2014 Latin America - Digital Media and Pay TV Market

Publication Overview

This market report provides a comprehensive overview of convergence, pay TV, and digital media across Latin America and the Caribbean. The countries covered in this report include: Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay, Venezuela and the small Caribbean island nations.

Researcher:- Lucia Bibolini, Henry Lancaster
Current publication date:- August 2014 (12th Edition)

Executive Summary

Latin America’s pay TV market showing steady growth as ASO approaches

This market report provides a comprehensive overview of convergence, pay TV, and digital media across Latin America and the Caribbean. The countries covered in this report include: Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay, Venezuela and the small Caribbean island nations.

Digital terrestrial TV

Digital TV has begun to take off in Latin America, with penetration increasing from about 18% of TV households at in 2010 to about 45% by mid-2014. This is expected to reach about 95% by 2020. DTTV will account for about half of digital TV home net additions to 2020.

In several markets in the region the 2014 FIFA World Cup was a catalyst for the rollout and customer take-up of digital TV services. A further stimulant is expected from the 2016 Olympic Games, also to be held in Brazil. The reallocation of frequencies released from analogue broadcasting has expedited the roll out of mobile broadband via LTE technologies.

Pay TV market growth

Consistent growth in the pay TV sector in the region has been supported by competition among players. There are now about 68 million pay TV subscribers, showing an annual growth of about 11%. The biggest markets continue to be Brazil, Mexico and Argentina, in line with those countries’ large population. Together these markets account for about two-thirds of the region’s pay TV sector by subscribers.

By mid-2014 the satellite TV sector had marginally overtaken cable TV for the first time, with both sectors having around 31 million subscribers. The popularity of satellite TV has been fostered by a growing number of operators in the market, and by the promotion of low cost plans. New players in Central America alone include Qualy TV in Costa Rica, Guatemala and Nicaragua, Viva in the Dominican Republic and Cable & Wireless in Panama.

Capacity will be enhanced further into 2016 with the launch of a new Ku and Ka band satellite by Hispasat. This will complete the operator’s Latin American coverage.

In addition, customers are attracted to the HD format, which has encouraged providers to distribute a greater number of channels in HD. The regional broadcaster DirecTV, in the process of being acquired by AT&T, reported a 43% increase in the number of HD subscribers in the year to march 2014. In all there were some 13 million HD subscribers by the end of 2013, compared to eight million in 2012 and four million in 2011.

The IPTV and MMDS sectors are far behind, though IPTV is showing solid growth as copper networks are upgraded. There is potential to deliver IPTV over fibre networks, though as yet the latter are largely limited to certain areas of the major cities and the region has yet to develop a wide-scale fibre market.

Data in this report is the latest available at the time of preparation and may not be for the current year

Table of Contents

  • 1. Overview Latin American Digital Media and Pay TV Market
    • 1.1 Social networking
      • 1.1.1 Argentina
      • 1.1.2 Brazil
      • 1.1.3 Mexico
    • 1.2 Online gaming
      • 1.2.1 Brazil
      • 1.2.2 Mexico
    • 1.3 Broadband TV (IPTV)
      • 1.3.1 Argentina
      • 1.3.2 Brazil
      • 1.3.3 Chile
      • 1.3.4 Panama
  • 2. Argentina
    • 2.1 Digital economy
      • 2.1.1 E-government
      • 2.1.2 E-education
      • 2.1.3 E-commerce
      • 2.1.4 Online banking
    • 2.2 Digital media
    • 2.3 Broadcasting
      • 2.3.1 Pay TV
      • 2.3.2 Regulatory issues
      • 2.3.3 Cable TV
      • 2.3.4 Satellite-based digital pay TV developments
      • 2.3.5 Digital Terrestrial TV (DTTV)
  • 3. Belize
    • 3.1 Pay TV market overview
  • 4. Bolivia
    • 4.1 Media convergence
    • 4.2 Broadcasting overview
  • 5. Brazil
    • 5.1 Media convergence
      • 5.1.1 Overview of media convergence
      • 5.1.2 Broadband TV (IPTV)
    • 5.2 Digital economy
      • 5.2.1 E-commerce
      • 5.2.2 S-commerce
      • 5.2.3 E-government
      • 5.2.4 E-health
      • 5.2.5 E-learning
      • 5.2.6 Online games
    • 5.3 Digital media
    • 5.4 Broadcasting
      • 5.4.1 Pay TV overview
      • 5.4.2 Pay TV statistics
      • 5.4.3 Regulatory issues
      • 5.4.4 Pay TV operators
      • 5.4.5 Cable TV
      • 5.4.6 Multichannel multipoint distribution systems (MMDS)
      • 5.4.7 Satellite-based digital pay TV developments
      • 5.4.8 Digital Terrestrial TV (DTTV)
  • 6. Caribbean Countries (Selected)
    • 6.1 Antigua and Barbuda
    • 6.2 Bahamas
    • 6.3 British Virgin Islands
    • 6.4 Cayman Islands
    • 6.5 Dominica
    • 6.6 Grenada
    • 6.7 (The former) Netherlands Antilles
    • 6.8 St Kitts and Nevis
    • 6.9 St Vincent and the Grenadines
  • 7. Chile
    • 7.1 Media convergence
      • 7.1.1 Overview of media convergence
      • 7.1.2 Triple play models
      • 7.1.3 Broadband TV (IPTV and TVoIP)
    • 7.2 Digital economy
      • 7.2.1 E-government
      • 7.2.2 E-commerce
    • 7.3 Digital media
    • 7.4 Broadcasting
      • 7.4.1 Pay TV overview
      • 7.4.2 Pay TV statistics
      • 7.4.3 Major pay TV players
      • 7.4.4 Cable TV
      • 7.4.5 Satellite-based digital pay TV developments
      • 7.4.6 Digital terrestrial TV
  • 8. Colombia
    • 8.1 Media convergence
      • 8.1.1 Triple play solutions
      • 8.1.2 Broadband TV (IPTV)
    • 8.2 Digital economy
      • 8.2.1 E-commerce
    • 8.3 Broadcasting
      • 8.3.1 Market overview
      • 8.3.2 Cable TV
      • 8.3.3 Satellite TV
      • 8.3.4 Digital terrestrial TV
  • 9. Costa Rica
    • 9.1 Digital Media
      • 9.1.1 Overview
      • 9.1.2 IPTV (Broadband TV)
    • 9.2 Broadcasting
      • 9.2.1 Cable TV
      • 9.2.2 Satellite-based digital pay TV developments
      • 9.2.3 Digital Terrestrial TV (DTTV)
  • 10. Dominican Republic
    • 10.1 Digital Media
      • 10.1.1 Overview
      • 10.1.2 Digital switchover
      • 10.1.3 IPTV
      • 10.1.4 Video-on-Demand
    • 10.2 Broadcasting
      • 10.2.1 Pay TV
  • 11. Ecuador
    • 11.1 Broadcasting
      • 11.1.1 Pay TV overview
      • 11.1.2 Pay TV statistics
      • 11.1.3 Major pay TV operators
      • 11.1.4 Digital Terrestrial TV (DTTV)
  • 12. El Salvador
    • 12.1 Digital media
      • 12.1.1 Overview of media convergence
    • 12.2 Broadcasting
      • 12.2.1 Pay TV overview
      • 12.2.2 Cable TV
      • 12.2.3 Satellite-based digital pay TV developments
      • 12.2.4 Digital terrestrial TV
  • 13. Guatemala
    • 13.1 Broadcasting
      • 13.1.1 Cable TV
      • 13.1.2 Satellite-based digital pay TV developments
      • 13.1.3 Digital Terrestrial TV (DTTV)
  • 14. Haiti
    • 14.1 Digital media
      • 14.1.1 Overview
    • 14.2 Broadcasting
      • 14.2.1 Cable TV (CATV)
      • 14.2.2 Satellite TV
  • 15. Honduras
    • 15.1 Digital Media
      • 15.1.1 Media convergence
    • 15.2 Broadcasting
      • 15.2.1 Cable TV
      • 15.2.2 Satellite-based digital pay TV developments
      • 15.2.3 Digital terrestrial TV
  • 16. Jamaica
    • 16.1 Broadcasting
      • 16.1.1 Cable TV (CATV)
      • 16.1.2 Digital Terrestrial TV (DTTV)
  • 17. Mexico
    • 17.1 Triple play and VoIP developments
    • 17.2 Digital TV broadcasting
      • 17.2.1 Overview
      • 17.2.2 Cable TV (CATV)
      • 17.2.3 Video-on-Demand (VoD)
      • 17.2.4 Direct-to-Home (DTH) Satellite TV
      • 17.2.5 Pay TV statistics
      • 17.2.6 Digital Terrestrial TV (DTTV)
      • 17.2.7 Other developments
  • 18. Nicaragua
    • 18.1 Broadcasting
      • 18.1.1 Pay TV
  • 19. Panama
    • 19.1 Media convergence
      • 19.1.1 Triple-play models
      • 19.1.2 IPTV (Broadband TV)
    • 19.2 Broadcasting
      • 19.2.1 Cable TV
      • 19.2.2 Cable Onda
      • 19.2.3 +TV Digital (C&WP)
      • 19.2.4 Satellite-based digital pay TV developments
      • 19.2.5 Digital Terrestrial TV (DTTV)
  • 20. Paraguay
    • 20.1 Convergence
      • 20.1.1 Internet Protocol TV (IPTV)
    • 20.2 Broadcasting
      • 20.2.1 Pay TV
      • 20.2.2 Digital terrestrial TV
  • 21. Peru
    • 21.1 Media convergence
    • 21.2 Broadcasting
      • 21.2.1 Pay TV overview
      • 21.2.2 Cable TV
      • 21.2.3 Satellite-based digital pay TV developments
      • 21.2.4 Digital Terrestrial TV (DTTV)
  • 22. Puerto Rico
    • 22.1 Digital Media
      • 22.1.1 Overview
      • 22.1.2 IPTV
    • 22.2 Broadcasting
      • 22.2.1 Cable TV (CATV)
      • 22.2.2 Satellite TV
      • 22.2.3 Free-to-air (FTA) TV
  • 23. Uruguay
    • 23.1 Media convergence
    • 23.2 Broadcasting
      • 23.2.1 Pay TV overview
      • 23.2.2 Pay-TV statistics
  • 24. Venezuela
    • 24.1 Media convergence
      • 24.1.1 Triple play
      • 24.1.2 Broadband TV (IPTV)
    • 24.2 Digital media
      • 24.2.1 Social networks
    • 24.3 Broadcasting
      • 24.3.1 Pay TV
      • 24.3.2 Cable TV
      • 24.3.3 Satellite-based digital pay TV developments
      • 24.3.4 Digital terrestrial TV
      • Table 1 – Facebook users – top 7 countries in Latin America – 2014
      • Table 2 – Facebook users and penetration – 2008 - 2014
      • Table 3 – Argentina – B2C e-commerce spending – 2005 - 2013
      • Table 4 – Facebook users and penetration – 2008 - 2013
      • Table 5 – Pay TV (cable and satellite) subscribers and penetration rates – 1999 - 2013
      • Table 6 – Pay TV operators’ market share – 2010 - 2012
      • Table 7 – Cablevisión cable TV subscribers – 2000 – 2014
      • Table 8 – Algar telecom TV and broadband subscribers – 2009 - 2013
      • Table 9 – Brazil – B2C e-commerce spending – 2005 - 2013
      • Table 10 – Pay TV operators by technology – 2009 - 2012
      • Table 11 – Pay TV subscribers and penetration – 2005 - 2014
      • Table 12 – Pay TV market share by technology – 2005 - 2014
      • Table 13 – Pay TV market revenue – 2005 - 2014
      • Table 14 – Pay TV operators – market share – 2000 - 2013
      • Table 15 – Net Serviços – cable TV subscribers – 2000 - 2014
      • Table 16 – Sky Brazil TV subscribers – 2010 - 2014
      • Table 17 – Claro TV subscribers – 2010 - 2014
      • Table 18 – Oi TV subscribers – 2010 – 2013
      • Table 19 – Vivo TV subscribers – 2012 – 2014
      • Table 20 – GVT TV subscribers – 2011 – 2014
      • Table 21 – Algar Telecom pay TV subscribers – 2011 - 2014
      • Table 22 – Cable TV subscribers and penetration – 2005 - 2014
      • Table 23 – MMDS subscribers and penetration – 2005 - 2014
      • Table 24 – DTH subscribers and penetration – 2005 - 2014
      • Table 25 – E-commerce B2C sales – 2005 - 2014
      • Table 26 – Pay TV subscribers and penetration – 2006 - 2014
      • Table 27 – Pay TV technologies – market share – 2006 - 2013
      • Table 28 – Pay TV operators – market share – 2006 - 2013
      • Table 29 – VTR – pay TV subscribers by technology – 2000 - 2013
      • Table 30 – VTR financial data – 2011 - 2013
      • Table 31 – Movistar pay TV subscribers – 2006 - 2013
      • Table 32 – Movistar pay TV subscribers – 2010 - 2013
      • Table 33 – DirecTV pay TV subscribers – 2006 - 2013
      • Table 34 – Cable TV subscribers and penetration rates – 2005 - 2014
      • Table 35 – Satellite TV subscribers – 2006 - 2014
      • Table 36 – Colombia – B2C e-commerce spending – 2005 - 2013
      • Table 37 – Pay TV providers’ market share – 2013
      • Table 38 – Cable TV subscribers and penetration rates – 2000-2013
      • Table 39 – Satellite TV subscribers and penetration rates – 2000-2013
      • Table 40 – Satellite TV operators’ market share – 2004 - 2013
      • Table 41 – Cable TV subscribers and revenue - 2010 - 2012
      • Table 42 – Market share of cable TV subscribers by operator – 2010 - 2012
      • Table 43 – Pay TV subscribers – 2008 – 2013
      • Table 44 – Pay TV subscribers and penetration – 2004 - 2014
      • Table 45 – Pay TV technology market share – 2004 - 2013
      • Table 46 – Pay TV subscribers and penetration rates – 2003 - 2012
      • Table 47 – Cable VoIP subscribers of major providers – 2006 - 2014
      • Table 48 – Cable TV subscribers – 2005 - 2014
      • Table 49 – Megacable TV subscribers – 2010 - 2014
      • Table 50 – Satellite TV subscribers – 2005 - 2014
      • Table 51 – Televisa video subscribers by platform – 2010 - 2014
      • Table 52 – Pay TV subscribers by technology, annual change and penetration rate – 1998 - 2014
      • Table 53 – Pay TV subscribers by platform – 2010- 2013
      • Table 54 – Pay TV subscribers and penetration rates – 2005 - 2014
      • Table 55 – Pay TV operators’ market share – 2002 - 2013
      • Table 56 – Pay TV subscribers by operator – 2002 - 2013
      • Table 57 – Cable TV subscribers and penetration – 2005 – 2015
      • Table 58 – Liberty Cablevisión subscribers – 2010 – 2013
      • Table 59 – Pay-TV subscribers and penetration rates – 2001 - 2013
      • Table 60 – Pay-TV operators’ market share – 2009 - 2013
      • Table 61 – Facebook users and penetration – 2008 - 2013
      • Table 62 – Pay TV subscribers and penetration rates – 2005 - 2014
      • Table 63 – Major pay TV providers – market share – 2010 - 2013
      • Table 64 – Pay TV service revenue – 2001 - 2014
      • Table 65 – broadcasting service revenue – 2001 - 2014
      • Chart 1 – Evolution of pay TV in Argentina – 2000 - 2013
      • Chart 2 – Evolution of pay TV in Brazil – 2005 - 2014
      • Chart 3 – Pay TV technologies at a glance – 2005 - 2014
      • Chart 4 – Pay TV subscribers and penetration – 2006 – 2014
      • Chart 5 – Pay TV technologies - market share at a glance – 2006 - 2013
      • Chart 6 – Evolution of cable TV in Chile – 2005 - 2014
      • Chart 7 – Pay TV subscribers and household penetration – 2003 – 2012
      • Chart 8 – Pay TV subscribers and penetration rates – 2005 – 2014
      • Chart 9 – Pay TV market share at a glance – 2009 - 2013
      • Chart 10 – Cable TV subscribers and penetration – 2005 – 2015
      • Exhibit 1 – Grupo Clarín at a glance
      • Exhibit 2 – Net Serviços de Comunicação at a glance
      • Exhibit 3 – TVA
      • Exhibit 4 – Amnet

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Number of pages 112

Status Archived

Last updated 5 Aug 2014
Update History

Analyst: Henry Lancaster

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