Austria’s highly competitive mobile market continues to benefit from new entrants in the MVNO sector. The market has already undergone recent changes, with 3 Austria having acquired the network and assets of Orange Austria, a move which led a consolidation among three network operators: 3 Austria, T-Mobile Austria and Telekom Austria’s own unit A1. The number of MVNOs has increased steadily, and by early 2016 the collectively had a 3.6% share of the market. Though this is relatively small, it was double the market share of a year earlier. Part of this growth in the MVNO sector is due to regulatory concessions by which 3 Austria, as part of its Orange take-over, was obliged to provide a third of its network capacity to support up to 16 MVNOs. The competitive environment has led to relatively low ARPU for operators, and some of the region’s lowest tariffs for consumers. The operators’ LTE networks have benefited from regulatory measures which have allowed operators to refarm existing 2G and 3G spectrum for LTE, while spectrum in the 700MHz has also been set aside for mobile broadband use once this band is released from broadcasters.
ZTE signs an MoU with 3 Austria to trial pre-5G technologies; MVNOs secure 3.6% market share of subscribers; regulator reclassifies GSM spectrum for 3G and LTE use; T-Mobile Austria increases LTE data rates to 150Mb/s; LTE available to about 98% of the population; mobile TV streaming success with more than 50 channels available; 700MHz spectrum to be assigned for mobile broadband use; Telekom Austria adds M2M platforms; report update includes the regulator’s market data to Q1 2016, telcos’ financial and operating data to Q2 2016, recent market developments.
Orange, 3 Austria, A1, T-Mobile, Tele2, Mundio, Lycamobile, Yesss!, M:Tel Austria, Hofer Telekom.
Number of pages 34
Last updated 19 Aug 2016
Analyst: Henry Lancaster
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