Austria - Mobile Market Insights, Statistics and Forecasts

Synopsis

Austria’s mobile market has undergone considerable changes in recent quarters. 3 Austria has acquired the network and assets of Orange, so consolidating the market to three network operators, while number of MVNOs and resellers is growing steadily. Part of this growth is due to regulatory concessions by which 3 Austria, as part of its Orange take-over, must provide 30% of network capacity to support up to 16 MVNOs. The competitive environment has led to relatively low ARPU for operators, and some of the region’s lowest tariffs for consumers. The 3G networks have seen impressive growth in subscriber uptake, largely at the expense of existing GSM offerings. The incumbent’s mobile division, A1, has expanded to Eastern Europe to incorporate lucrative neighbouring markets. Mobile broadband has shown extraordinary growth in recent years, supported by LTE networks which now provide about 45% population coverage. The late-2013 auction of spectrum in several bands, raising some €2 billion, will go far to expand mobile broadband in rural areas and improve capacity nationally.

This report examines Austria’s mobile market, providing historical and current subscriber statistics, an overview of key operators, an analysis of emerging technologies and data services, and forecasts for ARPU and subscribers.

Key developments:

T-Mobile Austria increases LTE data rates to 150Mb/s; LTE available to almost half the population; mobile TV streaming success with more than 50 channels available; multi-spectrum auction delivers €2 billion for the state; strong subscriber growth keeping mobile sector revenue steady; Telekom Austria adds M2M platforms; UPC signs up as an MVNO on H3’s network; mobile data traffic grows solidly; A1 boasts 88% LTE coverage in Vienna and surrounds, trials LTE Advanced; retailer Spar launches as an MVNO; 3 Austria buys Orange; regulator’s market data to September 2013; operator data to Q4 2013, market developments to April 2014.

Companies covered in this report include:

Orange, 3 Austria, A1, T-Mobile, Tele2.

Table of Contents

  • 1. Synopsis
  • 2. Overview of Austria’s mobile market
    • 2.1 Mobile statistics
    • 2.2 Operator market shares
  • 3. Regulatory issues
    • 3.1 Regulatory authority
    • 3.2 Spectrum regulations and spectrum auctions
      • 3.2.1 450MHz
      • 3.2.2 900MHz
      • 3.2.3 800MHz
      • 3.2.4 2.6GHz
      • 3.2.5 Spectrum auctions 2013
    • 3.3 Roaming
    • 3.4 Mobile Number Portability (MNP)
    • 3.5 Mobile termination rates (MTRs)
    • 3.6 Network sharing
  • 4. Mobile technologies
    • 4.1 Digital
    • 4.2 Third Generation (3G) mobile
      • 4.2.1 Trials and planning
  • 5. Major mobile operators
    • 5.1 Orange
    • 5.2 3 Austria
    • 5.3 A1
    • 5.4 T-Mobile
    • 5.5 Mobile Virtual Network Operators (MVNO)
  • 6. Mobile voice services
    • 6.1 Prepaid cards
  • 7. Mobile Messaging
    • 7.1 Short Message Service (SMS)
    • 7.2 Multimedia Messaging Service (MMS)
  • 8. Mobile data services
    • 8.1 General Packet Radio Service (GPRS)
    • 8.2 Push-to-Talk (PTT)
    • 8.3 Enhanced data for GSM Evolution (EDGE)
    • 8.4 High-Speed Packet Access (HSPA)
      • 8.4.1 A1
      • 8.4.2 T-Mobile
      • 8.4.3 3 Austria
      • 8.4.4 Orange
    • 8.5 High-Speed Circuit-Switched Data (HSCSD)
    • 8.6 High-Speed Uplink Packet Access (HSUPA)
    • 8.7 Long-term Evolution (LTE)
    • 8.8 Mobile TV
    • 8.9 Femtocells
  • 9. Mobile content and applications
    • 9.1 M-commerce
    • 9.2 Mobile VoIP
    • 9.3 Machine-to-Machine
  • 10. Forecasts – mobile market – 2006 - 2010; 2012 - 2015
    • 10.1 UMTS forecasts
    • 10.2 Mobile ARPU forecasts
    • 10.3 Notes on scenario forecasts
  • 11. Related reports
  • Table 1 – Mobile call minutes – 2003 - 2014
  • Table 2 – Mobile retail market revenue (regulator data) – 2009 - 2015
  • Table 3 – Mobile service revenue, retail and wholesale – 2000 - 2015
  • Table 4 – Average subscriber use of services – 2012 - 2013
  • Table 5 – Historic - Mobile subscribers and penetration rate (regulator data) – 1999 - 2004
  • Table 6 – Mobile subscribers and penetration rate (regulator data) – 2005- 2016
  • Table 7 – Mobile SIMs in use, 2G, 3G and 4G – 2004 - 2014
  • Table 8 – Mobile market share of subscribers by operator – 2006 - 2013
  • Table 9 – GSM spectrum distribution among MNOs (MHz) – 2010
  • Table 10 – 2.6GHz spectrum auction results – September 2010
  • Table 11 – European roaming charges – 2007 - 2014
  • Table 12 – Mobile number portings – 2010 - 2013
  • Table 13 – Mobile termination charges by operator – 2008 - 2011
  • Table 14 – Orange Austria mobile subscribers (historic) – 2009 - 2012
  • Table 15 – 3 Austria subscribers – 2009 - 2013
  • Table 16 – 3 Austria revenue and annual change – 2008 - 2013
  • Table 17 – 3 Austria annualised ARPU – 2008 - 2013
  • Table 18 – A1 subscribers (Austria) – 2000 - 2013
  • Table 19 – A1 - mobile financial data – 2004 - 2013
  • Table 20 – A1 annualised monthly ARPU – 2004 - 2013
  • Table 21 – T-Mobile Austria mobile service revenue – 2003 - 2013
  • Table 22 – T-Mobile Austria subscribers – 2004 - 2013
  • Table 23 – T-Mobile Austria annualised ARPU – 2006 - 2013
  • Table 24 – Mobile numbers in use, contract and prepaid – 2004 - 2013
  • Table 25 – A1 prepaid subscribers – 2005 - 2013
  • Table 26 – SMS messages sent – 2004 - 2014
  • Table 27 – A1 SMS sent – 2006 - 2012
  • Table 28 – MMS messages sent – 2005 - 2013
  • Table 29 – Smartphone penetration – 2008 - 2014
  • Table 30 – Smartphones in use – 2010 - 2013
  • Table 31 – Mobile data services revenue as proportion of total – 1999 - 2014
  • Table 32 – Mobile data traffic – 2008 - 2014
  • Table 33 – M2M connections – 2012 - 2014
  • Table 34 – Forecast UMTS subscribers – 2006 - 2015
  • Table 35 – Forecast mobile ARPU – 2005 - 2010; 2012 - 2015
  • Chart 1 – Mobile service revenue, retail and wholesale – 2000 - 2015
  • Chart 2 – Mobile subscribers and penetration rate (regulator data) – 2005 - 2016
  • Chart 3 – Mobile SIMs in use, 2G and 3G – 2004 - 2013
  • Chart 4 – Mobile market share by operator – 2006 - 2013
  • Chart 5 – 3 Austria subscribers – 2009 - 2013
  • Chart 6 – 3 Austria annualised ARPU – 2008 - 2013
  • Chart 7 – A1 annualised monthly ARPU – 2004 - 2013
  • Exhibit 1 – Active mobile providers
  • Exhibit 2 – 3G licence results - 2000
  • Exhibit 3 – 450MHz licence results – 2006
  • Exhibit 4 – Multi-spectrum auction results – Oct 2013
  • Exhibit 5 – 2G spectrum allocations by operator
  • Exhibit 6 – 3G spectrum allocations by operator

Focus Report profile

Single-User PDF Licence: US$230.00EX GST
Member Discounts Apply
Purchase
License Information

Your Cart

Your Cart is empty

Purchase with Confidence

"Paul owns and manages the world's largest online Telecommunications Consultancy and is very active on the international telecommunication scene. A very hard worker who is extremely well informed and well connected with all tiers of the ICT industry. He is the force behind the NBN project implementation and a catalyst for the progress of the Digital Economy between the Industry and the powers that be, in the government"

Sharif Ahmed, Senior Consultant, Digisoft Microsystems

» More from our customers..

Special Offers

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Consulting Services ?

Quick Search

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.

Contact us

Email     pbc@budde.com.au

Copyright © 2015 Paul Budde Communication Pty Ltd. All rights reserved. All trademarks and copyrights are the property of their respective holders. Design by Arcaeda | Hosted by Ipera