Last updated: 13 Nov 2007 Update History
Report Status: Archived
Report Pages: 221
Analyst: Stephen McNamara
This annual report offers a wealth of information on the mobile communications and mobile data markets in 34 African countries. Subjects covered include:
Mobile phones represent around 90% of all telephone lines in Africa. The continent’s mobile market as a whole is still consistently growing at around 50 to 60% every year, but the number of countries with triple-digit annual growth has decreased significantly. The subscriber growth curves are beginning to flatten in the continent’s more mature markets, forcing operators to compete more aggressively on price, quality of service and by introducing new services. However, enormous further potential remains, with market penetration standing at little more than 20%.
Newly introduced converged licensing regimes have increased the competitive pressure in a number of key markets but also allow the mobile operators to branch out into new service segments.
Due to Africa’s poor fixed-line infrastructure, the mobile networks are beginning to play an increasing role in Internet service provision as well, following the launch of 3G services in a number of markets – a welcome new revenue stream in an almost entirely prepaid environment of low ARPU levels.
Mobile banking is another emerging key trend in a market where only a small percentage of the population has access to bank accounts.
Africa’s mobile network operators have built up a level of market power with their superior national coverage and large subscriber bases to the extent that they have been called "the new incumbents".
Mobile subscribers and penetration in Libya – 1998 - 2006
Data in this report is the latest available at the time of preparation and may not be for the current year.
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BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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