2009 Italy - Telecoms, IP Networks, Digital Media and Forecasts

Publication Overview

This annual report provides a comprehensive overview of trends and developments in Italy’s telecommunications market. The report analyses trends and developments in telecommunications, mobile, Internet, broadband, digital TV and converging media including VoIP, VoD and IPTV developments.

 

Subjects include:

·         Key statistics;

·         Market and industry overviews;

·         Industry and regulatory issues;

·         Major players (fixed, mobile and broadband);

·         Mobile voice and data markets;

·         Internet and broadband development;

·         Convergence (voice/data, fixed/wireless/mobile);

·         Telecom market forecasts for selective years to 2015 or 2019.

 

Researcher:- Henry Lancaster

Current publication date:- January 2010 (8th Edition)

Next publication date:- January 2011

Executive Summary

BuddeComm’s annual publication, Italy - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in Italy.

 

Italy has the fourth largest telecom market in Europe. The mobile market is particularly strong, and fuelled by the popularity for keeping multiple prepaid cards mobile penetration is far higher than the EU average. In recent years there has been considerable international investment in the sector, with Telefónica buying into Telecom Italia and Swisscom acquiring the second largest broadband and fixed-voice player FASTWEB.

 

The market in 2010 will be characterised by further maturity in operators’ bundled offers and the convergence of services and networks. Mobile revenue, largely from data services should continue to prop up overall telecom revenue, and partly offset lower fixed-line revenue. Operators can also look forward to a significant growth in both 3G uptake as consumers migrate from GSM networks, as also in broadband as a result of continuing falls in access prices coupled with both fibre and DSL network upgrades which have enabling a growing number of consumers to make use of high bandwidth services.

 

The fibre sector has become one of the most vibrant in Europe. The two main providers, Telecom Italia and FASTWEB, have arrangements to share NGN infrastructure costs under reciprocal conditions, while the regulator has proposed setting up in 2010 a company to oversee a national fibre network supported with private and public funds. This would oversee a €10 billion five-year project to create an integrated fibre and copper national network delivering broadband to 50% of households.

 

In the mobile sector, Italy is the leading HSPA market in Europe in terms of customer connections. In 2010 and 2011 operators will steadily roll out an LTE platform: Telecom Italia has committed itself to providing the technology to all of its 32 million domestic subscribers.

 

Although competition is strong, since 2005 the market has been affected by considerable consolidation through mergers and acquisitions among a number of major players. This has led to the creation of an oligopoly composed of a few major players, which benefit from having a reach and size enabling them to invest in network upgrades and promote some of Europe’s most sophisticated bundled service offers.

 

Italy – key telecom parameters – 2008; 2010

Sector

2008

2010 (e)

 

Broadband:

 

 

Fixed broadband subscribers (million)

11.3

13.6

 

Fixed broadband penetration rate

19%

26%

 

Mobile broadband subscribers (million)

5.2

8.1

 

Subscribers to telecoms services:

 

 

Fixed-line telephony (million)

21.3

20.0

 

SIM cards in service (million)

86.9

89.2

 

SIM penetration (population)

146%

153%

 

(Source: BuddeComm)

 

Key highlights

·         In common with other European markets, telecom investment in 2010 and 2011 will be focussed on the broadband and mobile sectors as operators continue to upgrade networks and compete for subscribers. Telecom revenue has fallen steadily since 2006 in response to regulatory measures as well as fierce competition which has driven down consumer prices. The economic crisis will continue to dent investment in 2010, though government stimulus funds will aid recovery from 2011.

·         Mobile broadband coverage is extensive, and Italy now boasts the largest number of HSPA-connected subscribers in Europe. Nevertheless, the service will continue to face significant competition from the more mature WiMAX sector in 2010.

·         Italy’s fibre sector can expect to see considerable growth in coming years as a result of operator investment combined with an effective regulatory regime to guarantee competitor access to networks.

·         With analogue switch off is ahead of schedule, the government is poised to auction vacated frequencies for other uses. Mobile broadband stands to be a major beneficiary after 2012, in addition to refarming the 900MHz band for UMTS use.

 

For those needing high level strategic information and objective analysis on the telecommunications sector in Italy, this report is essential reading and gives further information on:

·         Developments in the digital broadcast market, IPTV and VoD;

·         Market liberalisation and regulatory issues;

·         The impact of the global economic crisis;

·         Telecoms operators – privatisation, acquisitions, new licences;

·         Internet and broadband development and growth;

·         VoIP, IPTV, VoD, digital TV and DTTV;

·         Historical and current subscriber statistics;

·         Average Revenue per User (ARPU) statistics and forecasts.

 

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

  • 1. Key Statistics
  • 2. Telecommunications Market
    • 2.1 Overview of Italy’s telecom market
  • 3. Regulatory Environment
    • 3.1 Regulatory authority
      • 3.1.1 Communications Regulatory Authority (AGCOM)
    • 3.2 Telecom sector liberalisation in Italy
      • 3.2.1 Privatisation of Telecom Italia
      • 3.2.2 Interconnect
      • 3.2.3 Access
      • 3.2.4 Number portability (NP)
      • 3.2.5 Carrier PreSelection (CPS)
  • 4. Fixed Network Market
    • 4.1 Overview of operators
    • 4.2 Telecom Italia
      • 4.2.1 Performance into 2009
      • 4.2.2 Aims to 2010
      • 4.2.3 Losing direction?
      • 4.2.4 Organisational change
      • 4.2.5 Functional separation
      • 4.2.6 Company sale
    • 4.3 Wind
    • 4.4 BT Italia
    • 4.5 Tiscali
      • 4.5.1 Tiscali statistical information
    • 4.6 FASTWEB
      • 4.6.1 Tiscali statistical information
      • 4.6.2 Company sale
  • 5. Telecommunications Infrastructure
    • 5.1 National telecom network
    • 5.2 International
      • 5.2.1 Submarine cable networks
      • 5.2.2 Satellite networks
    • 5.3 Infrastructure developments
      • 5.3.1 Next Generation Network (NGN)
  • 6. Broadband Market
    • 6.1 Overview
      • 6.1.1 Broadband statistics
      • 6.1.2 Government support
      • 6.1.3 Regional development
    • 6.2 Cable modems
    • 6.3 Asymmetrical Digital Subscriber Line (ADSL)
      • 6.3.1 Wholesale market
      • 6.3.2 Telecom Italia
      • 6.3.3 FASTWEB
      • 6.3.4 Tiscali
      • 6.3.5 Wind
      • 6.3.6 ADSL2+
      • 6.3.7 Naked DSL
    • 6.4 Fibre-to-the-Home (FttH) networks
      • 6.4.1 Overview
      • 6.4.2 Telecom Italia
      • 6.4.3 FASTWEB
      • 6.4.4 Other developments
    • 6.5 Wireless broadband
      • 6.5.1 Wireless Local Loop (WLL)
      • 6.5.2 Wireless LANs/WiFi
      • 6.5.3 WiMAX
    • 6.6 Mobile broadband
      • 6.6.1 Internet via satellite
  • 7. Digital Media
    • 7.1 Convergence
      • 7.1.1 Key general trends
      • 7.1.2 Business models
      • 7.1.3 Regulatory issues
    • 7.2 Digital TV (DTV)
      • 7.2.1 Broadband (IPTV)
      • 7.2.2 Cable TV (CATV)
      • 7.2.3 Satellite-based digital pay TV developments
      • 7.2.4 Digital Terrestrial TV (DTTV)
      • 7.2.5 Analogue switchover
      • 7.2.6 The digital TV network in Italy
      • 7.2.7 Digital cinema
      • 7.2.8 Video-on-Demand (VoD)
      • 7.2.9 Personal Video Recorders (PVRs)
      • 7.2.10 Free-to-Air (FTA) TV
      • 7.2.11 VoIP
  • 8. Mobile Communications
    • 8.1 Overview of Italy’s mobile market
      • 8.1.1 Mobile statistics
      • 8.1.2 Operator market shares
    • 8.2 Regulatory issues
      • 8.2.1 Spectrum regulations and spectrum auctions
      • 8.2.2 Roaming
      • 8.2.3 Network sharing
      • 8.2.4 Number portability
      • 8.2.5 Mobile termination
      • 8.2.6 Fixed-mobile convergence (FMC)
    • 8.3 Mobile technologies
      • 8.3.1 Digital
      • 8.3.2 Third Generation (3G) mobile
    • 8.4 Major mobile operators
      • 8.4.1 3 Italia
      • 8.4.2 TIM
      • 8.4.3 Vodafone Italy
      • 8.4.4 Wind
      • 8.4.5 MVNOs
    • 8.5 Mobile voice services
      • 8.5.1 Prepaid
    • 8.6 Mobile data services
      • 8.6.1 Overview
      • 8.6.2 Short Messaging Service (SMS)
      • 8.6.3 Multimedia Messaging Services (MMS)
      • 8.6.4 Mobile banking / ticketing
      • 8.6.5 General Packet Radio Service (GPRS)
      • 8.6.6 High-Speed Packet Access (HSPA)
      • 8.6.7 BlackBerry
      • 8.6.8 i-mode
      • 8.6.9 Femtocells
      • 8.6.10 Vodafone live!
      • 8.6.11 iPhone
      • 8.6.12 Mobile TV
      • 8.6.13 WiBro
      • 8.6.14 Long-term evolution (LTE)
      • 8.6.15 Mobile broadband
    • 8.7 Mobile content and applications
      • 8.7.1 Location-based services
  • 9. Forecasts
    • 9.1 Forecasts – broadband subscribers – 2009 - 2013; 2019
      • 9.1.1 Scenario 1 – higher broadband subscriber growth
      • 9.1.2 Scenario 2 – lower broadband subscriber growth
    • 9.2 Forecasts – Mobile ARPU - 2009 - 2015
    • 9.3 Forecasts – UMTS subscribers – 2006 - 2010; 2015
  • 10. Glossary of Abbreviations
  • Table 1 – Country statistics Italy – 2009
  • Table 2 – Telecom revenue and investment statistics – 2009 (e)
  • Table 3 – Telephone network statistics – 2009
  • Table 4 – Internet user statistics – September 2009
  • Table 5 – Broadband statistics – 2009 (e)
  • Table 6 – Mobile statistics – September 2009
  • Table 7 – National telecommunications authority
  • Table 8 – Fixed and mobile market investment (historic) – 2004 - 2007
  • Table 9 – Fixed and mobile market revenue – 2006 - 2009
  • Table 10 – Fixed termination rates by company – 2007 - 2010
  • Table 11 – Telecom Italia unbundled lines – 2005 - 2009
  • Table 12 – Unbundled loops and access lines – 2006 - 2009
  • Table 13 – LLU, shared access price - connection, monthly rental – 2005 - 2008
  • Table 14 – Forecast wholesale market share – 2007 - 2010
  • Table 15 – Telecom Italia WLR lines – 2008 - 2009
  • Table 16 – Numbers ported – 2002 - 2008
  • Table 17 – CPS lines – 2005 - 2009
  • Table 18 – Fixed telephony and broadband market forecasts – 2006 - 2011
  • Table 19 – Telecom Italia fixed-line accesses by sector – 2006 - 2009
  • Table 20 – Telecom Italia mobile accesses by sector – 2006 - 2009
  • Table 21 – Telecom Italia domestic revenue – 2005 - 2009
  • Table 22 – Telecom Italia Group revenue – 2005 - 2009
  • Table 23 – Telecom Italia fixed network revenue by sector – 2006 - 2009
  • Table 24 – Telecom Italia domestic financial data by sector and annual change – 2008 - 2009
  • Table 25 – Wind subscribers by sector – 2006 - 2009
  • Table 26 – Wind annualised fixed-line ARPU – 2006 - 2009
  • Table 27 – Wind financial data by sector – 2006 - 2009
  • Table 28 – Tiscali subscribers (Italy) – 2007 - 2009
  • Table 29 – Tiscali Group subscribers by sector – 2007 - 2009
  • Table 30 – Tiscali revenue by sector (Italy) – 2006 - 2009
  • Table 31 – Tiscali revenue breakdown by sector – 2007 - 2009
  • Table 32 – Tiscali ARPU – 2006 - 2009
  • Table 33 – Tiscali Group financial data – 2006 - 2009
  • Table 34 – FASTWEB financial data – 2005 - 2009
  • Table 35 – FASTWEB broadband subscribers – 2005 - 2009
  • Table 36 – Internet subscribers and penetration rate – 1991 - 2009
  • Table 37 – Total fixed broadband subscribers by access type – 2002 - 2009
  • Table 38 – Broadband penetration by technology – 2004 - 2009
  • Table 39 – Broadband penetration and market growth – 2001 - 2010
  • Table 40 – Broadband lines by operator and technology – 2006 - 2009
  • Table 41 – Broadband market share by operator – June 2009
  • Table 42 – Broadband lines by access speed – 2008 - 2009
  • Table 43 – ADSL subscribers – 2002 - 2010
  • Table 44 – Telecom Italia broadband subscribers by sector – 2006 - 2009
  • Table 45 – Telecom Italia wholesale access lines – 2007 - 2009
  • Table 46 – Telecom Italia broadband ARPU – 2006 - 2009
  • Table 47 – Telecom Italia broadband revenue – 2007 - 2009
  • Table 48 – FASTWEB financial data – 2005 - 2009
  • Table 49 – FASTWEB broadband subscribers – 2005 - 2009
  • Table 50 – Wind broadband subscribers – 2005 - 2009
  • Table 51 – FttH accesses – 2004 - 2010
  • Table 52 – Telecom Italia fibre accesses – 2007 - 2010
  • Table 53 – Telecom Italia projected network cabinets – 2008 - 2010
  • Table 54 – Mobile broadband subscribers by type – January 2009
  • Table 55 – Mobile broadband subscribers – 2007 - 2014
  • Table 56 – Tiscali bundled service subscribers – 2008 - 2009
  • Table 57 – Statistical overview of Italy’s broadcasting market – 2010
  • Table 58 – Pay TV subscribers by technology – 2003 - 2010
  • Table 59 – Digital pay TV revenue and growth in Italy (historic) – 2000 - 2005
  • Table 60 – Forecast IPTV subscribers – 2006 - 2010
  • Table 61 – Alice TV subscribers – 2007 - 2009
  • Table 62 – FASTWEB IPTV subscribers – 2008 - 2009
  • Table 63 – Cable TV subscribers and penetration rate – 1996 - 2010
  • Table 64 – Forecast cable TV subscribers and annual change – 2010 - 2013
  • Table 65 – Forecast satellite TV subscribers – 2007 - 2013
  • Table 66 – SKY Italia subscribers – 2006 - 2009
  • Table 67 – SKY Italia financial data – 2007 - 2009
  • Table 68 – Mediaset financial data (Italy) – 2008 - 2009
  • Table 69 – Mediaset Premium active clients – 2007 - 2008
  • Table 70 – DTTV receivers, forecasts and annual change – 2004 - 2013
  • Table 71 – Telecom Italia VoIP subscribers – 2006 - 2009
  • Table 72 – Mobile operators, subscribers and annual change – September 2009
  • Table 73 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2010
  • Table 74 – Mobile market revenue – 2006 - 2010
  • Table 75 – Mobile market share by operator – 2004 - 2009
  • Table 76 – European roaming charges – 2007 - 2011
  • Table 77 – Cumulative mobile numbers ported – 2003 - 2008
  • Table 78 – Mobile interconnection charges – 2004 - 2007
  • Table 79 – Mobile termination rates – 2008 - 2012
  • Table 80 – Vodafone 3G subscribers – 2005 - 2009
  • Table 81 – 3 Italia mobile subscribers – 2008 - 2009
  • Table 82 – 3 Italia ARPU – 2008 - 2009
  • Table 83 – 3 Italia mobile revenue – 2008 - 2009
  • Table 84 – TIM mobile subscribers and traffic in minutes – 2005 - 2009
  • Table 85 – TIM monthly ARPU – 2005 - 2009
  • Table 86 – TIM revenue – 2005 - 2009
  • Table 87 – Vodafone subscribers – 2001 - 2009
  • Table 88 – Vodafone revenue by sector – 2008 - 2009
  • Table 89 – Vodafone half-year financial data – 2007 - 2009
  • Table 90 – Vodafone prepaid, contract and blended ARPU (€) – 2004 - 2009
  • Table 91 – Wind operational statistics and revenue – 2005 - 2008
  • Table 92 – Wind annualised mobile ARPU – 2005 - 2008
  • Table 93 – Wind mobile subscriber statistics – 2005 - 2009
  • Table 94 – Vodafone data as proportion of revenue – 2004 - 2009
  • Table 95 – Vodafone live! subscribers (Italy) – 2002 - 2007
  • Table 96 – Forecast broadband subscribers – higher market growth scenario – 2007 - 2013; 2019
  • Table 97 – Forecast broadband subscribers – lower market growth scenario – 2007 - 2013; 2019
  • Table 98 – Forecast mobile ARPU - 2005 - 2015
  • Table 99 – Forecast UMTS subscribers and penetration rate – 2006 - 2010; 2015
  • Exhibit 1 – EU – The New Regulatory Framework (NRF)
  • Exhibit 2 – Access and the local loop
  • Exhibit 3 - Principal backbone providers - 2009
  • Exhibit 4 – WiMAX licensees – March 2008
  • Exhibit 5 – Overview of media convergence
  • Exhibit 6 – UMTS auction results – October 2000
  • Exhibit 7 – UMTS auction results – June 2009
  • Exhibit 8 – BlackBerry services defined

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