Europe - Broadcasting - Market Overview and TV Content
Last updated: 4 Mar 2005 Update History
Report Status: Archived
Report Pages: 13
Analyst: Henry Lancaster
Synopsis
The European broadcasting market is ranked with that of the USA in importance and size. The market is distinguished by the strength and prevalence of its Free-To-Air (FTA) operators, both the descendants of ‘national champion’ terrestrial broadcasters such as the BBC, and their commercial competitors such as Canal Plus. The linguistic diversity of the market and cultural preferences which influence programming content still represents a major barrier to consolidation, although transnational operators such as BSkyB and MTV demonstrate the potential for transnational TV. Digital TV, with terrestrial DTV active in four European markets in 2003, and around 6 million subscribers, is going to be the way of the future – with the European Commission (EC) encouraging member states to migrate from analogue broadcasting by 2008.Related Reports
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