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Asia - Online Piracy

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Last updated: 10 Jul 2009 Update History

Report Status: Archived

Report Pages: 5

Analyst: Peter Evans

Synopsis

Asia clearly showing that the old content models and the Digital Rights Management systems are not sustainable for the future. It is not simply a matter of enforcing copyright laws and implementing conditional access technologies. Enforcing copyright might look good on official government papers, and may lead to a few successful police raids, but 99% of the time piracy will continue unabated. While you can criminalise it the simple fact is that hardly anybody actually perceives it as a criminal activity - and that will make it impossible to solve the problem in that way. The culture there is less aimed at personal ownership and more aimed at sharing. At the same time income levels in Asia are such that most can’t afford the moral luxury of content protection. The only long-term solution is not protection but new business models that will allow content providers to generate more revenues from new content and new ways of delivering content.

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