Europe - Mobile TV, Applications and M2M Market Insights Historical


Europe’s mature 3G infrastructure and numerous commercial LTE services are providing an enormous customer base for mobile applications. Mobile TV has had a mixed reception in some markets, principally due to poor business models and customer disinterest, though sectors such as mobile payments, commerce, gaming and health are developing strongly. Improved infrastructure is enabling mobile networks to carry more data, so facilitating a range of services generating revenue for the financially beleaguered network operators.

This report reviews the key aspects of the mobile data market in Europe, including mobile TV, the fast-developing M2M sector, m-commerce and m-payments, and location based services. It assesses the potential for further growth and development to the end of the decade.

Key developments:

Visa Europe launches the m-wallet service and P2P payments; MNOs set up M2M collaboration; Vodafone launches SmartPass NFC service in several markets; M2M modules may reach 470 million by 2017, with European M2M market worth €10 billion; market developments to early 2014.

Companies covered in this report include:

Deutsche Telekom, TeliaSonera, Telefónica, Ericsson.

Table of Contents

  • 1. Synopsis
  • 2. Mobile TV
    • 2.1.1 Standards
    • 2.1.2 Evaluating the market
    • 3. OpenHand
    • 4. Mobile commerce
    • 5. Mobile payments
    • 6. Mobile entertainment
      • 6.2 Mobile video
    • 7. Mobile advertising
    • 8. Mobile gaming
    • 9. Mobile music
    • 10. M-Health
    • 11. Location-based services
    • 12. Near Field Communications (NFC)
    • 13. Machine-to-Machine (M2M)
    • 14. Related reports
    • Table 1 – MasterCard m-payment Readiness Index (select countries) – 2012
    • Table 2 – European mobile gaming market value – 2005 - 2007; 2009, 2012

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    Digital Media
    Mobile & Wireless Broadband and Media
    Strategies & Analyses (Industry & Markets)

    Number of pages 14

    Status Archived

    Last updated 19 Feb 2014
    Update History

    Analyst: Henry Lancaster

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