2008 Europe - Telecoms, Mobile and Broadband in Germany and Austria

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Last updated: 29 Oct 2008 Update History

Report Status: Archived

Report Pages: 168

Analyst: Stephen McNamara

Publication Overview

This report covers Germany and Austria, two key and influential European telecom markets. The report analyses trends and developments in telecommunications, mobile, Internet, broadband, digital TV and converging media including VoIP, VoD and IPTV developments. Subjects include:

·         Market and industry analyses, trends and developments;

·         Facts, figures and statistics;

·         Industry and regulatory issues;

·         Research, Marketing, Benchmarking;

·         Major Players, Revenues, Subscribers, Prepaid;

·         VoIP, IPTV, VoD, digital TV and DTTV;

·         Convergent media and mobile broadband.


Researcher:- Henry Lancaster

Current publication date:- October 2008 (7th Edition)

Next publication date:- October 2009

Executive Summary

BuddeComm’s Germany and Austria Annual Publication, 2008 Europe - Telecoms, Mobile and Broadband in Germany and Austria, profiles two European telecom markets.


Germany has Europe’s largest telecom market, supported by an affluent and tech-savvy population of more than 82 million. The sector suffered a downturn in 2007, with overall telecom revenue falling almost 4% to about €64 billion. Competitive pressure on pricing together with the continuing financial and operational difficulties of Deutsche Telekom will place further pressure on the market’s recovery into 2009. Positive results are expected from the country’s broadband sector in coming years resulting from investments in network upgrades which have helped to step-up consumer take-up of IP-delivered triple play services.


Austria’s mid-sized telecom market has an advanced infrastructure, while its main telcos are well placed to take advantage of opportunities in the less mature and rapidly developing markets of Central and Eastern Europe.


This report presents an overview of the telecom markets in these two important countries, including an assessment of sector liberalisation and privatisation, together with the key regulatory measures which affect competition and investment. It also examines the product offerings for the mobile sector, including the fast growing mobile broadband sector; it assesses the latest developments in advanced services such as mobile TV and HSDPA, and provides valuable 3G and mobile ARPU forecasts. The important broadband market is assessed, together with forecasts for broadband growth to 2018 based on factors such as network investment, the regulatory environment and consumer demand. The report provides essential statistics covering the broadband, mobile and digital TV sectors, highlighting technological developments and the emergence of media convergence and triple play offerings.


Key highlights:

·         Germany’s TV market is dominated by cable and satellite services, while analogue terrestrial TV has virtually ceased to exist. DTTV has grown quickly, while IPTV offers a nascent but growing presence. There were some 15.7 million digital homes in Germany in September 2008, compared with 1.84 million in 2001.

·         Triple play remains a developing market in Germany, but consumer take-up accelerated strongly in 2007. With more than ten providers offering services on a single platform, growth in 2008 is expected to be particularly strong. In addition to increased investment in cable network upgrades, delivering the required bandwidth, the DSL network of Deutsche Telekom will provide 50Mb/s to most of the country by the end of the decade.

·         Considerable investment in NGNs from QSC, Versatel and Deutsche Telekom has placed consumers in a strong position to exploit the opportunities of converging media in coming years. Deutsche Telekom’s VDSL network covers 40 cities. Including the reach of ADSL2+, around 1,000 cities, or 20 million households, will be covered by the end of 2009.

·         The mobile markets in Germany and Austria remain fiercely competitive, with a growing number of active MVNOs and resellers. ARPU is forecasted to fall for 3-4 years before recovering as the greater number of 3G subscribers makes use of flat-rate mobile data services.

·         Germany’s fragmented cable market has seen dramatic consolidation during the last two years. The main players, Kabel Deutschland, Kabel BW, Unitymedia and United Internet, substantially increased their subscriber base in 2008. Coupled with broadband service offerings at up to 100Mb/s they will offer a serious challenge to DSL operators in coming years.


Mobile subscribers and penetration rate – 2005 - 2008

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Subscribers (million)


Subscribers (million)

















2008 (e)





(Source: BuddeComm)


Data in this report is the latest available at the time of preparation and may not be for the current year.


For those needing high level strategic information and objective analysis on this region, this report is essential reading and provides further information on:

·         Regulatory policies affecting Deutsche Telekom’s VDSL network build;

·         Developing mobile TV business models;

·         The growing demand for VoD and triple play services stimulating higher bandwidth connections;

·         The changing face of converged media with widespread triple play services becoming a standard feature in homes.

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