Last updated: 8 Mar 2010 Update History
Report Status: Archived
Report Pages: 157
Analyst: Peter Lange
Publication Overview
This annual report offers a wealth of information on the mobile broadband and data market in 38 African countries as well as the emerging market for mobile content, applications and media on the continent. Subjects covered include:
· Mobile data services – SMS, MMS, WAP, GPRS, EDGE, 3G;
· 3G mobile broadband technologies – WCDMA, HSPA, EV-DO;
· Statistics, trends and analysis;
· Major market players;
· Mobile content, applications and media;
· Mobile TV;
· Location-based services;
· M-commerce, m-payments, m-banking.
The countries covered in this report include: Algeria, Angola, Benin, Botswana, Burkina Faso, Cameroon, Chad, Cote d’Ivoire, Democratic Republic of Congo, Egypt, Ethiopia, Gabon, Gambia, Ghana, Guinea, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritius, Morocco, Mozambique, Namibia, Nigeria, Rwanda, Senegal, Sierra Leone, South Africa, Sudan, Swaziland, Tanzania, Tunisia, Uganda, Zambia, Zimbabwe.
Researcher:- Peter Lange
Current publication date:- March 2010 (6th Edition)
Next publication date:- April 2011
Executive Summary
Mobile data and broadband technologies are increasingly being used as a substitute for poor or non-existent fixed-line infrastructure in
Third generation (3G) mobile technologies, coupled with improvements in international fibre and national backbone network infrastructure are now capable of delivering broadband Internet access to a wider part of the continent’s close to one billion population. However, the price of end user devices will be a key factor. The prepaid mass market will only adopt advanced services on a broad scale once prices for 3G handsets and modems as well as personal computers have reached affordable levels.
Like elsewhere in the world, Short Message Service (SMS) still accounts for the bulk of Africa’s mobile data traffic and revenue, but in recent years there has also been an increasing interest in Multimedia Messaging Service (MMS) and other forms of mobile messaging and social media, downloads of ring tones, logos, music and games, as well as SMS-based information and lifestyle services. Premium rate and bulk SMS services are generating millions in revenues. Third parties are continuously developing new value-added services and applications.
Mobile TV services have been launched in at least ten African countries. A boost for these services is expected from the FIFA World Cup to be hosted in
M-payments and mobile banking is another key growth area that is revolutionising
WCDMA 3G subscribers in selected African countries – March 2009
Country |
Subscribers |
Annual growth |
|
3.036 |
83% |
|
0.164 |
319% |
Mauritius |
0.069 |
64% |
Morocco |
0.127 |
234% |
Nigeria |
0.470 |
9,300% |
South Africa |
4.845 |
105% |
Tanzania |
0.039 |
-22% |
(Source: BuddeComm based on Global Mobile and industry data)
· 3G mobile networks have been launched in more than 20 African countries, with rollouts in progress in many others;
· Most operators have included High-Speed Packet Access (HSPA) mobile broadband in their service offerings;
· There are more 3G mobile broadband users than ADSL subscribers in key African markets;
· The first 20Mb/s mobile broadband service is expected in
· African mobile operators make up to 13% of their revenues with mobile data services;
· Non-messaging mobile data revenue grew by 70% in
· Mobile data services have helped to reverse declining average revenue per user (ARPU) in some markets;
· The UMTS Forum forecasts that revenues of African 3G operators will exceed US$7 billion in 2010;
· The 2010 FIFA World Cup in
· Some African banks have more customers using mobile banking than online banking;
· More than 10% of
Data in this report is the latest available at the time of preparation and may not be for the current year.
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