2008 African - Mobile Communications and Mobile Data Markets

Publication Overview

This annual report offers a wealth of information on the mobile communications and mobile data markets in 38 African countries. Subjects covered include:

·         Mobile statistics, trends, analysis;

·         Government policies and regulatory issues;

·         Major mobile operators;

·         Mobile technologies – GSM, CDMA, 3G;

·         Fixed-mobile convergence;

·         Prepaid;

·         Mobile data services – SMS, MMS, WAP, GPRS, EDGE, 3G;

·         Mobile satellite services;

·         Location-based services;

·         M-commerce, mobile banking.

 

Researcher:- Peter Lange

Current Publication date:- February 2009 (5th Edition)

Next publication date:- October 2009

 

Executive Summary

Mobile phones represent around 90% of all telephone lines in Africa. The subscriber base is still growing at around 50% per year, but the growth curves are beginning to flatten in the continent’s more mature markets, forcing operators to compete more aggressively on price, quality of service and by introducing new services. However, enormous further potential remains, with overall market penetration standing at little more than 30%, although the first African countries have recently broken the 100% barrier. 

With their superior national coverage and large subscriber bases, Africa’s mobile network operators have built up a level of market power to the extent that they have been called ‘the new incumbents.’ Newly introduced converged licensing regimes have increased the competitive pressure in a number of key markets but also allow the mobile operators to branch out into new service segments. 

Due to Africa’s poor fixed-line infrastructure, the mobile networks are beginning to play an increasing role in Internet service provision, following the launch of third generation mobile broadband services in a number of markets – a welcome new revenue stream in an almost entirely prepaid environment of low average revenue per user levels. 

Mobile banking is another emerging key trend that is revolutionising Africa’s financial sector, where only a small percentage of the population has access to traditional bank accounts.

 

Key highlights:

·         Under a new service-neutral licensing regime, there are now at least ten networks in Nigeria offering mobile services;

·         There are more 3G/HSPA mobile broadband users than ADSL subscribers in South Africa, mobile data revenue is growing at around 45% pa;

·         South African mobile operators are rolling out national fibre optic backbone networks;

·         3G mobile broadband attained a 25% share of Morocco’s broadband market in less than two years;

·         More than 10% of Kenya’s GDP now pass through the M-Pesa mobile banking service, which has more users than there are bank account holders in the country;

·         The mobile operators in the Democratic Republic of Congo claim they generate 30% of the total tax income of the state;

·         African mobile operators have taken a world lead role by abolishing international mobile roaming surcharges;

·         Mobile ARPU has bottomed in many markets, rising again with mobile data services and streamlined operations.

 

Mobile subscribers and penetration rate in Nigeria – 1998 - 2008

Year

Subscribers

(million)

Penetration

1998

0.02

0.02%

1999

0.03

0.02%

2000

0.04

0.03%

2001

0.35

0.28%

2002

1.46

1.15%

2003

3.35

2.49%

2004

9.39

6.85%

2005

18.4

13.2%

2006

29.1

20%

2007

41.6

29%

2008 (Mar)

44.4

31%

(Source: BuddeComm based on NCC, Global Mobile, EMC and industry data)

 

 

Data in this report is the latest available at the time of preparation and may not be for the current year.

 

 

Table of Contents

  • 1. Algeria
    • 1.1 Overview of Algeria’s mobile market
      • 1.1.1 Mobile statistics
    • 1.2 Regulatory issues
      • 1.2.1 Registration of subscriber details
    • 1.3 Mobile technologies
      • 1.3.1 Third Generation (3G)
      • 1.3.2 Mobile handsets
      • 1.3.3 Low-cost brands
    • 1.4 Mobile voice services
      • 1.4.1 Satellite mobile
    • 1.5 Mobile data services
      • 1.5.1 Short Message Service (SMS)
      • 1.5.2 Multimedia Messaging Service (MMS)
      • 1.5.3 GPRS/EDGE
      • 1.5.4 BlackBerry
      • 1.5.5 Mobile broadband
  • 2. Angola
    • 2.1 Overview of Angola’s mobile market
      • 2.1.1 Mobile statistics
    • 2.2 Mobile voice services
      • 2.2.1 Satellite mobile
    • 2.3 Mobile data services
  • 3. Benin
    • 3.1 Overview of Benin’s mobile market
      • 3.1.1 Mobile statistics
    • 3.2 Government confrontation with MTN and Moov
    • 3.3 Satellite mobile
  • 4. Botswana
    • 4.1 Overview of Botswana’s mobile market
      • 4.1.1 Mobile statistics
    • 4.2 Regulatory issues
      • 4.2.1 Interconnection
    • 4.3 Mobile content and applications
      • 4.3.1 Mobile banking
  • 5. Burkina Faso
    • 5.1 Overview of Burkina Faso’s mobile market
      • 5.1.1 Mobile statistics
    • 5.2 Mobile data services
  • 6. Cameroon
    • 6.1 Overview of Cameroon’s mobile market
      • 6.1.1 Mobile statistics
    • 6.2 Mobile Virtual Network Operators (MVNO)
    • 6.3 Mobile voice services
      • 6.3.1 Satellite mobile
  • 7. Chad
    • 7.1 Overview of Chad’s mobile market
      • 7.1.1 Mobile statistics
    • 7.2 Mobile voice services
      • 7.2.1 Satellite mobile
  • 8. Cote d’Ivoire
    • 8.1 Overview of Côte d’Ivoire’s mobile market
      • 8.1.1 Mobile statistics
    • 8.2 Mobile data services
    • 8.3 Satellite mobile
      • 8.3.1 Mobile Internet
  • 9. Democratic Republic of Congo
    • 9.1 Overview of the DRC’s mobile market
      • 9.1.1 Mobile statistics
    • 9.2 Regulatory issues
      • 9.2.1 GSM licence conditions, fees and taxes
    • 9.3 Mobile data services
  • 10. Egypt
    • 10.1 Overview of Egypt’s mobile market
      • 10.1.1 Telecom Egypt’s mobile deal
      • 10.1.2 Third mobile licence
      • 10.1.3 Mobile subscriber statistics
    • 10.2 Regulatory issues
      • 10.2.1 Tariff structure
      • 10.2.2 International gateways
      • 10.2.3 Mobile Number Portability (MNP)
      • 10.2.4 Registration of user details
    • 10.3 Mobile voice services
      • 10.3.1 Prepaid services
      • 10.3.2 Satellite mobile
    • 10.4 Mobile data services
      • 10.4.1 Short Message Service (SMS)
      • 10.4.2 Multimedia Messaging Service (MMS)
      • 10.4.3 Wireless Application Protocol (WAP)
      • 10.4.4 GPRS and EDGE
      • 10.4.5 Mobile TV
    • 10.5 3G
    • 10.6 Mobile content and applications
      • 10.6.1 Mobile banking
  • 11. Ethiopia
    • 11.1 Overview of Ethiopia’s mobile market
      • 11.1.1 Mobile statistics
    • 11.2 Mobile technologies
      • 11.2.1 3G
    • 11.3 Mobile data services
    • 11.4 Mobile voice services
      • 11.4.1 Satellite mobile
  • 12. Gabon
    • 12.1 Overview of Gabon’s mobile market
      • 12.1.1 Mobile statistics
    • 12.2 Mobile voice services
      • 12.2.1 Prepaid cards
  • 13. Gambia
    • 13.1 Overview of Gambia’s mobile market
      • 13.1.1 Mobile statistics
    • 13.2 Mobile voice services
      • 13.2.1 Satellite mobile
    • 13.3 Mobile data services
      • 13.3.1 Mobile banking
  • 14. Ghana
    • 14.1 Overview of Ghana’s mobile market
      • 14.1.1 Mobile statistics
      • 14.1.2 Fifth and sixth mobile licence
    • 14.2 Regulatory issues
      • 14.2.1 Licensing
      • 14.2.2 Tariffs
      • 14.2.3 Interconnect
      • 14.2.4 Taxation
      • 14.2.5 Mobile Number Portability (MNP)
    • 14.3 Mobile technologies
      • 14.3.1 Third Generation (3G) mobile
    • 14.4 Mobile voice services
      • 14.4.1 Prepaid services
      • 14.4.2 Satellite mobile
    • 14.5 Mobile data services
      • 14.5.1 Short Message Service (SMS)
      • 14.5.2 Multimedia Messaging Service (MMS)
      • 14.5.3 GPRS, EDGE, WAP
      • 14.5.4 BlackBerry
      • 14.5.5 Mobile TV
    • 14.6 Mobile content and applications
      • 14.6.1 Mobile banking
      • 14.6.2 M-payments
  • 15. Guinea
    • 15.1 Overview of Guinea’s mobile market
      • 15.1.1 Mobile statistics
    • 15.2 Regulatory issues
      • 15.2.1 Interconnection
      • 15.2.2 Per-second billing
    • 15.3 Mobile voice services
      • 15.3.1 Satellite mobile
    • 15.4 Mobile data services
  • 16. Kenya
    • 16.1 Overview of Kenya’s mobile market
      • 16.1.1 Mobile statistics
    • 16.2 Regulatory issues
      • 16.2.1 Interconnection and tariffs
      • 16.2.2 International gateways
      • 16.2.3 Mobile Number Portability (MNP)
      • 16.2.4 Quality of Service (QoS) control
      • 16.2.5 Special regional tariffs
      • 16.2.6 International roaming
    • 16.3 Mobile technologies
      • 16.3.1 Third Generation (3G) mobile
    • 16.4 Mobile voice services
      • 16.4.1 Prepaid cards
      • 16.4.2 VoIP
      • 16.4.3 Flashback
      • 16.4.4 GSM community phones
      • 16.4.5 Satellite mobile
    • 16.5 Mobile data services
      • 16.5.1 Short Message Service (SMS)
      • 16.5.2 Multimedia Messaging (MMS)
      • 16.5.3 GPRS and EDGE
      • 16.5.4 Mobile Internet
      • 16.5.5 Mobile TV
    • 16.6 Mobile content and applications
      • 16.6.1 M-payment
  • 17. Lesotho
    • 17.1 Overview of Lesotho’s mobile market
      • 17.1.1 Mobile statistics
    • 17.2 Mobile technologies
      • 17.2.1 Third Generation (3G) mobile
    • 17.3 Mobile data services
  • 18. Liberia
    • 18.1 Overview of Liberia’s mobile market
      • 18.1.1 Mobile statistics
    • 18.2 Regulatory issues
      • 18.2.1 Licence reform
    • 18.3 Mobile data services
  • 19. Libya
    • 19.1 Market overview and analysis 2008
      • 19.1.1 Mobile statistics
    • 19.2 Mobile voice services
      • 19.2.1 Satellite mobile
    • 19.3 Mobile data services
      • 19.3.1 Short Message Service (SMS)
      • 19.3.2 Multimedia Messaging Service (MMS)
      • 19.3.3 GPRS/EDGE
      • 19.3.4 3G/HSDPA
      • 19.3.5 Mobile TV
  • 20. Madagascar
    • 20.1 Overview of Madagascar’s mobile market
      • 20.1.1 Mobile statistics
    • 20.2 Mobile voice services
      • 20.2.1 Satellite mobile
    • 20.3 Mobile data services
  • 21. Malawi
    • 21.1 Overview of Malawi’s mobile market
      • 21.1.1 Mobile statistics
    • 21.2 Regulatory issues
      • 21.2.1 Third and fourth mobile licence
  • 22. Mali
    • 22.1 Overview of Mali’s mobile market
      • 22.1.1 Mobile statistics
    • 22.2 Mobile data services
    • 22.3 Mobile broadband
      • 22.3.1 WiMAX
  • 23. Mauritius
    • 23.1 Overview of the Mauritian mobile market
      • 23.1.1 Mobile statistics
    • 23.2 Mobile technologies
      • 23.2.1 3G
    • 23.3 Mobile data services
      • 23.3.1 Mobile broadband pricing
    • 23.4 Mobile content and applications
      • 23.4.1 Mobile TV
      • 23.4.2 Mobile banking
    • 23.5 Mobile broadband
      • 23.5.1 WiFi
      • 23.5.2 WiMAX
      • 23.5.3 EV-DO
  • 24. Morocco
    • 24.1 Overview and analysis of Morocco’s mobile market – 2008 - 2009
      • 24.1.1 Mobile statistics
    • 24.2 Mobile technologies
      • 24.2.1 3G
      • 24.2.2 TETRA (TErrestrial Trunked RAdio)
    • 24.3 Mobile voice services
      • 24.3.1 Satellite mobile
    • 24.4 Mobile data services
      • 24.4.1 Short Message Service (SMS)
      • 24.4.2 Multimedia Messaging Service (MMS)
      • 24.4.3 General Packet Radio Service (GPRS)
      • 24.4.4 BlackBerry
      • 24.4.5 Mobile TV
    • 24.5 Mobile broadband
      • 24.5.1 3G mobile broadband
  • 25. Mozambique
    • 25.1 Overview of Mozambique’s mobile market
      • 25.1.1 Mobile statistics
    • 25.2 Regulatory issues
      • 25.2.1 Third mobile licence
    • 25.3 Mobile technologies
      • 25.3.1 3G
    • 25.4 Mobile data services
  • 26. Namibia
    • 26.1 Overview of Namibia’s mobile market
      • 26.1.1 Mobile statistics
    • 26.2 Regulatory issues
      • 26.2.1 Second mobile licence
    • 26.3 Mobile technologies
      • 26.3.1 3G
    • 26.4 Mobile voice services
      • 26.4.1 Satellite mobile
    • 26.5 Mobile data services
      • 26.5.1 Mobile TV
    • 26.6 Mobile content and applications
      • 26.6.1 Mobile banking
  • 27. Nigeria
    • 27.1 Overview of Nigeria’s mobile market
      • 27.1.1 Market analysis – 2008
      • 27.1.2 Mobile statistics
    • 27.2 Regulatory issues
      • 27.2.1 GSM licence terms
      • 27.2.2 Interconnect
      • 27.2.3 International gateways
      • 27.2.4 Mobile tariffs
      • 27.2.5 Per-second billing (PSB)
      • 27.2.6 Unified licensing regime brings new competition
      • 27.2.7 Universal service
      • 27.2.8 Mobile number portability (MNP)
      • 27.2.9 Central equipment identity register
      • 27.2.10 Poor quality of service
    • 27.3 Mobile technologies
      • 27.3.1 Third Generation (3G)
    • 27.4 Mobile voice services
      • 27.4.1 Satellite mobile
    • 27.5 Mobile data services
      • 27.5.1 Multimedia Messaging Service (MMS)
      • 27.5.2 GPRS, EDGE
      • 27.5.3 Wireless Application Protocol (WAP)
      • 27.5.4 BlackBerry
      • 27.5.5 Mobile banking (m-banking)
      • 27.5.6 Mobile TV
      • 27.5.7 Interactive TV (iTV)
  • 28. Rwanda
    • 28.1 Overview of Rwanda’s mobile market
      • 28.1.1 Mobile statistics
    • 28.2 Mobile technologies
      • 28.2.1 3G
    • 28.3 Mobile content and applications
      • 28.3.1 Mobile banking
      • 28.3.2 M-payments
  • 29. Senegal
    • 29.1 Overview of Senegal’s mobile market
      • 29.1.1 Mobile statistics
    • 29.2 Regulatory issues
      • 29.2.1 Mobile number portability (MNP)
      • 29.2.2 Registration of customer details
      • 29.2.3 Per-second billing (PSB)
    • 29.3 Mobile technologies
      • 29.3.1 Third Generation (3G)
    • 29.4 Mobile data services
      • 29.4.1 Short Message Service (SMS)
      • 29.4.2 Multimedia Messaging Service (MMS)
      • 29.4.3 GPRS and EDGE
      • 29.4.4 Wireless Application Protocol (WAP)
      • 29.4.5 BlackBerry
      • 29.4.6 Unstructured Supplementary Service Data (USSD)
    • 29.5 Mobile content and applications
      • 29.5.1 Manobi
  • 30. Sierra Leone
    • 30.1 Overview of Sierra Leone’s mobile market
    • 30.2 Mobile licence awards
      • 30.2.1 Mobile statistics
    • 30.3 Mobile voice services
      • 30.3.1 Satellite mobile
    • 30.4 Mobile data services
  • 31. South Africa
    • 31.1 Overview of South Africa’s mobile market
      • 31.1.1 Mobile statistics
      • 31.1.2 Market liberalisation and licence obligations
      • 31.1.3 Community service telephones (CSTs)
      • 31.1.4 Fixed-mobile convergence (FMC)
    • 31.2 Regulatory issues
      • 31.2.1 Prices
      • 31.2.2 Interconnection
      • 31.2.3 Handset subsidies
      • 31.2.4 International gateways
      • 31.2.5 Fees and obligations for 1800MHz spectrum
      • 31.2.6 Registration of personal details
      • 31.2.7 Mobile Number Portability (MNP)
    • 31.3 Mobile technologies
      • 31.3.1 Third Generation (3G)
      • 31.3.2 Low-cost handsets
    • 31.4 Mobile data services
      • 31.4.1 Mobile data revenue
      • 31.4.2 Short Message Service (SMS)
      • 31.4.3 Multimedia Messaging Service (MMS)
      • 31.4.4 Wireless Application Protocol (WAP)
      • 31.4.5 General Packet Radio Service (GPRS)
      • 31.4.6 Enhanced Data Rate for GSM Evolution (EDGE)
      • 31.4.7 BlackBerry
    • 31.5 Mobile content and applications
      • 31.5.1 Push-to-Talk (PTT)
      • 31.5.2 Mobile Instant Messaging (IM)
      • 31.5.3 Mobile TV
      • 31.5.4 M-commerce
      • 31.5.5 Mobile advertising
      • 31.5.6 Mobile music
      • 31.5.7 Location-based services (LBS)
      • 31.5.8 CellBook
      • 31.5.9 Manobi
    • 31.6 Mobile broadband
      • 31.6.1 3G mobile broadband
      • 31.6.2 2007 survey of wireless broadband services
  • 32. Sudan
    • 32.1 Overview of Sudan’s mobile market
      • 32.1.1 Mobile statistics
    • 32.2 Mobile technologies
      • 32.2.1 Third Generation (3G)
    • 32.3 Mobile voice services
      • 32.3.1 Satellite mobile
    • 32.4 Mobile data services
    • 32.5 Southern Sudan
      • 32.5.1 Network of the World (NOW)
      • 32.5.2 Gemtel
  • 33. Swaziland
    • 33.1 Overview of Swaziland’s mobile market
      • 33.1.1 Mobile statistics
  • 34. Tanzania
    • 34.1 Overview of Tanzania’s mobile market
      • 34.1.1 Mobile statistics
    • 34.2 Regulatory issues
      • 34.2.1 Tariffs
    • 34.3 Mobile technologies
      • 34.3.1 3G mobile and WiMAX
  • 35. Tunisia
    • 35.1 Overview of Tunisia’s mobile market
      • 35.1.1 Mobile statistics
    • 35.2 Mobile technologies
      • 35.2.1 Third Generation (3G)
    • 35.3 Mobile voice services
      • 35.3.1 Satellite mobile
    • 35.4 Mobile data services
      • 35.4.1 Short Message Service (SMS)
      • 35.4.2 Multimedia Messaging Service (MMS)
      • 35.4.3 Mobile Internet
  • 36. Uganda
    • 36.1 Overview of Uganda’s mobile market
      • 36.1.1 Mobile statistics
    • 36.2 Regulatory issues
      • 36.2.1 Tariffs
    • 36.3 Mobile technologies
      • 36.3.1 Third Generation (3G)
    • 36.4 Mobile voice services
      • 36.4.1 Satellite mobile
    • 36.5 Mobile data services
      • 36.5.1 Short Message Service (SMS)
      • 36.5.2 Multimedia Messaging Service (MMS)
      • 36.5.3 GPRS and EDGE
      • 36.5.4 BlackBerry
      • 36.5.5 Mobile TV
  • 37. Zambia
    • 37.1 Overview of Zambia’s mobile market
      • 37.1.1 Mobile statistics
      • 37.1.2 Average Revenue per User (ARPU)
    • 37.2 Mobile voice services
      • 37.2.1 Satellite mobile
  • 38. Zimbabwe
    • 38.1 Overview of Zimbabwe’s mobile market
      • 38.1.1 Mobile statistics
    • 38.2 Mobile technologies
      • 38.2.1 Third Generation (3G)
    • 38.3 Mobile voice services
      • 38.3.1 Satellite mobile
  • 39. Glossary of Abbreviations
  • Table 1 – Mobile subscribers and penetration rate in Algeria – 1995; 1997; 1999 - 2008
  • Table 2 – Mobile operators, subscribers and annual change in Algeria – March 2008
  • Table 3 – Djezzy GPRS pricing – 2008
  • Table 4 – Mobile operators, subscribers and annual change in Angola – March 2008
  • Table 5 – Mobile subscribers and penetration rate in Angola – 1995; 1997; 1999 - 2008
  • Table 6 – Mobile operators, subscribers and annual change in Benin – 2007
  • Table 7 – Mobile subscribers and penetration rate in Benin – 1995 - 2007
  • Table 8 – Mobile operators, subscribers and annual change in Botswana – March 2008
  • Table 9 – Mobile subscribers and penetration rate in Botswana – 1998 - 2008
  • Table 10 – Mobile operators, subscribers and annual change in Burkina Faso – 2007
  • Table 11 – Mobile subscribers and penetration rate in Burkina Faso – 1996 - 2007
  • Table 15 – Mobile operators, subscribers and annual change in Cote d’Ivoire – 2007
  • Table 16 – Mobile subscribers and penetration rate in Cote d’Ivoire – 1996; 1998; 2000 - 2007
  • Table 26 – Mobile subscribers and penetration rate in Gambia – 1995; 1997; 1999 - 2007
  • Table 27 – Mobile operators, subscribers and annual change in Ghana – 2007
  • Table 28 – Mobile subscribers and penetration rate in Ghana – 1995; 1997; 1999 - 2007
  • Table 29 – Mobile subscribers, annual change and penetration in Guinea – 1999 - 2007
  • Table 34 – Mobile subscribers, annual change and penetration in Liberia – 2001 - 2007
  • Table 37 – Mobile subscribers, penetration, traffic & revenue in Madagascar – 1996; 1998; 2000 - 2008
  • Table 38 – Mobile operators, subscribers and annual change in Madagascar – March 2008
  • Table 39 – Orange Net mobile data pricing – 2008
  • Table 40 – Mobile subscribers and penetration rate in Malawi – 1995 - 2008
  • Table 41 – Mobile operators, subscribers and annual change in Malawi – March 2008
  • Table 44 – Mobile operators, subscribers and annual change in Mauritius – 2007
  • Table 45 – Mobile subscribers and penetration in Mauritius – 1995 - 2007
  • Table 46 – Cellplus mobile data pricing – 2008
  • Table 47 – Emtel mobile data pricing – 2008
  • Table 48 – MTML EV-DO pricing – 2008
  • Table 49 – Mobile subscribers and penetration rate in Morocco – 1994; 1996; 1998 - 2008
  • Table 50 – Mobile operators, subscribers and annual change in Morocco – March 2008
  • Table 51 – Maroc Telecom GPRS pricing – 2008
  • Table 52 – Meditel GPRS pricing – 2008
  • Table 53 – 3G mobile broadband subscribers by operator and market share – June 2008
  • Table 58 – Mobile subscribers and penetration rate in Nigeria – 1998 - 2008
  • Table 59 – Mobile operators, subscribers and annual change in Nigeria – 2007
  • Table 62 – Mobile operators, subscribers and annual change in Senegal – March 2008
  • Table 63 – Mobile subscribers and penetration rate in Senegal – 1996; 1998; 2000 - 2008
  • Table 64 – GSM licences issued in Sierra Leone
  • Table 65 – Mobile subscribers, annual change and penetration in Sierra Leone – 2000 - 2007
  • Table 73 – Mobile operators, subscribers and annual change in Tanzania – June 2008
  • Table 74 – Mobile subscribers and penetration rate in Tanzania – 1995 - 2008

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Number of pages 161

Status Archived

Last updated 10 Feb 2009
Update History

Analyst: Stephen McNamara

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