2009 Austria - Telecoms, IP Networks, Digital Media and Forecasts

Publication Overview

This report covers Austria, a major European telecom market. The report analyses trends and developments in telecommunications, mobile, Internet, broadband, digital TV and converging media including VoIP, VoD and IPTV developments. Subjects include:

·         Market and industry analyses, trends and developments;

·         Facts, figures and statistics;

·         Industry and regulatory issues;

·         Major Players, Revenues, Subscribers, Prepaid;

·         VoIP, IPTV, VoD, digital TV and DTTV;

·         Convergent media and mobile broadband;

·         Telecom market forecasts for selective years to 2014 and 2018.

 

Researcher:- Henry Lancaster

Current publication date:- November 2009 (8th Edition)

Next publication date:- November 2010

Executive Summary

BuddeComm’s annual publication, Austria - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in Austria.

 

Austria’s mid-sized telecom market is one of the most competitive in Europe, with numerous operators providing voice and data services, led by Telekom Austria, Tele2UTA, and eTel Austria. The main telcos are well placed to take advantage of opportunities in the less mature and rapidly developing markets of central and eastern Europe.

 

In recent years the Austrian telecoms market has witnessed rapid growth in revenues from mobile and data communications, generally declining rates and charges, and lower fixed-voice traffic. These trends are likely to continue through to 2010 at least, with the continuing decline in overall revenue being propped up by mobile data service revenue and broadband increasingly becoming a single service within popular broader bundled packages. Market revenue showed rapid growth until 2006, since when it has dipped, falling 3.7% in 2007 and 5.4% in 2008 and an estimated 4% in 2009 as the effects of the economic downturn reflects more constricted consumer spending habits.

 

In the mobile sector there are four network operators as well as a small number of MVNOs and resellers. The market has been adjusted on several occasions following a number of acquisitions – tele.ring by T-Mobile (2006), One by Orange and Mid Europa Partners (July 2007), and Tele2’s mobile division by Telekom Austria (early 2008).

 

Broadband penetration is slightly below the EU average, though as a result of effectively competing cable and DSL platforms, as well as low average access prices, about 55% of Internet households had a broadband connection by mid-2009 (83% if mobile broadband is also taken into account). Together, Telekom Austria and UPC Austria provide around two-thirds of all fixed broadband connections.

 

Austria – key telecom parameters – 2008 - 2009

Sector

2008

2009(e)

Broadband:

 

 

Fixed broadband subscribers (million)

1.76

2.15

Fixed broadband penetration rate

37%

39%

Mobile broadband subscribers (million)

0.97

2.60

Subscribers to telecoms services:

 

 

Fixed-line telephony (million)

2.66

2.63

Mobile phone (million)

1.8

11.6

Mobile penetration (population)

129%

137%

(Source: BuddeComm)

 

Key highlights:

·         The retail market continues to be dominated by Telekom Austria, which has about 60% share of voice traffic and 90% of revenue from the residential and business rectors. Competitors such as Tele2, UPC and COLT are gradually increasing market share as their build their own networks. Nevertheless, the 10% fall in fixed-line voice revenue year-on-year will require these operators to exploit bundled offers in coming years to attract and retain customers.

·         Despite regulated access to Telekom Austria’s network since 2001, the proportion of unbundled lines remains low. The company, slow to implement LLU, was fined €1.5 million in 2009 for operating an LLU policy deemed unfair to competitors. By taking a firmer line on access, the regulator should have substantially improved the conditions for alternative operators in 2010.

·         Frequencies in the 3.5 GHz band suitable for broadband wireless access services were auctioned in December 2008, valid to 2019. The regional operators will substantially augment rural broadband access and make up for the failed and much delayed auction of frequency in the 450 MHz band.

·         Fibre continues to impact telecom networks, supported by government-sponsored rural broadband initiatives. Local operators are expected to pass about 1.2 million homes by 2015. Growth in the number of fibre subscriptions, at about 25% in 2009, will push the proportion of FttH/FttB subscribers to about bout 8% of all broadband subscribers by the end of 2010.

·         Digital switchover has progressed well, and by early 2009 most households had switched to DVB-T. About 92% of households receive the channels bundled on MUX A, and while no further expansion of the MUX B platform coverage area is planned the regulator has reserved licences for a third digital multiplex (MUX C) to regional broadcasters and initiatives.

 

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

  • 1. Key Statistics
  • 2. Telecommunications Market
    • 2.1 Overview of Austria’s telecom market
  • 3. Regulatory Environment
    • 3.1 History
      • 3.1.1 EU regulatory framework
    • 3.2 Regulatory authorities
      • 3.2.1 Austrian Regulatory Authority for Broadcasting and Telecommunications
      • 3.2.2 Telekom Control Commission
      • 3.2.3 Austrian Communications Authority (KommAustria)
    • 3.3 Telecom sector liberalisation in Austria
      • 3.3.1 Privatisation of Telekom Austria
      • 3.3.2 Interconnect
      • 3.3.3 Access
    • 3.4 Number portability
    • 3.5 Carrier PreSelection (CPS)
  • 4. Fixed Network Market
    • 4.1 Overview of operators
    • 4.2 Telekom Austria
    • 4.3 Tele2UTA
    • 4.4 tele.ring
    • 4.5 UPC Austria
    • 4.6 eTel Austria
  • 5. Telecommunications Infrastructure
    • 5.1 National telecom network
    • 5.2 Next Generation Network (NGN)
    • 5.3 Structural separation
    • 5.4 Wholesaling
    • 5.5 International infrastructure
      • 5.5.1 Submarine cable networks
      • 5.5.2 Satellite networks
  • 6. Broadband Market
    • 6.1 Overview
      • 6.1.1 Regulating wholesale access
      • 6.1.2 Wholesale market
      • 6.1.3 Broadband statistics
      • 6.1.4 Government support
      • 6.1.5 Regional broadband
    • 6.2 Cable modems
      • 6.2.1 UPC Austria
    • 6.3 Asymmetrical Digital Subscriber Line (ADSL)
    • 6.4 Fibre-to-the-Home (FttH) networks
    • 6.5 Mobile broadband
    • 6.6 Broadband Powerline (BPL)
    • 6.7 Wireless broadband
      • 6.7.1 Wireless Local Loop (WLL)
      • 6.7.2 450MHz frequency band
      • 6.7.3 3.5GHz frequency band
      • 6.7.4 Wireless LANs/WiFi
      • 6.7.5 WiMAX
      • 6.7.6 Internet via satellite
  • 7. Convergence
    • 7.1 Key general trends
    • 7.2 Business models
      • 7.2.1 Triple play
    • 7.3 Regulatory issues
    • 7.4 Digital TV
      • 7.4.1 Overview
      • 7.4.2 TV-over-DSL (IPTV)
      • 7.4.3 Cable TV
      • 7.4.4 Satellite TV
      • 7.4.5 Digital terrestrial TV
      • 7.4.6 Free-to-Air (FTA) TV
      • 7.4.7 VoIP (Voice over Internet Protocol) services
      • 7.4.8 Personal Video Recorders (PVRs)
  • 8. Mobile Communications
    • 8.1 Overview of Austria’s mobile market
      • 8.1.1 Mobile statistics
      • 8.1.2 Operator market shares
    • 8.2 Regulatory issues
      • 8.2.1 Regulatory authority
      • 8.2.2 Spectrum regulations and spectrum auctions
      • 8.2.3 Roaming
      • 8.2.4 Mobile number portability (MNP)
      • 8.2.5 Mobile termination rates (MTRs)
    • 8.3 Mobile technologies
      • 8.3.1 Digital
      • 8.3.2 Third Generation (3G) mobile
    • 8.4 Major mobile operators
      • 8.4.1 Orange
      • 8.4.2 Hutchison 3 Austria
      • 8.4.3 mobilkom austria
      • 8.4.4 tele.ring
      • 8.4.5 T-Mobile
      • 8.4.6 Mobile Virtual Network Operators (MVNO)
    • 8.5 Mobile voice services
      • 8.5.1 Prepaid cards
    • 8.6 Mobile data services
      • 8.6.1 Short Message Service (SMS)
      • 8.6.2 Multimedia Messaging Service (MMS)
      • 8.6.3 General Packet Radio Service (GPRS)
      • 8.6.4 Push-to-Talk (PTT)
      • 8.6.5 Enhanced data for GSM Evolution (EDGE)
      • 8.6.6 High-Speed Downlink Packet Access (HSDPA)
      • 8.6.7 High-Speed Circuit-Switched Data (HSCSD)
      • 8.6.8 High-Speed Uplink Packet Access (HSUPA)
      • 8.6.9 LTE
      • 8.6.10 Mobile TV
      • 8.6.11 BlackBerry
      • 8.6.12 Femtocells
    • 8.7 Mobile content and applications
      • 8.7.1 M-commerce
      • 8.7.2 Mobile Internet
      • 8.7.3 Mobile VoIP
  • 9. Forecasts
    • 9.1 Forecasts – broadband subscribers – 2007 - 2012; 2018
      • 9.1.1 Scenario 1 – higher broadband subscriber growth
      • 9.1.2 Scenario 2 – lower broadband subscriber growth
    • 9.2 Forecasts – mobile market – 2006 - 2010; 2012 - 2014
      • 9.2.1 UMTS forecasts
      • 9.2.2 Mobile ARPU forecasts
  • 10. Glossary of Abbreviations
  • Table 1 – Country statistics Austria – 2009
  • Table 2 – Telecom revenue and investment statistics – 2008
  • Table 3 – Telephone network statistics – March 2009
  • Table 4 – Internet user statistics – June 2009
  • Table 5 – Broadband statistics – March 2009
  • Table 6 – Mobile statistics – March 2009
  • Table 7 – National telecommunications authorities
  • Table 8 – Retail telecoms revenue by sector and annual change – 2003 - 2009
  • Table 9 – Total telecoms revenue – 2006 - 2008
  • Table 10 – Telecom investments – 2004 - 2008
  • Table 11 – Telecom traffic by sector – 2005 - 2009
  • Table 12 – Market share of retail telecoms revenue by sector – 2003 - 2008
  • Table 13 – LLU, shared access price - connection, monthly rental – 2005 - 2008
  • Table 14 – Unbundled loops and access lines – 2004 - 2009
  • Table 15 – Ported numbers by year – 2006 - 2009
  • Table 16 – Cumulative ported numbers – 2008 - 2009
  • Table 17 – CPS lines – 2004 - 2008
  • Table 18 – Telekom Austria financial data – 2001 - 2009
  • Table 19 – Telekom Austria: PSTN and ISDN access lines – 2005 - 2008
  • Table 20 – Telekom Austria: retail and wholesale DSL lines – 2005 - 2009
  • Table 21 – Telekom Austria traffic statistics in minutes – 2005 - 2009
  • Table 22 – Telekom Austria traffic statistics annual change by sector – June 2009
  • Table 23 – Telekom Austria financial data by sector and annual change – 2006 - 2009
  • Table 24 – UPC Austria revenue and annual change – 2005 - 2009
  • Table 25 – UPC Austria subscribers and operating statistics – 2005 - 2009
  • Table 26 – Fixed lines in service and teledensity – 1999 - 2009
  • Table 27 – Fixed-line retail revenue – 1997 - 2007
  • Table 28 – Telekom Austria broadband wholesale and LLU lines – 2006 - 2009
  • Table 29 – Broadband penetration of Internet households – 2006 - 2009
  • Table 30 – Online advertising spend – 2001 - 2007
  • Table 31 – Household broadband access by type – 2008
  • Table 32 – Bitstream access lines by type – 2004 - 2009
  • Table 33 – Leased line revenue by data capacity – 2005 - 2007
  • Table 34 – Leased lines by data capacity – 2004 - 2007
  • Table 35 – Internet users and penetration rate – 1995 - 2009
  • Table 36 – Total broadband subscribers by access type – 2002 - 2009
  • Table 37 – Revenue from retail and wholesale broadband connections – 2005 - 2009
  • Table 38 – UPC Austria broadband subscribers – 2005 - 2009
  • Table 39 – UPC Austria revenue – 2005 - 2009
  • Table 40 – Telekom Austria ADSL subscribers – 2004 - 2009
  • Table 41 – ADSL subscribers and annual change – 2000 - 2009
  • Table 42 – Telekom Austria Internet subscribers and annual change – 2000 - 2008
  • Table 43 – Fibre broadband subscribers – 2007 - 2009
  • Table 44 – Mobile broadband subscribers – 2005 - 2009
  • Table 45 – Retail mobile broadband lines by type – Jan 2009
  • Table 46 – Fixed-line wireless broadband subscribers – 2006 - 2009
  • Table 47 – Household TV reception by technology – 2007 - 2009
  • Table 48 – Digital receiver sales by technology – 2007 - 2009
  • Table 49 – Telekom Austria IPTV subscribers – 2007 - 2009
  • Table 50 – Cable and satellite TV households – 2000 - 2009
  • Table 51 – UPC Austria revenue and annual change – 2005 - 2009
  • Table 52 – UPC Austria subscribers and operating statistics – 2005 - 2009
  • Table 53 – Mobile operators, subscribers and annual change – June 2009
  • Table 54 – Mobile subscribers and penetration rate (regulator data) – 1999 - 2010
  • Table 55 – Mobile subscribers by operator (regulator data) – 2005 - 2009
  • Table 56 – Mobile SIMs in use, 2G and 3G – 2004 - 2009
  • Table 57 – Mobile revenue and call minutes – 2003 - 2009
  • Table 58 – Mobile market share by operator – 2006 - 2009
  • Table 59 – EC maximum roaming charges – 2007 - 2009
  • Table 60 – Cumulative ported mobile numbers – 2004 - 2009
  • Table 61 – Mobile termination charges by operator – 2008 - 2009; 2011
  • Table 62 – 2G spectrum allocations by operator
  • Table 63 – 3G spectrum allocations by operator
  • Table 64 – 3 Austria subscribers - March 2009
  • Table 65 – 3 Austria revenue and ARPU- 2008
  • Table 66 – mobilkom austria group subscribers; Europe and Austria – 2000 - 2009
  • Table 67 – mobilkom austria group subscriber breakdown – 2005 - 2009
  • Table 68 – mobilkom austria - mobile financial data – 2004 - 2009
  • Table 69 – mobilkom austria monthly ARPU – 2004 - 2009
  • Table 70 – tele.ring subscribers (historic) – 2005
  • Table 71 – T-Mobile Austria revenue, subscribers, ARPU – 2003 - 2009
  • Table 72 – Mobile numbers in use, contract and prepaid – 2004 - 2009
  • Table 73 – mobilkom austria prepaid subscribers – 2005 - 2009
  • Table 74 – Mobile data services revenue as % of total - 1999 - 2009
  • Table 75 – SMS messages sent – 2004 - 2009
  • Table 76 – mobilkom austria SMS sent – 2006 - 2009
  • Table 77 – mobilkom austria: data as proportion of revenue – 2004 - 2009
  • Table 78 – MMS messages sent – 2005 - 2009
  • Table 79 – Mobile broadband subscribers – 2005 - 2009
  • Table 80 – Retail mobile broadband lines by type – January 2009
  • Table 81 – Forecast broadband subscribers – higher growth scenario – 2007 - 2012; 2018
  • Table 82 – Forecast broadband subscribers – lower growth scenario – 2007 - 2012; 2018
  • Table 83 – Forecast UMTS subscribers – 2006 - 2010; 2012 - 2014
  • Table 84 – Forecast mobile ARPU - 2005 - 2010; 2012 - 2014
  • Exhibit 1 – EU – The New Regulatory Framework (NRF)
  • Exhibit 2 – Access, the local loop and unbundling – an overview
  • Exhibit 3 – Chart of broadband access by technology – 2002 - 2008
  • Exhibit 4 – Chart of broadband connections by technology – 2002 - 2008
  • Exhibit 5 – Regional WLL licenses in 3.5GHz spectrum by operator – 2004
  • Exhibit 6 – 450MHz frequency allocation overview – 2006
  • Exhibit 7 – 3.5GHz frequency allocation – 2008
  • Exhibit 8 – Overview of media convergence
  • Exhibit 9 – Chart of mobile market revenue, wholesale and retail – 1997 - 2008
  • Exhibit 10 – Active mobile providers – 2009
  • Exhibit 11 – 3G licence results
  • Exhibit 12 – 450MHz licence results - 2006
  • Exhibit 13 – 3.5GHz licence regions - December 2008
  • Exhibit 14 – 3.5GHz licence regions - August 2009

Related Reports

Purchase this Report

US$250.00

Licence Information

Share this Report

Purchase with Confidence

I am a civil engineer and have worked with Airtel, Huawei and other telecommunication companies here in Nigeria.

Your BuddeComm analyses on the telecommunications market are excellent. They always provide me with the information I need, and I also learn a great deal from reading your research.

Olusesan Banjo, Nigeria

Special Offers

Caribbean - Telecoms, Mobile, and Broadband - Statistics and Analyses
US$795.00 until 30 Oct 2019
(normal price US$1,590.00)

Venezuela - Telecoms, Mobile and Broadband - Statistics and Analyses
US$575.00 until 30 Oct 2019
(normal price US$1,150.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.


Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.