Greece - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Synopsis

Greece’s well-developed mobile market is dominated by the three mobile network operators Wind Hellas, Vodafone Greece and Cosmote. Tariffs have fallen in recent years as a result of competition and regulatory mandated reductions in MTRs. Operators have invested in LTE infrastructure and technologies including carrier aggregation to provide networks capable of meeting customer demand for data services. This in turn is helping the operators to grow revenue and offset declining revenue from voice and SMS services. Wind Hellas and Vodafone have a mobile network sharing deal and have partnered to develop a large-scale fibre-based fixed-line NGN.

This report provides an overview of Greece’s mobile market, covering regulatory and market developments as well as financial and operating statistics of the key players.

Key developments:

Cosmote, Vodafone and Wind Hellas pay €201.45 million to extend 1800MHz licences to end-2035; Cosmote trials carrier aggregation technology providing 1.2Gb/s download, launches LTE-A Pro services providing data at up to 500Mb/s; rules governing number portability tightened; Wind Hellas and Vodafone network sharing agreement; economic difficulties impacting on mobile sector; amended laws reducing SIM card penetration; 2G spectrum to be refarmed for 3G and LTE use; report update includes the regulator’s market review and annual report for 2015, telcos’ operating and financial data to Q2 2017, recent market developments.

Companies mentioned in this report:

Vodafone Greece, Cosmote, Wind Hellas.

Table of Contents

  • 1. Synopsis
  • 2. Market analysis
  • 3. Mobile statistics
    • 3.1 General statistics
    • 3.2 Mobile data
      • 3.2.1 Short Messaging Service (SMS)/Multimedia Messaging Service (MMS)
    • 3.3 Mobile broadband
    • 3.4 Regulatory issues
      • 3.4.1 Significant Market Power (SMP)
      • 3.4.2 Mobile Termination Rates (MTRs)
      • 3.4.3 Mobile Number Portability (MNP)
      • 3.4.4 Spectrum refarming
      • 3.4.5 900MHz and 1800MHz licence renewal
      • 3.4.6 1800MHz
      • 3.4.7 800MHz and 2.6GHz spectrum auction
      • 3.4.8 3.4GHz
      • 3.4.9 Network sharing
  • 4. Mobile infrastructure
    • 4.1 Digital networks
      • 4.1.1 GSM
      • 4.1.2 Third Generation (3G) mobile
      • 4.1.3 Long-term Evolution (LTE)
    • 4.2 Other infrastructure developments
      • 4.2.1 General Packet Radio Service (GPRS)
      • 4.2.2 High Speed Packet Access (HSPA)
    • 4.3 Major mobile operators
      • 4.3.1 Wind Hellas
      • 4.3.2 Vodafone Greece
      • 4.3.3 Cosmote
    • 4.4 Mobile Virtual Network Operators (MVNOs)
    • 4.5 Mobile content and applications
      • 4.5.1 Mobile TV
  • 5. Related reports
  • Table 1 – Historic - Mobile subscribers (SIM) and penetration – 1996 - 2009
  • Table 2 – Mobile subscribers (SIM) and penetration – 2010 - 2018
  • Table 3 – Active mobile subscribers (SIM) – 2003 - 2015
  • Table 4 – Mobile and fixed-line traffic – 2004 - 2015
  • Table 5 – Mobile ARPU – 2009 - 2015
  • Table 6 – Mobile market share of subscribers by operator – 2005 - 2015
  • Table 7 – Mobile service revenue and annual change – 2003 - 2015
  • Table 8 – Proportion of mobile revenue by service – 2015
  • Table 9 – Mobile service EBITDA and annual change – 2003 - 2014
  • Table 10 – Mobile service capex – 2001 - 2014
  • Table 11 – Ratio of prepaid to postpaid subscribers – 2009 - 2015
  • Table 12 – Cosmote prepaid subscribers – 2005 - 2016
  • Table 13 – Vodafone proportion of prepaid subscribers – 2005 - 2016
  • Table 14 – Total SMS messages sent – 2006 - 2015
  • Table 15 – Total MMS messages sent – 2009 - 2015
  • Table 16 – Active mobile broadband subscribers and penetration – 2004 - 2015
  • Table 17 – Mobile data traffic – 2009 - 2015
  • Table 18 – Mobile interconnection traffic by type – 2009 - 2015
  • Table 19 – Annual mobile number portings – 2004 - 2015
  • Table 20 – Vodafone subscribers – 2008 - 2017
  • Table 21 – Vodafone ARPU – 2008 - 2017
  • Table 22 – Vodafone financial data – 2008 - 2018
  • Table 23 – Vodafone SMS messages sent – 2014 - 2016
  • Table 24 – Vodafone mobile data traffic – 2014 - 2017
  • Table 25 – Cosmote mobile financial data – 2007 - 2017
  • Table 26 – Cosmote annualised ARPU – 2006 - 2017
  • Table 27 – Cosmote mobile data revenue – 2015 - 2016
  • Table 28 – Cosmote subscribers – 2006 - 2017
  • Chart 1 – Mobile subscribers (SIM) and penetration – 2005 - 2018
  • Chart 2 – Mobile market share of subscribers by operator – 2005 – 2015
  • Chart 3 – Vodafone ARPU – 2008 - 2017
  • Chart 4 – Cosmote mobile financial data – 2007 - 2017
  • Exhibit 1 – Overview of spectrum auction results
  • Exhibit 2 – 2G auction results – 2001
  • Exhibit 3 – 900MHz and 1800MHz auction spectrum – 2011
  • Exhibit 4 – 900MHz and 1800MHz auction results – 2011
  • Exhibit 5 – Spectrum auction results – 2014
  • Exhibit 6 – Spectrum auction results overview – 2001 - 2014
  • Exhibit 7 – Spectrum auction results – February 2017
  • Exhibit 8 – 3G auction results in Greece – 2001

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Number of pages 23

Status Current

Last updated 8 Nov 2017
Update History

Analyst: Henry Lancaster

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