot emerging trends and detect new strategic opportunities, our clients use TMT Intelligence to accelerate their growth.

If you want to know more about it, please see:

TMT Intelligence Platform

Research Methodology

BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.

For more details, please see:

Research Methodology

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to BuddeComm's weekly newsletter.