Austria - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Synopsis

Austria’s mobile market has undergone considerable recent changes. 3 Austria acquired the network and assets of Orange, so consolidating the market to three network operators, while the number of MVNOs and resellers is growing steadily. Tele2 re-entered the mobile market in mid-2015 as an MVNO, having sold its mobile assets to Orange back in 2007. Part of this growth in the MVNO sector is due to regulatory concessions by which 3 Austria, as part of its Orange take-over, must provide 30% of network capacity to support up to 16 MVNOs. The competitive environment has led to relatively low ARPU for operators, and some of the region’s lowest tariffs for consumers. The 3G networks have seen impressive growth in subscriber uptake, largely at the expense of existing GSM offerings, while into 2015 there are the beginnings of a wide-scale migration of subscribers from 3G to LTE.

Mobile broadband has shown extraordinary growth in recent years, supported by LTE networks which by mid-2015 provided about 98% population coverage. The late-2013 auction of spectrum in several bands, raising some €2 billion, has gone far to expand mobile broadband in rural areas and improve capacity nationally.

This report examines Austria’s mobile market, providing historical and current subscriber statistics, an overview of key operators, an analysis of emerging technologies and data services, and forecasts for ARPU and subscribers.

Key developments:

Tele2 re-enters Austria’s mobile market as an MVNO; UPC’s MVNO service opens up to non-UPC subscribers; regulator reclassifies GSM spectrum for 3G and LTE use; T-Mobile Austria increases LTE data rates to 150Mb/s; LTE available to about 98% of the population; mobile TV streaming success with more than 50 channels available; multi-spectrum auction delivers €2 billion for the state; strong subscriber growth keeping mobile sector revenue steady; Telekom Austria adds M2M platforms; retailer Spar launches as an MVNO; regulator’s market data for 2014; telcos’ operating and financial data to Q2 2015, recent market developments.

Companies mentioned in this report include:

Orange, 3 Austria, A1, T-Mobile, Tele2.

Table of Contents

  • 1. Synopsis
  • 2. Market analysis – recent developments
  • 3. Mobile statistics
    • 3.1 General statistics
    • 3.2 Mobile voice
    • 3.3 Mobile data
      • 3.3.1 Short Message Service (SMS)
      • 3.3.2 Multimedia Messaging Service (MMS)
    • 3.4 Mobile broadband statistics
    • 3.5 Forecasts
      • 3.5.1 Notes on scenario forecasts
  • 4. Regulatory issues
    • 4.1 Regulatory authority
    • 4.2 Spectrum regulations and spectrum auctions
      • 4.2.1 450MHz
      • 4.2.2 900MHz
      • 4.2.3 800MHz
      • 4.2.4 2.6GHz
      • 4.2.5 Spectrum auctions 2013
    • 4.3 Roaming
    • 4.4 Mobile Number Portability (MNP)
    • 4.5 Mobile termination rates (MTRs)
    • 4.6 Network sharing
  • 5. Mobile infrastructure
    • 5.1 Digital networks
      • 5.1.1 Third Generation (3G) mobile
      • 5.1.2 Long-term Evolution (LTE)
    • 5.2 Other infrastructure developments
      • 5.2.1 General Packet Radio Service (GPRS)
      • 5.2.2 Push-to-Talk (PTT)
      • 5.2.3 Enhanced data for GSM Evolution (EDGE)
      • 5.2.4 High-Speed Packet Access (HSPA)
      • 5.2.5 High-Speed Circuit-Switched Data (HSCSD)
      • 5.2.6 High-Speed Uplink Packet Access (HSUPA)
  • 6. Major mobile operators
    • 6.1 Orange
    • 6.2 3 Austria (Drei Austria)
    • 6.3 A1
    • 6.4 T-Mobile Austria
    • 6.5 Mobile Virtual Network Operators (MVNOs)
  • 7. Mobile content and applications
    • 7.1 M-commerce
    • 7.2 Mobile VoIP
    • 7.3 Machine-to-Machine
    • 7.4 Mobile TV
    • 7.5 Femtocells
  • 8. Mobile handsets
  • 9. Related reports
  • Table 1 – Mobile network data traffic – 2008 - 2014
  • Table 2 – Mobile market revenue by service – 2012 - 2014
  • Table 3 – Mobile service revenue, retail and wholesale – 2000 - 2015
  • Table 4 – Average subscriber use of services – 2012 - 2014
  • Table 5 – Historic - Mobile subscribers and penetration rate (regulator data) – 1999 – 2004
  • Table 6 – Mobile subscribers and penetration rate – 2005- 2016
  • Table 7 – Mobile SIMs in use, 2G, 3G and 4G – 2004 - 2015
  • Table 8 – Mobile market share of subscribers by operator – 2006 - 2014
  • Table 9 – Mobile numbers in use, contract and prepaid – 2004 - 2014
  • Table 10 – A1 prepaid subscribers – 2005 - 2015
  • Table 11 – Mobile call minutes – 2003 - 2015
  • Table 12 – SMS messages sent – 2004 - 2015
  • Table 13 – A1 SMS sent – 2006 - 2015
  • Table 14 – MMS messages sent – 2005 - 2015
  • Table 15 – Mobile broadband subscribers – 2005 - 2015
  • Table 16 – A1 mobile broadband subscribers – 2009 - 2015
  • Table 17 – Mobile broadband market share by provider – 2013 - 2015
  • Table 18 – Forecast mobile subscribers – 2015; 2017; 2020
  • Table 19 – GSM spectrum distribution among MNOs (MHz) – 2010
  • Table 20 – 2.6GHz spectrum auction results – September 2010
  • Table 21 – European roaming charges – 2007 - 2014
  • Table 22 – European roaming charges – 2014 - 2017
  • Table 23 – Mobile number portings – 2010 - 2014
  • Table 24 – Mobile termination charges by operator (historic) – 2008 - 2011
  • Table 25 – Orange Austria mobile subscribers (historic) – 2009 - 2012
  • Table 26 – 3 Austria active subscribers – 2013 - 2014
  • Table 27 – 3 Austria registered subscribers – 2009 - 2014
  • Table 28 – 3 Austria financial data – 2008 - 2014
  • Table 29 – 3 Austria annualised ARPU – 2008 - 2014
  • Table 30 – A1 subscribers (Austria) – 2000 - 2015
  • Table 31 – A1 - mobile financial data – 2004 - 2015
  • Table 32 – A1 monthly ARPU – 2004 - 2015
  • Table 33 – T-Mobile Austria mobile service revenue – 2003 - 2015
  • Table 34 – T-Mobile Austria subscribers – 2004 - 2015
  • Table 35 – T-Mobile Austria annualised ARPU – 2006 - 2015
  • Table 36 – M2M connections – 2012 - 2016
  • Table 37 – Smartphone penetration – 2008 - 2014
  • Table 38 – Smartphones in use – 2010 - 2015
  • Table 39 – Mobile data services revenue as proportion of total – 1999 - 2014
  • Table 40 – Mobile data traffic – 2008 - 2016
  • Chart 1 – Mobile service revenue, retail and wholesale – 2000 - 2015
  • Chart 2 – Mobile subscribers and penetration rate – 2005 - 2016
  • Chart 3 – Mobile SIMs in use, 2G and 3G – 2004 - 2015
  • Chart 4 – Mobile market share by operator – 2006 - 2014
  • Chart 5 – 3 Austria subscribers – 2009 - 2014
  • Chart 6 – 3 Austria annualised ARPU – 2008 - 2014
  • Chart 7 – A1 annualised monthly ARPU – 2004 - 2015
  • Exhibit 1 – Active mobile providers
  • Exhibit 2 – 3G licence results - 2000
  • Exhibit 3 – 450MHz licence results – 2006
  • Exhibit 4 – Multi-spectrum auction results – Oct 2013
  • Exhibit 5 – 2G spectrum allocations by operator
  • Exhibit 6 – 3G spectrum allocations by operator

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