2008 European - Convergence and Broadcasting Market

Publication Overview

This report covers developments in Europe’s markets for convergent services and broadcasting.

 

The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia (FYROM), Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine and United Kingdom.

 

Researchers:- Henry Lancaster, Paul Kwon

Current publication date:- March 2009 (5th Edition)

Next publication date:- Jan 2010

Executive Summary

Europe’s media market is on the cusp of massive changes driven by new technological developments in fixed-line broadband, while from 2010 mobile technologies led by LTE will enable a range of media services to be delivered on the mobile platform. Fast Internet access has brought content to the forefront, and content providers are in a position to move into the telecom arena. Quad play models based on fibre, DSL, cable and HSPA/LTE networks will deliver a growing number of services.

 

Operators are fast upgrading their communications networks to IP packet-switched technology, providing convergence and enabling voice, video and data applications to be delivered over the same physical network. Consumers are in the meantime exploiting the possibilities inherent in Digital and Personal Video Recorders, VoD and user-generated content to transform the way content is delivered and managed.
 

The availability of convergence offerings in Eastern Europe is expanding but has largely depended on the maturity of broadband markets, with many still in the nascent stages of development in terms of subscriber numbers. Yet the continuing deployment of ADSL2+ and FTTx infrastructure is laying the foundation for future convergence offerings. Technological developments coupled with competition are shaping digital media. TV broadcasters, the traditional distributors of media content, are competing with and at the same time turning to Internet delivery platforms. While new players have entered traditional media markets, new markets based on digital media products have emerged and are growing on the back of the region’s high broadband penetration.

 

The transition to Digital Terrestrial TV continues to take place, with countries such as Sweden having already switched off analogue signals. Regulators are assigning digital dividend spectrum released from this process to improve mobile broadband across the region, so accelerating the possibilities for convergent services in rural areas.

 

Data in this report is the latest available at the time of preparation and may not be for the current year.

 

The following notes provide some background to our scenario forecasting methodology:

·         This report includes what we term scenario forecasts. By describing long-range scenarios we identify a band within which we expect market growth to occur. The associated text describes what we see as the most likely growth trend within this band.

·         The projections shown in the tables in this report are based on our own historical information, as well as on telecommunication sector statistics from official and non-official, national and international sources. We assume a possible deviation of 15-20% around this data.

·         All statistics for GDP, revenue, etc are shown in US$, in order to maintain consistency within and between markets. At the same time we acknowledge that this can introduce some irregularities.

Table of Contents

  • 1. Albania
    • 1.1 Broadcasting market overview
  • 2. Austria
    • 2.1 Convergence
      • 2.1.1 Key general trends
      • 2.1.2 Triple play models
      • 2.1.3 Regulatory issues
  • 3. Belarus
    • 3.1 Broadcasting market overview
  • 4. Belgium
    • 4.1 Convergence
      • 4.1.1 Key general trends
      • 4.1.2 Triple play models
      • 4.1.3 Regulatory issues
  • 5. Bosnia-Herzegovina
    • 5.1 Broadcasting market overview
  • 6. Bulgaria
    • 6.1 Convergence
      • 6.1.1 Overview
      • 6.1.2 Triple play
      • 6.1.3 Overview of broadcasting market
  • 7. Croatia
    • 7.1 Convergence
      • 7.1.1 Triple play models
    • 7.2 Broadcasting market overview
      • 7.2.1 Regulatory issues
  • 8. Cyprus
    • 8.1 Convergence
      • 8.1.1 Overview of triple play models
    • 8.2 Broadcasting market overview
  • 9. Czech Republic
    • 9.1 Convergence
      • 9.1.1 Key general trends
      • 9.1.2 Triple play models
    • 9.2 Broadcasting market overview
      • 9.2.1 Czech Television (CT)
      • 9.2.2 TV Nova
      • 9.2.3 Prima TV
      • 9.2.4 Regulatory developments
  • 10. Denmark
    • 10.1 Convergence
      • 10.1.1 Key general trends
      • 10.1.2 Triple play models
      • 10.1.3 Regulatory issues
  • 11. Estonia
    • 11.1 Convergence
      • 11.1.1 VoIP
      • 11.1.2 Triple play
    • 11.2 Broadcasting market overview
  • 12. Finland
    • 12.1 Convergence
      • 12.1.1 Key general trends
      • 12.1.2 Triple play models
  • 13. France
    • 13.1 Convergence
      • 13.1.1 Key general trends
      • 13.1.2 Triple play models
      • 13.1.3 Quadruple play models
      • 13.1.4 Regulator issues
  • 14. Germany
    • 14.1 Convergence
      • 14.1.1 Key general trends
      • 14.1.2 Triple play models
      • 14.1.3 Regulatory issues
    • 14.2 Broadcasting market overview
      • 14.2.1 Digital TV
  • 15. Greece
    • 15.1 Convergence
      • 15.1.1 Overview
      • 15.1.2 Triple play
    • 15.2 Broadcasting market overview
  • 16. Hungary
    • 16.1 Convergence
      • 16.1.1 Overview
      • 16.1.2 VoIP
      • 16.1.3 Triple play models
    • 16.2 Broadcasting market overview
  • 17. Iceland
    • 17.1 Convergence
  • 18. Ireland
    • 18.1 Convergence
      • 18.1.1 Key general trends
      • 18.1.2 Triple play models
      • 18.1.3 Regulatory issues
    • 18.2 Broadcasting market overview
  • 19. Italy
    • 19.1 Convergence
      • 19.1.1 Key general trends
      • 19.1.2 Triple play models
      • 19.1.3 Quad play models
      • 19.1.4 Regulatory issues
  • 20. Latvia
    • 20.1 Convergence
      • 20.1.1 Overview
      • 20.1.2 Triple play models
  • 21. Lithuania
    • 21.1 Convergence
    • 21.2 Broadcasting market overview
  • 22. Luxembourg
    • 22.1 Convergence
  • 23. Macedonia (FYROM)
    • 23.1 Convergence
    • 23.2 Broadcasting market overview
  • 24. Malta
    • 24.1 Convergence
      • 24.1.1 Triple play models
    • 24.2 Broadcasting market overview
  • 25. Moldova
    • 25.1 Convergence
    • 25.2 Broadcasting market overview
  • 26. Montenegro
    • 26.1 Broadcasting market overview
  • 27. Netherlands
    • 27.1 Convergence
      • 27.1.1 Key general trends
      • 27.1.2 Triple play models
      • 27.1.3 Regulatory issues
  • 28. Norway
    • 28.1 Convergence
      • 28.1.1 Key general trends
      • 28.1.2 Triple play models
      • 28.1.3 Regulatory issues
      • 28.1.4 VoIP
  • 29. Poland
    • 29.1 Convergence
      • 29.1.1 Overview
      • 29.1.2 Triple play
    • 29.2 Broadcasting market overview
  • 30. Portugal
    • 30.1 Convergence
      • 30.1.1 Overview
      • 30.1.2 Key general trends
      • 30.1.3 Triple play models
  • 31. Romania
    • 31.1 Convergence
      • 31.1.1 Triple play
    • 31.2 Broadcasting market overview
      • 31.2.1 Romanian Television Company (TVR)
      • 31.2.2 Commercial broadcasters
  • 32. Russia
    • 32.1 Convergence
      • 32.1.1 Overview
      • 32.1.2 Triple play
      • 32.1.3 VoIP
      • 32.1.4 Digital content
    • 32.2 Broadcasting market overview
      • 32.2.1 Free-to-Air (FTA) TV
  • 33. Serbia
    • 33.1 Convergence
      • 33.1.1 Triple play models
    • 33.2 Broadcasting market overview
      • 33.2.1 Serbia
      • 33.2.2 Kosovo
      • 33.2.3 Regulatory issues
  • 34. Slovakia
    • 34.1 Convergence
      • 34.1.1 Triple play models
    • 34.2 Broadcasting market overview
  • 35. Slovenia
    • 35.1 Convergence
      • 35.1.1 Overview
      • 35.1.2 Triple play models
    • 35.2 Broadcasting market overview
      • 35.2.1 Regulatory environment
  • 36. Spain
    • 36.1 Convergence
      • 36.1.1 Key general trends
      • 36.1.2 Triple play models
      • 36.1.3 Regulatory issues
  • 37. Sweden
    • 37.1 Convergence
      • 37.1.1 Overview
      • 37.1.2 Key general trends
      • 37.1.3 Triple play models
      • 37.1.4 Regulatory issues
  • 38. Switzerland
    • 38.1 Convergence
      • 38.1.1 Key general trends
      • 38.1.2 Triple play models
      • 38.1.3 VoIP
      • 38.1.4 Regulatory issues
  • 39. Ukraine
    • 39.1 Convergence
      • 39.1.1 Overview
      • 39.1.2 Triple play
    • 39.2 Broadcasting market overview
  • 40. United Kingdom
    • 40.1 Convergence
      • 40.1.1 Key general trends
      • 40.1.2 Triple play models
      • 40.1.3 Regulatory issues
  • 41. Glossary of Abbreviations
  • Table 1 – Population coverage by broadcaster in Belarus – August 2008
  • Table 2 – TV station audience share in Bosnia-Herzegovina – November 2008
  • Table 3 – Audience share by broadcaster – prime time in Croatia – 2004 - 2007
  • Table 4 – Audience share by broadcaster – all day in Croatia – 2004 - 2007
  • Table 5 – Audience share by broadcaster – prime time in the Czech Republic – 2005 - 2007
  • Table 6 – Audience share by broadcaster – all day in the Czech Republic – 2005 - 2007
  • Table 7 – Triple play subscribers in Denmark – 2005 - 2007
  • Table 8 – Cable TV subscribers by provider in Estonia – 2004 - 2007
  • Table 9 – Subscribers to bundled services in Germany - July 2007
  • Table 10 – Statistical overview of Ireland’s broadcasting market - 2006 - 2008
  • Table 11 – Take-up of broadcasting services, % of total in Ireland - 2002 - 2008
  • Table 12 – Bundled offers by operator in Italy – 2008
  • Table 13 – Broadcasting sector revenue & investment in Moldova – 2004 - 2007
  • Table 14 – Pay TV subscribers by operator in Montenegro – September 2008
  • Table 15 – Proportion of households with products from a single provider in the Netherlands – 2004 - 2006
  • Table 16 – Number and type of multiplay bundles in the Netherlands – 2006 - 2007
  • Table 17 – VoIP revenue in Norway – 2006 - 2007
  • Table 18 – Telenor VoIP subscribers – 2005 - 2008
  • Table 19 – Telio VoIP subscribers – 2006 - 2007
  • Table 20 – Broadband telephony, business and residential sectors in Norway – 2000 - 2007
  • Table 21 – VoIP market share by provider in Norway – 2006 - 2007
  • Table 22 – Proportion of households with VoIP in Norway – 2003 - 2007
  • Table 23 – VoIP traffic in minutes and market share in Norway – 2005 - 2007
  • Table 24 – Nationwide all-day audience share by broadcaster in Poland – 2003 - 2007
  • Table 25 – Nationwide primetime audience share by broadcaster in Poland – 2003 - 2007
  • Table 26 – Subscribers to bundled packages in Portugal – July 2007
  • Table 27 – Broadcasting operational statistics in Portugal – 2006 - 2008
  • Table 28 – VoIP subscribers in Romania – 2004 - 2007
  • Table 29 – Broadcasting subscribers by platform in Romania – 2005 - 2007
  • Table 30 – Prime time audience share by broadcaster in Romania – 2004 - 2007
  • Table 31 – All day audience share by broadcaster in Romania – 2004 - 2007
  • Table 32 – TV households by broadcasting method in Russia – 2007
  • Table 33 – VoIP connections in Slovakia – 2005 - 2007
  • Table 34 – Audience share by broadcaster – prime time in Slovakia – 2005 - 2007
  • Table 35 – Audience share by broadcaster – all day in Slovakia – 2005 - 2007
  • Table 36 – VoIP market share by operator in Slovenia – 2006 - 2007
  • Table 37 – Audience share by broadcaster – prime time in Slovenia – 2005 - 2007
  • Table 38 – Audience share by broadcaster – all day in Slovenia – 2005 - 2007
  • Table 39 – Broadcasting revenue by platform in Spain - 2003 - 2008
  • Table 40 – Broadcasting subscribers by platform in Spain - 2003 - 2008
  • Table 41 – Proportion of Telefónica subscribers taking bundled services - 2005 - 2007
  • Table 42 – Proportion of cableco subscribers taking bundled services in Spain - 2005 - 2007
  • Table 43 – Bundled service subscribers, by sector in Spain - 2006
  • Table 44 – Residential bundled subscribers as proportion of total in Spain (historical) - 2006
  • Table 45 – Statistical overview of Sweden’s broadcasting market - 2008
  • Table 46 – VoIP lines in Switzerland – 2004 - 2006
  • Table 47 – Prime time audience share by broadcaster in Ukraine – 2004 - 2007
  • Table 48 – All day audience share by broadcaster in Ukraine – 2004 - 2007
  • Table 49 – Availability of digital services in the UK – 2008
  • Table 50 – Adoption of digital services in the UK – March 2008
  • Table 51 – Proportion of bundled services by type in the UK – 2005 - 2008
  • Exhibit 1 – Overview of media convergence
  • Exhibit 2 – Digital dividend frequency availability in Sweden - 2008
  • Exhibit 3 – Operators’ service bundling offers in the UK – June 2008
  • Exhibit 4 – Technology developments in bundled services in the UK – 2008

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Number of pages 105

Status Archived

Last updated 25 Mar 2009
Update History

Analyst: Henry Lancaster

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