2012 Austria - Telecoms, IP Networks, Digital Media and Forecasts

Publication Overview

This report provides a comprehensive overview of trends and developments in Austria’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major Players, Revenues, Subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttH, DSL, cable TV, wireless);
  • Convergence and Digital Media;
  • 3G subscriber and mobile ARPU forecasts to 2015;
  • Broadband market forecasts for selective years to 2020.

Key developments:

Telekom Austria expands in CEE through additional acquisitions; infrastructure investment growth; mobile sector revenue accounting for two-thirds of total telecom revenue; Xlink launches 1Gb/s FttH broadband offer; Telekom Austria targets connecting 2.3 million homes with FttH by 2013; mobile broadband subscribers approach two million mark, representing almost 60% of all broadband customers; TA’s GigaNet FttX network reaches 52% of households; UPC Austria tests 1.3Gb/s service; TA trials vectoring technology; LTE to be available to a quarter of all Austrians by end-2013; mobile TV streaming success with more than 50 channels available; 2011 Frequency Utilization Plan opening up 800MHz spectrum for 4G use; spectrum auction planned for late-2012; strong subscriber growth keeping mobile sector revenue steady; 3 Austria launches LTE; Telekom Austria forms TA Group M2M subsidiary to manage its involvement in the M2M sector; UPC signs up as an MVNO on H3’s network; mobile data traffic shows strong growth; A1 boasts 88% LTE coverage in Vienna and surrounds; retailer Spar launches as an MVNO; 3 Austria buys Orange; regulator’s market data for Q1 2012; telcos’ financial and operating data to September 2012; market developments to early 2013.

Companies covered in this report include:

Telekom Austria, UPC Austria, Xlink, Orange, 3 Austria, A1, T-Mobile, Tele2, tele.ring, eTel Austria.

Researcher:- Henry Lancaster
Current publication date:- February 2013 (11th Edition)

Executive Summary

Further consolidation in Austrian mobile sector highlights H3’s market commitment

BuddeComm’s annual publication, Austria - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media sectors in one of Central Europe’s key markets. The report includes the regulator’s market data to mid-2012, telcos’ financial and operating data to September 2012 and market developments to early 2013.

Telecom market overview

Austria’s liberalised telecom market is one of the most competitive in Europe, with numerous operators providing voice and data services, The mobile market has been consolidated in recent years following a number of purchases, most recently that of Orange by H3 Austria. Most of the population uses the internet, and broadband household penetration at 57% is above the EU average, largely the result of effectively competing cable and ADSL platforms. The number of fixed lines continues to fall – about 10% of all new broadband customers opt for internet without fixed-line access. The ICT sector still employs over 100,000 people and contributes about 4.4% to the country’s GDP. Revenue from the telecoms sector has been inconsistent, with a renewed decline seen since 2010, largely due to the continuing tough economic conditions.

The mobile sector (including mobile broadband) has become the largest in terms of revenue, representing about two-thirds of the total, while fixed-line telephony has a only a fifth of the market, fixed-line broadband about 10% and leased lines the remaining 3%. The trend in declining revenue is likely to continue during the next few years as operators adjust to competition and regulatory measure. In the mobile sector some respite is expected in coming years as consumers make greater use of high-end mobile data services.

Fibre broadband market

There remains little significant fibre deployment outside Vienna, though a number of promising regulatory measures will encourage further developments in coming years. Telekom Austria aims to connect 2.3 million homes by the end of 2013, while smaller players such as Infotech Ried and Xlink now operate 1Gb/s networks in a growing number of towns such as Klagenfurt, Villach and Salzburg. The incumbent’s own ‘FiberCities’ network complements its VDSL2 coverage in rural areas using existing fibre backbone and complemented by mobile base stations connected to the fibre network to support its LTE projects.

Key telecom parameters – 2010; 2013

Sector

2010

2013

Subscribers by sector (million):

Fixed broadband subscribers

2.03

2.15

Mobile broadband

2.37

4.97

Mobile phone

12.80

13.55

Fixed-line telephony

2.69

2.79

Penetration by sector:

Fixed broadband

22%

26%

Mobile

146%

163%

Fixed-line

58%

58%

(Source: BuddeComm)

Market Highlights

  • The auction of remaining spectrum in the 800, 900 and 1800MHz bands in late 2012 has enabled MNOs to improve their services in rural areas, and expand the availability of LTE networks. These bands complement the existing 2.6GHz allocations which required MNOs to deploy LTE to 25% of the population by the end of 2013.
  • Though fibre infrastructure has been slow to gain traction in Austria, considerable improvement is expected in coming years, albeit from only a small number of players.
  • All MNOs have advanced plans for LTE roll-outs, with T-Mobile offering services in four cities by early 2012. Both T-Mobile and Telekom Austria are utilising existing FttX infrastructure to provide data backhaul for their LTE networks.
  • Despite ASO having been reached nationally, DTTV retains only a small share of the TV market. The satellite TV sector is particularly strong, with about two thirds of digital TV households subscribing to Astra. The regulator has promoted DVB-T2 as a future broadcasting format.

This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Austria. It provides further information on:

  • Market liberalisation and regulatory issues;
  • The impact of the global economic crisis;
  • Telecoms operators – privatisation, acquisitions, new licences;
  • Mobile data market developments in coming years in light of spectrum auctions and new license awards;
  • 3G developments, regulatory issues and technologies including HSPA and LTE;
  • Broadband migration to an FttH architecture;
  • Historical and current subscriber statistics and forecasts;
  • ARPU statistics and forecasts.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

  • 1. Key Statistics
  • 2. Telecommunications Market
    • 2.1 Overview of Austria’s telecom market
  • 3. Regulatory Environment
    • 3.1 History
      • 3.1.1 EU regulatory framework
      • 3.1.2 Revised NFR
    • 3.2 Regulatory authorities
      • 3.2.1 Austrian Regulatory Authority for Broadcasting and Telecommunications
      • 3.2.2 Telekom Control Commission
      • 3.2.3 Austrian Communications Authority (KommAustria)
    • 3.3 Telecom sector liberalisation in Austria
      • 3.3.1 Privatisation of Telekom Austria
      • 3.3.2 Interconnect
      • 3.3.3 Access
    • 3.4 Number portability (NP)
    • 3.5 Carrier PreSelection (CPS)
  • 4. Fixed Network Market
    • 4.1 Fixed network operators in Austria
      • 4.1.1 Telekom Austria
      • 4.1.2 Tele2
      • 4.1.3 tele.ring
      • 4.1.4 UPC Austria
      • 4.1.5 eTel Austria
  • 5. Telecommunications Infrastructure
    • 5.1 National telecom network
    • 5.2 Next Generation Network (NGN)
    • 5.3 Structural separation
    • 5.4 Wholesaling
    • 5.5 International infrastructure
      • 5.5.1 Submarine cable networks
      • 5.5.2 Satellite networks
  • 6. Broadband Market
    • 6.1 Overview
    • 6.2 Regulating wholesale access
    • 6.3 Wholesale market
      • 6.3.1 Bitstream
      • 6.3.2 Unbundling
    • 6.4 Broadband statistics
    • 6.5 Government support
    • 6.6 Regional broadband
    • 6.7 Cable modems
      • 6.7.1 UPC Austria
    • 6.8 Asymmetrical Digital Subscriber Line (ADSL)
    • 6.9 Fibre-to-the-Home (FttH) networks
    • 6.10 Mobile broadband
    • 6.11 Broadband Powerline (BPL)
    • 6.12 Wireless broadband
      • 6.12.1 Wireless Local Loop (WLL)
      • 6.12.2 450MHz frequency band
      • 6.12.3 3.5GHz frequency band
      • 6.12.4 Wireless LANs/WiFi
      • 6.12.5 WiMAX
      • 6.12.6 Internet via satellite
  • 7. Digital Media
    • 7.1 Key general trends
    • 7.2 Business models
      • 7.2.1 Bundled services
    • 7.3 Regulatory issues
    • 7.4 Digital TV
      • 7.4.1 Overview
      • 7.4.2 TV-over-DSL (IPTV)
      • 7.4.3 Cable TV
      • 7.4.4 Satellite TV
      • 7.4.5 Digital terrestrial TV
      • 7.4.6 Free-to-Air (FTA) TV
      • 7.4.7 VoIP (Voice over Internet Protocol) services
  • 8. Mobile Communications
    • 8.1 Overview of Austria’s mobile market
      • 8.1.1 Mobile statistics
      • 8.1.2 Operator market shares
    • 8.2 Regulatory issues
      • 8.2.1 Regulatory authority
      • 8.2.2 Spectrum regulations and spectrum auctions
      • 8.2.3 Roaming
      • 8.2.4 Mobile number portability (MNP)
      • 8.2.5 Mobile termination rates (MTRs)
      • 8.2.6 Network sharing
    • 8.3 Mobile technologies
      • 8.3.1 Digital
      • 8.3.2 Third Generation (3G) mobile
    • 8.4 Major mobile operators
      • 8.4.1 Orange
      • 8.4.2 3 Austria
      • 8.4.3 A1
      • 8.4.4 T-Mobile
      • 8.4.5 Mobile Virtual Network Operators (MVNO)
    • 8.5 Mobile voice services
      • 8.5.1 Prepaid cards
    • 8.6 Mobile Messaging
      • 8.6.1 Short Message Service (SMS)
      • 8.6.2 Multimedia Messaging Service (MMS)
    • 8.7 Mobile data services
      • 8.7.1 General Packet Radio Service (GPRS)
      • 8.7.2 Push-to-Talk (PTT)
      • 8.7.3 Enhanced data for GSM Evolution (EDGE)
      • 8.7.4 High-Speed Packet Access (HSPA)
      • 8.7.5 High-Speed Circuit-Switched Data (HSCSD)
      • 8.7.6 High-Speed Uplink Packet Access (HSUPA)
      • 8.7.7 Long-term Evolution (LTE)
      • 8.7.8 Mobile TV
      • 8.7.9 Femtocells
    • 8.8 Mobile content and applications
      • 8.8.1 M-commerce
      • 8.8.2 Mobile VoIP
      • 8.8.3 Machine-to-Machine
  • 9. Forecasts
    • 9.1 Broadband subscribers – 2007 – 2012; 2020
      • 9.1.1 Scenario 1 – higher broadband subscriber growth
      • 9.1.2 Scenario 2 – lower broadband subscriber growth
    • 9.2 Mobile market – 2006 - 2010; 2012 - 2015
      • 9.2.1 UMTS forecasts
      • 9.2.2 Mobile ARPU forecasts
    • 9.3 Notes on scenario forecasts
  • 10. Glossary of Abbreviations
  • Table 1 – Country statistics Austria – 2012 (e)
  • Table 2 – Telecom revenue and investment statistics – 2011
  • Table 3 – Telephone network statistics – 2012 (e)
  • Table 4 – Internet user statistics – 2012 (e)
  • Table 5 – Broadband statistics – 2012 (e)
  • Table 6 – Mobile statistics – 2012 (e)
  • Table 7 – National telecommunications authorities
  • Table 8 – Telecoms revenue by sector – 2003 - 2013
  • Table 9 – Retail telecoms revenue by sector – 2003 - 2013
  • Table 10 – Telecoms revenue by sector - retail, business – 2009 - 2013
  • Table 11 – Telecoms sector investment by type – 2007 - 2011
  • Table 12 – Telecom traffic by sector – 2005 - 2012
  • Table 13 – Market share of retail telecoms revenue by sector – 2003 - 2010
  • Table 14 – Telecom investment by sector – 2006 - 2011
  • Table 15 – Telecom investments – 2004 - 2013
  • Table 16 – Price index for telecom services – 2005 - 2011
  • Table 17 – Telekom Austria unbundled lines – 2008 - 2012
  • Table 18 – Ported numbers by year – 2006 - 2012
  • Table 19 – CPS and CbC lines – 2004 - 2012
  • Table 20 – Fixed-line retail revenue – 1997 - 2013
  • Table 21 – Telekom Austria Group financial data – 2001 - 2012
  • Table 22 – Telekom Austria: PSTN and ISDN access lines – 2005 - 2012
  • Table 23 – Telekom Austria traffic statistics in minutes – 2007 - 2011
  • Table 24 – Telekom Austria traffic statistics, annual change – 2009 - 2011
  • Table 25 – Telekom Austria financial data by sector – 2009 - 2011
  • Table 26 – Telekom Austria financial data – 2009 - 2011
  • Table 27 – Tele2 financial data by sector – 2007 - 2012
  • Table 28 – Tele2 subscribers – 2007 - 2012
  • Table 29 – UPC Austria revenue and annual change – 2005 - 2012
  • Table 30 – UPC Austria subscribers – 2006 - 2012
  • Table 31 – Fixed lines in service and teledensity – 1999 - 2013
  • Table 32 – Broadband penetration of households – 2006 - 2012
  • Table 33 – ICT development – households with computers, internet, broadband (%) – 2002 - 2012
  • Table 34 – ICT development – businesses with computers, internet, websites (%) – 2003 - 2012
  • Table 35 – Bitstream access lines by type – 2004 - 2012
  • Table 36 – Telekom Austria unbundled lines – 2004 - 2012
  • Table 37 – Internet users and penetration rate – 1995 - 2013
  • Table 38 – Total fixed-line broadband subscribers by access type – 2002 - 2013
  • Table 39 – Total fixed-line broadband penetration – 2002 - 2013
  • Table 40 – Broadband market share by technology – 2002 - 2013
  • Table 41 – Revenue from retail and wholesale broadband connections – 2005 - 2013
  • Table 42 – UPC Austria broadband subscribers – 2005 - 2012
  • Table 43 – UPC Austria revenue and annual change – 2005 - 2012
  • Table 44 – Telekom Austria: retail and wholesale DSL lines – 2005 - 2012
  • Table 45 – ADSL subscribers and annual change – 2000 - 2013
  • Table 46 – Telekom Austria FttX addressable households – 2010 - 2013
  • Table 47 – Fibre broadband subscribers – 2007 - 2013
  • Table 48 – Mobile broadband subscribers – 2005 - 2015
  • Table 49 – Mobile broadband share of broadband market – 2008 - 2012
  • Table 50 – A1 mobile broadband subscribers – 2009 - 2012
  • Table 51 – Fixed-line wireless broadband subscribers – 2006 - 2012
  • Table 52 – Telekom Austria bundled services subscribers – 2010 - 2011
  • Table 53 – Household TV reception by technology – 2007 - 2009
  • Table 54 – TV households by technology – 2000 - 2012
  • Table 55 – Digital receiver sales by technology – 2006 - 2009
  • Table 56 – Telekom Austria IPTV subscribers – 2007 - 2011
  • Table 57 – Cable and satellite TV households – 2000 - 2013
  • Table 58 – UPC Austria revenue and annual change – 2005 - 2012
  • Table 59 – UPC Austria subscribers – 2006 - 2012
  • Table 60 – Mobile call minutes – 2003 - 2013
  • Table 61 – Mobile retail market revenue (regulator data) – 2009 - 2015
  • Table 62 – Mobile service revenue, retail and wholesale – 2000 - 2015
  • Table 63 – Average subscriber use of services – 2008 - 2012
  • Table 64 – Price index for mobile services – 2005 - 2011
  • Table 65 – Mobile subscribers and penetration rate (regulator data) – 1999 - 2016
  • Table 66 – Mobile subscribers by operator (regulator data) – 2005 - 2012
  • Table 67 – Mobile SIMs in use, 2G and 3G – 2004 - 2012
  • Table 68 – Mobile market share by operator – 2006 - 2012
  • Table 69 – GSM spectrum distribution among MNOs (MHz) – 2010
  • Table 70 – 2.6GHz spectrum auction results – September 2010
  • Table 71 – European roaming charges – 2007 - 2012
  • Table 72 – Mobile termination charges by operator – 2008 - 2011
  • Table 73 – Orange Austria mobile subscribers – 2011 - 2012
  • Table 74 – 3 Austria subscribers – 2009 - 2012
  • Table 75 – 3 Austria revenue and annual change – 2008 - 2011
  • Table 76 – 3 Austria annualised ARPU – 2008 - 2011
  • Table 77 – A1 subscribers (Austria) – 2000 - 2012
  • Table 78 – A1 group subscriber breakdown – 2008 - 2012
  • Table 79 – A1 - mobile financial data – 2004 - 2012
  • Table 80 – A1 annualised monthly ARPU – 2004 - 2012
  • Table 81 – T-Mobile Austria mobile service revenue – 2003 - 2012
  • Table 82 – T-Mobile Austria subscribers – 2004 - 2012
  • Table 83 – T-Mobile Austria annualised ARPU – 2006 - 2012
  • Table 84 – Mobile numbers in use, contract and prepaid – 2004 - 2012
  • Table 85 – A1 prepaid subscribers – 2005 - 2012
  • Table 86 – SMS messages sent – 2004 - 2013
  • Table 87 – A1 SMS sent – 2006 - 2012
  • Table 88 – A1 data as proportion of revenue – 2004 - 2011
  • Table 89 – MMS messages sent – 2005 - 2013
  • Table 90 – Smartphone penetration – 2008 - 2013
  • Table 91 – Mobile data services revenue as proportion of total – 1999 - 2013
  • Table 92 – Mobile data traffic – 2008 - 2013
  • Table 93 – Forecast broadband subscribers – higher growth scenario – 2007 - 2012; 2020
  • Table 94 – Forecast broadband subscribers – lower growth scenario – 2007 - 2012; 2020
  • Table 95 – Forecast UMTS subscribers – 2006 - 2015
  • Table 96 – Forecast mobile ARPU – 2005 - 2010; 2012 - 2015
  • Chart 1 – Telecom traffic by sector – 2005 - 2012
  • Chart 2 – Market share of retail telecoms revenue by sector – 2003 - 2010
  • Chart 3 – Telecom investment by sector – 2006 - 2011
  • Chart 4 – Price index for telecom services – 2005 - 2011
  • Chart 5 – Tele2 financial data by sector – 2007 - 2012
  • Chart 6 – Tele2 subscribers – 2007 - 2012
  • Chart 7 – Internet users and penetration rate – 2003 - 2013
  • Chart 8 – Total fixed-line broadband subscribers by access type – 2002 - 2013
  • Chart 9 – Broadband market share by technology – 2002 - 2013
  • Chart 10 – Revenue from retail and wholesale broadband connections – 2005 - 2013
  • Chart 11 – Telekom Austria: retail and wholesale DSL lines – 2004 - 2012
  • Chart 12 – TV households by technology – 2000 - 2012
  • Chart 13 – Mobile service revenue, retail and wholesale – 2000 - 2015
  • Chart 14 – Mobile subscribers and penetration rate (regulator data) – 1999 - 2016
  • Chart 15 – Mobile SIMs in use, 2G and 3G – 2004 - 2012
  • Chart 16 – Mobile market share by operator – 2006 - 2012
  • Chart 17 – 3 Austria subscribers – 2009 - 2012
  • Chart 18 – 3 Austria annualised ARPU – 2008 - 2011
  • Chart 19 – A1 annualised monthly ARPU – 2004 - 2012
  • Exhibit 1 – EU – The New Regulatory Framework (NRF)
  • Exhibit 2 – Access and the local loop
  • Exhibit 3 – Regional WLL licenses in 3.5GHz spectrum by operator – 2004
  • Exhibit 4 – Regional WLL licenses in 3.5GHz spectrum by operator – 2009
  • Exhibit 5 – 450MHz frequency allocation overview – 2006
  • Exhibit 6 – 3.5GHz frequency allocation – 2008
  • Exhibit 7 – Overview of digital media
  • Exhibit 8 – Active mobile providers – 2012
  • Exhibit 9 – 3G licence results - 2000
  • Exhibit 10 – 450MHz licence results – 2006
  • Exhibit 11 – 2G spectrum allocations by operator
  • Exhibit 12 – 3G spectrum allocations by operator

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