Global - Mobile TV Development Insights


Archived report. This report was archived in 2012 and has not been updated since. Many industry commentators have hoped during the past few years that mobile TV, representing a convergence between the mobile and broadcasting sectors, would lead to considerable changes in the way people used the technologies and services offered by both industries. However a number of barriers remain which prevent consumers taking to mobile TV services in sufficient numbers for ‘tipping points’ to be reached. These include a continuing lack of awareness of the mobile TV and video services on offer, and their cost.

Furthermore video based content is to a greater extent being included within various Apps, and charging for video based services separately is thus becoming increasingly difficult. This applies in particular to telcos: while they were the first players to start with mobile portals and walled Internet gardens; they entirely misjudged the business models required to develop their own revenue around these new developments.

This report explores the development of mobile TV at a global level and provides more detailed insight into the large markets of Europe and South Africa. The report is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.

Table of Contents

  • 1. Synopsis
  • 2. Mobile TV market summary
  • 3. Mobile TV market insights
    • 3.1 Mobile TV is dead – long live mobile video
    • 3.2 Focus on video media, not TV
  • 4. Developed market: Western Europe case study
    • 4.1 Adopting the DVB-H standard
    • 4.2 Market background
    • 4.3 Ireland showcasing the shaky mobile TV platform
    • 4.4 Germany’s service launch and closure
    • 4.5 UK failing to attract interest
    • 4.6 France undecided on standard
  • 5. Developing market: South Africa case study
  • 6. Related reports
  • Table 1 – Worldwide mobile TV subscribers
  • Chart 1 – Worldwide mobile TV subscribers annual change – 2009 - 2014
  • Exhibit 1 – Open Mobile Video Coalition
  • Exhibit 2 – Mobile TV/Video – emerging across the world
  • Exhibit 3 – First example of video media collaboration
  • Exhibit 4 – A plethora of mobile TV technologies

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Mobile & Wireless Broadband and Media

Number of pages 11

Status Archived

Last updated 23 Oct 2011
Update History

Analyst: Kylie Wansink

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