Last updated: 2 Apr 2012 Update History
Report Status: Archived
Report Pages: 98
Analyst: Henry Lancaster
Publication Overview
This report provides a comprehensive overview of trends and developments in Austria’s telecommunications market. The report analyses the mobile, Internet, broadband, digital TV and converging media sectors. Subjects include:
Key developments:
LTE to be available to a quarter of all Austrians by 2013; mobile TV streaming success with more than 50 channels available; 2011 Frequency Utilization Plan opening up 800MHz spectrum for 4G use; spectrum auction planned for late-2012; strong subscriber growth keeping mobile sector revenue steady; 3 Austria launches LTE; Telekom Austria forms TA Group M2M subsidiary to manage its involvement in the M2M sector; retailer Spar launches as an MVNO; 3 Austria buys Orange; Telekom Austria expands in CEE through additional acquisitions; infrastructure investment increases 25% in 2010; mobile sector revenue accounting for two-thirds of total telecom revenue; ASO completed in mid-2011 with 98% DTTV coverage; regulator prepares DTT Muxes for DVB-T2; Telekom Austria’s IPTV service rebranded as A1 Kabel TV; Xlink launches 1Gb/s FttH broadband offer; Telekom Austria targets connecting 2.3 million homes with FttH by 2013; mobile broadband subscribers approach two million mark, representing almost 60% of all broadband customers; TA’s GigaNet FttX network reaches 52% of households; UPC Austria tests 1.3Gb/s service; TA trials vectoring technology; regulator data to Q3 2011; operator data to end-2011, market developments in early 2012.
Companies covered in this report include:
Telekom Austria, UPC Austria, Xlink, Orange, 3 Austria, A1, T-Mobile, Tele2, tele.ring, eTel Austria.
Researcher:- Henry Lancaster
Current publication date:- March 2012 (10th Edition)
Executive Summary
BuddeComm’s biannual publication, Austria - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets a key central European market. The report provides regulator market data to Q3 2011 as well as operator data to the end of 2011 and market developments into 2012.
Although Austria’s telecom market has been progressively liberalised since the early 1990s, the incumbent Telekom Austria has remained the dominant player in all sectors despite Austria having one of the most competitive markets Europe. In the mobile sector, all network operators are international players, with the incumbent’s A1 having a particularly strong presence in Central and Eastern Europe. A significant developed in early 2012 was the acquisition of Orange Austria by the fourth-placed operator 3 Austria. This consolidation asserted 3 Austria’s commitment to the market but also reflected the fiercely competitive environment which since 2006 has seen the number of MNOs fall from five to three.
Revenue from the telecoms sector has declined steadily since 2006. The mobile sector (including mobile broadband) has become the largest in terms of revenue, representing 65.3% of the total, while fixed-line telephony has a 22.3% share and fixed-line broadband a 9.5% share. The trend in declining revenue is likely to continue during the next few years as operators adjust to competition and regulatory measure. In the mobile sector some respite is expected after 2013 as consumers make greater use of high-end mobile data services. The regulator reported that in the second quarter of 2011 total telecom sector revenue was about €1.14 billion (unchanged from the previous quarter). Revenue from the mobile sector increased 1.2% quarter-on-quarter, to some €750 million or about two-thirds of total revenue. Revenue from voice telephony fell 2.8% while that for broadband fell 1.7%.
Infrastructure investment increased substantially in 2010, to €635 million compared to €503 million in 2009. Of the total investment of €693 million, some 7.2% went to spectrum auctions to provide for LTE and next-generation mobile services. Further investment in both spectrum and infrastructure is expected during the next two to three years following the imminent auction of available spectrum in several bands.
Digital switchover in Austria was completed in mid-2011 sequentially by region. Only 5% of TV subscribers make use of the service, while the remainder rely on cable and satellite reception. During the switch-off phase additional space was made available for a further six multiplexes, some of which will be based on the new DVB-T2 technology which can provide for more channels. Multiplex D has been reserved for mobile broadcasting.
Key telecom parameters – 2010; 2012
Sector |
2010 |
2012 (e) |
Subscribers to telecoms services: |
||
Fixed broadband subscribers (million) |
2.03 |
2.51 |
Mobile phone (million) |
12.8 |
13.4 |
Fixed-line telephony (million) |
2.69 |
2.75 |
Mobile broadband subscribers (million) |
2.37 |
4.64 |
Penetration of telecoms services: |
||
Fixed broadband |
27% |
31% |
Mobile |
146% |
151% |
Fixed-line |
36% |
36% |
(Source: BuddeComm)
Market Highlights
This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Austria. It provides further information on:
Data in this report is the latest available at the time of preparation and may not be for the current year.
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