2009 European Mobile Data Market

Publication Overview

This report covers developments in Europe’s mobile data market, providing key analyses on emerging technologies and the growing consumer use of services.

 

The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine , United Kingdom.

 

Researcher:- Henry Lancaster

Current publication date:- January 2010 (6th Edition)

Next publication date:- January 2011

Executive Summary

The market for mobile data in both Eastern and Western Europe is potentially enormous, given the region’s population, the rapid development of mobile technologies and the growing number of content providers. Application stores, initiated by Apple and Nokia and increasingly adopted by pan-European network operators such as Orange, have extended the reach and potential revenue to be derived from gaming, video, music and thousands of additional applications.

 

The promotion of flat-rate data plans has also become a significant business strategy among MNOs as they endeavour to retain and attract customers, while encouraging customer use of high-end mobile data services. Flat-rate plans have also served to overcome consumer reticence to make use of some services which have hitherto been dismissed as frivolous, expensive and unnecessary. SMS and to a lesser extent MMS services continue to be the dominant data applications, while services such as mobile TV have yet to prove convincing propositions for many consumers.

 

Significantly, by the beginning of 2010 data accounted for about 26% of overall mobile revenue, compared to 16% in 2006. Yet fierce competition among MNOs, together with regulated data roaming tariffs, has meant that the tremendous growth in mobile data volume has not translated into higher ARPU and revenue. This is likely to continue during the next few years, while MNOs will secure an increasing proportion of revenue from data services.

 

Operator investments in technology upgrades, specifically in HSPA+ and LTE, will help secure revenue streams in coming years by making high-end services accessible to a wider number of mobile users. In early 2010 Sweden and Norway could claim to have the world’s only commercial LTE deployments, and by the end of the year several European markets will be exploiting the potential of super-fast data access. In this respect, MNOs will for the first time be able to compete effectively with fixed-line broadband services. In conjunction with improved network capacity, mobile networks by 2015 will have a more profound part to play in the provision of national broadband services as governments and regulators strive to establish broadband as a universal service. For many rural users mobile broadband will be the only effective platform for Internet access, and thus mobile data use will show continued consumer support and growth.

 

Markets highlights:

 

Finland

SMS is used by 90% of mobile subscribers, while about 35% use MMS. The high price of other mobile services, including mobile Internet, email, video calls, and mobile TV, has hampered their uptake thus far but recent operator focus on bundled packages which include generous mobile data caps has led to a turnaround: the volume of data transferred over mobile networks quadrupled in 2007 and doubled again in both 2008 and 2009. On average each of the 2.5 million mobile broadband subscribers transfers about 1.5GB of data per month, compared to about 8GB for fixed-line subscribers. This gap is set to close rapidly during the next two years.

 

Germany

The volume of mobile data traffic has grown sharply in line with the fast-growing base of 3G subscribers, which is expected to reach some 27 million by the end of 2010. Key factors of this growth have been the expanded network coverage (reaching 90% of the population by early 2010), and the steadily improving speeds available. In addition, the reduced rates for mobile data services and the introduction of transparent tariff models for data use have played an important part in encouraging data use among subscribers. Competition among MNOs to provide affordable flat-rate tariffs has brought the price per MB down to €0.10 by early 2010, compared to €0.40 in 2007.

 

 

Sweden

Mobile data use is set to grow rapidly in 2010 and 2011 in response to MNO investments in upgraded networks using HSPA and LTE technologies. Although much of this infrastructure upgrade was undertaken before consumer need was identified, the commercial launch of LTE has been strengthened by the adoption of business models which encourage consumers to make use of services available. These incorporate popular services such as flat-rate music downloads and low-price mobile broadband offers. As a result, the number of subscribers using mobile data services reached 6.5 million by early 2010, representing some 60% of all mobile subscribers. By the end of 2010 the average mobile data user will download about 2.5GB per month, and mobile data revenue may generate some SEK 3.2 billion for the year.

 

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

  • 1. Overview of European Mobile Data Market
    • 1.1 Market overview
      • 1.1.1 Moving to IP
    • 1.2 Revenue forecasts
    • 1.3 ARPU
    • 1.4 Mobile Messaging
      • 1.4.1 Short Message Service (SMS)
      • 1.4.2 Multimedia Messaging Services (MMS)
    • 1.5 Mobile data services
      • 1.5.1 General Packet Radio Service (GPRS)
      • 1.5.2 Enhanced Data for GSM evolution (EDGE)
      • 1.5.3 High-Speed Circuit Switched Data (HSCSD)
      • 1.5.4 High-Speed Packet Access (HSPA)
      • 1.5.5 High-Speed Uplink Packet Access (HSUPA)
      • 1.5.6 Long-term evolution (LTE)
      • 1.5.7 Mobile WiMAX
      • 1.5.8 Push-to-Talk (PTT)
      • 1.5.9 Mobile TV
    • 1.6 Mobile content and applications
      • 1.6.1 i-mode in Europe
      • 1.6.2 BlackBerry
      • 1.6.3 OpenHand
      • 1.6.4 Mobile commerce
      • 1.6.5 Mobile payments
      • 1.6.6 Mobile entertainment
      • 1.6.7 Mobile advertising
      • 1.6.8 Mobile gaming
      • 1.6.9 Mobile music
      • 1.6.10 Location-based services
      • 1.6.11 Near Field Communications (NFC)
  • 2. Albania
    • 2.1 Market overview
    • 2.2 Mobile messaging
      • 2.2.1 Short Message Service (SMS)
      • 2.2.2 Multimedia Messaging Service (MMS)
    • 2.3 Mobile data services
      • 2.3.1 General Packet Radio Service (GPRS)
      • 2.3.2 BlackBerry
      • 2.3.3 Enhanced Data for GSM Evolution (EDGE)
      • 2.3.4 Mobile TV
    • 2.4 Mobile content and applications
  • 3. Austria
    • 3.1 Market overview
    • 3.2 Mobile messaging
      • 3.2.1 Short Message Service (SMS)
      • 3.2.2 Multimedia Messaging Service (MMS)
    • 3.3 Mobile data services
      • 3.3.1 General Packet Radio Service (GPRS)
      • 3.3.2 Push-to-Talk (PTT)
      • 3.3.3 Enhanced data for GSM Evolution (EDGE)
      • 3.3.4 High-Speed Downlink Packet Access (HSDPA)
      • 3.3.5 High-Speed Circuit-Switched Data (HSCSD)
      • 3.3.6 High-Speed Uplink Packet Access (HSUPA)
      • 3.3.7 LTE
      • 3.3.8 Mobile TV
      • 3.3.9 BlackBerry
      • 3.3.10 Femtocells
    • 3.4 Mobile content and applications
      • 3.4.1 M-commerce
      • 3.4.2 Mobile VoIP
  • 4. Belarus
    • 4.1 Market overview
    • 4.2 Mobile messaging
      • 4.2.1 Short Message Service (SMS)
    • 4.3 Mobile data services
      • 4.3.1 GPRS, WAP and MMS
      • 4.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 4.3.3 Mobile broadband
    • 4.4 Mobile content and applications
  • 5. Belgium
    • 5.1 Market overview
    • 5.2 Mobile messaging
      • 5.2.1 Short Message Service (SMS)
      • 5.2.2 SMS over fixed networks
      • 5.2.3 Multimedia Messaging Service (MMS)
    • 5.3 Mobile data services
      • 5.3.1 General Packet Radio Service (GPRS)
      • 5.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 5.3.3 High-Speed Downlink Packet Access (HSDPA)
      • 5.3.4 High-Speed Uplink Packet Access (HSUPA)
      • 5.3.5 i-mode
      • 5.3.6 BlackBerry
      • 5.3.7 Mobile TV
    • 5.4 Mobile applications
      • 5.4.1 Location-based services
  • 6. Bosnia-Herzegovina
    • 6.1 Market overview
    • 6.2 Mobile messaging
      • 6.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 6.3 Mobile data services
      • 6.3.1 General Packet Radio Service (GPRS)
      • 6.3.2 Enhanced Data for GSM Evolution (EDGE)
    • 6.4 Mobile content and applications
  • 7. Bulgaria
    • 7.1 Market overview
    • 7.2 Mobile messaging
      • 7.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 7.3 Mobile data services
      • 7.3.1 Enhanced Data for GSM Evolution (EDGE)
      • 7.3.2 i-mode
      • 7.3.3 BlackBerry
      • 7.3.4 Mobile TV
    • 7.4 Mobile content and applications
      • 7.4.1 Overview
      • 7.4.2 M-commerce (micropayments)
      • 7.4.3 Gaming
  • 8. Croatia
    • 8.1 Market overview
      • 8.1.1 Mobile Tax
    • 8.2 Mobile messaging
      • 8.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 8.3 Mobile data services
      • 8.3.1 General Packet Radio Service (GPRS)
      • 8.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 8.3.3 BlackBerry
      • 8.3.4 Mobile Broadband
      • 8.3.5 Mobile TV
    • 8.4 Mobile content and applications
      • 8.4.1 M-commerce
  • 9. Cyprus
    • 9.1 Market overview
    • 9.2 Mobile messaging
      • 9.2.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
    • 9.3 Mobile data services
      • 9.3.1 General Packet Radio Service (GPRS)
      • 9.3.2 Push-to-Talk (PTT)
      • 9.3.3 Blackberry
      • 9.3.4 Mobile TV
      • 9.3.5 Mobile broadband
    • 9.4 Mobile content and applications
      • 9.4.1 Portals
  • 10. Czech Republic
    • 10.1 Market overview
    • 10.2 Mobile messaging
      • 10.2.1 Short Message Service (SMS)
    • 10.3 Mobile data services
      • 10.3.1 General Packet Radio Service (GPRS)
      • 10.3.2 Push-to-Talk (PTT)
      • 10.3.3 Enhanced Data for GSM Evolution (EDGE)
      • 10.3.4 BlackBerry
      • 10.3.5 Mobile broadband
      • 10.3.6 Mobile TV
    • 10.4 Mobile content and applications
      • 10.4.1 WAP usage
      • 10.4.2 Location-based services
      • 10.4.3 Mobile advertising
  • 11. Denmark
    • 11.1 Market overview
    • 11.2 Mobile messaging
      • 11.2.1 Short Message Service (SMS)
      • 11.2.2 Data roaming
      • 11.2.3 Multimedia Messaging Service (MMS)
    • 11.3 Mobile data services
      • 11.3.1 Data roaming
      • 11.3.2 General Packet Radio Service (GPRS)
      • 11.3.3 High-Speed Downlink Packet Access (HSDPA)
      • 11.3.4 Unlicensed Mobile Access (UMA)
      • 11.3.5 BlackBerry
      • 11.3.6 Mobile TV
      • 11.3.7 TETRA (TErrestrial Trunked RAdio)
      • 11.3.8 Femtocells
    • 11.4 Mobile broadband
  • 12. Estonia
    • 12.1 Market overview
    • 12.2 Mobile messaging
      • 12.2.1 Short Message Service (SMS)
      • 12.2.2 Multimedia Messaging Service (MMS)
    • 12.3 Mobile data services
      • 12.3.1 General Packet Radio Service (GPRS)
      • 12.3.2 Enhanced Data rates for GSM Evolution (EDGE)
      • 12.3.3 Mobile TV
    • 12.4 Mobile content and applications
      • 12.4.1 Location-based services
      • 12.4.2 M-commerce
  • 13. Finland
    • 13.1 Market overview
    • 13.2 Mobile messaging
      • 13.2.1 Short Message Service (SMS)
      • 13.2.2 Multimedia Messaging Service (MMS)
    • 13.3 Mobile data services
      • 13.3.1 General Packet Radio Service (GPRS)
      • 13.3.2 High-Speed Packet Access (HSPA)
      • 13.3.3 High-Speed Uplink Packet Access (HSUPA)
      • 13.3.4 Enhanced Data for GSM Evolution (EDGE)
      • 13.3.5 Orthogonal Frequency Division Multiplex Access (OFDMA)
      • 13.3.6 Unlicensed Mobile Access (UMA)
    • 13.4 Mobile content and applications
      • 13.4.1 Location based services
      • 13.4.2 Mobile TV
      • 13.4.3 Mobile broadband
  • 14. France
    • 14.1 Market overview
    • 14.2 Mobile messaging
      • 14.2.1 Short Message Service (SMS)
      • 14.2.2 Multimedia Messaging Service (MMS)
    • 14.3 Mobile data services
      • 14.3.1 General Packet Radio Services (GPRS)
      • 14.3.2 High-Speed Packet Access (HSPA)
      • 14.3.3 High-Speed Uplink Packet Access (HSUPA)
      • 14.3.4 Long-term evolution (LTE)
      • 14.3.5 iPhone
      • 14.3.6 Android
      • 14.3.7 BlackBerry
      • 14.3.8 Enhanced Data for GSM Evolution (EDGE)
      • 14.3.9 i-mode
      • 14.3.10 Vodafone live!
      • 14.3.11 Application stores
      • 14.3.12 Femtocells
      • 14.3.13 Mobile TV
    • 14.4 Mobile content and applications
      • 14.4.1 Location based services
      • 14.4.2 PC convergence
      • 14.4.3 Near Field Communication (NFC)
      • 14.4.4 Mobile satellite services
  • 15. Germany
    • 15.1 Market overview
    • 15.2 Mobile messaging
      • 15.2.1 Short Message Service (SMS)
      • 15.2.2 Multimedia Messaging Services (MMS)
    • 15.3 Mobile data services
      • 15.3.1 General Packet Radio Services (GPRS)
      • 15.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 15.3.3 High-Speed Downlink Packet Access (HSDPA)
      • 15.3.4 High-Speed Uplink Packet Access (HSUPA)
      • 15.3.5 Long-term evolution (LTE)
      • 15.3.6 Video over mobile
      • 15.3.7 i-mode
      • 15.3.8 iPhones
      • 15.3.9 Android
      • 15.3.10 BlackBerry
      • 15.3.11 Vodafone live!
      • 15.3.12 Femtocells
      • 15.3.13 Mobile VoIP
      • 15.3.14 Mobile TV
      • 15.3.15 TETRA (TErrestrial Trunked RAdio)
    • 15.4 Mobile content and applications
      • 15.4.1 Mobile Banking
  • 16. Greece
    • 16.1 Market overview
    • 16.2 Mobile messaging
      • 16.2.1 Short Messaging Service (SMS) / Multimedia Messaging Service (MMS)
    • 16.3 Mobile data services
      • 16.3.1 Wireless Application Protocol (WAP)
      • 16.3.2 Mobile TV
      • 16.3.3 i-mode
      • 16.3.4 Mobile broadband
      • 16.3.5 BlackBerry
    • 16.4 Mobile content and applications
  • 17. Hungary
    • 17.1 Market overview
    • 17.2 Mobile messaging
      • 17.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 17.3 Mobile data services
      • 17.3.1 General Packet Radio Service (GPRS)
      • 17.3.2 Push-to-talk (PTT)
      • 17.3.3 Enhanced Data for GSM Evolution (EDGE)
      • 17.3.4 BlackBerry
      • 17.3.5 Mobile broadband
      • 17.3.6 Mobile TV
    • 17.4 Mobile content and applications
      • 17.4.1 T-Mobile
      • 17.4.2 Vodafone Hungary
      • 17.4.3 Pannon GSM
      • 17.4.4 M-commerce (micropayments)
    • 17.5 Mobile marketing
      • 17.5.1 QR code readers
      • 17.5.2 Vodafone live!
  • 18. Iceland
    • 18.1 Market overview
    • 18.2 Mobile messaging
      • 18.2.1 Short Messaging Service (SMS)
      • 18.2.2 Multimedia Messaging Service (MMS)
    • 18.3 Mobile data services
      • 18.3.1 General Packet Radio Service (GPRS)
      • 18.3.2 BlackBerry
      • 18.3.3 High-Speed Downlink Packet Access (HSDPA)
      • 18.3.4 Mobile TV
  • 19. Ireland
    • 19.1 Market overview
    • 19.2 Mobile messaging
      • 19.2.1 Short Message Service (SMS)
      • 19.2.2 Multimedia Messaging Service (MMS)
    • 19.3 Mobile data services
      • 19.3.1 General Packet Radio Service (GPRS)
      • 19.3.2 High-Speed Circuit-Switched Data (HSCSD)
      • 19.3.3 Enhanced Data for GSM Evolution (EDGE)
      • 19.3.4 High-Speed Packet Access (HSPA)
      • 19.3.5 i-mode
      • 19.3.6 iPhone
      • 19.3.7 BlackBerry
    • 19.4 Mobile applications
      • 19.4.1 Overview
      • 19.4.2 Mobile TV
  • 20. Italy
    • 20.1 Market overview
    • 20.2 Mobile messaging
      • 20.2.1 Short Messaging Service (SMS)
      • 20.2.2 Multimedia Messaging Services (MMS)
    • 20.3 Mobile data
      • 20.3.1 General Packet Radio Service (GPRS)
      • 20.3.2 High-Speed Packet Access (HSPA)
      • 20.3.3 BlackBerry
      • 20.3.4 i-mode
      • 20.3.5 Femtocells
      • 20.3.6 Vodafone live!
      • 20.3.7 iPhone
      • 20.3.8 Mobile TV
      • 20.3.9 WiBro
      • 20.3.10 Long-term evolution (LTE)
      • 20.3.11 Mobile banking / ticketing
      • 20.3.12 Mobile broadband
    • 20.4 Mobile content and applications
      • 20.4.1 Location-based services
  • 21. Kosovo
    • 21.1 Market overview
    • 21.2 Mobile messaging
      • 21.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 21.3 Mobile data services
      • 21.3.1 General Packet Radio Service (GPRS)
  • 22. Latvia
    • 22.1 Market overview
    • 22.2 Mobile messaging
      • 22.2.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
    • 22.3 Mobile data services
      • 22.3.1 Enhanced Data Rates for GSM Evolution (EDGE)
      • 22.3.2 Broadband wireless data service (1x EV-DO)
      • 22.3.3 Mobile TV
      • 22.3.4 BlackBerry
      • 22.3.5 Mobile broadband
    • 22.4 Mobile content and applications
  • 23. Lithuania
    • 23.1 Market overview
    • 23.2 Mobile messaging
      • 23.2.1 Short Message Service (SMS)
      • 23.2.2 Multimedia Messaging Service (MMS)
    • 23.3 Mobile data services
      • 23.3.1 General Packet Radio Services (GPRS)
      • 23.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 23.3.3 Mobile TV
      • 23.3.4 BlackBerry
      • 23.3.5 Mobile broadband
    • 23.4 Mobile content and applications
  • 24. Luxembourg
    • 24.1 Market overview
    • 24.2 Mobile messaging
      • 24.2.1 Short Message Service (SMS)
      • 24.2.2 Multimedia Messaging Service
    • 24.3 Mobile data services
      • 24.3.1 BlackBerry
      • 24.3.2 Mobile TV
  • 25. Macedonia
    • 25.1 Market overview
    • 25.2 Mobile data services
      • 25.2.1 Enhanced Data for GSM Evolution (EDGE)
      • 25.2.2 BlackBerry
      • 25.2.3 Mobile broadband
    • 25.3 Mobile content and applications
  • 26. Malta
    • 26.1 Market overview
    • 26.2 Mobile messaging
      • 26.2.1 Short Message Service (SMS)
      • 26.2.2 Multimedia Messaging Service (MMS)
    • 26.3 Mobile data services
      • 26.3.1 General Packet Radio Service (GPRS)
      • 26.3.2 Enhanced Data for GSM evolution (EDGE)
      • 26.3.3 High-Speed Downlink Packet Access (HSDPA)
      • 26.3.4 Mobile TV
      • 26.3.5 Mobile broadband
  • 27. Moldova
    • 27.1 Market overview
    • 27.2 Mobile messaging
    • 27.3 Mobile data services
      • 27.3.1 Enhanced Data for GSM Evolution (EDGE)
      • 27.3.2 Mobile TV
    • 27.4 Mobile content and applications
  • 28. Montenegro
    • 28.1 Market overview
    • 28.2 Mobile messaging
      • 28.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 28.3 Mobile data services
      • 28.3.1 General Packet Radio Service (GPRS)
      • 28.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 28.3.3 Mobile broadband
    • 28.4 Mobile content and applications
  • 29. Netherlands
    • 29.1 Market overview
    • 29.2 Mobile messaging
      • 29.2.1 Short Message Service (SMS)
      • 29.2.2 Multimedia Messaging Services (MMS)
    • 29.3 Mobile data services
      • 29.3.1 General Packet Radio Services (GPRS)
      • 29.3.2 Push-to-Talk (PTT)
      • 29.3.3 BlackBerry
      • 29.3.4 i-mode
      • 29.3.5 iPhone
      • 29.3.6 Location-based services (LBS)
      • 29.3.7 Mobile TV
  • 30. Norway
    • 30.1 Market overview
    • 30.2 Mobile messaging
      • 30.2.1 Short Message Service (SMS)
      • 30.2.2 Multimedia Messaging Service (MMS)
    • 30.3 Mobile data services
      • 30.3.1 General Packet Radio Service (GPRS)
      • 30.3.2 High-Speed Packet Access (HSPA)
      • 30.3.3 Enhanced data for GSM evolution (EDGE)
      • 30.3.4 Long-term evolution (LTE)
      • 30.3.5 Mobile TV
      • 30.3.6 TETRA (TErrestrial Trunked RAdio)
      • 30.3.7 Mobile broadband (access)
    • 30.4 Mobile content and applications
      • 30.4.1 Location-based services
      • 30.4.2 M-commerce
  • 31. Poland
    • 31.1 Market overview
    • 31.2 Mobile data services
      • 31.2.1 General Packet Radio Service (GPRS)
      • 31.2.2 Enhanced Data for GSM Evolution (EDGE)
      • 31.2.3 BlackBerry
      • 31.2.4 Mobile TV
      • 31.2.5 Fixed Mobile Convergence (FMC)
    • 31.3 Mobile content and applications
      • 31.3.1 Overview
      • 31.3.2 Mobile music
      • 31.3.3 Off-deck content
      • 31.3.4 M-commerce (micropayments)
  • 32. Portugal
    • 32.1 Market overview
    • 32.2 Mobile messaging
      • 32.2.1 Short Message Service (SMS)
      • 32.2.2 Multimedia Messaging Service (MMS)
    • 32.3 Mobile data services
      • 32.3.1 General Packet Radio Service (GPRS)
      • 32.3.2 Push-to-Talk (PTT)
      • 32.3.3 High-Speed Packet Access (HSPA)
      • 32.3.4 High-Speed Uplink Packet Access (HSUPA)
      • 32.3.5 BlackBerry
      • 32.3.6 Mobile TV
      • 32.3.7 TETRA (TErrestrial Trunked RAdio)
    • 32.4 Mobile content and applications
      • 32.4.1 Location-based services
      • 32.4.2 Other developments
  • 33. Romania
    • 33.1 Market overview
    • 33.2 Mobile messaging
      • 33.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 33.3 Mobile data services
      • 33.3.1 General Packet Radio Service (GPRS)
      • 33.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 33.3.3 i-mode
      • 33.3.4 Mobile TV
      • 33.3.5 BlackBerry
      • 33.3.6 Mobile broadband
    • 33.4 Mobile content and applications
      • 33.4.1 Content market overview
      • 33.4.2 Mobile banking
      • 33.4.3 Orange World
  • 34. Russia
    • 34.1 Market overview
    • 34.2 Mobile messaging
      • 34.2.1 SMS/MMS
    • 34.3 Mobile data services
      • 34.3.1 General Packet Radio Service (GPRS)
      • 34.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 34.3.3 i-mode
      • 34.3.4 BlackBerry
      • 34.3.5 Mobile TV
      • 34.3.6 Mobile broadband
    • 34.4 Mobile content and applications
      • 34.4.1 Overview
      • 34.4.2 Business market services
      • 34.4.3 M-commerce
  • 35. Serbia
    • 35.1 Market overview
    • 35.2 Mobile messaging
      • 35.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 35.3 Mobile data services
      • 35.3.1 General Packet Radio Service (GPRS)
      • 35.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 35.3.3 BlackBerry
      • 35.3.4 Mobile broadband
    • 35.4 Mobile content and applications
  • 36. Slovakia
    • 36.1 Market overview
    • 36.2 Mobile data services
      • 36.2.1 Enhanced Data for GSM Evolution (EDGE)
      • 36.2.2 BlackBerry
      • 36.2.3 Mobile TV
      • 36.2.4 Mobile broadband
    • 36.3 Mobile content and applications
      • 36.3.1 T-Mobile
      • 36.3.2 Orange World portal
  • 37. Slovenia
    • 37.1 Market overview
    • 37.2 Mobile messaging
      • 37.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
    • 37.3 Mobile data services
      • 37.3.1 Push-to-Talk (PTT)
      • 37.3.2 General Packet Radio Service (GPRS) / Enhanced Data Rates for GSM Evolution (EDGE)
      • 37.3.3 BlackBerry
      • 37.3.4 Mobile TV
      • 37.3.5 Mobile broadband
    • 37.4 Mobile content and applications
  • 38. Spain
    • 38.1 Market overview
    • 38.2 Mobile messaging
      • 38.2.1 Short Message Service (SMS)
      • 38.2.2 Multimedia Messaging Service (MMS)
    • 38.3 Mobile data services
      • 38.3.1 General Packet Radio Service (GPRS)
      • 38.3.2 Enhanced data for GSM Evolution (EDGE)
      • 38.3.3 Push-to-Talk (PTT)
      • 38.3.4 Long-term evolution (LTE)
      • 38.3.5 BlackBerry
      • 38.3.6 iPhone
      • 38.3.7 Femtocells
      • 38.3.8 i-mode
      • 38.3.9 Mobile TV
    • 38.4 Mobile content and applications
  • 39. Sweden
    • 39.1 Market overview
    • 39.2 Mobile Messaging
      • 39.2.1 Short Message Service (SMS)
      • 39.2.2 Premium SMS (PSMS)
      • 39.2.3 Multimedia Messaging Service (MMS)
    • 39.3 Mobile data services
      • 39.3.1 General Packet Radio Service (GPRS)
      • 39.3.2 High-Speed Packet Access (HSPA)
      • 39.3.3 High-Speed Circuit-Switched Data (HSCSD)
      • 39.3.4 Enhanced Data for GSM evolution (EDGE)
      • 39.3.5 BlackBerry
      • 39.3.6 iPhone
      • 39.3.7 Push-to-Talk (PTT)
      • 39.3.8 Long-term evolution (LTE)
      • 39.3.9 Mobile TV
    • 39.4 Mobile content and applications
      • 39.4.1 Location-based services
      • 39.4.2 Mobile music
      • 39.4.3 Other developments
  • 40. Switzerland
    • 40.1 Market overview
    • 40.2 Mobile messaging
      • 40.2.1 Short Message Service (SMS)
      • 40.2.2 Multimedia Messaging Service (MMS)
    • 40.3 Mobile data services
      • 40.3.1 General Packet Radio Service (GPRS)
      • 40.3.2 High-Speed Packet Access (HSPA)
      • 40.3.3 High-Speed Circuit Switched Data (HSCSD)
      • 40.3.4 Enhanced Data for GSM Evolution (EDGE)
      • 40.3.5 Long-term evolution (LTE)
      • 40.3.6 BlackBerry
      • 40.3.7 iPhone
      • 40.3.8 Mobile TV
    • 40.4 Mobile applications
      • 40.4.1 Location-based services
      • 40.4.2 Mobile ticketing
  • 41. Ukraine
    • 41.1 Market overview
    • 41.2 Mobile messaging
      • 41.2.1 Short Messaging Service (SMS) / Multimedia Messaging Service (MMS)
    • 41.3 Mobile data services
      • 41.3.1 Push-to-Talk (PTT)
      • 41.3.2 Enhanced Data for GSM Evolution (EDGE)
      • 41.3.3 Unlicensed Mobile Access (UMA)
      • 41.3.4 BlackBerry
      • 41.3.5 Mobile TV
      • 41.3.6 Mobile broadband
    • 41.4 Mobile content and applications
  • 42. United Kingdom
    • 42.1 Market overview
    • 42.2 Mobile messaging
      • 42.2.1 Short Message Service (SMS)
      • 42.2.2 Multimedia Messaging Service (MMS)
    • 42.3 Mobile data services
      • 42.3.1 Operator services – 3G
      • 42.3.2 Consumer use of multimedia services
      • 42.3.3 General Packet Radio Services (GPRS)
      • 42.3.4 Enhanced Data for GSM evolution (EDGE)
      • 42.3.5 High-Speed Circuit Switched Data (HSCSD)
      • 42.3.6 High-Speed Downlink Packet Access (HSDPA)
      • 42.3.7 LTE
      • 42.3.8 i-mode
      • 42.3.9 BlackBerry
      • 42.3.10 iPhone
      • 42.3.11 Android
      • 42.3.12 Palm
      • 42.3.13 Bundled mobile – notebook deals
      • 42.3.14 Mobile TV
      • 42.3.15 TETRA (TErrestrial Trunked RAdio)
      • Table 1 – Data revenue as % of total mobile revenues in select European countries – 2006 - 2007; 2009
      • Table 2 – Mobile operator revenue by source in Europe – 2007 - 2010
      • Table 3 – Average ARPU (€) by country in select European countries – 2006 - 2007; 2009
      • Table 4 – Voice ARPU, non-voice ARPU, total mobile ARPU – Western Europe – 2006; 2012
      • Table 5 – Mobile SMS messaging revenue and forecasts – 2004; 2006; 2008; 2010
      • Table 6 – European mobile gaming market value – 2005 - 2007; 2009, 2012
      • Table 7 – Mobile data services revenue as % of total - 1999 - 2009
      • Table 8 – SMS messages sent in Austria – 2004 - 2009
      • Table 9 – mobilkom Austria SMS sent – 2004 - 2009
      • Table 10 – mobilkom austria: data as proportion of revenue – 2004 - 2009
      • Table 11 – MMS messages sent in Austria – 2005 - 2009
      • Table 12 – Mobile data services revenue as % of total in Austria - 1999 - 2009
      • Table 13 – Total mobile broadband subscribers and penetration rate – 2006 - 2010
      • Table 14 – Proximus SMS messages (CBU) – 2007 - 2008
      • Table 15 – Premium SMS market overview in Belgium
      • Table 16 – GPRS subscribers per operator in Bosnia-Herzegovina – 2006 - 2008
      • Table 17 – Total mobile broadband subscribers – 2007 - 2009
      • Table 18 – Total mobile broadband subscribers and penetration rate – 2004 - 2008
      • Table 19 – Data sent by GPRS, EDGE and UMTS by operator – 2006 - 2008
      • Table 20 – Total SMS sent in Denmark – 2003 - 2009
      • Table 21 – Service provider proportion of SMS messages sent in Denmark – 2005 - 2009
      • Table 22 – Total MMS sent in Denmark – 2003 - 2008
      • Table 23 – Service provider proportion of MMS messages sent in Denmark – 2006 - 2009
      • Table 24 – GPRS subscribers in Denmark – 2002 - 2009
      • Table 25 – TETRA subscribers by operator in Denmark – 2006 - 2007
      • Table 26 – Mobile broadband (data and voice) subscribers by operator – 2008 - 2009
      • Table 27 – Mobile broadband subscribers by type – 2007 - 2009
      • Table 28 – SMS messages sent per operator in Estonia – 2004 - 2007
      • Table 29 – MMS messages sent per operator in Estonia – 2004 - 2007
      • Table 30 – GPRS users per operator in Estonia – 2004 - 2007
      • Table 31 – Mobile data sent in terabytes – 2006 - 2010
      • Table 32 – SMS messages sent and annual change in Finland – 1999 - 2009
      • Table 33 – MMS messages sent and annual change in Finland – 2003 - 2009
      • Table 34 – Mobile broadband subscribers – 2007 - 2010
      • Table 35 – Data market revenue France – 2002 - 2008
      • Table 36 – Mobile services revenues by sector – 2005 - 2008
      • Table 37 – Orange data revenue as % of total – 2005 - 2009
      • Table 38 – SMS traffic volume (national) in France – 2004 - 2009
      • Table 39 – SMS user market annual change in France – 2002 - 2009
      • Table 40 – Value added services revenue and volume (mobile networks) in France – 2003 - 2008
      • Table 41 – Mobile multimedia users and annual change (metropolitan) in France – 2004 - 2009
      • Table 42 – MMS messages sent in France – 2005 - 2008
      • Table 43 – Annual SMS/MMS volume in France – 2000 - 2009
      • Table 44 – Orange mobile broadband subscribers – 2004 - 2009
      • Table 45 – Orange mobile subscribers (France) – 2005 - 2009
      • Table 46 – SFR mobile data revenue (non-messaging) – 2007 - 2008
      • Table 47 - SFR subscribers – 2006 - 2008
      • Table 48 – Mobile TV subscribers – 2008 - 2015
      • Table 49 – UMTS subscribers – 2007 - 2010
      • Table 50 – SMS annual message traffic in Germany – 1998 - 2010
      • Table 51 – Annual MMS traffic in Germany – 2002 - 2009
      • Table 52 – Gigabytes of mobile data sent in Germany – 2005 - 2009
      • Table 53 – Annual mobile data value in Germany – 2004 - 2009
      • Table 54 – Broadband capable handset market in Germany – 2006; 2010; 2015
      • Table 55 – E-Plus i-mode subscribers (historic) – 2002 - 2005
      • Table 56 – Vodafone i-mode subscribers (historic) – 2005 - 2006
      • Table 57 – Vodafone live! customers (historic) - 2002 - 2007
      • Table 58 – Mobile broadband subscribers – 2004 - 2008
      • Table 59 – GPRS coverage per operator in Hungary – May 2009
      • Table 60 – Mobile broadband subscribers and penetration rate – 2005 - 2009
      • Table 61 – Mobile Internet subscribers per operator – 2009
      • Table 62 – Total mobile Internet data transferred per operator – 2008 - 2009
      • Table 63 – Average mobile Internet data transferred per operator – 2008 - 2009
      • Table 64 – Mobile data subscription traffic by operator – 2008
      • Table 65 – Total SMS traffic by operator in Iceland – 2000 - 2008
      • Table 66 – Total MMS sent messages in Iceland – 2006 - 2008
      • Table 67 – Mobile data traffic by type and operator in Iceland – 2008
      • Table 68 – Mobile data as proportion of total revenue in Ireland – 2006 - 2009
      • Table 69 – SMS messages sent in Ireland – 2000 - 2010
      • Table 70 – MMS messages sent in Ireland – 2005 - 2010
      • Table 71 – Mobile broadband subscribers in Ireland – 2007 - 2009
      • Table 72 – HSPA penetration rate in Ireland – 2007 - 2009
      • Table 73 – Vodafone live! subscribers in Italy – 2002 - 2007
      • Table 74 – Mobile broadband subscribers – 2005 - 2008
      • Table 75 – Total SMS and MMS messages sent in Lithuania – 2004 - 2008
      • Table 76 – GPRS, EDGE & UMTS subscribers in Lithuania – 2004 - 2008
      • Table 77 – Mobile broadband subscribers – 2006 - 2008
      • Table 78 – SMS messages in Luxembourg – 2004 - 2008
      • Table 79 – SMS messages in Malta – 2005 - 2008
      • Table 80 – MMS messages in Malta – 2006 - 2008
      • Table 81 – Total SMS & MMS messages sent in Moldova – 2002 - 2008
      • Table 82 – SMS messages sent in Montenegro – 2001 - 2008
      • Table 83 – SMS messages sent per operator in Montenegro – 2008
      • Table 84 – KPN Mobile non-voice proportion of ARPU – 2004 - 2009
      • Table 85 – Premium SMS market feature overview by operator in the Netherlands – 2009
      • Table 86 – KPN’s i-mode subscribers (historic) - 2002 - 2005
      • Table 87 – Mobile data traffic – 2008 - 2009
      • Table 88 – Annual SMS sent in Norway – 1999 - 2009
      • Table 89 – MMS messages sent and annual change in Norway – 2004 - 2009
      • Table 90 – Operator share of mobile broadband subscribers – 2007 - 2008
      • Table 91 – Mobile broadband subscribers – 2005 - 2010
      • Table 92 – Mobile broadband revenue – 2006 - 2010
      • Table 93 – Mobile broadband traffic – 2006 - 2008
      • Table 94 – Value of mobile data and content services – 2005 - 2009
      • Table 95 – Mobile Internet sessions and traffic – 2007 - 2009
      • Table 96 – SMSs sent annually and annual change in Portugal – 2004 - 2009
      • Table 97 – MMS sessions in Portugal – 2007 - 2009
      • Table 98 – SMS messages sent in Romania – 2005 - 2008
      • Table 99 – Mobile broadband subscribers – 2006 - 2010
      • Table 100 – Mobile VAS as proportion of total mobile revenue in Russia – 2002 - 2008
      • Table 101 – Breakdown of mobile VAS revenue by service in Russia – 2007 - 2009
      • Table 102 – Breakdown of mobile VAS revenue by operator in Russia – 2007 - 2009
      • Table 103 – Messaging revenue per operator in Russia – 2008 - 2009
      • Table 104 – Mobile broadband subscribers and penetration rate – 2006 - 2008
      • Table 105 – Mobile data revenue per operator – 2008 - 2009
      • Table 106 – Mobile content revenue per operator in Russia – 2008 - 2009
      • Table 107 – Total SMS & MMS messages sent in Serbia – 2003 - 2008
      • Table 108 – SMS messages sent per operator in Serbia – 2004 - 2008
      • Table 109 – Mobile broadband subscribers and penetration rate – 2007 - 2008
      • Table 110 – Mobile broadband subscribers and penetration rate – 2006 - 2008
      • Table 111 – Proportion of total SMS sent per service provider in Slovenia – 2006 - 2009
      • Table 112 – Proportion of total MMS sent per service provider in Slovenia – 2006 - 2009
      • Table 113 – Mobile broadband subscribers and penetration rate – 2004 - 2009
      • Table 114 – Mobile data revenue in Spain – 2007 - 2008
      • Table 115 – Mobile datacards by UMTS and HSDPA in Spain – 2006 - 2009
      • Table 116 – SMS revenue and messages sent in Spain – 2006 - 2009
      • Table 117 – Premium SMS revenue and messages sent in Spain – 2005 - 2009
      • Table 118 – MMS revenue and messages sent in Spain – 2004 - 2009
      • Table 119 – Mobile TV subscribers by operator – 2008
      • Table 120 – Mobile data services and traffic in Sweden – 2002 - 2010
      • Table 121 – Mobile data revenue in Sweden – 2002 - 2010
      • Table 122 – Annual and monthly SMS volumes in Sweden – 1999 - 2010
      • Table 123 – MMS messages sent, annual change and revenue in Sweden – 2003 - 2010
      • Table 124 – Mobile broadband subscribers – 2006 - 2010
      • Table 125 – Mobile investment, UMTS and total – 1998 - 2008
      • Table 126 – Swisscom Mobile sent SMS and MMS – 2007 - 2009
      • Table 127 – SMS, PSMS traffic and annual change in Switzerland – 2002 - 2009
      • Table 128 – MMS, premium MMS traffic and annual change in Switzerland – 2003 - 2009
      • Table 129 – Mobile broadband subscribers – 2007 - 2008
      • Table 130 – Top 10 mobile content providers in Ukraine – January - March 2007
      • Table 131 – Average ARPU per data service – 2009
      • Table 132 – Total and average text messages sent in the UK – 1999 - 2008
      • Table 133 – Average SMS and MMS sent per month in the UK – 2003 - 2008
      • Table 134 – SMS and MMS revenue by operator in the UK – 2006 - 2008
      • Table 135 – SMS and MMS volumes by operator in the UK – 2006 - 2009
      • Table 136 – 3UK and Ireland subscribers by sector and annual change – 2008
      • Table 137 – 3UK and Ireland revenue and annual change – 2008
      • Table 138 – Vodafone 3G subscribers – 2005 - 2009
      • Table 139 – Average ARPU per data service (£) in the UK – 2009
      • Table 140 – Vodafone live! subscribers – 2005 – 2007*
      • Exhibit 1 – An overview of General Packet Radio Service (GPRS)
      • Exhibit 2 – EDGE network operators in select European countries – 2010
      • Exhibit 3 – Sample European HSCSD networks – 2010
      • Exhibit 4 – HSPA+ network operators in select European countries – 2010
      • Exhibit 5 – UMTS 900 network operators (3G) in Europe – 2010
      • Exhibit 6 – HSPA network operators – 2010
      • Exhibit 7 – HSUPA network operators – 2010
      • Exhibit 8 – LTE network commitments – 2010
      • Exhibit 9 – Push-to-Talk defined
      • Exhibit 10 – PTT by operator in select European countries
      • Exhibit 11 – i-mode networks in select European markets – 2010
      • Exhibit 12 – BlackBerry services defined
      • Exhibit 13 – Examples of BlackBerry availability in Europe – 2010
      • Exhibit 14 – Femtocells defined
      • Exhibit 15 – Premium SMS market overview in Denmark – 2010
      • Exhibit 16 – SMS and MMS roaming charges – 2009
      • Exhibit 17 – SMS and MMS roaming charges – 2009
      • Exhibit 18 – Premium SMS market overview in Finland – 2005
      • Exhibit 19 – Premium SMS market overview in France – 2010
      • Exhibit 20 – Operators GPRS and GPRS/WiFi launch dates in France
      • Exhibit 21 – Selected MMS launches by operator in Germany
      • Exhibit 22 – Premium SMS market overview in Norway
      • Exhibit 23 – Premium SMS market overview in Sweden

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Number of pages 215

Status Archived

Last updated 16 Feb 2010
Update History

Analyst: Henry Lancaster

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