2010 European Mobile Data Market

Publication Overview

This report covers developments in Europe’s mobile data market, providing key analyses on emerging technologies and the growing consumer use of services. 

The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine , United Kingdom.

Researcher:- Henry Lancaster
Current publication date:- June 2010 (7th Edition)
Next publication date:- Mar 2011

Executive Summary

The market for mobile data in both Eastern and Western Europe is potentially enormous, given the region’s population, the rapid development of mobile technologies and the growing number of content providers. Application stores, initiated by Apple and Nokia and increasingly adopted by pan-European network operators such as Orange, have extended the reach and potential revenue to be derived from gaming, video, music and thousands of additional applications.

The promotion of flat-rate data plans has also become a significant business strategy among MNOs as they endeavour to retain and attract customers, while encouraging customer use of high-end mobile data services. Flat-rate plans have also served to overcome consumer reticence to make use of some services which have hitherto been dismissed as frivolous, expensive and unnecessary. SMS and to a lesser extent MMS services continue to be the dominant data applications, while services such as mobile TV have yet to prove convincing propositions for many consumers.

Significantly, by the beginning of 2010 data accounted for about 26% of overall mobile revenue, compared to 16% in 2006. Yet fierce competition among MNOs, together with regulated data roaming tariffs, has meant that the tremendous growth in mobile data volume has not translated into higher ARPU and revenue. This is likely to continue during the next few years, while MNOs will secure an increasing proportion of revenue from data services.

Operator investments in technology upgrades, specifically in HSPA+ and LTE, will help secure revenue streams in coming years by making high-end services accessible to a wider number of mobile users. In early 2010 Sweden and Norway could claim to have the world’s only commercial LTE deployments, and by the end of the year several European markets will be exploiting the potential of super-fast data access. In this respect, MNOs will for the first time be able to compete effectively with fixed-line broadband services. In conjunction with improved network capacity, mobile networks by 2015 will have a more profound part to play in the provision of national broadband services as governments and regulators strive to establish broadband as a universal service. For many rural users mobile broadband will be the only effective platform for Internet access, and thus mobile data use will show continued consumer support and growth.

Markets highlights:

Finland

Finland has one of most innovative mobile markets in Europe. The country was a pioneer in developing 3G, and was the first to deploy 3G over 900MHz spectrum. Growth in the sector continues to be strong despite high mobile penetration. The 3G now makes up a quarter of the total subscriber base, while mobile broadband has also grown considerably during the last two years. In addition, the country in 2010 boasted among the lowest mobile call charges of all EU Member States. This report provides statistics and research on the Finnish mobile market in 2010, including key regulatory issues, a snapshot of the consumer market, the growth of mobile data services and the development of emerging technologies and networks such as HSPA.

Germany

The German mobile data market has enormous potential for growth following massive investments by the four network operators to upgrade networks supporting mobile data services. The regulator anticipated future growth in April 2010 by auctioning spectrum in the 1.8GHz and 2.6GHz bands, as well as refarming spectrum below 1GHz for use by mobile broadband. Operators have fast-tracked the development of data-rich applications to improve profit margins as voice ARPU continues to fall in response to competition from resellers and regulatory measures on roaming and termination rates. Mobile TV has not yet caught the public imagination: the national DVB-H licence holder Mobile 3.0 withdrew services soon after launch, partly sabotaged by network operators having introduced handsets allowing users to access free-to-air DVB-T channels. This report provides key statistics and analysis on the mobile data market in Germany in 2010. It focuses on 3G services and assesses the range of advanced mobile data services and technologies such as mobile TV, HSPA, LTE and video over mobile.

Sweden

Mobile data use is set to grow rapidly in 2010 and 2011 in response to MNO investments in upgraded networks using HSPA and LTE technologies. Although much of this infrastructure upgrade was undertaken before consumer need was identified, the commercial launch of LTE has been strengthened by the adoption of business models which encourage consumers to make use of services available. These incorporate popular services such as flat-rate music downloads and low-price mobile broadband offers. As a result, the number of subscribers using mobile data services reached 6.5 million by early 2010, representing some 60% of all mobile subscribers. By the end of 2010 the average mobile data user will download about 2.5GB per month, and mobile data revenue may generate some SEK 3.2 billion for the year.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

  • 1. Overview of European Mobile Data Market
    • 1.1 Market overview
      • 1.1.1 Moving to IP
    • 1.2 Revenue forecasts
    • 1.3 ARPU
    • 1.4 Mobile Messaging
      • 1.4.1 Short Message Service (SMS)
      • 1.4.2 Multimedia Messaging Services (MMS)
    • 1.5 Mobile data services
      • 1.5.1 General Packet Radio Service (GPRS)
      • 1.5.2 Enhanced Data for GSM evolution (EDGE)
      • 1.5.3 High-Speed Circuit Switched Data (HSCSD)
      • 1.5.4 High-Speed Packet Access (HSPA)
      • 1.5.5 High-Speed Uplink Packet Access (HSUPA)
      • 1.5.6 Long-term evolution (LTE)
      • 1.5.7 Mobile broadband
      • 1.5.8 Mobile WiMAX
      • 1.5.9 Push-to-Talk (PTT)
      • 1.5.10 Mobile TV
    • 1.6 Mobile content and applications
      • 1.6.1 i-mode in Europe
      • 1.6.2 BlackBerry
      • 1.6.3 OpenHand
      • 1.6.4 Mobile commerce
      • 1.6.5 Mobile payments
      • 1.6.6 Mobile entertainment
      • 1.6.7 Mobile advertising
      • 1.6.8 Mobile gaming
      • 1.6.9 Mobile music
      • 1.6.10 Location-based services
      • 1.6.11 Near Field Communications (NFC)
  • 2. Albania
    • 2.1 Market overview
    • 2.2 Mobile messaging
      • 2.2.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
      • 2.2.2 General Packet Radio Service (GPRS)
      • 2.2.3 BlackBerry
      • 2.2.4 Enhanced Data for GSM Evolution (EDGE)
      • 2.2.5 Mobile TV
    • 2.3 Mobile content and applications
  • 3. Austria
    • 3.1 Market overview
    • 3.2 Mobile messaging
      • 3.2.1 Short Message Service (SMS)
      • 3.2.2 Multimedia Messaging Service (MMS)
    • 3.3 Mobile data services
      • 3.3.1 GPRS
      • 3.3.2 Push-to-Talk (PTT)
      • 3.3.3 Enhanced data for GSM Evolution (EDGE)
      • 3.3.4 High-Speed Packet Access (HSDPA)
      • 3.3.5 High-Speed Circuit-Switched Data (HSCSD)
      • 3.3.6 High-Speed Uplink Packet Access (HSUPA)
      • 3.3.7 LTE
      • 3.3.8 Mobile TV
      • 3.3.9 BlackBerry
      • 3.3.10 Femtocells
    • 3.4 Mobile content and applications
      • 3.4.1 M-commerce
      • 3.4.2 Mobile Internet
      • 3.4.3 Mobile VoIP
  • 4. Belarus
    • 4.1 Market overview
    • 4.2 Mobile messaging
      • 4.2.1 Short Message Service (SMS)
    • 4.3 Mobile data services
      • 4.3.1 GPRS, WAP and MMS
      • 4.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 4.3.3 Mobile broadband
    • 4.4 Mobile content and applications
  • 5. Belgium
    • 5.1 Market overview
    • 5.2 Mobile messaging
      • 5.2.1 Short Message Service (SMS)
      • 5.2.2 SMS over fixed networks
      • 5.2.3 Multimedia Messaging Service (MMS)
    • 5.3 Mobile data services
      • 5.3.1 General Packet Radio Service (GPRS)
      • 5.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 5.3.3 High-Speed Downlink Packet Access (HSDPA)
      • 5.3.4 High-Speed Uplink Packet Access (HSUPA)
      • 5.3.5 Long-term evolution (LTE)
      • 5.3.6 i-mode
      • 5.3.7 BlackBerry
      • 5.3.8 iPhone
      • 5.3.9 Mobile TV
    • 5.4 Mobile applications
      • 5.4.1 Location-based services
  • 6. Bosnia-Herzegovina
    • 6.1 Market overview
    • 6.2 Mobile messaging
      • 6.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 6.3 Mobile data services
      • 6.3.1 General Packet Radio Service (GPRS)
      • 6.3.2 Enhanced Data for GSM Evolution (EDGE)
    • 6.4 Mobile content and applications
  • 7. Bulgaria
    • 7.1 Market overview
    • 7.2 Mobile messaging
      • 7.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 7.3 Mobile data services
      • 7.3.1 General Packet Radio Service (GPRS)
      • 7.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 7.3.3 i-mode
      • 7.3.4 BlackBerry
      • 7.3.5 Mobile TV
    • 7.4 Mobile content and applications
      • 7.4.1 Overview
      • 7.4.2 M-commerce (micropayments)
      • 7.4.3 Gaming
  • 8. Croatia
    • 8.1 Market overview
      • 8.1.1 Mobile Tax
    • 8.2 Mobile messaging
      • 8.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 8.3 Mobile data services
      • 8.3.1 General Packet Radio Service (GPRS)
      • 8.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 8.3.3 BlackBerry
      • 8.3.4 Mobile Broadband
      • 8.3.5 Mobile TV
    • 8.4 Mobile content and applications
      • 8.4.1 M-commerce
  • 9. Cyprus
    • 9.1 Market overview
    • 9.2 Mobile messaging
      • 9.2.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
    • 9.3 Mobile data services
      • 9.3.1 General Packet Radio Service (GPRS)
      • 9.3.2 Push-to-Talk (PTT)
      • 9.3.3 Blackberry
      • 9.3.4 Mobile TV
      • 9.3.5 Mobile broadband
    • 9.4 Mobile content and applications
      • 9.4.1 Analysis
      • 9.4.2 Portals
  • 10. Czech Republic
    • 10.1 Market overview
    • 10.2 Mobile messaging
      • 10.2.1 Short Message Service (SMS)
    • 10.3 Mobile data services
      • 10.3.1 General Packet Radio Service (GPRS)
      • 10.3.2 Push-to-Talk (PTT)
      • 10.3.3 Enhanced Data for GSM Evolution (EDGE)
      • 10.3.4 BlackBerry
      • 10.3.5 Mobile broadband
      • 10.3.6 TDD-UMTS
      • 10.3.7 Mobile TV
    • 10.4 Mobile content and applications
      • 10.4.1 WAP usage
      • 10.4.2 Location-based services
    • 10.5 Mobile advertising
      • 10.5.1 Vodafone CR
      • 10.5.2 T-Mobile
  • 11. Denmark
    • 11.1 Market overview
    • 11.2 Mobile messaging
      • 11.2.1 Short Message Service (SMS)
      • 11.2.2 Data roaming
      • 11.2.3 Multimedia Messaging Service (MMS)
    • 11.3 Mobile data services
      • 11.3.1 General Packet Radio Service (GPRS)
      • 11.3.2 High-Speed Downlink Packet Access (HSDPA)
      • 11.3.3 Unlicensed Mobile Access (UMA)
      • 11.3.4 BlackBerry
      • 11.3.5 Mobile TV
      • 11.3.6 TETRA (TErrestrial Trunked RAdio)
      • 11.3.7 Femtocells
      • 11.3.8 Mobile broadband
  • 12. Estonia
    • 12.1 Market overview
    • 12.2 Mobile messaging
      • 12.2.1 Short Message Service (SMS)
    • 12.3 Mobile data services
      • 12.3.1 General Packet Radio Service (GPRS)
      • 12.3.2 Enhanced Data rates for GSM Evolution (EDGE)
      • 12.3.3 Mobile TV
      • 12.3.4 Mobile Broadband
    • 12.4 Mobile content and applications
      • 12.4.1 Location-based services
      • 12.4.2 M-commerce
  • 13. Finland
    • 13.1 Market overview
    • 13.2 Mobile messaging
      • 13.2.1 Short Message Service (SMS)
      • 13.2.2 Multimedia Messaging Service (MMS)
    • 13.3 Mobile data services
      • 13.3.1 General Packet Radio Service (GPRS)
      • 13.3.2 High-Speed Packet Access (HSPA)
      • 13.3.3 High-Speed Uplink Packet Access (HSUPA)
      • 13.3.4 Enhanced Data for GSM Evolution (EDGE)
      • 13.3.5 Orthogonal Frequency Division Multiplex Access (OFDMA)
      • 13.3.6 Unlicensed Mobile Access (UMA)
    • 13.4 Mobile content and applications
      • 13.4.1 Location based services
      • 13.4.2 Mobile TV
      • 13.4.3 Mobile broadband
  • 14. France
    • 14.1 Market overview
    • 14.2 Mobile messaging
      • 14.2.1 Short Message Service (SMS)
      • 14.2.2 Multimedia Messaging Service (MMS)
    • 14.3 Mobile data services
      • 14.3.1 General Packet Radio Services (GPRS)
      • 14.3.2 High-Speed Packet Access (HSPA)
      • 14.3.3 High-Speed Uplink Packet Access (HSUPA)
      • 14.3.4 Long-term evolution (LTE)
      • 14.3.5 iPhone
      • 14.3.6 Android
      • 14.3.7 BlackBerry
      • 14.3.8 Enhanced Data for GSM Evolution (EDGE)
      • 14.3.9 i-mode
      • 14.3.10 Vodafone live!
      • 14.3.11 Application stores
      • 14.3.12 Femtocells
      • 14.3.13 Mobile TV
    • 14.4 Mobile content and applications
      • 14.4.1 Location based services
      • 14.4.2 PC convergence
      • 14.4.3 Near Field Communication (NFC)
      • 14.4.4 Mobile satellite services
  • 15. Germany
    • 15.1 Market overview
    • 15.2 Mobile messaging
      • 15.2.1 Short Message Service (SMS)
      • 15.2.2 Multimedia Messaging Services (MMS)
    • 15.3 Mobile data services
      • 15.3.1 General Packet Radio Services (GPRS)
      • 15.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 15.3.3 High-Speed Packet Access (HSPA)
      • 15.3.4 High-Speed Uplink Packet Access (HSUPA)
      • 15.3.5 Long-term evolution (LTE)
      • 15.3.6 Video over mobile
      • 15.3.7 i-mode
      • 15.3.8 iPhones
      • 15.3.9 Android
      • 15.3.10 BlackBerry
      • 15.3.11 Vodafone live!
      • 15.3.12 Femtocells
      • 15.3.13 Mobile VoIP
      • 15.3.14 Mobile TV
      • 15.3.15 TETRA (TErrestrial Trunked RAdio)
    • 15.4 Mobile content and applications
      • 15.4.1 Mobile Banking
  • 16. Greece
    • 16.1 Market overview
    • 16.2 Mobile messaging
      • 16.2.1 Short Messaging Service (SMS) / Multimedia Messaging Service (MMS)
    • 16.3 Mobile data services
      • 16.3.1 Wireless Application Protocol (WAP)
      • 16.3.2 General Packet Radio Service (GPRS)
      • 16.3.3 Mobile TV
      • 16.3.4 i-mode
      • 16.3.5 Mobile broadband
      • 16.3.6 BlackBerry
      • 16.3.7 Fixed Mobile Convergence (FMC)
    • 16.4 Mobile content and applications
  • 17. Hungary
    • 17.1 Market overview
    • 17.2 Mobile messaging
      • 17.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 17.3 Mobile data services
      • 17.3.1 General Packet Radio Service (GPRS)
      • 17.3.2 Push-to-talk (PTT)
      • 17.3.3 Enhanced Data for GSM Evolution (EDGE)
      • 17.3.4 BlackBerry
      • 17.3.5 Mobile broadband
      • 17.3.6 Mobile TV
    • 17.4 Mobile content and applications
      • 17.4.1 T-Mobile
      • 17.4.2 Vodafone Hungary
      • 17.4.3 Pannon GSM
      • 17.4.4 M-commerce (micropayments)
    • 17.5 Mobile marketing
      • 17.5.1 QR code readers
      • 17.5.2 Vodafone live!
  • 18. Iceland
    • 18.1 Market overview
    • 18.2 Mobile messaging
      • 18.2.1 Short Messaging Service (SMS)
      • 18.2.2 Multimedia Messaging Service (MMS)
    • 18.3 Mobile data services
      • 18.3.1 General Packet Radio Service (GPRS)
      • 18.3.2 BlackBerry
      • 18.3.3 High-Speed Downlink Packet Access (HSDPA)
      • 18.3.4 Mobile TV
  • 19. Ireland
    • 19.1 Market overview
    • 19.2 Mobile messaging
      • 19.2.1 Short Message Service (SMS)
      • 19.2.2 Multimedia Messaging Service (MMS)
    • 19.3 Mobile data services
      • 19.3.1 General Packet Radio Service (GPRS)
      • 19.3.2 High-Speed Circuit-Switched Data (HSCSD)
      • 19.3.3 Enhanced Data for GSM Evolution (EDGE)
      • 19.3.4 High-Speed Packet Access (HSPA)
      • 19.3.5 Enhanced High Speed Packet Access (HSPA+)
      • 19.3.6 i-mode
      • 19.3.7 iPhone
      • 19.3.8 BlackBerry
    • 19.4 Mobile applications
      • 19.4.1 Overview
      • 19.4.2 Mobile TV
  • 20. Italy
    • 20.1 Market overview
    • 20.2 Mobile messaging
      • 20.2.1 Short Messaging Service (SMS)
      • 20.2.2 Multimedia Messaging Services (MMS)
    • 20.3 Mobile data
      • 20.3.1 General Packet Radio Service (GPRS)
      • 20.3.2 High-Speed Packet Access (HSPA)
      • 20.3.3 BlackBerry
      • 20.3.4 i-mode
      • 20.3.5 Femtocells
      • 20.3.6 Vodafone live!
      • 20.3.7 iPhone
      • 20.3.8 Mobile TV
      • 20.3.9 WiBro
      • 20.3.10 Long-term evolution (LTE)
      • 20.3.11 Mobile banking / ticketing
      • 20.3.12 Mobile broadband
    • 20.4 Mobile content and applications
      • 20.4.1 Location-based services
  • 21. Kosovo
    • 21.1 Market overview
    • 21.2 Mobile messaging
      • 21.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 21.3 Mobile data services
      • 21.3.1 General Packet Radio Service (GPRS)
  • 22. Latvia
    • 22.1 Market overview
    • 22.2 Mobile messaging
      • 22.2.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
      • 22.2.2 General Packet Radio Service (GPRS)
    • 22.3 Mobile data services
      • 22.3.1 Enhanced Data Rates for GSM Evolution (EDGE)
      • 22.3.2 Broadband wireless data service (1x EV-DO)
      • 22.3.3 Mobile TV
      • 22.3.4 BlackBerry
      • 22.3.5 Mobile broadband
    • 22.4 Mobile content and applications
      • 22.4.1 QR code readers
  • 23. Lithuania
    • 23.1 Market overview
    • 23.2 Mobile messaging
      • 23.2.1 Short Message Service (SMS)
      • 23.2.2 Multimedia Messaging Service (MMS)
    • 23.3 Mobile data services
      • 23.3.1 General Packet Radio Services (GPRS)
      • 23.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 23.3.3 Mobile TV
      • 23.3.4 BlackBerry
      • 23.3.5 Mobile broadband
    • 23.4 Mobile content and applications
      • 23.4.1 Portals
  • 24. Luxembourg
    • 24.1 Market overview
    • 24.2 Mobile messaging
      • 24.2.1 Short Message Service (SMS)
      • 24.2.2 Multimedia Messaging Service
    • 24.3 Mobile data services
      • 24.3.1 BlackBerry
      • 24.3.2 Mobile TV
  • 25. Macedonia
    • 25.1 Market overview
    • 25.2 Mobile Messaging
      • 25.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 25.3 Mobile data services
      • 25.3.1 Enhanced Data for GSM Evolution (EDGE)
      • 25.3.2 BlackBerry
      • 25.3.3 Mobile broadband
    • 25.4 Mobile content and applications
  • 26. Malta
    • 26.1 Market overview
    • 26.2 Mobile messaging
      • 26.2.1 Short Message Service (SMS)
      • 26.2.2 Multimedia Messaging Service (MMS)
    • 26.3 Mobile data services
      • 26.3.1 General Packet Radio Service (GPRS)
      • 26.3.2 Enhanced Data for GSM evolution (EDGE)
      • 26.3.3 High-Speed Downlink Packet Access (HSDPA)
      • 26.3.4 Mobile TV
      • 26.3.5 Mobile broadband
  • 27. Moldova
    • 27.1 Market overview
    • 27.2 Mobile messaging
    • 27.3 Mobile data services
      • 27.3.1 Enhanced Data for GSM Evolution (EDGE)
      • 27.3.2 Mobile TV
    • 27.4 Mobile content and applications
  • 28. Montenegro
    • 28.1 Market overview
    • 28.2 Mobile messaging
      • 28.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 28.3 Mobile data services
      • 28.3.1 General Packet Radio Service (GPRS)
      • 28.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 28.3.3 Mobile broadband
    • 28.4 Mobile content and applications
  • 29. Netherlands
    • 29.1 Market overview
    • 29.2 Mobile messaging
      • 29.2.1 Short Message Service (SMS)
      • 29.2.2 Multimedia Messaging Services (MMS)
    • 29.3 Mobile data services
      • 29.3.1 General Packet Radio Services (GPRS)
      • 29.3.2 Push-to-Talk (PTT)
      • 29.3.3 High-Speed Packet Access (HSPA)
      • 29.3.4 KPN Mobile
      • 29.3.5 BlackBerry
      • 29.3.6 i-mode
      • 29.3.7 iPhone
      • 29.3.8 Location-based services (LBS)
      • 29.3.9 Mobile TV
  • 30. Norway
    • 30.1 Market overview
    • 30.2 Mobile messaging
      • 30.2.1 Short Message Service (SMS)
      • 30.2.2 Multimedia Messaging Service (MMS)
    • 30.3 Mobile data services
      • 30.3.1 General Packet Radio Service (GPRS)
      • 30.3.2 High-Speed Packet Access (HSPA)
      • 30.3.3 Enhanced data for GSM evolution (EDGE)
      • 30.3.4 Long-term evolution (LTE)
      • 30.3.5 Mobile TV
      • 30.3.6 Femtocells
      • 30.3.7 TETRA (TErrestrial Trunked RAdio)
      • 30.3.8 Mobile broadband (access)
    • 30.4 Mobile content and applications
      • 30.4.1 Location-based services
      • 30.4.2 M-commerce
  • 31. Poland
    • 31.1 Market overview
    • 31.2 Mobile data services
      • 31.2.1 General Packet Radio Service (GPRS)
      • 31.2.2 Enhanced Data for GSM Evolution (EDGE)
      • 31.2.3 Mobile broadband
      • 31.2.4 BlackBerry
      • 31.2.5 Mobile TV
      • 31.2.6 Fixed Mobile Convergence (FMC)
    • 31.3 Mobile content and applications
      • 31.3.1 Overview
      • 31.3.2 Mobile music
      • 31.3.3 Off-deck content
      • 31.3.4 M-commerce (micropayments)
  • 32. Portugal
    • 32.1 Market overview
    • 32.2 Mobile messaging
      • 32.2.1 Short Message Service (SMS)
      • 32.2.2 Multimedia Messaging Service (MMS)
    • 32.3 Mobile data services
      • 32.3.1 General Packet Radio Service (GPRS)
      • 32.3.2 Push-to-Talk (PTT)
      • 32.3.3 High-Speed Packet Access (HSPA)
      • 32.3.4 Evolved HSPA (HSPA+)
      • 32.3.5 High-Speed Uplink Packet Access (HSUPA)
      • 32.3.6 BlackBerry
      • 32.3.7 Mobile TV
      • 32.3.8 TETRA (TErrestrial Trunked RAdio)
    • 32.4 Mobile content and applications
      • 32.4.1 Location-based services
      • 32.4.2 Other developments
    • 32.5 Forecasts – UMTS subscribers – 2009 - 2012; 2015
      • 32.5.1 Notes on scenario forecasts
  • 33. Romania
    • 33.1 Market overview
    • 33.2 Mobile messaging
      • 33.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 33.3 Mobile data services
      • 33.3.1 General Packet Radio Service (GPRS)
      • 33.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 33.3.3 Mobile broadband
      • 33.3.4 i-mode
      • 33.3.5 Mobile TV
      • 33.3.6 BlackBerry
    • 33.4 Mobile content and applications
      • 33.4.1 Content market overview
      • 33.4.2 Orange World
  • 34. Russia
    • 34.1 Market overview
    • 34.2 Mobile messaging
      • 34.2.1 SMS/MMS
    • 34.3 Mobile data services
      • 34.3.1 General Packet Radio Service (GPRS)
      • 34.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 34.3.3 i-mode
      • 34.3.4 BlackBerry
      • 34.3.5 Mobile TV
      • 34.3.6 Mobile broadband
    • 34.4 Mobile content and applications
      • 34.4.1 Overview
      • 34.4.2 Business market services
      • 34.4.3 M-commerce
  • 35. Serbia
    • 35.1 Market overview
    • 35.2 Mobile messaging
      • 35.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 35.3 Mobile data services
      • 35.3.1 General Packet Radio Service (GPRS)
      • 35.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 35.3.3 BlackBerry
      • 35.3.4 Mobile broadband
    • 35.4 Mobile content and applications
  • 36. Slovakia
    • 36.1 Market overview
    • 36.2 Mobile data services
      • 36.2.1 Enhanced Data for GSM Evolution (EDGE)
      • 36.2.2 BlackBerry
      • 36.2.3 Mobile TV
      • 36.2.4 Mobile broadband
    • 36.3 Mobile content and applications
      • 36.3.1 T-Mobile
      • 36.3.2 Orange World portal
  • 37. Slovenia
    • 37.1 Market overview
    • 37.2 Mobile messaging
      • 37.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 37.3 Mobile data services
      • 37.3.1 Push-to-Talk (PTT)
      • 37.3.2 General Packet Radio Service (GPRS) / Enhanced Data Rates for GSM Evolution (EDGE)
      • 37.3.3 BlackBerry
      • 37.3.4 Mobile TV
      • 37.3.5 Mobile broadband
    • 37.4 Mobile content and applications
  • 38. Spain
    • 38.1 Market overview
    • 38.2 Mobile messaging
      • 38.2.1 Short Message Service (SMS)
      • 38.2.2 Multimedia Messaging Service (MMS)
    • 38.3 Mobile data services
      • 38.3.1 General Packet Radio Service (GPRS)
      • 38.3.2 Enhanced data for GSM Evolution (EDGE)
      • 38.3.3 Push-to-Talk (PTT)
      • 38.3.4 HSPA
      • 38.3.5 Long-term evolution (LTE)
      • 38.3.6 BlackBerry
      • 38.3.7 iPhone
      • 38.3.8 Femtocells
      • 38.3.9 i-mode
      • 38.3.10 Mobile TV
    • 38.4 Mobile content and applications
  • 39. Sweden
    • 39.1 Market overview
    • 39.2 Mobile Messaging
      • 39.2.1 Short Message Service (SMS)
      • 39.2.2 Premium SMS (PSMS)
      • 39.2.3 Multimedia Messaging Service (MMS)
    • 39.3 Mobile data services
      • 39.3.1 General Packet Radio Service (GPRS)
      • 39.3.2 High-Speed Packet Access (HSPA)
      • 39.3.3 High-Speed Circuit-Switched Data (HSCSD)
      • 39.3.4 Enhanced Data for GSM evolution (EDGE)
      • 39.3.5 BlackBerry
      • 39.3.6 iPhone
      • 39.3.7 Push-to-Talk (PTT)
      • 39.3.8 Long-term evolution (LTE)
      • 39.3.9 Femtocells
      • 39.3.10 Mobile TV
    • 39.4 Mobile content and applications
      • 39.4.1 Location-based services
      • 39.4.2 Mobile music
      • 39.4.3 Other developments
      • 39.4.4 Forecasts – UMTS subscribers – 2009 - 2010; 2015
  • 40. Switzerland
    • 40.1 Market overview
    • 40.2 Mobile messaging
      • 40.2.1 Short Message Service (SMS)
      • 40.2.2 Multimedia Messaging Service (MMS)
    • 40.3 Mobile data services
      • 40.3.1 General Packet Radio Service (GPRS)
      • 40.3.2 High-Speed Packet Access (HSPA)
      • 40.3.3 High-Speed Circuit Switched Data (HSCSD)
      • 40.3.4 Enhanced Data for GSM Evolution (EDGE)
      • 40.3.5 Long-term evolution (LTE)
      • 40.3.6 BlackBerry
      • 40.3.7 iPhone
      • 40.3.8 Mobile TV
    • 40.4 Mobile applications
      • 40.4.1 Location-based services
      • 40.4.2 Mobile ticketing
      • 40.4.3 Forecasts – UMTS subscribers – 2009 - 2015
  • 41. Ukraine
    • 41.1 Market overview
    • 41.2 Mobile messaging
      • 41.2.1 Short Messaging Service (SMS) / Multimedia Messaging Service (MMS)
    • 41.3 Mobile data services
      • 41.3.1 Push-to-Talk (PTT)
      • 41.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 41.3.3 Unlicensed Mobile Access (UMA)
      • 41.3.4 BlackBerry
      • 41.3.5 Mobile TV
      • 41.3.6 Mobile broadband
    • 41.4 Mobile content and applications
  • 42. United Kingdom
    • 42.1 Market overview
    • 42.2 Mobile messaging
      • 42.2.1 Short Message Service (SMS)
      • 42.2.2 Multimedia Messaging Service (MMS)
    • 42.3 Mobile data services
      • 42.3.1 Operator services – 3G
      • 42.3.2 Consumer use of multimedia services
      • 42.3.3 General Packet Radio Services (GPRS)
      • 42.3.4 Enhanced Data for GSM evolution (EDGE)
      • 42.3.5 High-Speed Circuit Switched Data (HSCSD)
      • 42.3.6 High-Speed Downlink Packet Access (HSDPA)
      • 42.3.7 LTE
      • 42.3.8 i-mode
      • 42.3.9 BlackBerry
      • 42.3.10 iPhone
      • 42.3.11 Android
      • 42.3.12 Palm
      • 42.3.13 Bundled mobile – notebook deals
      • 42.3.14 Mobile TV
      • 42.3.15 TETRA (TErrestrial Trunked RAdio)
    • 42.4 Forecasts – UMTS – 2007 - 2010; 2015
    • Table 1 – Data revenue as % of total mobile revenues in select European countries – 2006 – 2007; 2009
    • Table 2 – Mobile operator revenue by source in Europe – 2007 - 2010
    • Table 3 – Average ARPU (€) by country in select European countries – 2006 - 2007; 2009
    • Table 4 – Voice ARPU, non-voice ARPU, total mobile ARPU – Western Europe – 2006; 2012
    • Table 5 – Mobile SMS messaging revenue and forecasts – 2004; 2006; 2008; 2010
    • Table 6 – Mobile broadband subscribers – 2008 - 2011
    • Table 7 – European mobile gaming market value – 2005 - 2007; 2009, 2012
    • Table 8 – Total SMS messages sent – 2002 - 2010
    • Table 9 – Mobile data services revenue as % of total - 1999 - 2009
    • Table 10 – SMS messages sent – 2004 - 2009
    • Table 11 – mobilkom austria SMS sent – 2004 - 2009
    • Table 12 – mobilkom austria: data as proportion of revenue – 2004 - 2009
    • Table 13 – MMS messages sent – 2005 - 2009
    • Table 14 – Mobile broadband subscribers – 2005 - 2010
    • Table 15 – Retail mobile broadband lines by type– January 2009
    • Table 16 – Total mobile broadband subscribers and penetration rate – 2006 - 2010
    • Table 17 – Proximus SMS messages (CBU) – 2007 - 2010
    • Table 18 – Premium SMS market overview
    • Table 19 – Mobistar mobile broadband subscribers – 2008 - 2010
    • Table 20 – GPRS subscribers per operator – 2006 - 2010
    • Table 21 – Total SMS messages sent – 2002 - 2010
    • Table 22 – Total mobile broadband subscribers – 2007 - 2010
    • Table 23 – Total SMS messages sent – 2006 - 2010
    • Table 24 – Total SMS messages sent – 2003 - 2010
    • Table 25 – Total mobile broadband subscribers and penetration rate – 2004 - 2010
    • Table 26 – Data sent by GPRS, EDGE and UMTS by operator – 2006 - 2008
    • Table 27 – Total SMS sent – 2003 - 2009
    • Table 28 – Service provider proportion of SMS messages sent – 2005 - 2009
    • Table 29 – Total MMS sent – 2003 - 2008
    • Table 30 – Service provider proportion of MMS messages sent – 2006 - 2009
    • Table 31 – Data sent by GPRS, EDGE and UMTS by operator – 2006 - 2008
    • Table 32 – GPRS subscribers – 2002 - 2009
    • Table 33 – Mobile broadband (data and voice) subscribers by operator – 2008 - 2009
    • Table 34 – Mobile broadband subscribers by type – 2007 - 2009
    • Table 35 – Total SMS messages sent – 2004 - 2010
    • Table 36 – Mobile broadband subscribers – 2005 - 2010
    • Table 37 – Mobile data sent – 2006 - 2010
    • Table 38 – SMS messages sent and annual change – 1999 - 2009
    • Table 39 – TeliaSonera SMS messages sent (historic) – 2002 - 2006
    • Table 40 – MMS messages sent and annual change – 2003 - 2009
    • Table 41 – Mobile broadband subscribers – 2007 - 2011
    • Table 42 – Data market revenue – 2002 - 2010
    • Table 43 – Annual SMS/MMS volume – 2000 - 2009
    • Table 44 – Mobile services revenues by sector – 2005 - 2008
    • Table 45 – Orange data revenue as % of total – 2005 - 2009
    • Table 46 – SMS traffic volume (national) – 2004 - 2009
    • Table 47 – SMS user market growth (national) – 2002 - 2009
    • Table 48 – Value added services revenue and volume (mobile networks) – 2003 - 2009
    • Table 49 – Mobile multimedia users and annual change (metropolitan) – 2004 - 2009
    • Table 50 – MMS messages sent – 2005 - 2009
    • Table 51 – Orange mobile broadband subscribers – 2004 - 2009
    • Table 52 – Orange mobile subscribers (France) – 2005 - 2009
    • Table 53 – Orange annualised voice and data ARPU – 2005 - 2009
    • Table 54 – Orange mobile data share of total mobile revenue – 2007 - 2009
    • Table 55 – Orange mobile consumer revenue – 2005 - 2009
    • Table 56 – SFR mobile revenue and ARPU – 2004 - 2009
    • Table 57 - SFR mobile subscribers – 2006 - 2009
    • Table 58 – Forecast mobile TV subscribers – 2008 - 2015
    • Table 59 – UMTS subscribers – 2007 - 2010
    • Table 60 – SMS annual message traffic – 1998 - 2011
    • Table 61 – Annual MMS traffic – 2002 - 2011
    • Table 62 – Mobile data sent – 2005 - 2011
    • Table 63 – Annual mobile data value – 2004 - 2011
    • Table 64 – Broadband-capable handset market – 2006; 2010; 2015
    • Table 65 – E-Plus i-mode subscribers (historic) – 2002 - 2005
    • Table 66 – Vodafone i-mode subscribers (historic) – 2005 - 2006
    • Table 67 – T-Mobile – smartphone share of new contract subscribers – 2008 - 2009
    • Table 68 – Vodafone live! customers (historic) - 2002 - 2007
    • Table 69 – Total SMS messages sent – 2002 - 2010
    • Table 70 – Mobile broadband subscribers – 2004 - 2010
    • Table 71 – Total SMS messages sent – 2002 - 2010
    • Table 72 – GPRS coverage per operator – May 2009
    • Table 73 – Mobile broadband subscribers and penetration rate – 2005 - 2010
    • Table 74 – Mobile Internet subscribers per operator – 2009
    • Table 75 – Total mobile Internet data transferred per operator – 2008 - 2009
    • Table 76 – Average mobile Internet data transferred per operator – 2008 - 2009
    • Table 77 – Mobile data traffic by operator – 2008 - 2009
    • Table 78 – Mobile data traffic by type – 2008 - 2009
    • Table 79 – Total SMS traffic by operator – 2000 - 2009
    • Table 80 – Total MMS messages – 2006 - 2009
    • Table 81 – Mobile data as proportion of total revenue – 2006 - 2009
    • Table 82 – SMS messages sent – 2000 - 2011
    • Table 83 – MMS messages sent – 2005 - 2011
    • Table 84 – MMS messages sent in Ireland – 2005 - 2010
    • Table 85 – Mobile broadband subscribers – 2007 - 2009
    • Table 86 – HSPA penetration rate – 2007 - 2009
    • Table 87 – Vodafone data as proportion of revenue – 2004 - 2009
    • Table 88 – Vodafone live! subscribers in Italy – 2002 - 2007
    • Table 89 – Mobile broadband subscribers – 2005 - 2010
    • Table 90 – Mobile data subscriber market share per operator – January 2010
    • Table 91 – Total SMS and MMS messages sent – 2004 - 2010
    • Table 92 – GPRS, EDGE & UMTS subscribers in Lithuania – 2004 - 2008
    • Table 93 – Mobile broadband subscribers and penetration rate – 2006 - 2010
    • Table 94 – SMS messages in Luxembourg – 2004 - 2008
    • Table 95 – SMS messages sent – 2005 - 2010
    • Table 96 – SMS messages in Malta – 2005 - 2008
    • Table 97 – MMS messages in Malta – 2006 - 2008
    • Table 98 – Total SMS & MMS messages sent in Moldova – 2002 - 2008
    • Table 99 – SMS messages sent – 2001 - 2010
    • Table 100 – KPN Mobile non-voice proportion of ARPU – 2004 - 2010
    • Table 101 – Premium SMS market feature overview by operator – 2010
    • Table 102 – KPN’s i-mode subscribers (historic) - 2002 - 2005
    • Table 103 – Mobile data traffic – 2008 - 2009
    • Table 104 – Annual SMS sent – 1999 - 2009
    • Table 105 – MMS messages sent and annual change in Norway – 2004 - 2009
    • Table 106 – Operator share of mobile broadband subscribers – 2007 - 2008
    • Table 107 – Mobile broadband subscribers – 2005 - 2010
    • Table 108 – Mobile broadband revenue – 2006 - 2010
    • Table 109 – Mobile broadband traffic – 2006 - 2008
    • Table 110 – Value of mobile data and content services – 2005 - 2009
    • Table 111 – Mobile broadband subscribers and penetration rate – 2004 - 2010
    • iTable 112 – Orange 3G dongle customers – 2007 - 2009
    • Table 113 – Mobile broadband market share per operator – January 2009
    • Table 114 – Mobile Internet sessions and traffic – 2007 - 2009
    • Table 115 – SMSs sent annually and annual change in Portugal – 2004 - 2009
    • Table 116 – MMS sessions in Portugal – 2007 - 2009
    • Table 117 – Forecast UMTS subscribers – 2009 - 2012; 2015
    • Table 118 – SMS messages sent – 2005 - 2010
    • Table 119 – Mobile broadband subscribers – 2006 - 2010
    • Table 120 – Mobile VAS as proportion of total mobile revenue – 2002 - 20010
    • Table 121 – Breakdown of mobile VAS revenue by service – 2007 - 2009
    • Table 122 – Breakdown of mobile VAS revenue by operator – 2007 - 2009
    • Table 123 – MTS data revenue by type – 2008 - 2009
    • Table 124 – Messaging revenue per operator in Russia – 2008 - 2009
    • Table 125 – Mobile broadband subscribers and penetration rate – 2006 - 2010
    • Table 126 – Mobile data revenue per operator – 2008 - 2009
    • Table 127 – Mobile content revenue per operator in Russia – 2008 - 2009
    • Table 128 – Total SMS & MMS messages sent – 2003 - 2010
    • Table 129 – Mobile broadband subscribers and penetration rate – 2007 - 2010
    • Table 130– Total SMS messages sent – 2003 - 2010
    • Table 131 – Mobile broadband subscribers and penetration rate – 2006 - 2010
    • Table 132 – Total SMS messages sent – 2005 - 2010
    • Table 133 – Mobile broadband subscribers and penetration rate – 2004 - 2010
    • Table 134 – Mobile data revenue – 2007 - 2010
    • Table 135 – Mobile datacards # per UMTS and HSDPA – 2006 - 2009
    • Table 136 – SMS revenue and messages sent in Spain – 2006 - 2009
    • Table 137 – Premium SMS revenue and messages sent in Spain – 2005 - 2009
    • Table 138 – MMS revenue and messages sent in Spain – 2004 - 2009
    • Table 139 – HSPA subscribers – 2006 - 2009
    • Table 140 – Mobile TV subscribers by operator – 2008 - 2009
    • Table 141 – Mobile data services and traffic in Sweden – 2002 - 2010
    • Table 142 – Mobile data revenue in Sweden – 2002 - 2010
    • Table 143 – Annual and monthly SMS volumes – 1999 - 2010
    • Table 144 – MMS messages sent, annual change and revenue in Sweden – 2003 - 2010
    • Table 145 – Mobile broadband subscribers – 2006 - 2010
    • Table 146 – Forecast UMTS subscribers – 2009 - 2010; 2015
    • Table 147 – Mobile investment, UMTS and total – 1998 – 2011
    • Table 148 – Swisscom Mobile sent SMS and MMS – 2007 - 2009
    • Table 149 – SMS, PSMS traffic and annual change in Switzerland – 2002 - 2009
    • Table 150 – MMS, premium MMS traffic and annual change in Switzerland – 2003 - 2009
    • Table 151 – Forecast UMTS subscribers and penetration rate – 2009 - 2015
    • Table 152 – Mobile broadband subscribers and penetration rate – 2007 - 2010
    • Table 153 – Average ARPU per data service – 2009
    • Table 154 – Total and average text messages sent in the UK – 1999 - 2008
    • Table 155 – Average SMS and MMS sent per month in the UK – 2003 - 2008
    • Table 156 – SMS and MMS revenue by operator in the UK – 2006 - 2008
    • Table 157 – SMS and MMS volumes by operator in the UK – 2006 - 2009
    • Table 158 – 3UK and Ireland subscribers by sector and annual change – 2008
    • Table 159 – 3UK and Ireland revenue and annual change – 2008
    • Table 160 – Vodafone 3G subscribers – 2005 - 2009
    • Table 161 – Average ARPU per data service (£) in the UK – 2009
    • Table 162 – Vodafone live! subscribers – 2005 – 2007*
    • Table 163 – Forecast UMTS subscribers – 2007 - 2010; 2015
    • Exhibit 1 – An overview of General Packet Radio Service (GPRS)
    • Exhibit 2 – EDGE network operators in select European countries – 2010
    • Exhibit 3 – Sample European HSCSD networks – 2010
    • Exhibit 4 – HSPA+ network operators in select European countries – 2010
    • Exhibit 5 – UMTS 900 network operators (3G) in Europe – 2010
    • Exhibit 6 – HSPA network operators – 2010
    • Exhibit 7 – HSUPA network operators – 2010
    • Exhibit 8 – LTE network commitments – 2010
    • Exhibit 9 – Push-to-Talk defined
    • Exhibit 10 – PTT by operator in select European countries
    • Exhibit 11 – i-mode networks in select European markets – 2010
    • Exhibit 12 – BlackBerry services defined
    • Exhibit 13 – Examples of BlackBerry availability in Europe – 2010
    • Exhibit 14 – Premium SMS market overview – 2008
    • Exhibit 15 – SMS and MMS roaming charges – 2009
    • Exhibit 16 – Premium SMS market overview – 2005
    • Exhibit 18 – Premium SMS market overview – 2010
    • Exhibit 19 – Operators GPRS and GPRS/WiFi launch dates
    • Exhibit 20 – Selected MMS launches by operator in Germany
    • Exhibit 21 – Premium SMS market overview – 2008
    • Exhibit 22 – Premium SMS market overview

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Technologies

Digital Media
Mobile & Wireless Broadband and Media

Number of pages 254

Status Archived

Last updated 9 Jun 2010
Update History

Analyst: Henry Lancaster

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