Austria - Digital Economy and Digital Media - Statistics and Analyses


Austria’s market for converged media continues to grow as upgraded broadband networks facilitate e-commerce and the market for IP delivered content. In addition there is a strong digital TV infrastructure served by established cable and satellite players. Cable and DSL networks support popular demand for bundled services offerings including videostreaming services such as IPTV, VoD and interactive TV. Digital services have been available since 2006, with three multiplexes assigned to national and regional services and a fourth reserved for mobile broadcasting. This report profiles media convergence in Austria, including developments in the digital broadcast market, IPTV and VoD, as well as regulatory measures on the switch to digital TV.

Key developments:

Public broadcaster ORF to transition to DVB-T2 standard by February 2019; Telekom Austria expands satellite broadband deal with Eutelsat, launches A1 Now OTT videostreaming service; ASO completed with 98% DTTV coverage; regulator prepares DTT Muxes for DVB-T2; Telekom Austria’s IPTV service rebranded as A1 Kabel TV; report update includes the regulator’s market data to Q4 2016, telcos’ financial and operating data to Q1 2017, recent market developments.

Companies mentioned in this report:

UPC Austria, Telekom Austria, ORF.

Table of Contents

  • 1. Synopsis
  • 2. Digital economy
  • 3. Digital media
    • 3.1 Introduction
      • 3.1.1 Cable TV
      • 3.1.2 Satellite TV
      • 3.1.3 Digital terrestrial TV
      • 3.1.4 DVB-T2
      • 3.1.5 Bundled services
    • 3.2 Major players
      • 3.2.1 UPC Austria
    • 3.3 Videostreaming
    • 3.4 Communications: VoIP, messaging, conferencing
      • 3.4.1 VoIP (Voice over Internet Protocol)
  • 4. Related reports
  • Table 1 – Online advertising expenditure – 2005 - 2015
  • Table 2 – Subscribers to bundled services – 2012 - 2016
  • Table 3 – UPC Austria revenue – 2005 - 2017
  • Table 4 – UPC Austria cable TV subscribers – 2006 - 2017
  • Table 5 – Telekom Austria IPTV subscribers – 2007 - 2017
  • Table 6 – VoIP/VoB lines – 2013 - 2017
  • Exhibit 1 – Overview of digital media

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Digital Media

Number of pages 17

Status Archived

Last updated 1 Jun 2017
Update History

Analyst: Henry Lancaster

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