Last updated: 17 Mar 2009 Update History
Report Status: Archived
Report Pages: 148
Analyst: Henry Lancaster
This report provides 521 statistical tables for the mobile communications and mobile data activities, both on a regional and national level, for the major 18 Western European countries.
Current publication date:- March 2009 (2nd Edition)
Next publication date:- Jan 2010
Most of Europe’s mobile markets are saturated, only three countries in 2008 having less than 110% penetration. Continuing growth is largely in the 3G sector as subscribers migrate from GSM networks. Operators have encouraged this migration in a bid to exploit the potential raised by their investments in HSPA technology. Although the proportion of data to overall revenue has increased for most network operators, mobile data use remains stubbornly low as subscribers remain sceptical of the usefulness of many data applications as well as their high cost.
Average mobile penetration across
Growth in coming years will primarily depend on subscribers using rich-media services including music downloads and mobile TV. The 3G subscriber base on which mobile data growth depends has increased by 40-70% in some markets, while the proportion of non-SMS data to overall revenue among network operators has grown consistently during the last few quarters. Nevertheless, providers have struggled to encourage subscribers to use services which are perceived as expensive and of uncertain value.
The 3G market in
Data in this report is the latest available at the time of preparation and may not be for the current year.
Notes on scenario forecasts:
The following notes provide some background to our scenario forecasting methodology:
· This report includes what we term scenario forecasts. By describing long-range scenarios we identify a band within which we expect market growth to occur. The associated text describes what we see as the most likely growth trend within this band.
· The projections shown in the tables in this report are based on our own historical information, as well as on telecommunication sector statistics from official and non-official, national and international sources. We assume a possible deviation of 15-20% around this data.
· All statistics for GDP, revenue, etc are shown in US$, in order to maintain consistency within and between markets. At the same time we acknowledge that this can introduce some irregularities.
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BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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