2016 Latin America - Video Streaming and Digital Media

Publication Overview

This market report provides a comprehensive overview of video streaming, pay TV, and digital media across Latin America. The countries covered in this report include: Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela.

Researcher:- Henry Lancaster
Current publication date:- May 2016 (13th Edition)

Executive Summary

Latin America’s pay TV market under pressure from videostreaming services

The digital media landscape in the Latin America and Caribbean region (LAC) has seen considerable changes in recent years, both in terms of market consolidation and in the effects wrought by the fast-growing OTT sector.

Consolidation has resulted in the digital media markets in some countries being dominated by only a few players. In Brazil, América Móvil has now merged its three operations (Claro, Embratel and Net), while the other regional player Telefónica has incorporated its unit Vivo with GVT, rebranding the latter as Vivo in the process. In Mexico, the US telco AT&T acquired DirecTV in Mexico, which has enabled it to incorporate digital media with its existing and extensive mobile service offerings, having already acquired the Iusacell and Nextel operations. In the Caribbean, the regional player Cable & Wireless Communications acquired Columbus International in March 2015, and is now itself in the closing stages of being acquired by Liberty Global. This will enable Liberty Global to incorporate its own businesses in Puerto Rico and Chile with those of Cable & Wireless across the Caribbean. This increased scale will have competitive repercussions for Digicel Group, which is itself branching out from mobile services to bundled service offerings in its local markets.

The potential for further growth in the LAC region remains huge, despite a range of difficulties presented by the high cost of infrastructure (particularly in some areas which are topographically difficult), the relatively low purchasing power of subscribers, and stagnant ARPU which has stymied revenue growth.

The adoption of OTT videostreaming services, incorporating IPTV, VoD and mobile video, has been facilitated by improved fixed-line and mobile infrastructure. Operators continue to upgrade DSL and cable networks to provide far higher data throughput, a process which is continuing with investments in DOCSIS3.1 as well as vectoring DSL and G.fast technologies. At the same time, fibre-based networks are gaining ground, and the growth in the number of subscribers on FttP/B infrastructure is far higher than that for copper infrastructure. This trend will continue in coming years, particularly given the support for national fibre networks provided by some governments.

Until recently there was fairly consistent growth in the pay TV sector across the region. This remains the case in a few markets, but the dynamics have changed considerably since the launch of OTT videostreaming services. Netflix was among the first of these providers, launching services in 2011. Since then many others have joined the sector, including many telcos which provide their own service offerings. This has encouraged subscribers in some markets, particularly in Brazil which is suffering a drastic recession, to abandon subscription pay-TV services for cheaper OTT offerings.

Henry Lancaster

May 2016

Data in this report is the latest available at the time of preparation and may not be for the current year

Table of Contents

  • 1. Overview of the Latin American Video streaming and digital media market
  • 2. Argentina
    • 2.1 Introduction
    • 2.2 Videostreaming
    • 2.3 Pay TV market overview
    • 2.4 Regulatory issues
      • 2.4.1 Audiovisual Communications Law
      • 2.4.2 Kirchner vs Clarín
    • 2.5 Cable TV
      • 2.5.1 Grupo Clarín
      • 2.5.2 Cablevisión
      • 2.5.3 Cablevisión/Multicanal merger
    • 2.6 Digital Terrestrial TV (DTTV)
    • 2.7 Social media
  • 3. Belize
    • 3.1 Introduction
    • 3.2 Communications: VoIP
  • 4. Bolivia
    • 4.1 Digital media
    • 4.2 Communications: VoIP
  • 5. Brazil
    • 5.1 Digital Media in Brazil
      • 5.1.1 Introduction
    • 5.2 Regulatory issues
      • 5.2.1 Pay TV law
      • 5.2.2 Incumbent fixed-line telcos in the pay TV sector
      • 5.2.3 Foreign ownership regulations
      • 5.2.4 Videostreaming
      • 5.2.5 Pay TV statistics
      • 5.2.6 Key digital media players
      • 5.2.7 Net Serviços de Comunicação
      • 5.2.8 Sky Brasil
      • 5.2.9 Oi TV
      • 5.2.10 Vivo TV
      • 5.2.11 Vivo (GVT TV)
      • 5.2.12 Algar Telecom (CTBC TV)
    • 5.3 Cable TV
    • 5.4 Multichannel multipoint distribution systems (MMDS)
    • 5.5 Satellite-based digital pay TV developments
    • 5.6 Digital Terrestrial TV (DTTV)
  • 6. Chile
    • 6.1 Introduction digital media
    • 6.2 Triple play models
    • 6.3 Videostreaming
    • 6.4 Social media
    • 6.5 Pay TV
      • 6.5.1 VTR Globalcom
      • 6.5.2 Movistar (Telefónica Chile)
      • 6.5.3 Claro (América Móvil)
      • 6.5.4 DirecTV
    • 6.6 Cable TV
    • 6.7 Satellite-based digital pay TV developments
    • 6.8 Digital terrestrial TV
  • 7. Colombia
    • 7.1 Introduction
    • 7.2 Cable TV
      • 7.2.1 Claro (Telmex Colombia)
      • 7.2.2 UNE-EPM
    • 7.3 Videostreaming
    • 7.4 Satellite TV
    • 7.5 Digital Terrestrial TV (DTTV)
  • 8. Costa Rica
    • 8.1 Introduction
    • 8.2 Cable TV
    • 8.3 Satellite-based digital pay TV developments
    • 8.4 Digital Terrestrial TV (DTTV)
    • 8.5 Key digital media players
      • 8.5.1 Tigo
      • 8.5.2 Cable Tica
    • 8.6 Videostreaming
  • 9. Dominican Republic
    • 9.1 Introduction
    • 9.2 Digital switchover
    • 9.3 Pay TV
    • 9.4 Videostreaming
    • 9.5 Communications: VoIP
  • 10. Ecuador
    • 10.1 Introduction Digital Media
    • 10.2 Key digital media players
      • 10.2.1 DirecTV
      • 10.2.2 TVCable
      • 10.2.3 CNT TV
      • 10.2.4 Movistar
      • 10.2.5 Claro Ecuador (Conacel, Ecuador Telecom)
      • 10.2.6 Univisa
    • 10.3 Digital Terrestrial TV (DTTV)
    • 10.4 Communications
      • 10.4.1 Voice over Internet Protocol (VoIP)
  • 11. El Salvador
    • 11.1 Introduction
      • 11.1.1 Tigo (Millicom)
    • 11.2 Communications
      • 11.2.1 IP and Voice over Internet Protocol (VoIP)
  • 12. Guatemala
    • 12.1 Digital Media
      • 12.1.1 Cable TV
      • 12.1.2 Satellite-based digital pay TV developments
      • 12.1.3 Digital Terrestrial TV (DTTV)
      • 12.1.4 Bundled services
      • 12.1.5 Communications
  • 13. Haiti
    • 13.1 Introduction
    • 13.2 Cable TV (CATV)
    • 13.3 Satellite TV
    • 13.4 Communications: VoIP
  • 14. Honduras
    • 14.1 Media convergence
    • 14.2 Cable TV
    • 14.3 Satellite-based digital pay TV developments
    • 14.4 Digital terrestrial TV
  • 15. Jamaica
    • 15.1 Cable TV (CATV)
      • 15.1.1 Digicel
      • 15.1.2 Flow
    • 15.2 Digital Terrestrial TV (DTTV)
    • 15.3 Communications: Voice over Internet Protocol (VoIP)
  • 16. Mexico
    • 16.1 Introduction
    • 16.2 Bundled services
    • 16.3 Cable TV (CATV)
    • 16.4 Videostreaming
    • 16.5 Direct-to-Home (DTH) Satellite TV
    • 16.6 Pay TV statistics
    • 16.7 Digital Terrestrial TV (DTTV)
    • 16.8 Other developments
  • 17. Nicaragua
    • 17.1 Pay TV
  • 18. Panama
    • 18.1 Introduction Digital Media
    • 18.2 Cable TV
      • 18.2.1 Cable Onda
      • 18.2.2 +TV Digital (C&WP)
    • 18.3 Satellite-based digital pay TV developments
    • 18.4 Digital Terrestrial TV (DTTV)
    • 18.5 Triple-play models
    • 18.6 Videostreaming
    • 18.7 IPTV (Broadband TV)
  • 19. Paraguay
    • 19.1 Digital Media
      • 19.1.1 Videostreaming
      • 19.1.2 Pay TV
      • 19.1.3 Digital terrestrial TV
      • 19.1.4 Communications: Voice over Internet Protocol (VoIP)
  • 20. Peru
    • 20.1 Introduction
    • 20.2 Cable TV
    • 20.3 Satellite-based digital pay TV developments
    • 20.4 Digital Terrestrial TV (DTTV)
    • 20.5 Communications: VoIP
  • 21. Puerto Rico
    • 21.1 Introduction
      • 21.1.1 Cable TV (CATV)
      • 21.1.2 Videostreaming
      • 21.1.3 Satellite TV
    • 21.2 Communications: VoIP
  • 22. Uruguay
    • 22.1 Digital Media
      • 22.1.1 Bundled services
      • 22.1.2 Pay TV overview
      • 22.1.3 Pay-TV statistics
      • 22.1.4 Digital Terrestrial TV (DTTV)
      • 22.1.5 Communications: Voice over Internet Protocol (VoIP)
  • 23. Venezuela
    • 23.1 Introduction digital media
    • 23.2 Bundled services
    • 23.3 Inter
    • 23.4 SuperCable
    • 23.5 NetUno
    • 23.6 Satellite-based digital pay TV developments
    • 23.7 Digital Terrestrial TV
    • 23.8 Videostreaming
    • 23.9 Social networks
    • 23.10 Communications
      • 23.10.1 IP and Voice over Internet Protocol (VoIP)
      • Table 1 – Cablevisión cable TV subscribers – 2000 – 2015
      • Table 2 – Facebook users and penetration – 2008 - 2015
      • Table 3 – Satellite TV subscribers – 2010 - 2016
      • Table 4 – Fibre-based TV subscribers – 2014 - 2016
      • Table 5 – Historic - Pay TV subscribers and penetration – 1998 - 2009
      • Table 6 – Pay TV subscribers and penetration – 2010 - 2015
      • Table 7 – Historic - Pay TV market share by technology – 1998 - 2009
      • Table 8 – Pay TV market share by technology – 2010 - 2016
      • Table 9 – Pay TV market revenue – 2005 - 2015
      • Table 10 – Pay TV subscriber net additions by platform – 2012 - 2016
      • Table 11 – Pay TV operators – market share – 2000 - 2016
      • Table 12 – Grupo Claro (Net Serviços) – cable TV subscribers – 2000 - 2016
      • Table 13 – Claro TV subscribers (historic) – 2010 - 2012
      • Table 14 – Sky Brazil TV subscribers – 2010 - 2016
      • Table 15 – Oi TV subscribers – 2010 – 2016
      • Table 16 – Vivo TV subscribers – 2012 – 2016
      • Table 17 – Vivo (GVT) subscribers (historic) – 2011 – 2014
      • Table 18 – Algar Telecom pay TV subscribers – 2011 - 2016
      • Table 19 – Historic - Cable TV subscribers and penetration – 1998 - 2009
      • Table 20 – Cable TV subscribers and penetration – 2010 - 2016
      • Table 21 – Historic - MMDS subscribers and penetration – 1998 - 2009
      • Table 22 – MMDS subscribers and penetration – 2010 - 2016
      • Table 23 – Historic - DTH subscribers and penetration – 1998 - 2009
      • Table 24 – DTH subscribers and penetration – 2010 - 2016
      • Table 25 – Pay TV subscribers and penetration – 2006 - 2015
      • Table 26 – Pay TV technologies – market share – 2006 - 2015
      • Table 27 – Pay TV operators – market share of subscribers – 2006 - 2015
      • Table 28 – VTR – pay TV subscribers by technology – 2000 - 2015
      • Table 29 – VTR Group financial data – 2011 - 2015
      • Table 30 – Movistar pay TV subscribers – 2006 - 2015
      • Table 31 – Claro pay TV subscribers – 2010 - 2015
      • Table 32 – DirecTV pay TV subscribers – 2006 - 2015
      • Table 33 – Historic – Cable TV subscribers and penetration rates – 1995 - 2009
      • Table 34 – Cable TV subscribers and penetration rates – 2010 - 2016
      • Table 35 – Satellite TV subscribers – 2006 - 2016
      • Table 36 – Pay TV providers’ market share – 2013 - 2016
      • Table 37 – Pay TV subscribers by operator – 2010 - 2016
      • Table 38 – Pay TV revenue – 2007 - 2014
      • Table 39 – Cable TV subscribers and penetration rates – 2000 - 2016
      • Table 40 – Satellite TV subscribers and penetration rates – 2000 - 2016
      • Table 41 – Satellite TV operators’ market share – 2004 - 2015
      • Table 42 – Subscription TV subscribers - 2010 - 2015
      • Table 43 – Subscription TV share by platform – 2010 - 2014
      • Table 44 – Subscription TV revenue by platform- 2011 - 2014
      • Table 45 – Market share of subscription TV subscribers by operator – 2010 - 2014
      • Table 46 – Cable TV subscribers and revenue - 2010 - 2016
      • Table 47 – Satellite TV subscribers and revenue - 2010 - 2016
      • Table 48 – DTTV subscribers - 2010 - 2016
      • Table 49 – IPTV subscribers and revenue - 2011 - 2016
      • Table 50 – Pay TV subscribers – 2008 – 2016
      • Table 51 – Pay TV addressable homes – 2011 – 2015
      • Table 52 – VoIP subscribers – 2008 - 2016
      • Table 53 – Pay TV subscribers and penetration – 2004 - 2015
      • Table 54 – TV technology market share – 2004 - 2015
      • Table 55 – TV subscribers by platform – 2012 - 2016
      • Table 56 – Pay TV subscribers and penetration rates – 2003 - 2012
      • Table 57 – Market share of pay TV subscribers by operator – 2014 - 2015
      • Table 58 – Market share of cable TV subscribers by operator – 2014 - 2015
      • Table 59 – Historical - Cable TV subscribers – 1998 - 2004
      • Table 60 – Cable TV subscribers – 2005 - 2015
      • Table 61 – Megacable TV subscribers – 2010 - 2015
      • Table 62 – Axtel subscribers by platform – 2014 - 2015
      • Table 63 – Historical - Satellite TV subscribers – 1998 - 2004
      • Table 64 – Satellite TV subscribers – 2005 - 2015
      • Table 65 – Satellite TV subscribers by provider – 2013 - 2015
      • Table 66 – Televisa video subscribers by platform – 2010 - 2015
      • Table 67 – Televisa RGUs by service – 2013 - 2015
      • Table 68 – Televisa financial data – 2013 - 2015
      • Table 69 – Pay TV subscribers by technology, annual change and penetration rate – 1998 - 2015
      • Table 70 – Interactive TV subscribers – 2007 - 2016
      • Table 71 – Pay TV subscribers by platform – 2010- 2015
      • Table 72 – Historic - Pay TV subscribers and penetration rates – 1998 - 2009
      • Table 73 – Pay TV subscribers and penetration rates – 2010 - 2016
      • Table 74 – Pay TV operators’ market share – 2002 - 2015
      • Table 75 – Pay TV subscribers by operator – 2002 - 2015
      • Table 76 – Movistar pay TV subscribers – 2013 - 2016
      • Table 77 – Cable TV penetration – 2005 - 2016
      • Table 78 – Historic - Cable TV subscribers and penetration – 1997 – 2009
      • Table 79 – Cable TV subscribers and penetration – 2010 – 2016
      • Table 80 – Liberty Cablevisión TV subscribers – 2010 – 2015
      • Table 81 – Pay-TV subscribers and penetration rates – 2001 - 2015
      • Table 82 – Pay-TV revenue – 2011 - 2014
      • Table 83 – Pay-TV operators’ market share – 2010- 2015
      • Table 84 – Pay-TV subscribers by platform – June 2015
      • Table 85 – Historic - Pay TV subscribers and penetration rates – 1997 - 2009
      • Table 86 – Pay TV subscribers and penetration rates – 2010 - 2015
      • Table 87 – Major pay TV providers – market share – 2010 - 2012
      • Table 88 – Broadcasting service revenue – 2001 - 2015
      • Table 89 – Facebook users and penetration – 2008 - 2013
      • Chart 1 – Pay TV subscribers and penetration – 2005 - 2016
      • Chart 2 – Pay TV market share by technology – 2005 - 2016
      • Chart 3 – Pay TV subscribers and penetration – 2006 – 2015
      • Chart 4 – Pay TV technologies - market share at a glance – 2006 - 2015
      • Chart 5 – Evolution of cable TV in Chile – 2005 - 2016
      • Chart 6 – Pay TV subscribers and penetration rates – 2005 – 2016
      • Chart 7 – Pay TV market share at a glance – 2002 - 2015
      • Chart 8 – Cable TV subscribers and penetration – 2003 – 2016
      • Exhibit 1 – Grupo Clarín at a glance
      • Exhibit 2 – Net Serviços de Comunicação at a glance
      • Exhibit 3 – TVA
      • Exhibit 4 – Amnet
      • Exhibit 5 – Definitions of video streaming and IPTV

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Number of pages 115

Status Archived

Last updated 17 May 2016
Update History

Analyst: Henry Lancaster

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