Last updated: 24 Aug 2010 Update History
Report Status: Archived
Report Pages: 77
Analyst: Henry Lancaster
Publication Overview
This report covers trends and developments in telecommunications, mobile, Internet, broadband, digital TV and converging media including VoIP and IPTV developments. Subjects include:
Researcher:- Henry Lancaster
Current publication date:- August 2010 (9th Edition)
Next publication date:- August 2011
Executive Summary
BuddeComm’s annual publication, Switzerland - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in Switzerland.
The telecom market was worth an estimated CHF18 billion in 2009, showing a negligible 0.5% increase year-on-year compared to a near 8% increase between 2006 and 2007. This has reflected the lower consumer spend resulting from the continuing economic turmoil which has resulted in lower consumer spend on many discretionary telecom services. In addition, revenue has been hit by the continuing effects of falling prices resulting from competition and regulatory measures.
The major operators have maintained their investments in the sector, with the lion’s share being directed to upgrading mobile networks with technologies such as MSPA and, since late 2009, LTE, as also in broadband infrastructure, although the liquidity crisis coupled with and lower operator revenue during the past two years have reduced the cash available. Overall investment fell 14.3% in 2008, year-on-year, and was expected to have fallen by a further 5% in 2009, though figures for both 2010 and 2011 should show a rebound as the liquidity crisis eases and consumer confidence – and higher spending on telecom services – returns.
Overall telecom revenue has been propped up by the broadband and mobile sectors. Mobile tariffs remain above the average EU prices, while local fixed-line calls are also comparatively high. In addition, mobile networks operators in Switzerland do not have to contend with regulated voice and data roaming tariffs, as do their EU counterparts, and so have been able to charge their customers higher rates for these services. There is little prospect that Swiss mobile customers will secure relief from this regulatory anomaly in the near future.
Switzerland has one of the highest Internet penetration rates in Europe, supported by excellent cross-platform infrastructure with near-comprehensive DSL availability and a well-developed cable TV market, a legacy of network builds in the late 1980s. The fibre sector has become increasingly prominent, largely through the competitive pressure which the main cableco UPC has placed on Swisscom.
As UPC has incrementally increased its broadband offerings from 30Mb/s to 100Mb/s – in the process enabling it to test broadcast Switzerland’s first 3D TV programming – Swisscom has been pressed to maintain investment in its VDSL and FttH infrastructure. The build-out of the latter has been greatly facilitated by a number of cooperative deals with municipal and regional utilities, themselves the fruit of regulatory efforts to ensure that costs are kept to a minimum through shared infrastructure. In addition, operators have agreed on uniform technical standards, the laying of multiple fibres (at least four) in every building (the multiple fibre model, much copied elsewhere in Europe), and principles of access on equal terms and conditions. These developments will help propel Switzerland as a real leader in fibre deployment in coming years, while the country’s regulatory approach to fibre network access and wholesale charging will remain an example of an efficient and fair access regime.
Switzerland – key telecom parameters – 2009; 2011
Sector |
2009 |
2011 (e) |
Broadband: |
||
Fixed broadband subscribers (million) |
3.16 |
3.62 |
Fixed broadband penetration rate |
34% |
37% |
Mobile broadband subscribers (million) |
2.4 |
3.1 |
Subscribers to telecoms services: |
||
Fixed-line telephony (million) |
4.78 |
4.6 |
Mobile phone (million) |
9.25 |
10.2 |
Mobile penetration (population) |
119% |
129% |
(Source: BuddeComm)
Data in this report is the latest available at the time of preparation and may not be for the current year.
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