Last updated: 12 Nov 2008 Update History
Report Status: Archived
Report Pages: 203
Analyst: Stephen McNamara
Publication Overview
This report covers the
· Market and industry analyses, trends and developments
· Facts, figures and statistics;
· Industry and regulatory issues;
· Research, Marketing, Benchmarking;
· Major Players, Revenues, Subscribers, Prepaid;
· VoIP, IPTV, VoD, digital TV and DTTV;
· Convergent media, mobile broadband.
Researcher:
Current publication date: November 2008 (7th Edition)
Next publication date: November 2009
Executive Summary
BuddeComm’s
The
The continuing success of BT’s Openreach has helped develop a highly competitive broadband sector, while mobile network upgrades have for the first time enabled mobile broadband services to be a viable alternative to fixed-line services. In conjunction with BT’s hybrid VDSL/fibre plans and the deployment of a 50Mb/s service to most of Virgin Media’s network during 2009, these developments have stimulated the market for triple play services.
· 2009 will see a further maturity on the quad-play market as operators such as Virgin Media, BSkyB, Vodafone and BT develop commercial interests beyond their historical areas of interest. The fast growing Sky Broadband service ended caps on data usage in mid-2008, highlighting the robustness of its infrastructure and placing enormous pressure on competitors to lift their similar restrictions.
· The Irish government in June 2008 proposed upgrading the national broadband network to achieve universal access by 2010 with data rates matching EU counterparts by 2012. The move would address the country’s slow connection rates which have put a brake on consumer take-up of triple play.
· The UK’s digital and pay TV markets remain among the most developed in Europe, with a range of services reached by about 90% of the population. The imminent aggregated IPTV service Kangaroo service would provide content from the BBC, ITV and C4.
· The mobile data market looks set to grow rapidly in 2009 after operators introduced fixed-price plans, so encouraging consumer use of services. Fierce market competition will favour consumers in coming years as network operators battle churn and try to encourage the use of data services over their completed HSPA networks.
· The UK’s government has shown greater determination to promote fibre in coming years. Two 2008 reports on funding next generation broadband services estimated the cost for national infrastructure to 80% of homes with fibre at between £5 and £29 billion, depending on the deployment chosen. BT’s belated plans to build a VDSL/FttC network covering 40% of households by 2012 may be overtaken by market support of the more expensive but future-proof FttH.
Broadband penetration in Ireland and the UK – 2005 - 2009
Year |
|
|
<>> |
7% |
<>>
16% |
<>>
2006 |
<>>
12% |
<>>
21% |
<>>
2007 |
<>>
18% |
<>>
26% |
<>>
2008 |
<>>
22% |
<>>
29% |
<>>
2009(e) |
<>>
25% |
<>>
33% |
<>>
(Source: BuddeComm based on industry sources)
For those needing high level strategic information and objective analysis on this region, this 190+ page report is essential reading and gives further information on:
· eircom’s potential structural separation as a consequence of B&B’s financial difficulties, its impact on broadband take-up in Ireland, and the regulatory measures needed to guarantee equality of access for competitors;
· The UK’s developing triple play market in 2009 as the anticipated Kangaroo service competes with existing vibrant offers;
· The growing demand for high-bandwidth content and its effect on stimulating both DSL and cable network upgrades;
· The changing face of converged media with widespread triple play services becoming a standard feature in homes.
Data in this report is the latest available at the time of preparation and may not be for the current year.
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