2008 Europe - Telecoms, Mobile and Broadband in the Balkans East - Greece, Romania, Bulgaria

Report Cover Image

Last updated: 5 Nov 2008 Update History

Report Status: Archived

Report Pages: 106

Analyst: Stephen McNamara

Publication Overview

This report covers Bulgaria, Greece and Romania. Trends and developments in telecommunications, mobile, Internet, broadband, digital TV and converging media including broadband, triple play, IPTV as well as 3G developments. Subjects include:

  • Market and industry analyses, trends and developments
  • Facts, figures, statistics and broadband forecasts to 2017
  • Industry and regulatory issues
  • Research, Marketing, Benchmarking
  • Major Players, Revenues, Subscribers, Network deployments
  • VoIP, ADSL, ADSL2+, FttH, LAN, WiFi, WiMAX, IPTV, VoD, triple play, digital TV, DTTV, 3G, i-mode and HSDPA

Researcher:- Paul Kwon
Current publication date:- October 2008 (7th Edition)
Next publication date:- October 2009

Executive Summary

BuddeComm’s annual publication 2008 Europe - Telecoms, Mobile and Broadband in the Balkans (East) profiles the region’s three largest countries: Greece, Bulgaria and Romania.  

Impacting on the telecom markets of these three countries is EU-mandated competition, decreasing prices and leading to the introduction of new services by both competing operators and incumbents alike. This report offers an informative insight into the Balkans (East) region, covering regulatory developments, major players in the fixed-line, broadband, convergence and mobile markets, the development of new product offerings for the aforementioned markets, as well as presenting a wide variety of industry-related statistics in addition to broadband penetration forecasts to the year 2018. 

Key highlights:

·         Customer churn levels and the level of competition is expected to increase in Romania in 2009 following the introduction of number portability for both the fixed and mobile markets in October 2008.

·         Competition in Bulgaria and Romania will improve in the future as each country’s respective regulator completes market analyses during 2009/10 and imposes obligations on SMP operators (ie, incumbents) to improve competition, particularly in fixed-line markets.

·         Healthy infrastructure-based competition exists in the broadband markets of Bulgaria and Romania due to well established cable TV providers as well as a large number of informal LANs.

·         Within Greece the actions of the regulator has improved the wholesale market, with wholesale accounting for over 40% of total DSL connections, the overarching technology platform for broadband access in Greece.

·         The state of the wholesale DSL market in Bulgaria and Romania is expected to pick up once regulators complete market analyses during 2009/10 and oblige incumbents to offer network access.

·         IPTV take up is on the rise in all three countries, as incumbents and telecom operators acquire additional content and improve service offerings. In Bulgaria and Romania cable operators are fighting back by launching triple play offerings.

·         Mobile operators have once again focused on mobile data, leveraging now widely-available EDGE/WCDMA/HSDPA networks to launch aggressively priced mobile broadband access with prepaid data bundles.

·         With mobile voice markets at saturation, the underdeveloped mobile broadband market is the new revenue growth opportunity and hence competitive battleground for mobile operators, with competition expected to put downward pressure on tariffs in 2009 and beyond. This in turn will negatively impact other wireless broadband providers, particularly the WiMAX service providers, given the market power of the mobile operators and the reach of their networks.


Balkans (East) – mobile subscribers and penetration rate – March 2008













(Source: BuddeComm based on ITU and Global Mobile data)


Data in this report is the latest available at the time of preparation and may not be for the current year.

Related Reports

Share this Report

Purchase with Confidence

Paul is a rare find in a fast paced world of technology and communications. His research and comments are well founded and well respected in Australia and around the world. I have always gained something new from our discussions about my own industries as well as others. Paul is a wealth of knowledge and can only inspire people with his enthusiasm.

Julian Carter, Founder & Strategic Advisor at Mosi Seven. Director at Monster Logic Group Pty Ltd

Research Methodology

BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.

For more details, please see:

Research Methodology

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.